What We're Reading: Page 356
Industry reads hand-picked by our editors
May 19, 2015
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MarketWatch
Starbucks, Spotify team up with rewards plan
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eMarketer
US Digital Ad Spending Will Approach $60 Billion This Year, with Retailers Leading the Way
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Adweek
How Virtual Reality Could Revolutionize Ads in the Sports Industry
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VentureBeat
To succeed in China, game developers must consider monetization first
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Marketing Land
3 Overlooked Retargeting Strategies For Retailers
May 18, 2015
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AdAge
Making Infomercials for the iPhone Generation
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Digiday
Kraft: Digital advertising has a serious data quality problem
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Harper's Bazaar
Women comment on the state of the ad industry
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Marketing Magazine
YouTube turns 10: ten ways YouTube changed the world
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Digiday
Publishers shrug off concerns, eager to publish on Facebook
May 15, 2015
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Clickz
Amazon introduces app advertising for Android and Fire
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Marketing Land
Report: European mobile carriers consider targeting Google by blocking mobile ads
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Adweek
How this 'Mad Men' co-producer made Don Draper's work believable
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Salesforce
Why 140 characters isn't enough
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Digiday
The mother of all generations: 5 things brands should know about millennial moms
May 14, 2015
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ClickZ
It's Time to Experiment with Experiential Marketing
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iMediaConnection
5 inspirational marketing lessons from Disney
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The Wall Street Journal - CMO Today
Snapchat Will Feature Weekly Content From MLB and Baseball Fans
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Adweek
KitKat Changes Its Name to 'YouTube Break' on 600,000 Candy Wrappers
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Digiday
Media take different approaches in publishing to Facebook
May 13, 2015
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Digiday
AOL's content sites face an uncertain fate
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Advertising Age
Industry Change Drives Massive Media Agency Reviews
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ClickZ
What Does the Growth of Mobile Payments Mean for Older Companies?
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Adweek
Sonic's 3-D Slushes Named the Year's Best Billboard Campaign at 2015 Obies
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VentureBeat
Birchbox shows how it continues to reinvent its brand at GrowthBeat Summit
May 12, 2015
May 11, 2015
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ClickZ
Silent Video May Become Your Brand’s Loudest Statement
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Adweek
Coca-Cola Is Now Printing Cans and Bottles in Braille for Blind People
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Digiday
How Elite Daily is building a millennial video strategy
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Advertising Age
Facebook vs. YouTube: A Look at the NFL's Split Programming Strategy
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Marketing Land
6 Dos And Don'ts For Lifecycle Email Marketing
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