What We're Reading: Page 356
Industry reads hand-picked by our editors
Feb 02, 2016
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ClickZ
Our guide to the best and worst mobile ad formats
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Adweek
E*Trade named exclusive sponsor of ESPN's 'Did You Know?' franchise
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Re/code
Mobile ad tech marketer Tapad sells for $360 million
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AdAge
Why Super Bowl 50 is poised to be 'celeb bowl'
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Digiday
Brands are starting to ask for proof that BuzzFeed can turn cat videos into real sales
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Business Insider
Facebook admits that it's worried about ad blockers
Feb 01, 2016
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Food Dive
UPDATE: Dannon receives preliminary injunction to halt Chobani ads
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AdAge
Super Bowl, Supersized: $4.5 billion in ad spending over 50 years
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Fortune
MasterCard uses a command center to track its marketing spend
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ClickZ
Why data is the best thing to happen to your email subject line
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VentureBeat
Google launches iOS AdWords app for marketers to manage their ad campaigns on the move
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Marketing Land
ScribbleLive buys Visually, marrying content distribution with content creation
Jan 29, 2016
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Retail Dive: Marketing
Marmot to debut its friendly new mascot in first Super Bowl ad
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The Atlantic
Things you can't talk about in a Coca-Cola ad
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Adweek
Can Bissell clean up this year's Puppy Bowl?
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HR Dive
Man vs. machine: Did recruitment technology lose its humanity?
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Fortune
Do people actually watch marketing videos? Canadian startup Vidyard can tell
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Washington Post
Meet Mac, the adorable baby Clydesdale that just joined the Budweiser brood
Jan 28, 2016
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Food Dive
'A teleportation experience': How brands use Periscope to amplify marketing campaigns
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AdAge
Leo Burnett Worldwide Names Rich Stoddart CEO
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Mashable
Oprah succeeds on Weight Watchers, company instantly worth more
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Search Engine Land
Microsoft Pulls Funding For Anti-Google Lobbying Group FairSearch
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BioPharma Dive
DTC TV ad spending fell in December, but Pfizer topped peers
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Fortune
Cosmopolitan's Editor-In-Chief Joins Snapchat's Board
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ClickZ
10 ways brands are using social media marketing for good
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International Business Times
Snapchat Discover One Year Later: How 23 Media Companies Are Building Stories For Evan Spiegel
Jan 27, 2016
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Food Dive
General Mills' Larabar highlights 'real' ingredients in TV debut
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AdAge
Sprint, T-Mobile's similar anti-Verizon ads were not coordinated
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Marketing Land
Google offers more details on ads in AMP, set to launch in Search next month
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Mobile Marketing Watch
Do you know your algorithmic generation from your predictive attribute?
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Digiday
The Guardian is now calling native ads 'paid content'
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Adweek
Broadcast TV advertising spending jumped 13% to end 2015
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Fortune
Inside the political ad war you haven't heard about
Jan 26, 2016
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Food Dive
Inside Budweiser's complete brand, packaging overhaul: Adweek
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Mobile Marketing Watch
Verizon hypes new sponsored data service
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CMO Today, Wall Street Journal
Spotify ready to introduce video product
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Sales Benchmark Index
How one marketing leader partners with sales to generate results
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BuzzFeed
How more publishers and digital marketers are using guilt trips as a UI feature
Jan 25, 2016
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Food Dive
Coca-Cola poised to be a leader in the product-centric marketing movement
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International Business Times
Twitter’s Jack Dorsey Confirms Resignation Of 4 Top Company Officials
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BBC
Adidas to end IAAF sponsorship deal early in wake of doping crisis
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Adweek
Why Daytime Syndication Remains a Sunny Proposition for Advertisers
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VentureBeat
Little Bird’s latest update helps brands search for influential people on social media
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ClickZ
Should you use Twitter’s new conversational ads?
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Marketing Land
Brave: New Ad Blocking Browser Promises More Privacy & Faster Page Loading
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