What We're Reading: Page 355
Industry reads hand-picked by our editors
May 29, 2015
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RetailDive
Why omnichannel as you know it is 'dead'
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eMarketer
Programmatic buyers demand placement transparency
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AdAge
Worldwide PC leader Lenovo rebrands for post-PC world
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brand channel
Coke pours on the sound of its brand in new trailer
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AdAge
FIFA woes not scaring sponsors off Fox's Women's World Cup package
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Business Insider
For the first time, IBM offers to buy employees a Mac and will become one of the biggest Apple shops
May 28, 2015
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VentureBeat
This is Mary Meeker’s eye-popping, 20th annual Internet Trends report
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Digiday
Is this the most intrusive ad on the Internet?
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Bloomberg
A Bank of America analysis says YouTube is worth more than 85% of companies in the S&P 500
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Adweek
Redefining mobile: Smartphones, tablets increasingly have separate ad budgets
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BizJournals
General Mills yanks ads from '19 Kids and Counting'
May 27, 2015
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TechCrunch
An aging Instagram tries to win users back with email newsletter
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Marketing Land
EBay’s new promoted listings ads: Sellers pay only when users buy
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Clickz
Facebook's Yelp alternative to further blur lines between social and search
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Business2Community
Chobani’s recipe for content marketing success is storytelling + strong POV
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Digiday
Purina turns pet research into content with 'Puppyhood'
May 26, 2015
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Adweek
The 100 most influential leaders in marketing, media and tech
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AdAge
Big food's big problem: Consumers don't trust brands
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Mobile Marketer
Platform Pulse: Google outmaneuvers Snapchat, Pinterest in mobile advertising money grab
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BrandRepublic
Personalisation is the 'real goal' for Ryanair, says finance boss
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Marketing Land
Rise above the noise with advanced social media sharing tactics
May 22, 2015
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Mobile Marketer
Ball Park beefs up Memorial Day marketing with SMS, Twitter advice hotline
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Fortune
Nordstrom's latest tool in e-commerce battle? Shopping by text message
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brand channel
Delta soars with Internetest safety video starring web memes
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AdAge
Twitter hand-holds advertisers like no other social media, but for what?
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Digiday
How digital publishers measure their influence
May 21, 2015
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Adweek
To Kick Off Summer, Miller Lite Stages a Mini Awards Show on Twitter
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eMarketer
Latin America to Register Highest Twitter User Growth Worldwide in 2015
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VentureBeat
Email marketing critical to success, but users are selling themselves short (study)
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AdAge
Why Advertisers' Demands for 100% Viewability Are Unrealistic
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Marketing Land
In Very UnJobsian Fashion, Apple Seeks Input From Its Early Watch Adopters
May 20, 2015
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VentureBeat
Bitly launches Audience Intel to give marketers more data on how content is shared
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Adweek
Greatest Ad Ever on YouTube? These 20 Iconic Spots Are Fighting It Out
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Marketing Land
The Mobilegeddon That Wasn’t. What Happened?
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AdAge
GE Turns to Quartz to Produce and House a Digital-Content Hub
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brand channel
Heineken Hits a Branded Content High Note with Bossa Nova Documentary
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