What We're Reading: Page 355
Industry reads hand-picked by our editors
Feb 11, 2016
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Food Dive
What the 'zero' Coca-Cola trademark case means for diet soda branding
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Adweek
Pinterest Poaches Google Sales Vet to Ramp Up Its Advertising Business
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Retail Dive: Marketing
Nordstrom debuts first TV ad since 2013
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CMO Today, Wall Street Journal
ESPN and DraftKings End Exclusive Ad Deal
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BioPharma Dive
Breaking down Super Bowl 50's pharma ads: A bold moment for gut drugs
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AdAge
With Accelerated Mobile Pages Coming This Month, Google Aims to Reinvent the Mobile Web
Feb 10, 2016
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AdAge
E-Trade Begins Media Agency Review
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CIO Dive
Why Google's enterprise search is on a sunset march to the cloud
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Bloomberg
Beyoncé Boosted Red Lobster Sales by 33%
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New York Times
The Super Bowl Ad That Set Off Economic Alarm Bells
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CMO Today, Wall Street Journal
Omnicom CEO Says Too Early to Tell If 2016 Will Bring More Major Media Reviews
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Adweek
In an Effort to Woo Advertisers, Vox Will Turn Its 8 Brands Into TV Networks
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Fortune
Here's Why France's Latest Demands Could Hammer Facebook's Business Model
Feb 09, 2016
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Adweek
Time Warner Cable Splits With Ogilvy After 12 Years
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Search Engine Land
Yahoo To Close BOSS (Build Your Own Search Service) Next Month
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Mobile Marketing Watch
Victoria’s Secret Sued for Sending 100 Unrequited Text Ads to California Man
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Sales Benchmark Index
Case Study: How Product Teams Create Value for Sales and Marketing
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iMedia Connection
Is WordPress the right fit for your website?
Feb 08, 2016
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Food Dive
Who let the dogs out? USA TODAY's Super Bowl ad results are in, with canines among top 5
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Bloomberg
Under Armour’s Most Valuable Players
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Re/code
Here’s How Twitter’s New Algorithmic Timeline Is Going to Work
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Retail Dive: Marketing
PayPal touts 'new money' in first campaign since eBay spinoff
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Digiday
In an Instagram world, Burberry adopts a higher metabolism
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Fortune
Next Year's Super Bowl Could Look Very Different in the Great White North
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Adweek
Sports Illustrated's First Comprehensive App Has a Feature That Could Boost Video Views
Feb 05, 2016
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Fortune
How Beer Ads Have Grown Up
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Bloomberg
Taco Bell and the Secret Future of Super Bowl Hype
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ClickZ
Better visual marketing in eight easy steps
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AdAge
Watch NFL-Backed Anti-Domestic Violence Super Bowl Ad
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Edelman
5 Reasons you should pay attention to Snapchat
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Adweek
How CBS Sports' Tracy Wolfson Uses Social Media to Prepare for the Big Game
Feb 04, 2016
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The Information
The Good and Bad In Twitter’s Ad Business
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Adweek
Les Moonves is named chairman of CBS, replacing Sumner Redstone
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Mashable
Doritos will give away $50,000 during the Super Bowl for a single tweet
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AdExchanger
IBM Acquires Third Agency In A Week, Extends Commerce Expertise
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Digiday
What a $5 million Super Bowl ad can buy you in digital media
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Marketing Land
Heinz “Wiener Stampede” Super Bowl Ad Launches Brand’s #MeetTheKetchups Campaign
Feb 03, 2016
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HR Dive
Survey: Recruitment marketing gaining ground among HR leaders
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eMarketer
Viewers Still Like Super Bowl Ads
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ClickZ
How well do agencies really understand programmatic?
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Reach Mail
How to Re-Engage a Dormant Subscriber List
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Direct Marketing News
Matt Rosenberg is ChoiceStream's New CMO
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TechCrunch
Grapeshot Raises $8.5M C Round For Its Hyper-Speed Keyword Targeting
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Adweek
Glamour and Self Magazines Just Launched a New Sales Network Called Condé Nast Aurora
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