What We're Reading: Page 362
Industry reads hand-picked by our editors
Nov 20, 2015
-
Variety
James Murdoch thinks the ad industry should innovate
-
CMO Today, Wall Street Journal
Oxfam is working with xAd to target mobile ads
-
AdAge
Ad Age's best places to work 2015
-
Adweek
This Instagram hack for Friendsgiving has a heavy Amazon and Pinterest push
-
AdExchanger
A marketer's guide to ad tech consultants
-
Digiday
How publishers use Snapchat outside the Discover feature
Nov 19, 2015
-
Adweek
Moschino Barbie's lauded spot is a 'fauxmercial'
-
AdAge
How data will transform B2B marketing in 2016
-
eMarketer
Are sponsored social posts the most effective marketing channel?
-
CMO Today, Wall Street Journal
It was never going to be easy for Yahoo to make money on 'Community'
-
Marketing Land
Why digital marketing should join the sharing economy
-
Digiday
Sky brings programmatic to video
-
ClickZ
What Twitter marketers can learn from JetBlue, Emirates and Royal Dutch Airlines
-
HR Dive
Three ways to reduce time-to-hire
Nov 18, 2015
-
BioPharma Dive
Docs take on pharma as AMA calls for banning DTC ads
-
Digiday
FanDuel, DraftKings have stopped spending on mobile advertising
-
AdAge
Study: Advertising supported $5.8 trillion in U.S. economic output
-
CMO Today, Wall Street Journal
Marriott's acquisition of Starwood Hotels beefs up advertising might
-
Folio
Rodale shuts down its content marketing group
-
Food Dive
General Mills exec: E-commerce to be 'mission critical' for industry
-
Marketing Magazine
Winning the ad blocking war: Former Red Bull marketing boss launches manifesto for change
-
Digiday
After a year, Google's effort to get ad-avoidant site visitors to pay flounders
Nov 17, 2015
-
Retail Dive
Does Black Friday need a makeover?
-
Digiday
Publishers are underwhelmed with Apple News app
-
AdAge
Twitter uses Pope Francis to promote 'Moments' feature in new TV ads
-
Marketing Land
Snapchat adds 'Official Stories' verification for celebrities and others
-
Food Dive
Marketing, product claims help companies promote sustainability efforts: survey
-
ClickZ
Why programmatic ad buying is more important than you think
-
AdExchanger
Publishers rejoice ad network shutdowns
-
Mashable
7 marketing strategies that will turn a holiday fling into a long-term relationship
Nov 16, 2015
-
Harvard Business Review
Email is the best way to reach millennials
-
Sales Benchmark Index
Case study: How a CMO creates content that works
-
Adweek
How a designer's 'Peace for Paris' sketch, made in minutes, became a global symbol
-
CMO Today, Wall Street Journal
Companies target journalists with ads on Facebook
-
Marketing Land
Why marketers should push for machine learning-based fraud detection
-
Adweek
How Adobe helped FEED Projects create its holiday campaign in just 7 days
-
InfinitDatum
How to successfully generate B2B leads using social media
Nov 13, 2015
-
Food Dive
Diageo ramps up North American marketing efforts
-
AdAge
Southwest Airlines conducts digital agency review
-
Fortune
Facebook and the media have an increasingly landlord-tenant style relationship
-
Marketing Land
RetailMeNot new CMO hits the ground running, taking over as the holiday retail season begins
-
AdAge
Kohl's taps the Beatles for multi-generational holiday spots
-
Adweek
If you're not targeting unborn babies with your advertising, you've already lost
Nov 12, 2015
-
Retail Dive
How Amazon does the holidays: No Santa, but plenty of deals
-
AdAge
DDB taps Coca-Cola's Wendy Clark as North America president and CEO
-
AdExchanger
Financial Times talks progress on time-based buying
-
Marketing Land
Here are a dozen bargain marketing platforms for SMBs
-
AdAge
How marketers can appeal to 20-something millennial moms
-
brand channel
Snoop Dogg debuts 'Leafs by Snoop' branded marijuana line
-
Nieman Lab
The New York Times hopes its first virtual reality film, “The Displaced,” kicks off mass adoption of VR
-
Quartz
Death by a thousand likes: How Facebook and Twitter are killing the open web
Previous
