What We're Reading: Page 364
Industry reads hand-picked by our editors
Mar 26, 2015
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ClickZ
Acura Targets Millennials With Musical Tumblr Campaign
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Marketing Tech News
The importance for marketers in recognizing mobile app engagement
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Adweek
Alcohol Ads Increased 400% Over 40 Years, but Americans Aren't Drinking More
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Digiday
Publishers chime in on controversial Facebook ploy
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Advertising Age
T-Mobile's Latest Promotional Ploy: Free Netflix
Mar 25, 2015
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Digiday
Are publishers ready for Google's 'mobile-friendly' rankings?
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ClickZ
Century 21 and Hootsuite Partner to Simplify Social
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VentureBeat
How Nintendo can capitalize on in-app advertising without annoying players
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Digiday
Inside BuzzFeed's plan to prove its native ads work
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VentureBeat
Sonata launches global battle for hyperlocal mobile marketing
Mar 24, 2015
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Sonata launches global battle for hyperlocal mobile marketing
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Adweek
Infographic: Data-Driven Marketing in 2015
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Marketing Land
Pet Food Brand Turns To Social Media To Crowdsource Pet Adoption Advocacy Film
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The Wall Street Journal - CMO Today
Web Video Creators Still Wondering About Facebook Video Ad Plan
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Adweek
The 2015 Shorty Award Winners for the Best Use of Social Media, Apps and Video
Mar 23, 2015
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Digiday
Twitter loves Burger King; Wendy's loves to apologize
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Wall Street Journal-CMO Today
Marketers Experiment With Cinemagraph Ads
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Forbes
Facebook Taps Brazilian Favela In Search For Advertising Revenue
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eMarketer
How to Overcome Content Marketing Struggles
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Mobile Marketer
Why Meerkat may have an edge over Instagram and Vine for brands
Mar 20, 2015
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Wall Street Journal-CMO Today
New Republic to Start Producing Content for Advertisers
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Digiday
5 things we learned about programmatic TV: Don't call it programmatic TV
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Marketing Land
Who Will Survive The Performance Marketing Revolution?
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CNN
March Madness impact: More than just basketball
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Wall Street Journal-CMO Today
Digital Ad Players Shift from Selling Eyeballs To Business Outcomes
Mar 19, 2015
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Digiday
Publishers test the waters with Meerkat
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Marketing Land
The Shoe Drops As Canada Starts Enforcing New Anti-Spam Law
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Advertising Age
Why CMOs Must Embrace Risk Marketing
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Marketing Land
Facebook To SMB Advertisers: Evolve With Us
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Mobile Marketer
Schick exec says social media influencers catapult mobile video effectiveness
Mar 18, 2015
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Adweek
Instagram Gives Brands 4 Keys to Creating Best Video Ads
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Advertising Age
Starbucks Hopes to Spark Conversation About Race
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Digiday
How retailers hack Instagram to drive sales
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Wall Street Journal-CMO Today
The Good, the Bad and the Ugly of Digital Advertising
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iMediaConnection
Why advertisers need to tune in to digital radio
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