What We're Reading: Page 365
Industry reads hand-picked by our editors
Mar 17, 2015
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Wall Street Journal-CMO Today
Meerkat and Twitter Chatter Dominates SXSW Social Buzz
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VentureBeat
Bitly launches Deep Links to help marketers drive users to mobile apps
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Marketing Land
BuzzFeed Bars Brands From Publishing Content On Its Community Platform
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Advertising Age
JCPenney CMO Debra Berman Departs Company
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Digiday
Hispanic media consumption, in 5 charts
Mar 16, 2015
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The Wall Street Journal - CMO Today
Google Makes Push for YouTube Branded Content With New Video Series
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iMediaConnection.com
How only the strong will survive in Snapchat's "Discover"
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Digiday
The Etsy guide to building a brand
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VentureBeat
Meltwater relaunches its PR-watching system for the age of tweets
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Advertising Age
P&G's Pritchard on Where Marketing and Metrics Are Going
Mar 13, 2015
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Digital Marketing Magazine
Email Marketing: Mobile Opens now Top Traditional Desktop Platforms Opens
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NY Times
AppSmart: Discovery on the Social Web
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Marketing Tech News
Brightcove CEO David Mendels on wearables, video and the CMO outlook
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Adweek
Brands and Agencies Pull Off SXSW 2015 Activations With Hashtags
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iMediaConnection
Successful social media on a budget
Mar 12, 2015
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Marketing Land
Twitter Redesigns Analytics Homepage & Brings Quick Promote To Profiles
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Digiday
Brands: Stop acting like pick-up artists, begin romancing instead
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Marketing Land
How 3 Businesses Use Pinterest To Learn What Their Customers Covet
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ClickZ
Your Social Media Images Can Now Be Turned Into Facebook Ads
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The Wall Street Journal - CMO Today
How Much Could NBC Make By Selling Ads on YouTube For Jimmy Fallon?
Mar 11, 2015
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The Wall Street Journal - CMO Today
YouTube Rolls Out Ad Targeting Tool Geared For Hispanic Audiences
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iMediaConnection.com
Why every marketer's job depends upon big data and mobile
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Adweek
Why Branded Content Is Poised to Take Over
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Entrepeneur
The Psychological Trigger That's Confusing Your Customers
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Advertising Age
What the Changing Role of Social-Media Influence Means for Brands
Mar 10, 2015
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Marketing Tech News
AOP offers best practices for native advertising in wake of survey results
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iMediaConnection.com
Definitive ways brands can harness the Internet of Things
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The Wall Street Journal
ViralNova Is Offering Sponsored Content — What Will Happen Next?
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Direct Marketing News
Email Marketers Make a Big Impact With Big Data
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Digiday
Are viral traffic's days numbered?
Mar 09, 2015
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TheStreet
Apple Is Thinking Different With Marketing of the Apple Watch
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Adweek
Here’s Twitter's Video Strategy to Hook Brands at SXSW
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The Wall Street Journal
CBS Unveils Charity App Sponsored By Toyota
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iMediaConnection.com
The email marketing landscape of 2015
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Direct Marketing News
Marketers Dive Deep Into Digital [Infographic]
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