What We're Reading: Page 375
Industry reads hand-picked by our editors
Jul 15, 2015
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Adweek
Can Birchbox pump out virtual reality?
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AdAge
Diageo names new North American CMO
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ClickZ
The future of analytics is prescriptive, not predictive
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Marketing Land
Most users would reject opportunity to pay to avoid mobile ads
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Sales Benchmark Index
Your five-step guide to conducting a content audit
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Adweek
Fox netted 400% more in ad sales this year for Women's World Cup than in 2011
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Digiday
The many challenges Reddit faces as an advertising business
Jul 14, 2015
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CNN Money
Sports Illustrated honoring each women's soccer player with own cover
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CMO Today, Wall Street Journal
Drawbridge hires Apple ad executive to track users across devices
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Retail Dive
Gap partners with Virgin Hotels for a new take on room service
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ClickZ
Truffle Pig: The natural evolution of agency and social?
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CMO Today, Wall Street Journal
Microsoft is planning a Windows 10 blitz
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Digiday
Confessions of an influencer marketing matchmaker
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Digiday
How Web video blurs church and state lines for publishers
Jul 13, 2015
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Retail Dive: Marketing
Search still growing in digital ad dollars
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AdExchanger
For B2B marketers, video represents a golden opportunity
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Retail Dive
Value-driven J. Crew concept to open this month
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Marketing Magazine
How the 'invisible' Wimbledon sponsors used digital to make their mark
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AdAge
Squarespace creates new TV campaign, 'Build it Beautiful,' using Phantom Flex4K camera and an air cannon
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Digiday
Ask a Millennial: Do you see yourself in advertising in five years?
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Mobile Marketer
How public Snapchat accounts humanize retail brands
Jul 10, 2015
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Ad Age
T-Mobile blitzes MLB All-Star Game with push for Mobile Without Borders plan
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MarketingLand
7 signs CMOs need to examine their media mix
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Digiday
Why ad buyers are slow to embrace attention metrics
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Fortune
Facebook's video plan? Grow like hell, deal with copyright later
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Racked
Why Hillary Clinton wants to sell you a flash tattoo
Jul 09, 2015
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Wired
Google's ad system has become too big to control
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Digiday
Brands confront video metrics mess in age of autoplay
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AdAge
Facebook brings its data to agencies with road show
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Ad Week
Why Meerkat's cameo feature could unite brands and influencers in exciting new ways
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Marketing Land
How social conversation can help brands discover their next great campaign
Jul 08, 2015
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Retail Dive
Amazon to take on Black Friday with new 'Prime Day'
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Marketing Land
Is deep linking the new digital marketing battleground?
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Technology Review
Probing the dark side of Google's ad-targeting system
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AdAge
There's data in those emojis -- and marketers want to mine them
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Mobile Marketer
Remy Martin splashes NFC technology on connected bottle experience
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Adweek
What globally ambitious brands can learn from Manchester United's marketing playbook
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AdAge
Big spenders on a budget: What the top 200 U.S. advertisers are doing to spend smarter
Jul 07, 2015
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Adweek
Why Shark Week is sinking its teeth into July
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Direct Marketing News
Facebook's lead ads gets high marks in previews
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Seeking Alpha
New button may attract small- and medium-sized businesses to Twitter ads
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Adweek
New York City Football Club is building its brand one fan at a time
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ClickZ
PacSun and The Hunt engage consumers using intent data
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Bloomberg
German brewer shows off origins in ad poking fun at rival Beck's
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CMO Today, Wall Street Journal
Meet the Marvel marketing team that's customizing Captain America and Spider-Man for advertisers
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