What We're Reading: Page 378
Industry reads hand-picked by our editors
Jun 15, 2015
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Adweek
How Snapchat's CEO plans to conquer the advertising world
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eMarketer
When will mobile marketers move beyond basic measurement?
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Retail Dive
West Elm, Etsy join White House 'maker' events
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CMO Today, Wall Street Journal
Twitter's next CEO needs to restore faith in its advertising via business
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Digiday
Why millennials are afflicted with 'early-onset nostalgia'
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AdAge
Bacardi eliminates global CMO role, in favor of two regional CMOs
Jun 12, 2015
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Adweek
Pandora exec says eight seconds could be the sweet spot for mobile video
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AdAge
What brand persona? Only 62% of companies have a formal brand platform
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VentureBeat
It’s complicated: unraveling the CMO – CIO relationship
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Food Dive
Perfect timing for the return of color-free Crystal Pepsi?
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Marketing Land
7 things CMOs should know about attribution
Jun 11, 2015
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VentureBeat
Volta wants to power your electric car with ads — and it just raised $7.5M
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AdExchanger
Political ad tech is growing up, and growing claws
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Clickz
Is YouTube a social network?
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Seeking Alpha
Twitter: Beacon Marketing, Swirl, and owning the bottom of the sales funnel
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Ann Handley (Marketing Profs)
How not to ruin Instagram (now that the floodgates are open)
Jun 10, 2015
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CMO Today, Wall Street Journal
FCB lands Susan Credle as global chief creative officer
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Adweek
How pastry goddess Christina Tosi is bringing Milk Bar to the masses
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eMarketer
Pinterest drives more-qualified ecommerce traffic than Facebook, Twitter
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Marketing Land
Facebook is testing “saved replies” to help pages manage customer service messages
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BizJournals
Startup launches out of stealth with Mark Cuban advising, Coca-Cola as client
Jun 09, 2015
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Food Dive
Lean Cuisine trying to lose the weight of its unhealthy perception
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Adweek
18 things great creative directors do every day
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Adweek
Everything marketers need to know about Apple Music
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NewsCred
#CrushIt: How to create a successful social marketing strategy
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Washington Post
12 mesmerizing animations show how the logos for Apple, Coca-Cola and more have evolved
Jun 08, 2015
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Seeking Alpha
Google neglects organic advertising: The hole in the business model
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Digiday
Makeup brand Urban Decay's social approach to product launches
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Mobile Marketer
Publishers’ Facebook reliance could bring relegation to supplier role: report
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BrandRepublic
Coca-Cola's 'Choose Choice' ad facing Diesel 'copycat' claims
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BrandRepublic
Why the top 10 Asian brands resonate the most with their consumers
Jun 05, 2015
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Retail Dive: Marketing
Pocket the punch card: Loyalty, rewards programs shift to mobile platform
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AdAge
Cadillac to sponsor first-ever New York Fashion Week for men
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VentureBeat
Google adds more muscle to its AdWords manager accounts
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Digiday
The FIFA guide to bungling a brand crisis
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Salesforce
4 things your lawyer won't tell you about digital advertising
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brand channel
Taco Bell to open first US location with alcohol in Chicago
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