What We're Reading: Page 380
Industry reads hand-picked by our editors
May 26, 2015
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Adweek
The 100 most influential leaders in marketing, media and tech
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AdAge
Big food's big problem: Consumers don't trust brands
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Mobile Marketer
Platform Pulse: Google outmaneuvers Snapchat, Pinterest in mobile advertising money grab
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BrandRepublic
Personalisation is the 'real goal' for Ryanair, says finance boss
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Marketing Land
Rise above the noise with advanced social media sharing tactics
May 22, 2015
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Mobile Marketer
Ball Park beefs up Memorial Day marketing with SMS, Twitter advice hotline
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Fortune
Nordstrom's latest tool in e-commerce battle? Shopping by text message
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brand channel
Delta soars with Internetest safety video starring web memes
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AdAge
Twitter hand-holds advertisers like no other social media, but for what?
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Digiday
How digital publishers measure their influence
May 21, 2015
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Adweek
To Kick Off Summer, Miller Lite Stages a Mini Awards Show on Twitter
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eMarketer
Latin America to Register Highest Twitter User Growth Worldwide in 2015
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VentureBeat
Email marketing critical to success, but users are selling themselves short (study)
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AdAge
Why Advertisers' Demands for 100% Viewability Are Unrealistic
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Marketing Land
In Very UnJobsian Fashion, Apple Seeks Input From Its Early Watch Adopters
May 20, 2015
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VentureBeat
Bitly launches Audience Intel to give marketers more data on how content is shared
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Adweek
Greatest Ad Ever on YouTube? These 20 Iconic Spots Are Fighting It Out
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Marketing Land
The Mobilegeddon That Wasn’t. What Happened?
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AdAge
GE Turns to Quartz to Produce and House a Digital-Content Hub
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brand channel
Heineken Hits a Branded Content High Note with Bossa Nova Documentary
May 19, 2015
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MarketWatch
Starbucks, Spotify team up with rewards plan
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eMarketer
US Digital Ad Spending Will Approach $60 Billion This Year, with Retailers Leading the Way
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Adweek
How Virtual Reality Could Revolutionize Ads in the Sports Industry
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VentureBeat
To succeed in China, game developers must consider monetization first
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Marketing Land
3 Overlooked Retargeting Strategies For Retailers
May 18, 2015
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AdAge
Making Infomercials for the iPhone Generation
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Digiday
Kraft: Digital advertising has a serious data quality problem
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Harper's Bazaar
Women comment on the state of the ad industry
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Marketing Magazine
YouTube turns 10: ten ways YouTube changed the world
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Digiday
Publishers shrug off concerns, eager to publish on Facebook
May 15, 2015
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Clickz
Amazon introduces app advertising for Android and Fire
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Marketing Land
Report: European mobile carriers consider targeting Google by blocking mobile ads
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Adweek
How this 'Mad Men' co-producer made Don Draper's work believable
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Salesforce
Why 140 characters isn't enough
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Digiday
The mother of all generations: 5 things brands should know about millennial moms
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