What We're Reading: Page 384
Industry reads hand-picked by our editors
Apr 13, 2015
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Advertising Age
PepsiCo Replaces Coca-Cola as NBA Sponsor
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Digiday
The future of digital TV advertising, in 5 charts
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Retail Dive
What is the future of brick-and-mortar retail stores?
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The Wall Street Journal - CMO Today
John Oliver Is Racking Up YouTube Traffic
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Marketing Land
ICANN Asks U.S., Canadian Governments If .sucks Is Breaking Laws
Apr 10, 2015
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The New York Times
The Gap Between Auto Dealers and Social Media
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Marketing Land
Twitter Kills #Discover Tab On Mobile, Moves Trending Topics To Search Page
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Adweek
Game of Thrones Premiere Is Coming: Should HBO Fear Periscope Pirating?
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VentureBeat
In mobile games, 60% of revenues come from 0.23% of players
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Digiday
Four things brands need to know about Gen Z
Apr 09, 2015
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VentureBeat
Email marketing, that digital workhorse, primed to grow in 2015
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The Wall Street Journal - CMO Today
Why Mobile Advertising May Be All About Micro-Targeting Moments
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Advertising Age
A-B InBev Tries a New Beer Image Campaign
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Digiday
Will 'Shazamming' TV ads ever catch on?
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Entrepeneur
How Your Marketing Team Can Help Sales Close More Deals
Apr 08, 2015
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LinkedIn
The 10 Mistakes every B2B marketer must avoid (and how to avoid them)
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Marketing Land
What The Unofficial Death Of Google+ Means For Marketing
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ClickZ
4 Ways to Start Delighting Your Subscribers
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Digiday
Brands love star Instagrammers, but disclosure is elusive
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Marketing Land
Facebook’s New Analytics For Apps: A Look Under The Hood
Apr 07, 2015
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ClickZ
The Goldfish Generation: Attention Is the New Currency for Advertisers
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Advertising Age
Multicultural Consumers by the Numbers
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Digiday
It’s time to take vertical video seriously
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Search Engine Land
The Future Of Search Engines Is Context
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The Wall Street Journal - CMO Today
The Cost of Viacom’s Programming Woes
Apr 06, 2015
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VentureBeat
Is ad blocking theft?
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Advertising Age
What It Costs: Ad Prices for TV, Mobile, Billboards and More
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Marketing Land
Did Lord & Taylor's Instagram Influencer Campaign Cross The Line?
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Digiday
5 charts that show just how out of touch brands are with customers
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The Wall Street Journal - CMO Today
Is the Online Ad Industry Cleaning Up Its Act?
Apr 02, 2015
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eMarketer
Are Your Emails Ending Up in the Spam Folder?
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VentureBeat
How the U.N.'s new privacy move will shake up the adtech industry
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Adweek
STX Entertainment to Live Stream a Trailer for 'The Gift' on Twitter's Periscope
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Advertising Age
Amid Distributor Concerns, Coors Light Spikes an Ad Campaign
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iMediaConnection
The definitive ranking of 25 horrible brand mascots
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