What We're Reading: Page 386
Industry reads hand-picked by our editors
Mar 23, 2015
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Digiday
Twitter loves Burger King; Wendy's loves to apologize
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Wall Street Journal-CMO Today
Marketers Experiment With Cinemagraph Ads
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Forbes
Facebook Taps Brazilian Favela In Search For Advertising Revenue
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eMarketer
How to Overcome Content Marketing Struggles
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Mobile Marketer
Why Meerkat may have an edge over Instagram and Vine for brands
Mar 20, 2015
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Wall Street Journal-CMO Today
New Republic to Start Producing Content for Advertisers
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Digiday
5 things we learned about programmatic TV: Don't call it programmatic TV
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Marketing Land
Who Will Survive The Performance Marketing Revolution?
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CNN
March Madness impact: More than just basketball
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Wall Street Journal-CMO Today
Digital Ad Players Shift from Selling Eyeballs To Business Outcomes
Mar 19, 2015
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Digiday
Publishers test the waters with Meerkat
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Marketing Land
The Shoe Drops As Canada Starts Enforcing New Anti-Spam Law
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Advertising Age
Why CMOs Must Embrace Risk Marketing
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Marketing Land
Facebook To SMB Advertisers: Evolve With Us
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Mobile Marketer
Schick exec says social media influencers catapult mobile video effectiveness
Mar 18, 2015
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Adweek
Instagram Gives Brands 4 Keys to Creating Best Video Ads
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Advertising Age
Starbucks Hopes to Spark Conversation About Race
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Digiday
How retailers hack Instagram to drive sales
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Wall Street Journal-CMO Today
The Good, the Bad and the Ugly of Digital Advertising
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iMediaConnection
Why advertisers need to tune in to digital radio
Mar 17, 2015
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Wall Street Journal-CMO Today
Meerkat and Twitter Chatter Dominates SXSW Social Buzz
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VentureBeat
Bitly launches Deep Links to help marketers drive users to mobile apps
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Marketing Land
BuzzFeed Bars Brands From Publishing Content On Its Community Platform
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Advertising Age
JCPenney CMO Debra Berman Departs Company
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Digiday
Hispanic media consumption, in 5 charts
Mar 16, 2015
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The Wall Street Journal - CMO Today
Google Makes Push for YouTube Branded Content With New Video Series
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iMediaConnection.com
How only the strong will survive in Snapchat's "Discover"
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Digiday
The Etsy guide to building a brand
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VentureBeat
Meltwater relaunches its PR-watching system for the age of tweets
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Advertising Age
P&G's Pritchard on Where Marketing and Metrics Are Going
Mar 13, 2015
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Digital Marketing Magazine
Email Marketing: Mobile Opens now Top Traditional Desktop Platforms Opens
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NY Times
AppSmart: Discovery on the Social Web
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Marketing Tech News
Brightcove CEO David Mendels on wearables, video and the CMO outlook
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Adweek
Brands and Agencies Pull Off SXSW 2015 Activations With Hashtags
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iMediaConnection
Successful social media on a budget
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