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What We're Reading: Page 56

Industry reads hand-picked by our editors

Oct 31, 2023

CNBC
Beer giant AB InBev beats forecasts, but Bud Light boycott continues to hit U.S. revenues
Social Media Today
Meta Announces Ad-Free Subscription Program in EU
TechCrunch
5 things we learned so far about the Google antitrust case
Adweek
YouTube Among First Companies to Announce 2024 Upfront Week Plans

Oct 30, 2023

CNBC
Biden unveils U.S. government’s first-ever AI executive order
Ad Age
Nielsen won’t sunset legacy ratings in 2024 as planned
Adweek
BuzzFeed Inc. Is Considering Selling Complex Media to Ecommerce Platform Ntwrk

Oct 27, 2023

The Wall Street Journal
Microsoft Replaces Longtime CMO as It Enters ‘New Era of AI’
Retail Dive
Unilever to sell Dollar Shave Club
Ad Age
PayPal hires GroupM as global media agency of record

Oct 26, 2023

Adweek
P&G’s Marc Pritchard Challenges Marketers to Pursue Growth in New Ways
The Wall Street Journal
Unilever Promotes U.S. Head to Be Its New Marketing Chief
Ad Age
Amazon Prime Video ad package receives advertiser pushback

Oct 25, 2023

Morningstar
Coca-Cola Earnings: Innovation and Brand Investment Buoyed Sales Expansion
Ad Age
How Victoria’s Secret is balancing its rebrand with its history
Digiday
As agencies merge, agency brands may wane in importance

Oct 24, 2023

CNBC
Coca-Cola beats earnings estimates, raises outlook as volume grows despite price hikes
Ad Age
VAB halts ANA talks — TV trade group cites Google and Meta’s influence on marketer group
Bloomberg
Spotify Jumps on Sales and Subscriber Growth, Higher Pricing

Oct 23, 2023

The Wall Street Journal
China Detains Current, Former GroupM Employees as Part of Commercial Bribery Case
Digiday
Marketers sound off on year one of Netflix’s plan for ad dollars
Ad Age
Super Bowl ad brand recall declining—what brands can do to make commercials more memorable

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Library resources

Virtual Event Playback
Loyalty 2.0 Capturing — and keeping — the customer
Playbook
How to fuel growth and drive loyalty with verified identity Custom content for SheerID
Playbook
From awareness to action: A guide to holistic marketing Custom content for First Media

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Industry Intel

Hit Subscribe: How Creative Subscriptions Are Changing the Marketing Game Webinar - on demand • Provided by Design Pickle
Next-Gen eCommerce Search and Product Discovery Solutions for Forward-Thinking Retailers & Wholesalers Webinar • Provided by GroupBy, Grid Dynamics, and Google Cloud
Master the Art of Driving Webinar Registration and Attendance Webinar - on demand • Provided by ON24

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