What We're Reading: Page 72
Industry reads hand-picked by our editors
Apr 10, 2023
Apr 07, 2023
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Business Insider
Adtech Employee Diverted $9M Payment From Google to Buy Gold
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The Wall Street Journal
Paramount Explores Sale of Majority Stake in Noggin Streaming Service
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Semafor
Before meeting with Elon Musk, top advertisers privately debate his “racist rhetoric”
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Digiday
Why advertisers are still waiting on the CTV promised land
Apr 06, 2023
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The Wall Street Journal
Google CEO Sundar Pichai Says Search to Include Chat AI
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NBC News
Bud Light partnership with trans influencer Dylan Mulvaney prompts right-wing backlash
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Bloomberg
Disney Elevates Hulu Chief to Run Its Streaming Business
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Social Media Today
Snap Outlines New Safeguards for its ‘My AI’ Chatbot Tool
Apr 05, 2023
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The Hollywood Reporter
In Turbulent Advertising Market, NBCUniversal Pitches Flexibility to Clients
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Digiday
As AI attention builds, so does the tension with how to handle it
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The Wall Street Journal
Who Owns SpongeBob? AI Shakes Hollywood’s Creative Foundation
Apr 04, 2023
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The Wall Street Journal
Justice Department Sues Activision Over Esports Leagues
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TechCrunch
TikTok hit with $15.7M UK fine for misusing children’s data
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Digiday
With paid verification on the rise at social platforms, content creators and marketers feel mixed on its use
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VentureBeat
Walmart VP confirms retailer is building on GPT-4, says generative AI is ‘as big a shift as mobile’
Apr 03, 2023
Mar 31, 2023
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Digiday
TikTok’s uncertain future: the issues marketers should (and shouldn’t) fret over
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New York Post
TikTok owner’s CEO secretly met with CEO of Walmart last week, sources say
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Ad Age
HEINEKEN CMO ON THE $100 MILLION LAUNCH OF LOW-CAL SILVER VARIETY
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Marketing Brew
Google is opening the books with an ad library
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