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  • Danny DeVito and Eli Manning stand face-to-face as Manning holds a sub sandwich.
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    Courtesy of Highdive
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    Jersey Mike’s pits Eli Manning against Danny DeVito in NFL activation

    The well-known personalities clash in the first major creative push from the chain since becoming an official NFL sponsor in early 2025.

  • Jon Hamm for BetMGM
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    Courtesy of BetMGM
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    BetMGM’s CMO on how its brand repositioning unites gaming, entertainment

    To separate from the pack, the sports-betting platform is launching a Las Vegas-inspired brand refresh with ads starring Jon Hamm.

  • A woman walks past an H&R Block office.
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    Drew Angerer via Getty Images
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    H&R Block doubles down on social marketing amid modernization push

    The tax-preparation firm is uniting its social creative and media duties under VaynerMedia, a move it says will enable more agility and performance.

  • Philadelphia Eagles running back Saquon Barkley for Little Caesars
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    Courtesy of Little Caesars
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    Little Caesars dials up NFL marketing with deals, co-branded campaign

    The pizza chain is also flexing partnerships with football stars like Saquon Barkley for its fourth year as the Official Pizza Sponsor of the league.

  • A woman holds a smartphone with the White Castle loyalty program prominently displayed
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    Courtesy of White Castle
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    White Castle sponsors NIL-focused podcast to engage football fans

    The series hosted by sibling football standouts Caleb and Josh Downs will unpack viral trends and the intricacies of brand building.

  • CarMax band in ad
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    Courtesy of CarMax
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    CarMax ditches longtime tagline, repositions brand around omnichannel

    The “pivotal” brand shift includes ads featuring a comedic house band singing about how CarMax lets customers shop the way they “wanna.”  

  • An image of a giant logo that says Applbee's.
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    Bruce Bennett via Getty Images
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    Applebee’s appoints marketing, operating chiefs

    Following a strong Q2, Dine Brands will bring on Michelle Chin as CMO and Jerrold Wong as COO to extend the chain’s recent successes.

  • Macy's
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    Mario Tama via Getty Images
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    Macy’s partners with Amazon for retail ads ahead of holiday season

    The retailer will pilot Amazon Retail Ads Service, which allows the tech giant to serve as a third-party provider of ad-serving capabilities.

  • an overhead shot of an executive board reviewing data visualizations
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    NanoStockk via Getty Images
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    Circana acquires Nielsen MMM to grow measurement capabilities

    The move enables the data analytics company to address everything from media planning and targeting to optimization and post-campaign analysis.

  • A giant black RXBar with a gift card peeking out of the top of the packaging stands in a glossy rendition of an airport gate.
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    Permission granted by Kellanova
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    RXBar, Hidden Valley see marketing opportunity in summer travel chaos

    The packaged foods brands are running separate promotions that help cover the costs of flying and canceled trips amid a busy season. 

  • Signs for stores.
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    Joe Raedle via Getty Images
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    Walmart’s booming ad business provides ‘flexibility’ amid tariff impact

    Continued momentum for retail media offerings like Connect is helping drive profits and will remain “obviously key,” executives said.

  • Three students wearing red uniforms pass a soccer ball on an outdoor field.
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    PeopleImages via Getty Images
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    Marketing to American soccer fans: Here’s what the numbers say

    Approximately 75% of Americans are interested in soccer, with 45% saying their interest is increasing, according to data from The Harris Poll.

  • Interior of a store.
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    Permission granted by Sam's Club
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    Opinion

    How experiences turn in‑store retail media into real results

    Retail media needs to bridge the gap between physical and digital to create a cohesive media ecosystem, writes Sam’s Club’s Harvey Ma.

  • DoorDash's "Too Much Winning Energy" campaign imagery
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    Courtesy of DoorDash
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    DoorDash boosts college football marketing with seasonal rewards, events

    A digital spot from in-house studio Superette promotes DoorDash Streaks, a program that rewards app users who order on Saturdays.

  • Downy's cover art for its "Almost Scandalously Soft Stories" campaign.
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    Courtesy of Downy
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    Downy tells ‘Almost Scandalously Soft Stories’ for Spotify campaign

    The P&G brand is tapping into the growing popularity around audiobook romances with four stories that position freshness as a sensorial escape.

  • People on a tour of Ace Hardware's Retail Support Center in Kansas City.
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    Permission granted by Ace Hardware
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    Ace Hardware launches retail media network

    RedVest Media gives participating brand partners a targeted approach to advertising through onsite premium ads, in-store signage and more.

  • Gap's "Better in Denim" campaign with Katseye
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    Courtesy of Gap
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    Gap dances with Katseye to ‘Milkshake’ for denim-focused fall campaign

    “Better in Denim” nods to the early aughts and return of low-rise denim and will span social media, in-store, influencer partnerships and more. 

    Updated Aug. 19, 2025
  • An influencer in a brightly colored outfit stares at a smartphone while standing outside
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    pixdeluxe via Getty Images
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    Accenture Song acquires Superdigital as marketing shifts social-first

    The deal responds to the increasingly central role for social media and influencers in CMO strategies, as well as the impact of AI on marketing.

  • A bottle of Bulleit on a table with a blurred background. A cocktail sits next to it.
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    Matthew Eisman/Getty Images for Bulleit via Getty Images
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    Bulleit partners with First We Feast for content series about risk takers

    “One More Round” will feature “Hot Ones” host Sean Evans and is part of a brand platform that launched in June.

  • money,dinero
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    hirun via Getty Images
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    WPP Media notches ‘landmark’ win with Mastercard as AI fuels interest

    Sister WPP agency Ogilvy is also being enlisted by the global payments firm to help “build, foster, and engage online communities.”

  • An AI-generated image of a man wearing a blue sweater attempting to stand on a tower made of cans in a backyard while wearing heals.
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    Courtesy of Fiverr
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    Fiverr showcases AI-produced videos for tapping into viral trends

    Garry, an AI-generated character, shows how brands can use the buzzy tech to quickly respond to viral moments.

  • 818 Tequila's 818 Mini bottles
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    Courtesy of 818 Tequila
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    Q&A

    Why 818 Tequila is using fashion to tap into Gen Z’s ‘little treat’ craze

    CMO Kathleen Braine explains how the Kendall Jenner-founded brand is channeling Labubus and lip gloss keychains to launch its new 818 minis. 

  • Middle aged mentor helping employee with computer work
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    iStock / Getty Images Plus via Getty Images
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    How MLB is powering first-party data collaborations with Adobe

    The software company is expanding its Real-Time CDP Collaboration offering to help brands connect with other brands around data.

    Updated Aug. 19, 2025
  • A person watches TV.
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    gorodenkoff via Getty Images
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    Streaming continues ad revenue gain on linear TV, study says

    Advertisers continued to shift their dollars from linear TV to streaming during this year’s upfront ad-buying season, per a new report from Media Dynamics.

  • A person with long blond hair smiles, sitting sideways in a director-style chair. Water and far-off trees are in the background.
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    Courtesy of HeyDude
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    Crocs appoints 2 new CMOs to level up creative strategy: WWD

    Crocs and Heydude are getting new marketing chiefs as they double down on storytelling, with the latter looking to build on a brand awareness bump.