Pinterest expands into CTV advertising with TvScientific acquisition

This is the first time Pinterest has wedded its intent-based audience data with a CTV engine, pointing to the growing importance of cross-screen capabilities. 

Dollar Shave Club’s first AI-generated ad makes tech the punchline

The brand and partner Too Short for Modeling leveraged AI to animate complex visuals while keeping to a development timeline of just a few weeks.

Will 2026 be more volatile for marketing? Here’s what the numbers say

Up to one-third of consumers will leave brands for cheaper options as they continue to feel an economic pinch, according to Forrester.

Maker’s Mark nets first sports league sponsorship with Unrivaled

The bourbon brand will have a significant presence around the women's basketball league both on-premise and digitally.

How Sprouts cultivated an organic appearance in Apple TV hit ‘Pluribus’

CMO Alisa Gmelich explains how the cameo came about and details other ways the grocer taps into culture, including through women’s sports.

Meta streamlines brands’ creator partnerships with AI-powered updates

New solutions are designed to help advertisers easily find and turn existing organic content on Facebook and Instagram into partnership ads.

How Zoom’s ‘SNL’-powered campaign moves the brand beyond meetings

Created by Colin Jost’s No Notes agency, “I Use Zoom!” stars Bowen Yang and is a humorous love letter to the platform’s loyal users.

Home Depot builds bridge to influencers with creator portal

To attract further attention to the offering, the home improvement retailer is touting a roster of creators tied to the World Cup.

P&G’s Native to debut 50-part microdrama series as genre takes off

P&G is aligning the adventure-romance, which will debut on social platforms in early 2026, with a history of marketing innovation around soap operas. 

Q-tips kickstarts bigger marketing push with nearly 6-foot cotton swabs

An unhinged infomercial and collaborations with Doritos and Goodyear support the launch of Quge-tips and a revamped marketing strategy.

Gap’s CMO on leveraging the brand’s Katseye success for the holidays

Fabiola Torres details the recent extension of “Give Your Gift,” a campaign that has generated over 30 million views since its November launch. 

Advertising growth resilient in face of tariff, AI disruption: report

WPP Media revised its full-year revenue projections upward by over two percentage points as areas like retail media and gaming attract investment.

US Soccer’s CMO on its World Cup campaign as brands take the pitch

The organization’s “Never Chase Reality” push comes as the sports league prepares for stronger interest and engagement from fans and marketers.

Nielsen strengthens ties with Amazon advertisers via audience segments

Advertisers on Amazon Ads can target specific Nielsen audiences and deliver ads across multiple platforms.

How Hershey remade its iconic holiday ad as an interactive experience

The snack company modernized its 1989 “Holiday Bells” creative by bringing it to life in Rockefeller Center and on digital platforms.

Campaign Trail: Jeep pitches Grand Wagoneer as best car to have sex in

Comedian Iliza Shlesinger takes brand marketing for a spin in a self-referential video by agency Highdive.

How Netflix’s $72B Warner Bros. deal changes the streaming calculus

A combined entity could generate U.S. ad revenue of roughly $2.3 billion and command 10% of total TV viewing, per analyst estimates.

Subway promotes revived Sub Club loyalty program in alliterative ads

The brand is focusing more on entertainment than transactional elements to stand out from other QSR messaging emphasizing value.

Glad teams with Oscar the Grouch to revive ‘Don’t Get Mad. Get Glad.’

The Clorox-owned brand partnered with the iconic “Sesame Street” character to reimagine his song, “I Love Trash,” and for a social media giveaway.

Consumers in 2026 will be full of paradoxes, predicts Dentsu

As consumers increasingly turn to AI, there has been a resurgence of interest in traditional values and living.

Skims ventures into live entertainment with shoppable TikTok livestream

The apparel brand co-founded by Kim Kardashian sought to draw inspiration from classic holiday variety shows for a 45-minute shopping experience.

PepsiCo’s Mug brand finds Gen Z sweet spot: Fragrance, dogs and TikTok

The quickly growing brand leans into its recent social media successes by launching Daddy’s Home cologne on TikTok Shop.

American Eagle’s celebrity-led marketing turns sales growth positive

While collaborations with names like Sydney Sweeney helped boost denim, sister brand Aerie delivered far stronger sales growth in Q3. 

Columbia challenges flat-earthers as part of bolder marketing revamp

In an open letter and social videos, CEO Tim Boyle tasks conspiracy theorists with proving their beliefs for a chance at winning the company’s assets.

How Oreo maker Mondelēz is rethinking snack marketing with AI

The CPG giant created a new generative artificial intelligence tool to help personalize advertising while boosting engagement for many of its top brands.