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Deep Dive
Meet the 4 firms setting the agenda for measuring TV ads amid rapid change
Battles around big data and panels continue as currency certification efforts pick up and the possibility of consolidation looms.
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Choice Hotels targets millennial and Gen Z travelers with first TikTok marketing campaign
The campaign, featuring influencer Jimmy Darts, aims to expand brand awareness for Choice’s Comfort and Cambria properties.
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Dove pledges to not use AI models in lieu of real women in its advertising
Indie agency Soko developed the global marketing effort, with Media.Monks handling social, digital out-of-home and other aspects.
Updated April 9, 2024 -
Miracle-Gro shares Martha Stewartās gardening secrets in new campaign
“Gro Like Martha” intends to shift the perception of gardening as complex and will span video, paid social, linear, CTV, in-app integrations and more.
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Pedigree adopts AI to give āglow upsā to shelter dog ads
Adoptable combines proprietary artificial intelligence with the brand’s global media reach to create more engaging ads that aim to shorten adoption times.
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Coca-Cola heads to Marvel universe for new spot, packaging campaign
Scannable Coca-Cola and Coca-Cola Zero Sugar packaging will feature more than 30 Marvel characters who come to life via augmented reality.
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Chipotle levels up gaming efforts with Tekken 8 in-game perks, menu item
As an official partner of the fighting game, Chipotle will also make Tekken 8 the title game for the return of its Challenger Series esports competition.
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Snap expands perks for āleaned inā agency partners with new program
VaynerMedia, Horizon Media and Gale were among the shops that piloted the features, while Snap is seeking large global agencies to sign on.
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Corona, Tripadvisor team for beer-fueled digital travel hub
The Corona Global Hub offers Corona-curated itineraries, traveler insights and discounts, and also includes regional partnerships with travel influencers.
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Solo Stove puts the ādeepā in deep dish with subterranean pizza-making class
A livestreamed event from Alabama’s Majestic Caverns builds on a more aggressive marketing strategy for the outdoor lifestyle brand.
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On-site search data comes to CTV planning via Captify, Magnite deal
Captify will analyze search terms from millions of publisher websites and categorize them into profiles, interests and moments.
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Privacy tools fall short: Hereās what the numbers say
An increase in violations, lawsuits and fines highlights how important it is for marketers to stay up to date on regulatory developments.
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Chipotle dishes out $1M in free burritos with Burrito Vault mobile game
Timed to National Burrito Day, the interactive web game tasked consumers to correctly guess two exact order combinations to score a promotional code.
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Sherwin-Williams subverts color of the year trend by picking āloneliestā hue
“The Loneliest Color” campaign showcases the overlooked Kingdom Gold with creative and apparel designed by Harlem courtier Dapper Dan.
Updated April 4, 2024 -
How marketers can navigate the legal pitfalls of generative AI
Panelists at the IAB Public Policy and Legal Summit outlined some of the issues marketers must contend with while using the technology.
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Kraft cooks up brand refresh, creative platform for unified sauce line
Handled by Wieden+Kennedy, the creative platform debuts on Instagram, TikTok and YouTube with content poking fun at “serious chef culture.”
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JPMorgan Chase to let brands target customers based on spending data
Chase Media Solutions connects customers to retail deals, tailored to their spending, directly through their bank app.
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Dramamine goes for the gut with documentary tribute to barf bags
Crafted by FCB Chicago, the brand’s largest marketing investment since 2010 is animated by interviews with barf bag collectors and everyday people.
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West Elm launches mobile app
The app allows users to filter by need, and comes amid declining revenues for the home retailer.
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Q&A
How Papa Johnsā new brand platform connects pizza to marketing transformation
CMO Mark Shambura delves into the “Better Get You Some” campaign, the first major effort handled by creative AOR The Martin Agency.
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Target Lady of āSNLā fame promotes retailerās revamped loyalty offerings
Kristen Wiig reprises the bowl cut-touting character in a loyalty-focused campaign that will appear across TV, YouTube, TikTok, Pinterest and beyond.
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Frito-Lay teams with Hasbro to bring classic games to life
A multichannel campaign features a QR code-powered web game and four “Game of Snacks” spots inspired by popular titles like Connect 4.
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Sociable: TikTok launches new ad campaign to oppose sell-off bill
The ByteDance-owned platform continues to leverage its reach in an attempt to alleviate concerns regarding its influence.
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Walmartās ad growth playbook involves winning more non-endemic brands
Automotive, entertainment, financial services, QSR and travel brands are in the retail media network’s sights, as are smaller advertisers.
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Velveeta unveils cheese-inspired hair dye with Julia Fox
As part of the brand’s “La Dolce Velveeta” platform, the actress debuted the yellow-hued, semi-permanent hair color at a New York Knicks game.