7-Eleven teams with Live Nation for nostalgic music festival activations

Immersive, social-first activations are intended to be reminiscent of in-store experiences as the chain works to connect with consumers around culture.

Digital video ad spend to grow 14% in 2025: IAB

Digital video is projected to represent 58% of total video ad spending, outpacing linear TV for a second consecutive year.

WPP CEO says tariffs will ‘undoubtedly’ impact ad-spending plans

Mark Read dismisses the notion that there was a “pull forward” in investments in Q1 but acknowledges tariffs could hit some clients hard.

EDO extends data interoperability for TV outcomes measurement

Advertisers can optimize media outreach with third-party audience planning tools by analyzing ad-driven consumer behavior.

Media usage poised to dip in 2025: Here’s what the numbers say

This year is expected to deliver the first drop in consumer usage across traditional and digital media channels since the Great Recession in 2009.

Google’s ad business remains robust despite macro, regulatory threats

The platform is seeing slight headwinds from tariffs in regions that were, until recently, heavy spenders, but said it’s too early to tell the full impact. 

Powerade celebrates next generation of soccer stars in global campaign

The Coca-Cola-owned brand iterates on its “Pause is Power” platform to prepare for major soccer events over the next four years.

Gopuff enhances in-house ads platform with new incrementality solutions

The measurement tools, launched with Koddi, were tested in a pilot program that saw incremental purchases per user increase over 40% on average.

Peloton CMO departs as fitness brand shakes up marketing group

Lauren Weinberg oversaw initiatives including a campaign that tried to appeal to millennial men through a partnership with the NFL’s Watt brothers. 

Updated April 24, 2025

NFL, Adobe team up for AI-powered league and fan-generated content

Adobe’s applications will support the league in bringing more personalized content to owned channels, including the NFL OnePass app. 

What’s next as Google keeps cookies amid challenges to its dominance

The decision to not move forward with an opt-out option arose out of an “evolution” of the industry and regulatory environments, said a Google official.

Sociable: Threads ads expand to all Meta advertisers

After initial testing with brands like Wendy’s, access to Threads ads is now widely available. 

Jim Beam ages its marketing strategy for the budget-minded consumer

The Suntory brand is attempting to expand its consumer base and versatility by promoting Jim Beam Black and building off of its 2024 marketing strategy.

Do the upfronts still matter?

The annual ad-buying bonanza can’t survive on nostalgia and sports alone and needs to modernize, says Juice Media CEO Mark Zamuner.

Axe leans on Pete Davidson’s wisdom to help men level up their rizz

The actor-comedian will host an Ask Me Anything-like discussion on Instagram and stars in a new ad giving a shorter individual a confidence boost.

Welch’s Fruit Snacks lets parents use AI to write sweeter notes to kids

The Lunchbox Notes Translator turns candid sentiments into heartfelt messages and is timed to the release of customizable packaging.

Zaxbys’ CMO on breaking through the chicken category with ‘sauce’

The chain’s first work from Goodby Silverstein & Partners introduces a brand character that speaks to both signature sauces and cool charisma.

Hotels.com returns to mascot-focused marketing with Bellboy character

The anthropomorphic hotel desk bell promotes savings in a new campaign spanning Instagram, TikTok, YouTube and the brand’s website and app.

Gatorade taps Kendrick Lamar for latest extension of ‘Is It In You?’

“Lose More. Win More.” was created with TBWA/Chiat/Day LA and pays tribute to the hard work it takes to reach icon status.

Most consumers will pay 25% more for their favorite brands, survey finds

Positive customer experiences, consistent product quality and long-term brand familiarity drive greater loyalty, a UserTesting study found.

OpenAP’s TV network owners push ahead on interoperable streaming ads

The firm’s new identity solution undertakes data privacy considerations for premium video ads in a multiscreen environment.

Kids entertainment brand CoComelon lends a hand in first brand campaign

“CoComelon Can Help” also includes creator partnerships and playlists curated for Pinterest and YouTube.

Fiverr confronts AI concerns head-on in national marketing push

“Stranger Things” actor Brett Gelman stars in an ad for the freelancer marketplace that parodies the pottery scene from the film “Ghost."

Google holds monopoly over key areas of ad tech, US judge rules

The landmark decision argues Google wields an illegal monopoly over publisher tools and ad exchanges but not display ad networks.

Updated April 17, 2025

Campaign Trail: Clash of Clans enters war zone with WWE champion

Created with David New York, a series of video ads speak authentically to fans of both WWE and the hit mobile game from Supercell.