AI has changed holiday shopping: Here’s what the numbers say

AI-driven traffic in the retail industry surged 693% year over year in November and December, according to new data from Adobe.

Dave’s Hot Chicken CMO on building on organic growth as brand levels up

Brandon Rhoten spent years leading creative and social strategy at Wendy’s at a time when the chain rewrote the rules for fast-food advertising.

Sociable: TikTok signs off on US joint venture, securing app’s future

After years of back and forth, TikTok will remain available to U.S. users, with parent ByteDance holding onto a nearly 20% stake in the app.

Why Hershey’s first major campaign in 8 years comes ahead of the Olympics

The brand partnered with The Martin Agency for a new platform that utilizes MiltonOne, a bespoke Publicis Groupe solution.

How brands can assert control as AI rewrites advertising’s playbook

As promises of one-stop, AI-powered solutions proliferate, marketers will need to navigate the changed ecosystem and separate reality from hype.

Honda takes modular approach to Winter Olympics campaign creative

The official automotive partner of Team USA will be able to mix and match assets like athlete footage to suit different media channels and verticals.

TikTok ups bid to entertainment marketers with latest ad solutions

Streaming Ads and New Title Launch are meant to deliver personalized, entertainment-specific content and drive subscriptions and ticket sales.

Jeep goes extreme with enhanced X Games partnership

As viewership grows for the X Games, Jeep is expanding its relationship with the event to span on-site, broadcast, streaming and social media channels.

YouTube revamps visual identity amid shifting entertainment landscape

A new typeface and illustration style are complemented by the Google-owned platform’s first motion identity, which mimics the feel of creator content.

Updated Jan. 22, 2026