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Sweetarts encourages amateur filmmakers on TikTok

The film fest is the latest in the brand’s “Be Both” platform, which frequently uses social media to appeal to younger audiences.

Bumble celebrates Black dating experiences in YouTube series

The push comes as a survey found 45% of Black or African American respondents believe they would feel worthy of love if better represented.

Warner Bros. Discovery to combine streamers next summer, considers ad-supported offering

The home of HBO Max and Discovery+ shared more details of its plans for integrating a mixture of ad-supported options to its streaming services.

IHG books priciest campaign in a decade to promote loyalty revamp

Created with ad agency Grey New York, “Guest How You Guest” depicts hotel guests enjoying a pampered lifestyle, signaling the return to travel.

Criteo completes $250M deal for ad-tech firm Iponweb

The final sale price was $130 million less than originally estimated before the upheaval caused by Russia’s invasion of Ukraine.

Rent-A-Center adds tools for localized online-to-offline marketing

The rent-to-own brand helps franchisees manage their presence in internet search and social media as enhancing localized marketing becomes a priority.

Roblox hosts cartoon reruns as metaverse content strategies evolve

Spin Master plans to air all 100 episodes of its “Bakugan Battle Planet” series through a dedicated Roblox space in a convergence of streaming and gaming. 

Pandemic shifts in alcohol consumption linger despite return-to-normal push

Driven by ready-to-drink cocktails, premium alcohol and “better-for-you” drinks, home drinking retains its appeal as on-premise recovery lags.

Instagram strongholds influencer marketing despite growing competition

Broadly, spending on nano-influencers is up 220.5% this year, outpacing the overall influencer marketing segment’s growth of 28%. 

Pinterest foresees lackluster ad growth amid economic uncertainties

Retailers and CPG marketers that want consumers to discover their brands remain important advertisers on Pinterest.

Busch Light turns 30-pack into DIY acoustic guitar

The beer brand has taken steps to integrate itself into the country music scene as a means to stay relevant against Midwestern favorites like Miller Lite.

Facebook to shut down live shopping feature

The social media company said the functionality will end on Oct. 1, and suggested experimenting with short-form Reels videos instead.

Coors Banquet supports firefighters with special packaging, capsule collection

In line with Molson Coors’ sustainability efforts, the program connects climate change with spreading wildfires and the strain on firefighters.

Updated Aug. 5, 2022

Nature Valley brings rewards to TikTok for sustainable back-to-school push

App users can use the hashtag #ReTokForNature for the chance to win free merchandise from brands including L.L. Bean and Stasher.

Why NFL sponsors are reevaluating their relationship with the league

This year so far has brought an unusual number of change-ups in how advertisers support the league. Several factors lay behind the shift.

Marketers gain ROI during recession by increasing media spend, study says

Cutting ad spend and marketing headcount at the first sign of a recession undermines margins and efficiency, according to a report by Analytic Partners.

Pure Leaf’s TikTok hotline helps women navigate pressure to be sweet

“Bel-Air” star Coco Jones, who has over 2.1 million followers, will dole out practical advice for uncomfortable scenarios around friends, family and work.

Patrón concocts cocktail-themed virtual quests in bigger bet on metaverse

Virtual pop-ups hosted on Decentraland task users with assembling seasonal drinks, with a grand prize of a real-world trip to Mexico.

Tito’s vodka spoofs hard seltzer craze by selling empty can

Rather than enter a crowded market, the Tito’s in a Can novelty product lets consumers make canned cocktails with the brand’s “vodka-flavored vodka.”

The Fresh Market sees shoppable video, livestreaming zing

The specialty food chain has had rapid growth in key engagement metrics as grocers explore social media, videos and shoppable content.

French’s slings mustard-flavored donuts in experiential push

The well-known mustard brand brings a tangy twist to a beloved breakfast treat in honor of National Mustard Day.

Walmart boosts ad network with new partnerships

As it prepares for a tough quarter and year, the retailer added a handful of API partners to expand Walmart Connect's self-service capabilities.

Jack in the Box welcomes back most famous employee Mark Hamill

Created in collaboration with TBWA\Chiat\Day Los Angeles, the campaign revisits the playful antics that once got the Star Wars icon fired from the chain.

H2 ad-spending expectations jump but broad picture remains uneven

An IAB survey found bullish categories like travel are buoying the industry, while sectors like auto face cutbacks due to a tightening economy.

Campaign Trail: Frida Baby animates user reviews of messy parenthood realities

For its first TV spots, the baby brand partnered with World Famous to create a campaign reflective of the same colorful, no-nonsense approach of its products.