Oscar Mayer reheats classic bologna ad with sing-to-pay campaign

The nostalgia-fueled effort, co-created with agencies Johannes Leonardo and The Kitchen, gives consumers a chance to win Instacart gift cards.

How Campari adapts to market trends to shape holiday experiences

The company’s vice president of marketing for America dishes on an expansive holiday strategy encompassing brands like Aperol and Grand Marnier.

Adobe names former Intuit marketer as CMO to expand brand reach

The hire follows Adobe appointing Stagwell as global lead of creative campaigns and social content for its Digital Media business in October.

Why Google Shopping turned holiday gift-giving into a game show

A campaign around the friendly competition of gifting also includes ads with Dwyane Wade and Gabrielle Union and Charli XCX and Troye Sivan.

What Google Chrome’s potential sale means for the future of advertising

The pressure is on for marketers to establish data-driven, adaptable strategies, according to Keen Decision Systems’ Bradley Keefer.

Dick’s pits top athletes against each other in holiday decorating contest

The Texas-based campaign features Simone Biles, Dak Prescott and Chris Paul, and extends its geographic reach via social media.

Macy’s CMO on why telling a cohesive marketing story is crucial

With its Thanksgiving Day parade days away, Sharon Otterman explains how the retailer brought its gift guide to life in its holiday campaign.

Walmart, NBCU beef up shoppable ads, measurement ahead of retail spree

Walmart Connect is bringing its retail media offering to linear TV for the first time to reach shoppers gearing up for the post-Thanksgiving rush.

How JCPenney’s ‘Really Big Deal Reveals’ campaign is faring so far

The retailer has been averaging 13% to 15% new customers each week during the campaign appearing during Amazon’s “Thursday Night Football.”

Why specialty cheese Alouette rebranded right before the holidays

For its 50th anniversary, the Savencia brand of French cheeses is introducing new packaging, sonic branding and its biggest campaign to date.

How Sierra Nevada’s AI-powered CTV campaign captured consumer attention

The brand is an early adopter of Kargo’s Narrative format that uses artificial intelligence to generate connected TV ads from images and scripts.

Why Google’s potential Chrome sell-off could sow fresh marketing disruption

A transition would not be smooth or quick, experts cautioned, since so much ad activity and so many ad products are closely tied to the browser.

‘That’s that me espresso’ martini: Absolut, Kahlúa mix it up with Sabrina Carpenter

In a cultural play, the Pernod Ricard brands collaborated with the pop star behind song-of-the-year contender “Espresso” on a cocktail kit.

Will 2025 be a year of contradictions? Here’s what the numbers say

In 2024, fragmented privacy laws, AI use and an uncertain financial landscape disrupted the marketing landscape, and next year isn’t looking any easier.

Publicis Sapient teams with Google Cloud to boost AI marketing efforts

The agency will enhance its AI usage in marketing areas including retail media networks, customer data platforms and content supply chains.

Bose CMO on driving the brand’s cultural impact and the coming AI shakeout

Jim Mollica, Bose’s first global marketing chief, spoke with Marketing Dive about evolving the 60-year-old brand through more emotionally led marketing.

Apple begins selling News ads directly as its advertising ambitions grow

Axios reported that the tech giant is no longer relying on third-party vendors and is pitching marketers on ad units within the News feed and stories.

Mediaocean acquires Innovid to sharpen focus on creative, CTV

Innovid will be merged with Flashtalking to create a new omnichannel platform that can act as an independent alternative to Google, executives said.

Instacart orders first Super Bowl ad as its marketing evolution continues

Sports marketing has been a focus for the grocery ordering platform since undergoing a brand refresh and appointing a new CMO a couple of years ago.