Equinox names new CMO to grow luxury fitness chain’s brand awareness

The brand is looking to boost membership acquisition and loyalty amid stiffer competition and plans to open dozens of new locations.

How Dove’s first creator-led campaign paves way forward for Unilever

Executives discuss how an effort developed with Edelman fits into Unilever’s plans to shift 50% of ad spend to social media, particularly influencers.

TikTok leans on AI, search in bid to advertisers at annual summit

The platform announced a slew of new features including branding solutions, automation tools and an artificial intelligence-powered Search Center.

Lego rebuilds Run-DMC’s ‘It’s Like That’ as girls’ empowerment anthem

A campaign responding to persistent gender stereotypes around who gets to be a “builder” comes as inclusion initiatives are under fire. 

Progressive comes to the rescue when Superman can’t in movie tie-up

A partnership with the DC franchise reboot shows mascots, including Flo, stepping up to address more everyday problems in Metropolis. 

Instacart embraces ‘90s nostalgia with throwback ads and prices

Childhood staples from the era like Bagel Bites are seeing prices slashed this summer as the grocery delivery platform leans into value. 

Value, not social issues, are top priorities amid tariff turmoil: Kearney

Only 39% of consumers report boycotting a brand in the last 12 months and 80% believe shopping according to their values is more expensive.

PepsiCo looks for global audiences with Formula 1 deal

Sting Energy, Gatorade and Doritos will be featured in a deal with a sport that generated more than $2 billion in total sponsorship revenue last year.

Sociable: Meta reportedly expects to offer fully automated AI ads by 2026

Meta’s next-level artificial intelligence tools could create and target campaigns for marketers by next year, according to a Wall Street Journal report.

RXBar scrubs corporate jargon from social feeds in battle against B.S.

Wannabe thought leadership posts shared on platforms like LinkedIn land in the crosshairs of the Kellanova brand’s Chrome web extension.

Old Navy shows off activewear with Lindsay Lohan in ‘80s-inspired spot

The Gap brand, which reported a ninth consecutive quarter of market share gains, is now the No. 5 player in the active category.

Celsius targets active lifestyles in brand’s largest campaign to date

The energy drink is marketing around a wider definition of fitness that moves beyond athletes and gym-goers.

GroupM becomes WPP Media as holding company prepares for future

The rebranding, first reported last month, is expected to impact about 40% to 45% of the media company’s 40,000-strong workforce.

Sprite targets ads around scorching temps for global summer campaign

Out-of-home ads will assess factors like location and ambient temperature to serve up messages to consumers most in need of chilled refreshment. 

Pizza Hut brings 40-year-old Book It initiative into the mobile age

The effort follows a previous mobile-focused activation that saw the QSR launch an AI-powered second-screen app timed to March Madness.

Marketing to Gen Alpha: How brands can win over the next generation

The dynamics between the cohort and their millennial parents signal what’s to come in advertising, according to research from Horizon Media.

Campaign Trail: Sanpellegrino taps ‘Sopranos’ stars to say ‘ciao’

Michael Imperioli and Steve Schirripa go from wise guys to nice guys in a social-first campaign created by Ogilvy New York.

How restaurant chains are updating their marketing menus in tough economy

Brands including McDonald’s and Starbucks are taking big swings with creative campaigns, evolving loyalty strategies and digital technology investments.

Kinder Chocolate lets kids’ imaginations run wild in new campaign

Along with a hero spot, the Ferrero brand's campaign features unscripted content created as a dedicated asset for social channels.

How Stitch Fix’s brand platform is helping drive transformation

CMO Debbie Woloshin speaks about artificial intelligence and staying agile in her first interview since joining the apparel company.

Droga departs Accenture Song CEO post at fluid moment for creativity

The decision marks the close of a chapter for an industry trailblazer whose agency, Droga5, was the cornerstone of Accenture’s bet on creativity. 

Coke pushes Gen Z to ditch digital noise and embrace summer fun

“Enjoy the moment with a Coca-Cola” was created with WPP Open X, led by Ogilvy, with support from VML and Publicis.

E.l.f. sets sail with viral TikToker Oliver Widger

The cosmetic brand is working with the social media star, famous for sailing from Oregon to Hawaiʻi with his cat, on a Roblox-based activation.

Amazon bolsters ad business with InfoSum, Magnite partnerships

The tie-ups put the spotlight on CTV and first-party data as the e-commerce giant’s advertising offering grows at a faster pace than rivals. 

GoodPop wants to empower parents to say ‘yes’ this summer

A Gopuff partnership encourages parents to embrace spontaneity with the chance to win free, better-for-you alternatives to the usual seasonal treats.