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Mtn Dew flies flag for Indy 500 with 'Project Green Means Go'

The PepsiCo brand is asking Indianapolis residents to share inspiring messages as racing fans come back to the stands.

Bombay Sapphire leans into science with Bill Nye explainer videos

The gin brand is using science to target facts-minded millennials as part of its partnership with the iconic '90s TV personality. 

AVODs double down on original programming, content studios at NewFronts

Ad-supported video on demand platforms including Fox's Tubi and Amazon's IMDb TV rolled out new offerings for viewers and advertisers.

Pepsi opens virtual restaurant Pep's Place for food and beverage delivery

Debuting today in select markets, the ghost kitchen offering suggests which food goes best with Pepsi beverages and will be supported with ads.

CTV ad spending leads growth in digital video, IAB finds

Marketers increased their spending on connected TV last year by 22%, more than any other category of digital video.

Amazon courts brand dollars as ad-supported OTT offerings hit 120M monthly viewers

As part of its NewFronts debut, the company talked up a streaming slate that includes IMDb TV, Twitch and live sports and has grown viewership nearly sixfold over the past year. 

Opinion

Let's be upfront: We can't go back to traditional TV buying

The upfronts need to adapt to help marketers stay relevant as consumers' idea of TV remains fluid, writes TVSquared President Jo Kinsella.

Verizon sells media business after struggle to dent digital advertising duopoly

Apollo acquiring the unit behind AOL and Yahoo is another signal that navigating digital media hasn't gotten easier even as the channel now dominates consumer habits.

Don Julio celebrates Cinco de Mayo with beverage vouchers and an NFT

The Diageo brand established the Tequila Don Julio Fund to support bar and restaurant workers as part of a far-reaching campaign that also includes an "Automated Tequila Machine."

How 'Godzilla vs. Kong' is racking up monster views on TikTok

Warner Bros. again tapped agency Movers+Shakers to develop a viral campaign that blends the right mix of creative elements with an understanding of the app's user base.

Cheetos, Doritos face off in 'Flamin' Hot' social media contest

Along with an influencer partnership, the Frito-Lay brands are asking people to vote on their favorite snack for a chance to win branded merch.

Almost half of CMOs are women, but role slips on other diversity fronts, study finds

Last year's incoming class of CMOs saw a "steep dropoff" in racial and ethnic diversity despite a deluge of brands pledging to improve hiring practices.

Amazon's ad sales soar 77% as marketers target online shoppers

Researcher eMarketer predicts Amazon's U.S. ad business will grow 30% this year to exceed $20 billion for the first time, and surpass $30 billion by 2023.

General Mills auctions NFTs to promote return of chocolate Dunkaroos

Buzz around one-of-a-kind digital images sold as nonfungible tokens is drawing interest from brands looking to drive publicity for their campaigns.

Ally reemploys AR for new instant win mobile game

The latest gamified activation from the digital financial services firm demonstrates the power of a dollar while supporting healthcare workers.

Facebook ad revenue surges 46% as marketer demand lifts prices

The social network predicts revenue growth may slow by the second half of this year as Apple limits ad tracking.

Taco Bell turns the moon into a billboard for its first global campaign

In the debut iteration of its broader "I See A Taco" push, the brand will give away tacos on a night when the moon looks like one.

Q&A

7-Eleven's CMO plans to meet evolving consumers by doubling marketing spend

Marissa Jarratt details a new campaign positioning the brand as an "ingenious accomplice" and how she's approaching digital and experiential channels.

Livestreaming popularity set to grow in 2021, Coresight Research forecasts

Already a billion-dollar industry in China, live e-commerce is a trend to watch in the U.S. this year as it offers a more immersive shopping experience.

Apple revenue up 54% as services hit all-time high

Its increasingly essential Services business saw 27% revenue growth to $16.9 billion on the quarter as subscriptions hit 660 million.

Oscar Mayer introduces extensive brand refresh with pop-art ads

The 138-year-old label's first major effort with agency Johannes Leonardo extends an experimental approach to media, including through five-second ads.

Bud Light readies post-pandemic summer plans with $10M stimulus

VP of Marketing Andy Goeler details how the bestselling beer brand in the U.S. is helping people get back to bars, concerts and sporting events.

Hyundai touts hybrid cars in Nat Geo's AR series on national parks

"Outside Academy" is available as a photo overlay on Instagram and has location-enabled features for road trips through Zion, Yosemite and more.

Cadillac paves the way for its electric future at the Oscars

The brand's eighth appearance at the awards show kicked off a broader campaign that includes homepage takeovers, Twitter activations and more.

Google's ad sales surge 32% amid renewed strength in digital media

YouTube's ad revenue jumped 49% to $6 billion as its Shorts feature, a TikTok rival, saw a big increase in activity.