P.F. Chang’s CMO on igniting a new brand platform, holiday campaign

Sonika Patel explains how the chain is centering the dining experience with a “Light the Fire” platform and seasonal push on digital and CTV.

PepsiCo overhauls corporate branding to broaden focus beyond Pepsi

The updates, PepsiCo’s first in nearly 25 years, come as only 21% of surveyed consumers can identify a brand under the company that isn’t Pepsi.

Inclusive marketing ‘in paralysis’: How brands can reject the standstill

Diverse representation continues to present a major opportunity for brands and could become even more of an expectation during the end-of-year period.

Chili’s dramatic sales growth continues with 13% traffic jump

The chain’s marketing, which sets it in direct price competition with QSRs, delivered a sixth-straight quarter of double-digit same-store sales growth.

Mars gets spooky across multiple channels and brands for Halloween

Efforts for M&M’s, Skittles and Twix span a range of marketing strategies like a short-form sitcom, emergency candy deliveries and podcasts.

Pringles brings back ‘Once You Pop’ tagline to meet Gen Z’s tastes

The tagline, first introduced in the ‘90s, has been reworked in ads focused on “unhinged” humor attuned to young consumers’ social feeds.

How Welch’s new kid mascot bridges nostalgia with modern marketing

Charlie Cheersman, the first kid to anchor the brand’s creative in 25 years, debuts as the CPG shakes up its marketing strategy and leadership.

Updated Oct. 28, 2025

Walmart balances whimsy with value in Dr. Seuss-inspired holiday ads

Spots taking place in a town called WhoKnewVille reinforce a messaging platform that challenges consumer perceptions around the retailer’s image.

Updated Oct. 28, 2025

E.l.f. challenges consumers to ‘Give an e.l.f.’ in purpose-led campaign

Ads for the beauty brand span social, print, digital and out-of-home, asking “What do you give an e.l.f. (F#@&) about?”

How Barefoot Wine is stepping up marketing to meet new, evolving drinkers

E. & J. Gallo Winery CMO Stephanie Gallo explains how Barefoot approached its first major redesign in decades and why it’s bullish about its NFL tie-up.

Inside the campaign to reposition pork for Gen Z, millennial consumers

The effort tries to shed associations with the iconic “Other White Meat” tagline while appealing to the media preferences of young audiences.

Top takeaways from Advertising Week 2025 marketers need to know

Leading marketers like PepsiCo and Kraft Heinz delved into topics including culture-led marketing and artificial intelligence at the annual conference.

Comcast loops in linear TV for cross-channel programmatic ad buys

Dentsu is beta testing the unified workflow for bidding on ad inventory across digital and traditional channels. 

WPP’s new AI platform offers marketing without agencies for SMBs

The agency holding group is letting clients plan, create and deploy campaigns independently using WPP Open Pro. 

Entry-level marketers feel the job pinch: Here’s what the numbers say

The economic landscape has continued to hinder the marketing job market, with CMO pay taking a hit.

Airbnb continues focus on travel experiences with new social features

Travelers now have the ability to message each other, reconnect after an activity and see who has already booked an experience they are considering.

True Religion targets women, college sports fans in holiday campaign

The brand doubles down on the growing intersection of fashion and sports in its first holiday campaign since being acquired earlier this year.

Dunkin’ and Kahlúa tap Salma Hayek Pinault to boost co-branded product

The telenovela-inspired “It’s Kahlunkin’” campaign comes as Gen Z consumers express increased interest in coffee-based alcoholic beverages.

Sober celebrities pour into nonalcoholic beer

Comedian John Mulaney, a co-owner of Years, will act as spokesperson for the nonalcoholic brand and participate in its first creative campaign.

Beware of ‘Cranpus’: Ocean Spray evolves brand platform for holidays

The cranberry co-op turned actor Bryan Cranston into a new version of folklore figure Krampus to break through the season’s advertising noise.

Netflix’s ad biz accelerates — what’s next as AI, M&A opportunities loom

The streaming platform had its best ad sales quarter to date, doubled upfront commitments and is on track to more than double its ad revenue in 2025.

6 gaming takeaways for marketers from Advertising Week New York

Despite its immense popularity with younger consumers, gaming still only commands a fraction of ad dollars.

Omnicom outlines biggest synergies with IPG as mega-deal nears close

The $13 billion-plus acquisition is expected to be finalized in late November, with the potential to expand Omnicom’s media business by 60%.

Pillsbury opens door to Doughboy’s home with interactive AR experience

A mobile activation celebrating 60 years of the pillowy mascot is the product of a pitch from Jimmy Fallon’s new reality competition series. 

Welch’s names chief brand and innovation officer as strategy shifts

The newly created role effectively replaces the CMO and is part of a larger push from the brand to become more agile and consumer-driven.