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Snap expands e-commerce reach for brands with new AR tech

Puma, American Eagle and Zenni Optical tested the upgraded tools to offer virtual product try-ons via Snapchat and within their own apps.

Campaign Trail: Malibu drinkers can 'do whatever tastes good' in a hyperreal world

The Pernod Ricard brand teamed with Wieden+Kennedy for a neon-drenched spot that looks to make the summer mindset permanent.

Coors Light wants to chill rooftops this summer with novel billboards

As part of its focus on the environment, the beer marketer is cooling off Miami roofs with billboards painted in reflective white paint.

How Coke and Pepsi's rivalry shaped marketing — and where it goes next

As the most enduring consumer brand rivalry enters a new phase in the metaverse, tall orders around sustainability may demand cooperation over competition.

Xbox levels up mobile app through stories feature

Following Microsoft's announcement that it may bring ads to its gaming platform, Xbox is taking a TikTok-like approach to user content. 

Metaverse goes mainstream, but most consumers still don't understand it

Still, 90% of those surveyed by Wunderman Thompson Intelligence believe the concept will have a meaningful impact on advertising.

Starbucks builds out 'third place' with foray into NFTs

As a means to build a community around coffee, the chain will link the upcoming digital tokens to exclusive content and perks.

TikTok's new premium ad unit aligns brands with top 4% of videos

TikTok Pulse is bought at a fixed CPM and on a reservation basis, speaking to the app’s efforts to cater to deeper-pocketed advertisers at the NewFronts.

WPP partners with Epic Games to boost metaverse offering

A training program seeks to upskill agency talent on how to better create brand experiences in Fortnite and with Unreal Engine.

Heineken raises a glass to female soccer fans in new campaign

To help correct gender bias evident in inaccurate stats online, the brand will buy AdWords around popular football questions and provide accurate info. 

Michelob Ultra serves up hybrid McEnroe vs. McEnroe tennis match

The match highlights the career of John McEnroe as he plays against virtual versions of himself and finds joy in the journey.

Taco Bell teams with Lil Nas X to help solve global challenges

Young consumers can submit ideas for how to tackle society's most pressing issues for a chance to receive mentorship, funding and a trip to the chain's headquarters.

Snapchat partners with Cameo to streamline brand-creator ad deals

Mattress Firm, Molson Coors and Kraft have been beta testing the program, letting them draw on over 45,000 personalities for custom video ads.

Celebrity-created RTD cocktails hit shelves with new Thomas Ashbourne brand

The line, which features drinks designed by Sarah Jessica Parker and John Cena, among others, mixes trendy high-end spirits and entertainment icons.

Accenture rebrands marketing services group to focus on unity

Almost all of the 40-plus agencies the division has acquired will operate under the Accenture Song banner as services expand into areas like the metaverse.

Amazon looks to lure brands with new streaming tech integrations

At its second NewFronts presentation, the company showed off a tool that lets advertisers insert their products into programming even after filming ends.

Updated May 4, 2022

H&M hands mic to Pete Davidson in ads courting male shoppers

The comedian known for his "scumbro" style stars in an effort that isn't tied to a specific collection, but aims to grow H&M's overall market share with men.

Sweetgreen's ambassador team adds NBA's Devin Booker with TikTok-inspired spot

A celebrity-backed "Create Your Own" campaign looks to boost the chain's digital orders, which made up 65% of sales last quarter.

GroupM reorganizes agencies to create digital powerhouses

Moves by WPP's media investment group come as clients seek agencies that can better integrate creative, media and data with global scope.

Benefit Cosmetics reinforces gaming link with 9-tournament series

A monthslong effort builds on the brand's Game Face program it debuted in 2020 to connect the beauty and female gamer communities.

Burger King taps new agencies after year of marketing tumult

Among other appointments, independent shop OKRP replaces WPP's David as the burger chain's creative agency in a bid for greater cultural relevancy. 

Topo Chico Hard Seltzer wants consumers to ditch Cinco De Mayo frills

A fresh video ad and pop-up shop promote the brand’s new margarita-flavored seltzer ahead of the holiday.

Panera partners with T-Pain and Ntwrk to promote chicken sandwich

The rapper will host a day of merchandise drops on the shopping app, including a line of items branded with Panera’s logo and images of its chicken sandwich.

TikTok deepens AR investment with Camera IQ tools

Estée Lauder’s Smashbox and Cartoon Network piloted the new tech, the latter of which notched 4 million views from an AR effect without paid promotion.

Amazon misses ad sales forecast, capping off rough run of tech earnings

Inflation and the Ukraine crisis were cited as factors, but the company is also contending with increased competition from traditional retailers on the ad front.