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Nike courts next generation of athletes with new Roblox platform 'Nikeland'

A bigger bet on the metaverse, the free-to-access virtual space offers activities like dodgeball and a digital showroom for trying on Nike gear.

Facebook encourages shopping through its groups with new features

The company has also begun testing a live shopping tool for creators, enabling them to partner with brands and showcase products.

Diageo, Budweiser pitch moderation as holiday revelers make up for last year

The dual efforts come as 22% of U.S. consumers expect to compensate for 2020's missed holiday celebrations in the coming weeks, per a Diageo study.

Niantic pushes vision for 'real-world metaverse' in first brand campaign

In "Meet You Out There," the firm behind Pokemon Go challenges big tech's outlook on the metaverse by encouraging people to use AR outdoors.

Bacardi heralds first holiday campaign in years with Times Square takeover

"Winter Summerland" looks to provide warmth in the wintry months through a DJ/bartender character who breaks up snowy scenes with island music.

Perfect Corp. enters men's grooming market with AR beard tools

The technology lets users virtually test beard colors and styles, as well as beard removal.

Don't make these marketing budget mistakes in 2022

Next year is shaping up to be another tumultuous time for CMOs who must predict what channels will be most successful, writes Bandwidth Strategy CEO Aimee Schuster.

Chipotle supports young farmers with Kacey Musgraves, Carhartt collaborations

As part of a campaign that includes a short film, the chain is teaming with a nonprofit to advocate for changes to the 2023 Farm Bill.

Papa Johns fires up brand overhaul, drops apostrophe from logo

As the chain continues to set a direction apart from its founder, a refreshed visual identity and restaurant design reflect new digital mandates and a fun and hand-crafted ethos.

How intense interest in NFTs and other collectibles is shaping marketing

Consumer appetites for NFTs remain niche, but the format could serve as an important experiment if the metaverse ever takes off.

Staples Center will rebrand as Crypto.com Arena in latest sign of tech's takeover

The 20-year naming rights deal makes the platform an official partner of the Lakers and Kings and builds on a recent ad campaign starring Matt Damon.

Cashmere's CCO on why culture is the driving force of 2021

Culture is everywhere and can be harnessed but not necessarily controlled, writes Ryan Ford of Cashmere, which recently merged with Media.Monks.

Kraft Macaroni and Cheese shifts focus to brand and destigmatizing 'comfort'

In its first campaign messaging around emotion, the CPG marketer leverages TikTok so fans can illustrate how they feel about mac and cheese.

DoubleVerify acquires OpenSlate to strengthen CTV, social video targeting

The contextual targeting provider works with platforms like Facebook, TikTok and YouTube and counts Coca-Cola and Unilever as clients.

Instacart cooks up mealtime family bonding in first brand campaign

All dishes shown in the "How Homemade is Made" ad are available through QR codes that link to shoppable recipes on the app.

S4 Capital makes another acquisition as net revenue increases 42%

Following a quarter in which S4 added "whopper" clients Facebook and HP, Media.Monks is merging with Italian content marketing agency Miyagi.

Frito-Lay's SunChips gives artists chance to craft ads

In partnership with a star of Netflix's "Queer Eye," a virtual art contest allows the brand to collect both user-generated content and first-party data.

How holiday marketers can blend in-store and app experiences

With most consumers planning to shop online this holiday season, marketers can reach folks through a robust mobile presence, an Airship study suggests.

Hasbro touts holiday toys in first livestream shopping event

Offering parents a glimpse into this year's popular toys across Hasbro brands, the event merges the convenience of mobile shopping with entertainment.

Wendy's revs up 'Rick and Morty' vehicle focused on speedy fry delivery

Iterating on a past car concept, the restaurant is promoting new Hot & Crispy Fries around this weekend's Adult Swim Festival and via its mobile app.

Albertsons launches its own retail media network

The grocer cut ties with its third-party provider and turned to the former head of Target's Roundel network to manage its own shop, which will launch its first brand campaigns in February.

These traditional brands are shifting to a DTC model. Here's how.

Athletics retailers are in some ways leading this shift, but brands across the industry are doubling down on the model to grow margins.

McDonald's duets with Mariah Carey to celebrate the holidays

In a tie-up with the "All I Want For Christmas Is You" singer, the chain will supercharge its celebrity-powered efforts through 12 days of free items.

How Nike execs think through its digital ecosystem

Recent collaborations with Megan Thee Stallion and Dick's Sporting Goods have built on the brand's efforts to craft a connected shopping experience across its channels.

Institutionalizing change: What's ahead for agencies in 2022

Forrester predicts agencies will embrace changes forced by the pandemic and try to innovate on fronts like staffing, digital media and the metaverse.