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Campaign Trail: Samsung virtually embeds Charli XCX in fantastical worlds

An earbuds ad from R/GA links colorful scenes with dedicated soundscapes using an augmented reality-like technique called volumetric capture.

Pacsun enlists TikTok microinfluencers to promote gender-neutral clothing line

A "Life In Colour" series profiles smaller content creators and arrives as gender-neutral options now encompass 20% of the retailer's offerings.

Pepsi reimagines 'Grease' with Doja Cat to debut vintage soda shop flavors

A modern take on "You're the One That I Want" celebrates the musical's 50th anniversary and spotlights new cream soda and black cherry variants.

Lulus airs original song designed to spur TikTok dance challenge

The campaign looks to empower online trendsetters and give proper credit to creators who are changing the social media landscape.

Campbell's Chunky emphasizes lunch breaks with ad starring NFL coach

The soup brand draws a connection between lunchtime and halftime in order to rouse millennial men to make the midday meal a habit.

Burger King introduces Keep It Real Meals after banning 120 artificial ingredients

Mirroring McDonald's, the chain tapped celebrities to share their custom orders, but asked them to use their real names instead of stage personas.

Clif Kid encourages students with AR experience inspired by Sky Brown

Nodding to the 13-year-old Olympian, the brand will dole out "sponsorship" packs that include themed stickers for kids to decorate school materials.

Pepsi blends NFL, New York Fashion Week kickoffs in capsule collection

Fans can score luxury lounge apparel by designer Dapper Dan as part of the soda brand's "Made for Football Watching" campaign.

Banana Republic goes back to its roots with new brand identity

A historical underperformer at parent company Gap, the brand is realigning around more casual offerings that speak to its origins.

Walmart teams with Meredith to help drive grocery push

The cross-platform partnership features AI-powered meal planning, shoppable recipes, visual search, chatbots and more to help people plan and make meals.

Anheuser-Busch taps new CMO, adds marketing role in C-suite shuffle

The shakeup sees the brewing company making significant moves toward advancing its consumer-first media strategy.

Media.Monks merges with Cashmere to boost cultural offering

Martin Sorrell's S4 Capital adds a buzzy creative agency as diversity and purpose become higher priorities in the U.S. and globally.

Opinion

Three ways to create DE&I initiatives that actually work

Creating real change requires brands to focus inward instead of concentrating efforts on external messaging and branding, writes Full Circle Insights CEO Bonnie Crater.

Snickers wants NFL fans to get candid for campaign celebrating 'rookie mistakes'

Photos, videos and written accounts of past errors will serve as a way for the Mars Wrigley brand to engage people throughout the regular season.

Gap plays on 15 minutes of fame with fall campaign profiling diverse tastemakers

The optimistic effort captures the values and social impact of individuals like "Nomadland" director Chloé Zhao in 15-second video ads.

What do Macy's and the Toys R Us brand have to offer each other?

The retailers are teaming up for a shop-in-shop rollout, but branding alone won't make their partnership work.

Snapchat eyes marketers with social listening tool to track trends

Snapchat Trends gives marketers competitive intelligence and another way to gauge consumer sentiment around a brand, product or campaign.

Jersey Mike's teams with FanHub on in-app college football trivia games

The chain's tailgate tour, which was canceled last year, will be promoted to 49 participating NCAA football schools with content only accessible in its app.

Denny's celebrates college football offensive linemen with All-Pancaker Team

The restaurant chain signed Name, Image and Likeness deals with four players known for making pancake blocks on the field.

How Mars measures the emotional impact of video ads using AI tech

A proprietary tool tracks eye and mouth movements so the company behind M&M's and Skittles can gauge whether a campaign is resonating or needs to be tweaked.

Hyundai, Vans design Roblox experiences to connect through the metaverse

The "Hyundai Mobility Adventure" is the first such activation from a global automaker and serves to familiarize players with forward-looking products.

Facebook deepens its gaming bet with new Fantasy Games

Letting users predict what will happen in sports, TV shows and pop culture could drive repeat visits while pitting Facebook against stalwarts like DraftKings and FanDuel.

Buffalo Wild Wings gauges crowd noise with AI for sports bar competitions

This is the first time IBM Watson has been used as part of head-to-head challenges between two different locations.

Chipotle gamifies loyalty program with extra perks

The chain's new Extras feature allows members to access additional points and receive free items faster, personalized challenges and achievement badges.

Lucky Charms drops album as General Mills embraces digital channels

Available on music streaming platforms, "Magically Delicious" features eight songs in different genres dedicated to the cereal's marshmallow charms.