Page 2

Corona turns iconic holiday ad into virtual Tannenpalm Tree Lot

Taking inspiration from its 32-year-old “O’Tannenpalm” holiday ad, Corona has created a promotion that is both nostalgic and looks towards the future. 

As seen on: 6 ways marketers evolved product placement strategy this year

Brands from Coors Banquet to Kraft Mac & Cheese have seen tremendous value from product placement as viewer fragmentation increases.

Advertisers flock to new awards show honoring African-American talent

Procter & Gamble, PepsiCo and Ford were among the major sponsors of TheGrio Awards, a brainchild of media mogul Byron Allen.  

Duracell’s holiday ad draws on nostalgic power of home movies

A retro theme extends to Twitter, where the brand is pitting old-school toys like Furby and Bop-It against each other in a bracket tournament.

Live shopping comes to select NYC holiday window displays

Social buying platform TalkShopLive is embedding QR codes into retail displays, which will allow consumers to purchase featured products.

Macy’s bets on the metaverse for Thanksgiving Day Parade

The department store is giving fans the opportunity to vote on an NFT balloon that will be made into a real-life balloon for next year’s event.

The holiday clues in October retail sales

Consumers will be relying on credit cards, their savings and heavy discounts in what is shaping up to be an uncertain season for retailers.

Disney and Snapchat partner for AR lens ahead of latest ‘Avatar’ release

The tie-up represents an expansion of an existing partnership that includes in-park experiences and CameraKit activations.

PepsiCo bridges snacks and beverages for shared holiday ad

The tie-up is the first time Frito-Lay and PepsiCo’s beverages division have collaborated on a national holiday commercial.

Ad spending decline begins to slow, report finds

While October's numbers declined from the year-ago period, they were still the strongest so far in 2022.

Hitting rewind: 7 pieces of nostalgic marketing that helped consumers unplug

Deepfakes of ‘80s action stars, Blockbuster activations and retro video games made donning rose-colored glasses easier in a challenging year.

State Farm riffs off new brand character with jazz CD, hotline

“Jazz Bath: The Bath Bomb Sessions,” plays off of an existing commercial starring saxophone-playing character Jeff and quarterback Patrick Mahomes.

Back from the dead: 5 brands join forces to celebrate ‘The Walking Dead’ finale

Maximum Effort helped coordinate the effort, which saw zombie-filled commercials from Autodesk, Deloitte, DoorDash, MNTN and Ring.

Honda targets Asian Americans with CR-V ads in multiple languages

With Mandarin, Vietnamese and Korean versions of its ad spot, the brand hopes to engage a quickly growing market of many different cultures. 

Smirnoff promotes safe holiday drinking with animated ‘Drops of Advice’

The vodka brand shares advice across entertaining animated shorts in an effort that ties into parent company Diageo’s social progress framework.

Twitch bets on livestream shopping with expanded holiday programming

While long-form live shopping contracts elsewhere, Twitch has added more Pog Picks shopping events and nearly tripled sponsorship revenue.

Campaign Trail: Why Lexus said no to the yellow brick road

The luxury carmaker’s “Never Lose Your Edge” campaign pulls inspiration from “The Wizard of Oz” while urging consumers to challenge the status quo. 

IPG Mediabrands boosts data around carbon footprint of digital ads

A new partnership with Scope3 reflects the need for supply chain emissions data as the advertising industry looks to reduce its carbon footprint.

World Cup organizers reverse alcohol policy, throwing wrench in AB InBev’s plans

FIFA said all sales on stadium perimeters are now banned, meaning some planned Budweiser activations “cannot move forward” just two days before kick-off.

JCPenney reimagines holiday variety shows for Facebook Live

The “JCP Live Holiday Spectacular” feels a bit like a throwback to the holiday variety shows of the past.

Cheetos partners with Amazon for novelty kitchen gadget

Touted as the brand’s kitchenware entrance, the Cheetos Duster helps users grind up the snack in pursuit of its dust that can be used in recipes. 

Budweiser rallies over 100 influencers for World Cup effort

As part of the global campaign, influencers will appear in Lil Baby’s “The World is Yours to Take” music video while also generating individual content.

Claussen pickles sponsors star-studded pickleball match

The Kraft-Heinz brand was an exclusive sponsor of “Pickled” on CBS as the marketing momentum behind pickleball continues.

American Express partners with TikTok for small business accelerator

The tie-up arrives ahead of Small Business Saturday and includes an offer for a $100 TikTok advertising credit. 

With inflation and recession fears looming over the holidays, are retailers still able to market joy?

Brands need to be strategic with their advertising this season as consumers tighten their wallets and seek out deals.