Page 2
-
Teen love for Nike appears to be unshakeable
The brand continues to rank No. 1 among this cohort, which is also concerned about racial equality and the environment, Piper Sandler found.
-
Nearly half of execs expect social marketing budgets to double in next 3 years, study finds
Growing investments don't necessarily reflect confidence, as less than half of respondents described their current strategy as "very effective."
-
IAB: Digital ad revenue rose 12% in 2020 amid rebound from pandemic
Digital video saw the highest growth at 21% to $26.2 billion, expanding its share of total internet ad revenue to almost 19%.
-
Publicis partners with The Trade Desk as cookie deprecation threatens data ambitions
Epsilon, the ad holding group's data-marketing arm, will pair its identity solution with Unified ID, a cookie alternative that continues to gain traction.
-
How P&G and Lush pursue brand activism with authenticity
Supporting meaningful social change requires a thoughtful approach and corporate buy-in, executives said at the MMA Global's Impact conference.
-
Bush's Beans remixes 'bean song' with Josh Groban ballad
Amid a wave of CPG rebrands, Bush's supports the national rollout of its new look, tagline and website with a full-length music video.
-
Molson Coors puts giant QR codes on runners to push low-calorie beer
Consumers who got close enough to scan giant codes worn by pro runners received a rebate for a 12-pack of Coors Pure, its first organic brew.
-
For Walmart, some pandemic-related marketing changes will endure longer than others
Executives speaking at the MMA's Impact conference talked up strong results for experiential activations on the same day the retailer announced hiring its first chief creative officer.
-
EMarketer: Amazon's share of US digital ad market hits 10% for first time
Google's ad business is most threatened by Amazon's growth as marketers shift their search spending to reach online shoppers.
-
Impossible Foods eyes meat eaters in first national ad push
Produced by Wieden+Kennedy, the creative is reminiscent of burger chain ads and pitches the brand's food as "meat for meat lovers — made from plants."
-
Orbitz released a video as part of the campaign. The image was retrieved from its video on April 7, 2021.
Orbitz supports inclusive positioning with 'Travel As You Are' campaign
With a revamped hub for inclusive travel and a national campaign, Orbitz looks to reaffirm what it says is a commitment to LGBTQ travelers that dates back to the early 2000s.
-
Neutrogena opens its first brand studio to create original content
Actress Kerry Washington produced Neutrogena Studios' first offering, a short film titled "In the Sun" that focuses on skin safety.
-
Budweiser social push helps fans scream profanities atop a mountain
To promote its first Utah-themed beer, the brewer launched a campaign that celebrates the "charming way" residents of the state swear.
-
IPG teams with TikTok to deepen brand clients' access to creator culture
A multiyear deal includes quarterly "Creator Camps" where talent from the platform will provide advice on upcoming campaigns.
-
Brand marketer Fernando Machado departs Burger King parent for Activision
Past campaigns at the restaurant group signal the marketing executive's connection with the growing gamer audience.
-
Pizza Hut CMO exits amid larger overhaul to marketing operations
George Felix has joined Tinder as chief marketing officer and said, "The possibilities for Tinder as a global brand are endless."
UPDATED: April 13, 2021 at 8:49 a.m. -
Retrieved from Perfetti Van Melle on April 05, 2021
Airheads spoofs skip ad feature on digital video ads
Six- and 15-second spots across social media, streaming and video platforms depict people skipping in different scenarios to add playfulness to their lives.
-
With $155M in fresh capital, Harry's looks to add more brands
A year after its deal with Schick owner Edgewell was called off, the company behind Harry's, Flamingo, Cat Person and Headquarters is expanding.
-
Mountain Dew challenges NBA fans to best Zion Williamson with web-based mobile game
Zion Shoots. You Score. recognizes the boom in hypercasual gaming during the pandemic and is accessible via QR codes at select retail locations.
UPDATED: April 5, 2021 at 8:47 a.m. -
Opinion
Attention marketers: Building vaccine confidence is key for a 'return to normal'
Given the positive data about COVID-19 vaccines, growing understanding among the public is ultimately a marketing and communication challenge, writes Gartner's Tim Barlow.
-
Volkswagen's rebranding hoax could undermine marketer's EV ambitions
One branding expert said that promoting a new direction on sustainability with a "flimsy and unserious" stunt ultimately distracts from the message.
-
Mobile app is home base as Angie's List rebrands to Angi
The reformatted Angi app's features include the ability to buy pre-priced jobs, an option to pay a service provider directly and financing choices.
-
Retrieved from Tide on April 01, 2021
P&G's Tide enlists celebrity 'cold callers' for sustainability push
Ads show Ice-T and "Stone Cold" Steve Austin making unsolicited sales calls to other celebrities urging them to wash laundry in cold water with Tide.
-
White Claw, a brand built on social buzz, focuses on fans in first global campaign
Improvised moments animate the effort that looks to shore up White Claw's place at the top of an increasingly crowded hard seltzer category.
-
White Castle cooks up brunch recipes, branded merch for Easter
The burger chain is running an email promotion with food and fashion influencers to engage consumers.