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    Snap released a video promoting its new AR features and partner brands, including Goodr, Puma and Ralph Lauren. The image was retrieved from its video on May 4, 2022.

    Snap expands e-commerce reach for brands with new AR tech

    Puma, American Eagle and Zenni Optical tested the upgraded tools to offer virtual product try-ons via Snapchat and within their own apps.

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    Courtesy of The Absolut Company
    Column

    Campaign Trail: Malibu drinkers can 'do whatever tastes good' in a hyperreal world

    The Pernod Ricard brand teamed with Wieden+Kennedy for a neon-drenched spot that looks to make the summer mindset permanent.

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    Courtesy of Molson Coors

    Coors Light wants to chill rooftops this summer with novel billboards

    As part of its focus on the environment, the beer marketer is cooling off Miami roofs with billboards painted in reflective white paint.

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    Photo Illustration: Shaun Lucas/Industry Dive; Getty Images 

    Deep Dive

    How Coke and Pepsi's rivalry shaped marketing — and where it goes next

    As the most enduring consumer brand rivalry enters a new phase in the metaverse, tall orders around sustainability may demand cooperation over competition.

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    Courtesy of Xbox

    Xbox levels up mobile app through stories feature

    Following Microsoft's announcement that it may bring ads to its gaming platform, Xbox is taking a TikTok-like approach to user content. 

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    Courtesy of Meta

    Metaverse goes mainstream, but most consumers still don't understand it

    Still, 90% of those surveyed by Wunderman Thompson Intelligence believe the concept will have a meaningful impact on advertising.

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    Retrieved from Starbucks on May 04, 2022

    Starbucks builds out 'third place' with foray into NFTs

    As a means to build a community around coffee, the chain will link the upcoming digital tokens to exclusive content and perks.

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    Permission granted by Peter Adams/Marketing Dive

    TikTok's new premium ad unit aligns brands with top 4% of videos

    TikTok Pulse is bought at a fixed CPM and on a reservation basis, speaking to the app’s efforts to cater to deeper-pocketed advertisers at the NewFronts.

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    Courtesy of Adidas Originals

    WPP partners with Epic Games to boost metaverse offering

    A training program seeks to upskill agency talent on how to better create brand experiences in Fortnite and with Unreal Engine.

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    Courtesy of Heineken

    Heineken raises a glass to female soccer fans in new campaign

    To help correct gender bias evident in inaccurate stats online, the brand will buy AdWords around popular football questions and provide accurate info. 

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    Vuk Saric via Getty Images

    Michelob Ultra serves up hybrid McEnroe vs. McEnroe tennis match

    The match highlights the career of John McEnroe as he plays against virtual versions of himself and finds joy in the journey.

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    Courtesy of Taco Bell

    Taco Bell teams with Lil Nas X to help solve global challenges

    Young consumers can submit ideas for how to tackle society's most pressing issues for a chance to receive mentorship, funding and a trip to the chain's headquarters.

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    Permission granted by Snap Inc.

    Snapchat partners with Cameo to streamline brand-creator ad deals

    Mattress Firm, Molson Coors and Kraft have been beta testing the program, letting them draw on over 45,000 personalities for custom video ads.

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    Courtesy of Thomas Ashbourne Craft Spirits

    Celebrity-created RTD cocktails hit shelves with new Thomas Ashbourne brand

    The line, which features drinks designed by Sarah Jessica Parker and John Cena, among others, mixes trendy high-end spirits and entertainment icons.

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    John Lamparski via Getty Images

    Accenture rebrands marketing services group to focus on unity

    Almost all of the 40-plus agencies the division has acquired will operate under the Accenture Song banner as services expand into areas like the metaverse.

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    Retrieved from Amazon on May 03, 2022

    Amazon looks to lure brands with new streaming tech integrations

    At its second NewFronts presentation, the company showed off a tool that lets advertisers insert their products into programming even after filming ends.

    Updated May 4, 2022
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    Courtesy of H&M

    H&M hands mic to Pete Davidson in ads courting male shoppers

    The comedian known for his "scumbro" style stars in an effort that isn't tied to a specific collection, but aims to grow H&M's overall market share with men.

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    Courtesy of Sweetgreen

    Sweetgreen's ambassador team adds NBA's Devin Booker with TikTok-inspired spot

    A celebrity-backed "Create Your Own" campaign looks to boost the chain's digital orders, which made up 65% of sales last quarter.

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    Courtesy of GroupM

    GroupM reorganizes agencies to create digital powerhouses

    Moves by WPP's media investment group come as clients seek agencies that can better integrate creative, media and data with global scope.

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    Retrieved from Benefit Cosmetics on April 27, 2022

    Benefit Cosmetics reinforces gaming link with 9-tournament series

    A monthslong effort builds on the brand's Game Face program it debuted in 2020 to connect the beauty and female gamer communities.

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    Courtesy of Burger King

    Burger King taps new agencies after year of marketing tumult

    Among other appointments, independent shop OKRP replaces WPP's David as the burger chain's creative agency in a bid for greater cultural relevancy. 

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    Courtesy of Molson Coors

    Topo Chico Hard Seltzer wants consumers to ditch Cinco De Mayo frills

    A fresh video ad and pop-up shop promote the brand’s new margarita-flavored seltzer ahead of the holiday.

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    Courtesy of Panera

    Panera partners with T-Pain and Ntwrk to promote chicken sandwich

    The rapper will host a day of merchandise drops on the shopping app, including a line of items branded with Panera’s logo and images of its chicken sandwich.

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    Retrieved from TikTok on April 28, 2022

    TikTok deepens AR investment with Camera IQ tools

    Estée Lauder’s Smashbox and Cartoon Network piloted the new tech, the latter of which notched 4 million views from an AR effect without paid promotion.

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    Jeff Wells/Marketing Dive

    Amazon misses ad sales forecast, capping off rough run of tech earnings

    Inflation and the Ukraine crisis were cited as factors, but the company is also contending with increased competition from traditional retailers on the ad front.