Dunkin’ pumps up push into protein with fitness-themed ads

In spots made with Artists Equity, Megan Thee Stallion takes on the role of Pro-Tina, a peppy instructor in the Richard Simmons mold.

Why Lego turned the Sphere into the Death Star to showcase innovation

Crafted in partnership with Disney and Lucasfilm, the interactive activation at CES promoted the launch of Lego’s new Smart Play sets.

Streaming widens sports marketing field: Here’s what the numbers say

Airing games across both linear and streaming platforms can help boost performance, according to Nielsen data.

Miller Lite centers IRL social interaction with new creative platform

“Legendary Moments Start with a Lite” was developed in partnership with Leo Chicago and stars Christopher Walken.

Avocados From Mexico taps into sports betting hype with AI Prediction Pit

The experience includes an AI avatar modeled after comedian Rob Riggle, who takes on the role of Guac Guru to offer live football commentary.

Instacart unveils clean room solution in latest bid to CPG advertisers

Data Hub provides deeper insights into first-party grocery shopping data and customer behaviors, including lifetime value and repurchase frequency.

Mondelēz plans US creative review following new marketing exec hire

The Martin Agency has been responsible for Ritz and Oreo’s Super Bowl work for the past three years, including an upcoming big game spot for the former.

Pizza Hut and Tom Brady pressure quarterbacks to embrace new field call

A campaign spanning social, digital and TV will reward any city with free pizza if they can get their quarterback to say “pizza” before “hut” during a game.

Almond Breeze jabs at AI-generated slop with the Jonas Brothers

New videos show the trio pitched shoddy AI content, like an ad of them floating in space, before settling on a more traditional endorsement.

Mondelēz lifts sales as Albertsons tackles in-store retail media measurement

A new framework looks to show true incremental impact, rather than attributing sales that would have happened regardless of ad exposure.

Lowe’s pops up at movie theaters with Cinemark popcorn promotion

The two-day Bring Your Own Bucket event sees the retailer continuing to promote its branded containers.

Why IHOP flipped a fantasy football punishment into bottomless pancakes

President Lawrence Kim explains why the breakfast chain tapped into fantasy football culture as part of its latest value-focused play.

Jim Beam consoles tense football fans as sports focus intensifies

The bourbon brand enlisted “Saturday Night Live” star Kenan Thompson for a playful spot that builds on efforts to expand its consumer base. 

PubMatic debuts agentic platform to address programmatic’s AI headaches

AgenticOS is intended to cut down time spent on campaign setup and troubleshooting while freeing up focus for more high-level strategy. 

Lexus takes generative AI for a spin in new holiday marketing content

Developed with AKQA, “Built for Every Kind of Wonder” depicts surreal scenes like a floating ski slope as more brands test the limits of the technology.

Starbucks links with MrBeast to fuel Prime Video competition series

The coffee chain will appear in season two of “Beast Games” and offer a limited-edition drink in a bid to the popular creator’s younger fan base.

How the best marketing campaigns of 2025 navigated uncertain times

The savviest marketers cut through chaos with strategies and tactics that portend where advertising could head next year.

Inside Rocket’s new NFL campaign as in-house creative team embraces AI

“Room to Dream” continues the fintech brand’s focus on the idea of home ownership as the American dream, a platform that debuted at the Super Bowl.

Listerine turns mouthwashing sounds into music with Twitch creators

A series of livestreams timed to the new year will culminate in Twitch partners collaborating on a song that will soundtrack an audio campaign.

How generative AI upends the brand crisis playbook

A recent Campbell’s controversy demonstrates how brands must respond to negative narratives in the age of AI, writes Terakeet’s Shannon Reedy.