DirecTV extends Travis Kelce tie-up to ‘Sack the Sunday Scaries’

The Spotify-based campaign extension comes as DirecTV faces flak from the NFL over recent ads the league believes are deceptive.

Boss teams up with popular Roblox game for NFL integration

The clothing brand is using Super NFL Tycoon to promote its real-life NFL collection as part of a larger push to meet younger consumers where they are.

How Lowe’s is leveraging its NFL deal to inspire DIYers with new campaign

Head of marketing Jen Wilson also explained how in-housing its retail media efforts and restructuring its marketing organization have paid off for the brand.

Digital media forecast to lead U.S. ad industry growth in 2023

The ad industry is expected to grow 5% this year to $360 billion led by a 64% lift within advertising on digital platforms, according to Madison and Wall.

Marketers’ brand safety tactics may not be enough: Here’s what the numbers say

While marketers are often concerned about having ads appear next to harmful content, even content considered mild may turn consumers off a brand.

Burger King vies to extend viral Whopper jingle’s shelf life with remix

The meme-friendly earworm that has boosted sales is getting a dance mix by DJ Steve Aoki as part of the chain’s sponsorship of the MTV VMAs.

Smirnoff flips a coin for free cocktails as NFL season kicks off

The Diageo brand is running broadcast integrations, digital and social media content and has partnered with FanDuel and Drizly.

Carl’s Jr., Hardee’s parent appoints CMO, CFO

CKE’s new execs join the company during an ongoing brand overhaul focused on renovations, technology advancements and streamlined operations.

Could Peloton’s brand refresh mark the start of its comeback?

Vice President of Consumer Marketing Oli Snoddy details how the exercise brand is leveraging real users to broaden its reach and grow its app. 

Meta to deprecate Facebook News tab in 3 European countries

The company will begin phasing out the feature in the U.K., Germany and France in early December as it focuses more on priorities like short-form video.

World Surfing League promotes finals with Candy Crush tournament

The in-game Soda Surf Cup arrives ahead of the real-world Rip Curl Finals and includes giveaways and a tie-up with popular TikTok creator Kyle Gordon.

Mattel strikes YouTube ad sales partnership as child safety concerns rise

A new deal gives family-friendly media studio Pocket.watch exclusive rights to sell ad inventory for the channels of brands including Barbie and Hot Wheels.

Dove encourages women to embrace armpit confidence for NYFW

A Pit Stop activation and #FreethePits social push arrive as the buzzy fashion gathering kicks off under sweltering conditions.

Oscar Mayer launches ‘Scramble Your Morning’ for new product debut

The campaign promotes the marketer’s new Scramblers kit through brain-teasing puzzles and activations across social media, TV and out-of-home.

Heineken combines PC with beer fridge in overture to hardcore gamers

A device that simultaneously keeps drinks and gaming hardware cool is meant to recognize the overlooked community of PC modders.

Coke transforms QR codes into art to drive OOH engagement

The illustrative AI-powered codes are part of the Coke Studio global music platform, which the marketer has cited as a highlight of its work with WPP.

Bud Light kicks off college football season with robust campaign

College campuses are also the focus of an expanded “Decide to Ride” responsible drinking campaign developed by AB InBev, Uber and MADD.

How JCPenney is pivoting its brand as part of $1B company turnaround plan

A new brand positioning was developed with agency Yard NYC while creative was handled by in-house teams.

Campaign Trail: Tractor escapes soda dystopia through hand-drawn animation

The organic beverage company tapped an agency created for progressive challenger brands and crafted a fully realized world to take on industry giants.

Nissan soups up ‘Heisman House’ with Zillow, creator partnerships

The 13th iteration of the automaker’s college football campaign is ramping up digital outreach, with influencer marketing and NFTs factoring in the blitz.

Capri Sun showcases ‘kid-noise canceling technology’ in new campaign

A social-first campaign for the Kid Noise-Canceling Juice Drink product plays off the idea that each packet of Capri Sun takes 50 seconds to consume.

PepsiCo unretires football greats with portfolio-wide NFL kickoff campaign

Dan Marino, Emmitt Smith, Jerry Rice and Randy Moss contemplate returning to the field in a spot that features Doritos, Lay’s, Starry, Mtn Dew and more.

How Gap put a fresh spin on nostalgia for its fall campaign

The retailer is pulling inspiration from its style archives and past ads to reach consumers through a new lens, according to head of marketing Erika Everett.

Chipotle takes Gen Z behind the scenes to recruit new employees

The chain is rolling out social media content highlighting employee perks and inside scoops as it attempts to recruit staff from a younger generation.

DirecTV Stream plans social media takeover to score football fans

The streamer teamed with sports media company Team Whistle to share NFL-related segments across Instagram, TikTok, YouTube and Facebook.