The Latest
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Permission granted by Staples
Staples’ CMO on introducing a Hard Button amid bigger B2B push
A full-funnel campaign focuses on a dark alter ego for the Easy Button that leads to workplace conundrums like misprinted store signs.
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Permission granted by Rocketium
Sponsored by RocketiumWhat 25M+ assets taught us about creative production at scale
AI sped up asset creation. The real constraints now sit around production.
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Getty Images
ColumnCreator content preferred in AI recommendations: Here’s what the numbers say
Over half of consumers report that they prefer creator-informed artificial intelligence recommendations, according to recent IAB findings.
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Courtesy of Coach
Coach channels music into fall campaign with Spotify integration, bus tour
A roving Tabby Tour will host live performances and other experiences while Spotify is building out a custom hub for sharing music tastes.
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Justin Sullivan via Getty Images
Meta streamlines creator, brand tie-ups with new marketing hub
Meta hopes to make it easier for advertisers to discover and work with creators with the addition of ad-readiness editing features, expanded APIs and more.
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Permission granted by Applebee's
How a popular burger drove Applebee’s to double down on cheese
CMO Michelle Chin explains how the chain leaned on marketing to capture what’s unique about the O-M-Cheese platform alongside brand partners.
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Permission granted by Sonos
Sonos’ brand repositioning trades specs for vibes in hunt for comeback
A refreshed strategy centers on emotions and experiences over appeals to audiophiles as the brand recovers from a prior misstep.
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Getty Images
Why Lowe’s CMO Jen Wilson added digital commerce to her portfolio
The addition of Lowes.com and Marketplace to a purview that includes retail media, loyalty and personalization speaks to the evolution of the marketer role.
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Courtesy of Carter's
How Carter’s is refreshing its brand to reach Gen Z, millennial parents
An identity overhaul, inclusive of a new logo and revamped social media strategy, is showcased in a campaign that is rooted in self-expression.
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Courtesy of Target
Target hires ex-Hilton CMO as chief marketing and guest experience officer
Mark Weinstein will be responsible for developing how consumers experience and connect with Target across channels, culture and community.
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Courtesy of Jersey Mike's
Jersey Mike’s kicks off NFL campaign as digital marketing spend surges
“Game Day Mike’s Way” is billed as the brand’s most integrated campaign to date and was led by agency of record Highdive.
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Courtesy of IHOP
IHOP bites into little treat trend with Katseye-soundtracked campaign
Lenna Yamamichi, vice president of brand creative at the chain, details the social listening-inspired return of stuffed French toast.
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Permission granted by Columbia Sportswear
Q&AHow Columbia’s marketing breaks through with fax machines, flat Earth
Matt Sutton, who’s led the outdoor brand’s marketing for two years, digs into an edgy “Engineered for Whatever” platform that is gaining industry notice.
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Courtesy of Outfront
How the New York Jets extends OOH marketing for better storytelling
The NFL team is helping brands stitch together a mix of OOH and experiential activations using an approach called IRL media by partner Outfront.
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istockphoto.com/Sean Anthony Eddy
Google upgrades Meridian with agentic AI, upper-funnel capabilities
Tweaks to the open-source marketing mix model aim to help marketers better audit data quality and more easily resolve errors.
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Permission granted by Old Navy
Old Navy’s MrBeast deal boosts engagement amid bigger bet on creators
A back-to-school campaign with the top YouTuber is showing early promise, including a traffic bump, as the Gap Inc. retailer rewires its marketing.
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Courtesy of Cheez-It
ColumnCampaign Trail: Cheez-It convenes Couch Committee for college football
The Mars-owned snack brand, in collaboration with BBDO New York, introduced a crew of armchair analysts to debate the sport’s hot topics.
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Courtesy of Hilton
Hilton CMO Mark Weinstein steps down
The global chief marketing officer is leaving the company after 16 years to pursue an opportunity outside of travel, per a spokesperson.
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Courtesy of Cadbury
Cadbury pairs crystal clutch with comedy series for major US campaign
“There’s Magic in More” is the largest U.S. campaign for the brand to date and includes a multichannel media buy and New York Fashion Week activation.
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Courtesy of Bonobos
Why Bonobos’ fall campaign centers on episodic content with Jack Quaid
CMO Joe Berean details how the social-first series, “The Weekday Warrior Show,” showcases the retailer’s “wry smile” brand positioning.
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Justin Sullivan via Getty Images
Amazon pilots ad services in ChatGPT: What marketers need to know
The managed service offering, which is in a U.S. pilot and available via Amazon DSP, comes as ChatGPT Ads recently hit a revenue milestone.
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Courtesy of Johnsonville
Johnsonville puts sausage on the ballot to cut through election ads
The privately owned sausage maker is putting affordability and ease at the center of the latest campaign under the “Keep It Juicy” brand platform.
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Courtesy of Caesars Sportsbook
Caesars gives NFL legend a ‘looksmaxxing’ makeover in sportsbook ads
“We’ve Had Some Work Done” was created in partnership with minority-owned, full-service creative agency Fellow Kids and produced by Hungry Man.
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Justin Sullivan/Staff via Getty Images
Snapchat promises advertisers faster conversions for the holidays
New ad products follow news that Chief Business Officer Ajit Mohan, who helped facilitate a revamp of Snap’s advertising business, has stepped down.
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Justin Sullivan via Getty Images
Boston Beer hires tech-savvy CMO to hone data-driven marketing
Allison Stransky will join the Samuel Adams owner from Samsung Electronics America, where she’s focused on applications of big data and AI.
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Retrieved from YouTube on December 12, 2024
ColumnSociable: YouTube expands Watch With to more creators
The livestreaming commentary feature allows for real-time reactions to broadcasts, with viewers able to see the combined videos from any device.
