The Latest

  • A sign for Reddit above a subway entrance.
    Image attribution tooltip
    Courtesy of Reddit
    Image attribution tooltip
    Column

    Behind Reddit and YouTube’s roles in AI visibility

    Investing in high-quality and informative user-generated content is crucial, but not all platforms are created equal. 

  • Papa Johns
    Image attribution tooltip
    Courtesy of Papa Johns
    Image attribution tooltip

    Papa Johns changes CMOs, ramps up mass marketing amid struggles

    CMO Jenna Bromberg will depart as the chain appoints a global marketer and plans to rebalance its media mix and continue to invest in marketing co-ops.

  • Michelob Ultra party
    Image attribution tooltip
    Courtesy of Michelob Ultra
    Image attribution tooltip
    Deep Dive

    How 5 brands won World Cup gold through marketing investments

    Coca-Cola, Adidas, Unilever and others reaped the benefits of official partnerships with the global tournament via a variety of marketing approaches.

  • Bottles of Kraft Heinz ketchup and mustard are displayed side by side. One bottle reads "Heinz Estd. 1869 Tomato Ketchup 57 Varieties." The other bottle's label is blurred.
    Image attribution tooltip
    Justin Sullivan via Getty Images
    Image attribution tooltip

    Kraft Heinz pours nearly $100M more into marketing to drive turnaround

    Higher-impact media partnerships and stronger creative are leading to “green shoots” for its brands in the U.S., executives said.

  • A person walks through an airport with a Christmas tree in the foreground.
    Image attribution tooltip
    Leon Neal via Getty Images
    Image attribution tooltip

    Fossil ads using AI to identify target profiles earn 58.8M impressions

    In-flight Wi-Fi pre-roll helped to drive traffic to a virtual holiday pop-up shop as part of a campaign targeting three traveler profiles. 

  • Candace Parker for Lilly
    Image attribution tooltip
    Courtesy of Amazon
    Image attribution tooltip

    Lilly’s women’s sports push gets assist from WNBA on Prime campaign

    The pharmaceutical company partnered with Amazon Ads for a spot starring basketball legend and WNBA on Prime analyst Candace Parker.

  • Snapchat humor report
    Image attribution tooltip
    Retrieved from Snapchat on August 06, 2026
    Image attribution tooltip
    Column

    Sociable: Snapchat tries to teach brands to be funny

    The app released guidance on how marketers can connect with younger users through humor and offered tips on effective comedy writing.

  • Apple iPhone screen with AI icons for ChatGPT, DeepSeek, Gemini, Copilot, Grok and Claude pictured.
    Image attribution tooltip
    Getty Images
    Image attribution tooltip
    Opinion

    A CMO’s guide to machine relations

    PenVine’s Jennifer Schenberg shares the steps marketers need to follow to close the gap between visibility and validation on AI platforms.

  • Disney logo shown during a presentation at CinemaCon on April 3, 2025
    Image attribution tooltip
    Ethan Miller via Getty Images
    Image attribution tooltip

    Disney, TikTok partner on content sharing as creators fuel fandom

    The deal gives creators access to IP from franchises, including Marvel and Star Wars, and Disney a pipeline for vertical video content.

  • A man midstride holds a toolbox in a construction site.
    Image attribution tooltip
    Courtesy of Stanley Black & Decker
    Image attribution tooltip

    Stanley introduces wisecracking toolbox character amid construction slowdown

    “All Build. No Bull” shows off a reformulated product line aimed at small business construction workers and is set to run across five markets.

  • An outdoor billboard for Coke shows a group of people enjoying a meal
    Image attribution tooltip
    Permission granted by The Coca-Cola Company
    Image attribution tooltip

    Coke asks busy Gen Z, millennials to log off for quality meal time

    A global integrated campaign developed by WPP Open X and led by Grey spans a pair of brand films, out-of-home ads and digital activations.

  • Domino's app
    Image attribution tooltip
    Courtesy of Domino's Pizza
    Image attribution tooltip

    Domino’s pays diners to beta test its relaunched app, website

    The pizza chain’s new campaign encourages consumers to leave feedback about its updated digital ordering experience.

  • Goldfish
    Image attribution tooltip
    Courtesy of Goldfish
    Image attribution tooltip

    Goldfish blends nostalgia with better-for-you messaging in new ads

    The latest iteration of “The Snack That Smiles Back” features recognizable brand assets while appealing to modern parents with contemporary themes.

  • Tinashe for Express
    Image attribution tooltip
    Courtesy of Express
    Image attribution tooltip

    Express nods to its Y2K heyday in campaign that unites fashion, music

    CMO Joe Berean discusses a fall effort featuring pop star Tinashe and NFL player Tee Higgins that iterates on the retailer’s “Dress to Express” platform.

  • A person uses an AI chatbot on a smartphone while sitting in front of a computer
    Image attribution tooltip
    Getty Images
    Image attribution tooltip

    As AI reshapes brand visibility, IAB attempts to clean up measurement

    The trade group wants to bring a shared vocabulary and standards to the industry as measurement tools with little consistency proliferate. 

  • Journeys back-to-school ad
    Image attribution tooltip
    Courtesy of Journeys
    Image attribution tooltip
    Column

    Campaign Trail: Journeys amps up absurdity to break back-to-school conventions

    Anomaly helped imagine the first day of school at its most musically surreal while building on the retailer’s brand platform.

  • Amazon fulfillment center
    Image attribution tooltip
    Ethan Miller/Getty Images via Getty Images
    Image attribution tooltip

    Amazon’s live sports land grab helps boost ad segment to $19.8B in Q2

    Brands that activate around multiple sports achieve superior unduplicated reach while engaging a higher-spending audience than single-sport advertisers.

  • An individual in a mess blue shirt and striped red tie holds up a Snickers Ice Cream bar. Next to him are boxes of Minis. Only the torso is visible.
    Image attribution tooltip
    Courtesy of Mars
    Image attribution tooltip

    Snickers’ ice cream line seeks help telling the internet to chill out

    The chief online chill officer will leave witty comments and coupons on heated social media posts, bringing Snickers’ brand ethos to the internet. 

  • Meta Platforms CEO Mark Zuckerberg, wearing a gray sweater, puts his hands up during a presentation.
    Image attribution tooltip
    Drew Angerer via Getty Images
    Image attribution tooltip

    Meta touts industry-leading ad revenue growth, but AI unease rises

    CEO Mark Zuckerberg said that faster revenue gains mean AI investments are paying off, but not everyone is convinced.

  • Jameson NFL
    Image attribution tooltip
    Courtesy of Jameson
    Image attribution tooltip

    Jameson teams with NFL as global sponsor amid spirits market struggles

    The Pernod Ricard brand will have exclusive marketing rights as the official spirits sponsor of the league, which is continuing its international push.

  • The Snapchat logo is displayed on a cell phone screen.
    Image attribution tooltip
    Justin Sullivan/Staff via Getty Images
    Image attribution tooltip

    Snapchat shores up lead gen ads with new HubSpot integration

    The app is focusing on partnerships to “meet our clients where they are,” said Vice President of Global Agency and Strategic Accounts Adrian Mulryan.

  • A group of people clink bottles of Heineken 0.0.
    Image attribution tooltip
    Courtesy of Heineken
    Image attribution tooltip

    Heineken pilots OpenTable program that rewards designated drivers

    The brand is rewarding designated drivers with rideshare vouchers and gift cards as the nonalcoholic beer category continues to grow.

  • IShowSpeed drives a jet boat for Expedia
    Image attribution tooltip
    Courtesy of Expedia
    Image attribution tooltip
    Opinion

    IRL streamers are brands’ biggest marketing opportunity

    Streamers like iShowSpeed can help brands find consumers at their most engaged, says Streamlabs’ Ashray Urs.

  • Commuters pass through a row of New York City subway turnstiles that feature ads from Degree.
    Image attribution tooltip
    Permission granted by Degree
    Image attribution tooltip

    Degree sweats it out with subway commuters for New York summer campaign

    Along with refitting iconic stations with names like “Molten Core,” the Unilever brand is partnering with influencers on man-on-the-street interviews.

  • Promo shot for FX's The Shards
    Image attribution tooltip
    Retrieved from FX on July 27, 2026
    Image attribution tooltip

    Why FX gave an iconic mall an ‘80s makeover to promote ‘The Shards’

    The network transformed the Sherman Oaks Galleria in collaboration with several brands to boost a new series from Bret Easton Ellis and Ryan Murphy.