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OpinionSynthetic audiences fall short: What marketers need to know
The AI-generated audience simulations may make it more difficult for brands to reach new audiences, writes RYA co-founder Mark Himmelsbach.
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Permission granted by Consiglieri
Sponsored by Consiglieri5 social signals brands should act on now
Five shifts hiding in your social data, and how Manscaped turned cultural AI signals into strategy.
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How Ogilvy uses AI to unlock scale, protect rights for brand talent shoots
The WPP agency launched Echo in collaboration with Creative Artists Agency to meet marketers’ content needs while preserving consumer trust.
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Courtesy of Wet Ones
ColumnCampaign Trail: Wet Ones puts ‘hand butts’ on the streets
The Edgewell brand worked with BBH USA on an out-of-home campaign it hoped would cause some consumers to do a double take.
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Retrieved from Instagram.
L’Oréal’s evolving microdrama strategy puts entertainment over product
A Halloween effort for the marketer’s Urban Decay brand was produced, developed and distributed with ReelShort, a leading platform in the space.
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Retrieved from Instagram on November 06, 2026
How Lands’ End’s holiday pop-up feeds an always-on marketing strategy
Sarah Sylvester, who joined the retailer as CMO in March, digs into how a Holiday Tree Farm experience helps meet other imperatives.
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Kevin Frayer via Getty Images
McDonald’s US CMO steps down as sales decline
As the fast-food giant searches for a new marketing leader, it will split the role between two longtime executives on an interim basis.
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Courtesy of Wendy's
Wendy’s takes a shot at McDonald’s with rewards-based video game
“WendyQuest” challenges players to defeat various enemies like the Golden Archers, and arrives as the chain chases a turnaround.
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Courtesy of Fresh Step
How Fresh Step used AI to go from brief to ads at one-tenth the cost
To address ongoing category pressure, the Clorox cat litter brand worked with agency RECE to get a new campaign in market in about a month.
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Courtesy of Old Navy
Old Navy flies with celebs, Gap keeps it acapella for holiday campaigns
The sister brands are sticking to their respective marketing strengths as the holiday season kicks into high gear.
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Courtesy of Lenovo
Q&ALenovo NA CMO on telling the ‘full stack story’ through sports
The executive talks making the most of pricey sports sponsorships, plans for the Women’s World Cup and differentiating the brand’s AI products.
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OpinionHow marketers can better optimize for AI search visibility
Most of what marketers are expected to spend on artificial intelligence visibility in 2027 is misdirected, writes GeoSurge co-founder Francisco Vigo.
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Retrieved from Reddit on November 04, 2026
ColumnSociable: Reddit tests ads in search results
The platform wants to help advertisers align their promotions with users’ discovery behavior even as its overall search traffic drops.
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Permission granted by Walmart
Target vs. Walmart: Holiday marketing’s stakes feel higher this year
Walmart’s brand platform focused on reappraisal and Target’s turnaround strategy are in the spotlight during a make-or-break moment for retail.
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Courtesy of Levi's
Levi’s claymation holiday campaign celebrates handmade craft amid AI bloat
The nostalgic effort follows a back-to-school campaign that CEO Michelle Gass said failed to generate the expected demand and traffic.
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Alamy
As Publicis closes LiveRamp deal, some brands say they’re jumping ship
Liquid Death’s Chief Media and Digital Commerce Officer Benoit Vatere said other marketers should be worried about a holding company owning their data.
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Courtesy of Johnsonville
How the sausage is made: Inside Johnsonville’s political parody campaign
A campaign that culminated with the midterm elections sought to engage Americans around a distaste for politics while avoiding partisanship.
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Courtesy of JCPenney
Why JCPenney is taking on deal fatigue for its holiday campaign
Marisa Thalberg, chief customer and marketing officer at parent Catalyst Brands, explains the retailer’s latest push with agency Mischief.
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Courtesy of Sazerac
After AI backlash, Svedka challenges consumers to create Super Bowl ad
The Sazerac-owned vodka brand is pivoting after using artificial intelligence to produce its 2026 big game debut.
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Where agency strategists see opportunity as AI challenges their worth
While strategists fear the tech will replace their roles, the majority agree that there are also reasons to be optimistic, according to a WARC report.
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Courtesy of WPP
WPP Media posts first growth in 2 years as turnaround stays on track
Retaining Coke and expanding a relationship with DoorDash — which recently acquired Instacart — could provide future tailwinds for the business.
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Courtesy of Express
Express unwraps holiday campaign to build on brand metric gains
CMO Joe Berean explains how “Holiday, Hamlin Style” was inspired by the organic social engagement of the retailer’s spring campaign.
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Spencer Platt/Getty Images via Getty Images
What Reddit’s Q3 earnings mean for marketers amid major traffic shift
Reddit is switching to a logged-in only experience to combat user loss, as well as to cultivate a base that is more valuable to advertisers.
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Ethan Miller/Getty Images via Getty Images
Amazon’s ad revenue growth decelerates due to Prime Day tweaks
Pushing the sales event to June and a lack of NBA content led to slower ad revenue growth in Q3, but AI agents aren’t disrupting the segment just yet.
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The changing CMO role in 3 numbers
Over a quarter of CMOs hired this year have AI skills, compared to just 9% of those hired four years ago, per Findem and CMO Huddles data.
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Justin Sullivan via Getty Images
Google’s AI overhaul of search hits snags as ad revenue growth cools
The rate of ad revenue growth decelerated in Q3 for Google’s core business despite a jump in query volume driven by AI features.
