The Latest

  • target
    Image attribution tooltip
    Brandon Bell via Getty Images
    Image attribution tooltip

    Target’s digital chief breaks down the retailer’s creator overhaul

    Sarah Travis details two new offerings designed for the social commerce boom and addresses frustration with the wind down of a prior affiliate program. 

  • People working and sitting on chairs in the clouds
    Image attribution tooltip
    Permission granted by Elev8
    Image attribution tooltip
    Sponsored by Elev8

    Elev8 broker: Brand launch with sky-high ambitions

    Where firms play it safe with marketing, one brokerage breaks through.

  • Toyota’s all-electric vehicles
    Image attribution tooltip
    Courtesy of Toyota
    Image attribution tooltip

    Toyota merges four distinct campaigns in EV push

    With EV sales on the rise, the automaker worked with four separate agencies to create a diverse set of creatives that target key demographics.

  • TikTok Vistar
    Image attribution tooltip
    Retrieved from Vistar Media on May 05, 2026
    Image attribution tooltip

    Sociable: TikTok expands Out of Phone campaigns

    A new partnership with Vistar Media will allow advertisers to bring their campaigns to more than a million placements beyond the app.

  • Fox Advertising out-of-home ad
    Image attribution tooltip
    Courtesy of Fox
    Image attribution tooltip

    Fox’s refreshed pitch to advertisers connects fandoms to outcomes

    CMO Puja Vohra details how the slim portfolio of sports, news and entertainment supports a new “Turn Passion into Performance” tagline.

  • Thierry Henry and Lionel Messi for Lay's
    Image attribution tooltip
    Courtesy of Lay's
    Image attribution tooltip

    Lay’s World Cup marketing strategy focuses on ‘scaled intimacy’ with fans

    Along with star-studded ads anchored on a real watch party, the brand is hosting a 4 million followers-strong WhatsApp group to drive connection. 

  • Maria Menounos, Wendell Holland and Eric Eremita on the set of "Designed To Last"
    Image attribution tooltip
    Courtesy of Disney Advertising
    Image attribution tooltip

    Why American Family Insurance made a reality competition series for Hulu

    CMO Sherina Smith explains how “Designed To Last” taps into streaming TV behaviors and allows the brand to engage more deeply with consumers.

  • Real Moms of the Group Chat for DoorDash
    Image attribution tooltip
    Courtesy of DoorDash
    Image attribution tooltip

    DoorDash delivers memes, reality TV moms for Mother’s Day campaign

    A hero spot and social content spotlight the mom group chat as part of an effort that includes deals with Ulta, Old Navy and more.

  • Qualcomm Snapdragon
    Image attribution tooltip
    Courtesy of Snapdragon
    Image attribution tooltip

    How Qualcomm is building an iconic consumer brand for the AI era

    CMO Don McGuire details the tech giant’s work to develop consumer brand Snapdragon, which culminates in a new campaign by 72andSunny.

  • Exterior of a store.
    Image attribution tooltip
    Scott Olson via Getty Images
    Image attribution tooltip

    Dollar General bridges onsite, offsite retail media with new solution

    Brands will be able to activate and optimize offsite and onsite inventory within The Trade Desk for the first time through an integration supported by Kevel.

  • Man works in construction in Ford ad
    Image attribution tooltip
    Courtesy of Ford
    Image attribution tooltip

    Ford CMO on bringing American values to life for nation’s 250th birthday

    Global CMO Lisa Materazzo explains how the automaker is looking to shift the tone of the marketing world from big and loud to action oriented.

  • John Wren, Chairman & CEO of Omnicom, and Philippe Krakowsky, Interpublic’s CEO
    Image attribution tooltip
    Courtesy of Omnicom
    Image attribution tooltip

    Omnicom credits Q1 wins to core operations, reaffirms ongoing cost cuts

    The company also touted the success of its AI-powered Omni marketing platform, which has now been scaled across the entire organization.

  • data gen AI artificial intelligence Big Data
    Image attribution tooltip
    Getty Images
    Image attribution tooltip

    Inside Opal’s attempt to reduce AI’s ‘alignment tax’ for marketers

    The planning platform's new AI copilot, Gem, is designed to align campaign data with overall strategy and help teams understand results faster.

  • A delivery driver holds a package while wearing Amazon's smart glasses.
    Image attribution tooltip
    Courtesy of Amazon
    Image attribution tooltip
    Column

    Go Figure: 3 big marketing numbers from April

    From Modelo’s seven-figure pro soccer investment to Amazon’s projected ad revenue, here are some important numbers marketers may have missed.

  • smartphone app icons
    Image attribution tooltip
    lixu via Getty Images
    Image attribution tooltip

    Meta and Google ad revenues soar thanks to AI, but big picture is blurry

    Google and Meta both posted impressive advertising growth in Q1, but their paths are diverging on the critical technology front.

  • Signage is seen at a Nestle facility June 19, 2006 in Franklin Park, Illinois.
    Image attribution tooltip
    Tim Boyle via Getty Images
    Image attribution tooltip

    How Nestlé turns creator content into brand-suitable ads at scale

    The CPG giant is deploying a new tool from CreatorIQ and CreativeX that identifies and scores creator posts that can work as paid media.

  • Kids in Carter's x Umbro clothing
    Image attribution tooltip
    Courtesy of Carter's
    Image attribution tooltip
    Q&A

    Carter’s CMO on evolving marketing by pairing heritage with progress

    The first creative under Global CMO Sarah Crockett captures a universal truth of youth sports: Parents around the world will eventually shout “Wrong goal!”

  • Imagery for Claire's "A Claire's Girl SMR" campaign
    Image attribution tooltip
    Courtesy of Claire's
    Image attribution tooltip

    Claire’s marks next chapter with Gen Alpha-focused ASMR campaign

    “A Girl SMR at Claire's” includes ASMR set-ups, a Summer Sensory Shop, creator tie-ups and a presence on teen-focused social platform Coverstar.

    Updated April 30, 2026
  • Meta Generation Zeitgeist report
    Image attribution tooltip
    Retrieved from Meta on April 29, 2026
    Image attribution tooltip

    Sociable: Life stage matters more than age for in-app brand promotions

    A Meta study found that behaviors such as “digital pebbling” are prevalent across every generation, and expert knowledge matters more than fame.

  • A man looks out his window holding a Grubhub bag in one hand and a single fry in another, with the words, "Beware... It's Gold Digging Season."
    Image attribution tooltip
    Courtesy of Grubhub
    Image attribution tooltip

    Grubhub centers value in monthlong loyalty push with Anomaly

    The delivery platform has made special offers a central theme of its marketing efforts as it continues to struggle with market share.

  • IShowSpeed for Expedia
    Image attribution tooltip
    Courtesy of Expedia
    Image attribution tooltip

    Expedia bets on creator-led marketing with IShowSpeed partnership

    The platform is becoming the official travel partner of the livestreamer known for his globe-trotting endeavors and rabid Gen Z fandom. 

  • Andres Cantor for Coors Light
    Image attribution tooltip
    Courtesy of Coors Light
    Image attribution tooltip

    Coors Light elongates name to celebrate World Cup goals

    The campaign, which includes a national ad spot by Droga5, is also timed to the brand’s release of its first nonalcoholic beer next month.

  • Cyber internet security and privacy concept. Database storage 3d illustration.
    Image attribution tooltip
    Getty Images
    Image attribution tooltip

    Snowflake helps unlock data collaborations with consent signals from OneTrust

    AI exacerbates challenges around data privacy because the only remedy for having unconsented data in AI models is rolling them back. 

  • Diet Coke Devil Wears Prada 2 tie-up
    Image attribution tooltip
    Courtesy of Coca-Cola
    Image attribution tooltip
    Deep Dive

    How ‘Devil Wears Prada 2’ designed a ‘fashion collection’ of brand partners

    Diet Coke, L’Oréal, Grey Goose, Starbucks and others use a variety of marketing tactics to deepen partnerships with the highly anticipated sequel.

  • Fossil on CTV via InMobi's Ad Experiences
    Image attribution tooltip
    Courtesy of InMobi
    Image attribution tooltip

    Fossil sees 57% brand recall lift with InMobi’s full-funnel ad solution

    Using the Ad Experiences solution, the watchmaker achieved 20.5 million total impressions and a unique reach of 7.1 million for its spring campaign.

  • corporate team working together
    Image attribution tooltip
    Getty Images
    Image attribution tooltip

    CMOs built up CEO trust. Now they must prove they can drive growth.

    While CEOs are increasingly confident in the CMO’s understanding of their company’s finances, overall CEO faith in the CMO role has declined to 43%.