The Latest
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Courtesy of Foot Locker
Foot Locker debuts year-round basketball brand platform under new CMO
Brett O’Brien, previously chief sports officer at PepsiCo, was appointed by the retailer after it was acquired by Dick’s Sporting Goods in September.
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AnnaStills/Shutterstock.com
Sponsored by Zeta GlobalThe gap between modern and legacy ESPs is widening
If your brand is struggling to capture gains from AI, it may be your email marketing platform. Discover four aspects that separate modern from legacy platforms.
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Courtesy of Home Depot
How Home Depot is crafting content on the road to the World Cup
The retailer and soccer-focused media network Men in Blazers are teaming up on a traveling studio that will tap into the game’s culture across the U.S.
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Spencer Platt via Getty Images
Heineken focuses agency roster on fewer future-fit partners
Dentsu retains global media duties, extending a decade-long relationship, while creative is being consolidated with Publicis, WPP and Stagwell.
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peshkov via Getty Images
AI remains a top priority for CMOs, but spending lags: Gartner
While 70% of CMOs say AI is a key focus for 2026, only 30% feel they have the infrastructure to achieve their goals.
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Courtesy of Tecate
ColumnCampaign Trail: Tecate empowers repatriated Mexicans
Created with LePub Mexico City, “Welcome Back, Paisano” uses a sharp sense of humor to help the brand move from purpose to action.
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Justin Sullivan via Getty Images
OpenAI solidifies ad platform ambitions with ChatGPT Ads Manager
The generative AI platform is expanding its ads pilot to new territories in addition to introducing a new self-serve portal and cost-per-click bidding.
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Courtesy of Papa Johns
Q&APapa Johns’ CMO on driving cultural relevance with a ‘Toy Story’ tie-up
Jenna Bromberg digs into recent moves around marketing co-ops and agency partners and how the chain is working with Google Cloud on AI.
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Courtesy of Luna Bar
Luna Bar strategizes new era with social ads starring Jessica Alba
The Mondelēz-owned snack bar brand’s “Easy to Love” campaign represents its first major creative push in nearly a decade.
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Justin Sullivan via Getty Images
Kraft Heinz hikes marketing spend 37% as turnaround takes shape
The CPG giant highlighted innovations like its new protein-packed Kraft Mac & Cheese and a five-year sponsorship deal with the NFL.
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Getty Images
Where Trade Desk sees advertising opportunity following bruising Q1
The ad-tech firm pointed to the budding market for ads in AI chatbots and with CMOs it believes will start to treat walled gardens as “leftovers.”
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Courtesy of E.l.f.
E.l.f. spotlights competitive dance with new sponsorship
As founding partner for the International Dance League’s 2026 season, the marketer gains access to an audience that aligns with its target demographic.
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Getty Images via Getty Images
Amazon, LinkedIn help advertisers reach professionals via CTV ads
As part of a new collaboration, marketers can run the networking platform’s CTV ad campaigns using Amazon DSP.
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Brandon Bell via Getty Images
Target’s digital chief breaks down the retailer’s creator overhaul
Sarah Travis details two new offerings designed for the social commerce boom and addresses frustration with the wind down of a prior affiliate program.
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Courtesy of Toyota
Toyota merges 4 distinct campaigns in EV push
With EV sales on the rise, the automaker worked with four separate agencies to create a diverse set of creatives that target key demographics.
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Retrieved from Vistar Media on May 05, 2026
Sociable: TikTok expands Out of Phone campaigns
A new partnership with Vistar Media will allow advertisers to bring their campaigns to more than a million placements beyond the app.
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Courtesy of Fox
Fox’s refreshed pitch to advertisers connects fandoms to outcomes
CMO Puja Vohra details how the slim portfolio of sports, news and entertainment supports a new “Turn Passion into Performance” tagline.
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Courtesy of Lay's
Lay’s World Cup marketing strategy focuses on ‘scaled intimacy’ with fans
Along with star-studded ads anchored on a real watch party, the brand is hosting a 4 million followers-strong WhatsApp group to drive connection.
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Courtesy of Disney Advertising
Why American Family Insurance made a reality competition series for Hulu
CMO Sherina Smith explains how “Designed To Last” taps into streaming TV behaviors and allows the brand to engage more deeply with consumers.
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Courtesy of DoorDash
DoorDash delivers memes, reality TV moms for Mother’s Day campaign
A hero spot and social content spotlight the mom group chat as part of an effort that includes deals with Ulta, Old Navy and more.
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Courtesy of Snapdragon
How Qualcomm is building an iconic consumer brand for the AI era
CMO Don McGuire details the tech giant’s work to develop consumer brand Snapdragon, which culminates in a new campaign by 72andSunny.
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Scott Olson via Getty Images
Dollar General bridges onsite, offsite retail media with new solution
Brands will be able to activate and optimize offsite and onsite inventory within The Trade Desk for the first time through an integration supported by Kevel.
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Courtesy of Ford
Ford CMO on bringing American values to life for nation’s 250th birthday
Global CMO Lisa Materazzo explains how the automaker is looking to shift the tone of the marketing world from big and loud to action oriented.
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Courtesy of Omnicom
Omnicom credits Q1 wins to core operations, reaffirms ongoing cost cuts
The company also touted the success of its AI-powered Omni marketing platform, which has now been scaled across the entire organization.
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Getty Images
Inside Opal’s attempt to reduce AI’s ‘alignment tax’ for marketers
The planning platform's new AI copilot, Gem, is designed to align campaign data with overall strategy and help teams understand results faster.
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Courtesy of Amazon
ColumnGo Figure: 3 big marketing numbers from April
From Modelo’s seven-figure pro soccer investment to Amazon’s projected ad revenue, here are some important numbers marketers may have missed.
