The Latest
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Permission granted by KFC
KFC names first global chief brand officer amid identity overhaul
The chain created the post as it refreshes iconic assets, including Colonel Sanders, and recenters its menu on offerings like boneless chicken.
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Permission granted by Tatari
Sponsored by Tatari5 lessons for brands who want to win the 2026 holiday season, from the advertisers already doing it
Holiday TV budgets are rising and campaigns are starting earlier. See what advertisers are doing for BFCM 2026, plus lessons you can pull for your own strategy.
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Spencer Platt via Getty Images
PepsiCo hands global media to Publicis amid transformation at CPG giant
Omnicom was the incumbent on the account, which is moving agencies as PepsiCo navigates changing consumer appetites and technology demands.
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Courtesy of Walmart
ColumnBack-to-school marketing is a mash up of AI tech and value messaging
The 2026 back-to-school shopper turned to digital tools like AI to save money, but those who use the tech can end up spending more than those who don’t.
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Courtesy of Graza
How Graza hopes to lap the competition with some help from NASCAR
The tie-up follows the olive oil brand’s extension into mayonnaise and is key to efforts to grow its footprint, explains Vice President of Marketing Alex Edelstein.
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Courtesy of Hoka
Hoka builds Strava running stats into digital OOH campaign
The marketer is pitting New York’s five boroughs against one another for a “Run Your City” challenge and will leverage the results for campaign creative.
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Getty Images
How marketers can navigate machine bias as AI takes over media
As 80% of U.S. ad spending is expected to flow through AI-powered platforms by 2028, marketers must work harder to preserve their autonomy.
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Permission granted by Axe
Axe vies for more mature brand positioning while nodding to Y2K roots
New ads for the Unilever brand show men briefly turning back into their teen selves, popped collars and all, as Axe states, “You got better. So did we.”
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Courtesy of Hershey's
How Hershey’s Katseye campaign takes on Gen Z’s desire for indulgence
As the confectionery maker invests in brands to build on recent growth, its flagship label teamed with a chart-topping pop group to support a new product.
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Courtesy of Athletic Brewing
Athletic Brewing appoints new CMO amid marketing push
The appointment comes as the brand continues to invest heavily in sports sponsorships and is doubling down on its national media spend.
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Ethan Miller/Getty Images via Getty Images
Amazon’s ad auction surcharges secretly bilked brands of billions, FTC alleges
Internal documents indicate Amazon knew its practices could damage advertiser trust, but Amazon says the FTC doesn’t understand the business.
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Courtesy of Dr. Squatch
Why Dr. Squatch is investing in experiences — not ads — with IShowSpeed
Chief Brand Officer John Ludeke explains why the Unilever brand is betting that it can get Gen Z consumers to create content alongside the top streamer.
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Courtesy of UPS
The UPS Store enlists first brand character to support franchisees
Blu, a friendly woman wearing a blue UPS polo, is one piece of a multiyear campaign that spans digital, TV, social and print channels.
Updated Sept. 2, 2026 -
Permission granted by Chipotle
Chipotle deploys 100 creators for latest ads spotlighting fresh food
This is the first national advertising push from Chief Brand Officer Fernando Machado and Chipotle’s first major work with new agency partner Kids.
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Courtesy of Domino's
How Domino’s is taking on the Big Mac, Whopper and other fast-food icons
CMO Kate Trumbull explains why the chain and AOR WorkInProgress chose a hyperbolic, darkly comedic tone for its latest campaign.
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Courtesy of Old Navy
Old Navy is rewiring its marketing strategy after summer traffic bust
A new campaign with Cardi B, already the most-viewed in the brand’s history, is improving performance, Gap Inc. CEO Richard Dickson said.
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Justin Sullivan via Getty Images
Snapchat’s bid to simplify mobile marketing measurement goes global
Mohegan Sun Online Casino improved its return on ad spend by nearly 90% during a test period for the Unified Attribution capability.
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Courtesy of Beefeater
ColumnCampaign Trail: Beefeater revisits Jamiroquai video for zero-proof gin
London agency Lucky Generals teamed with Jamiroquai frontman Jay Kay to expand on the award-winning video for “Virtual Insanity.”
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Permission granted by Starbucks
Is Starbucks’ Pumpkin Spice Latte ‘basic’? Martha Stewart answers in new ads
Stewart and “Off Campus” actor Belmont Cameli feature in tongue-in-cheek social content that heralds the return of the beloved menu item.
Updated Aug. 27, 2026 -
Chris Kelly/Marketing Dive
Why United helped broadcast ESPN’s fantasy football show live from the sky
Social media serves as an entry point into ESPN for fans, especially Gen Z ones. The company had a record 1 billion social engagements in February.
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Retrieved from ChatGPT (via prompt) on August 28, 2026
ColumnSociable: How will Meta’s settlement impact social media?
The company’s landmark $18 billion payout was only one part of a larger agreement that aims to force other apps to implement similar teen restrictions.
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Courtesy of Dr Pepper
How Dr Pepper’s ‘Fansville’ campaign stays relevant and drives outcomes
Keurig Dr Pepper analyzes consumer signals by working with Publicis and retail media partners and using its first-party capabilities and martech stack.
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Courtesy of Behr
How Behr’s digital marketing helps DIYers overcome ‘paint paralysis’
CMO Andy Lopez shares how a hue-choosing chatbot and influencer campaign are part of the paint brand's renewed digital transformation drive.
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Justin Sullivan via Getty Images
Kohl’s unites marketing, digital under new chief customer officer role
The position combines marketing, loyalty, personalization and other functions under one title. CMO Christie Raymond will depart the company next month.
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Getty Images
OpinionAI doesn’t reward scale. That changes everything for multicultural agencies.
For agencies that have always had to do more with less, the level playing field is finally here, according to IW Group’s Nita Song.
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Permission granted by The Coca-Cola Company
Coke tackles college football season with creator content, fantasy sports
For its social-first approach, the brand will work with creators at partner colleges to produce content around events like games and tailgates.
