The Latest
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Courtesy of Procter & Gamble
How Procter & Gamble got ‘good buzz’ by briefly retiring Mr. Clean
Publicis shop MSL spearheaded the socially driven effort to refresh the brand’s mascot and introduce new product innovations.
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Courtesy of Molson Coors
Coors Banquet returns to live sports marketing following growth spurt
The brand’s media budget is getting a double digit increase, with TV ads scheduled to air during the 2026 MLB and college football seasons.
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Courtesy of Marriott
Marriott Bonvoy’s March Madness ads show key role hotels play in pregame rituals
Along with ads spotlighting partnerships with the NCAA and U.S. Soccer Federation, the chain is launching a limited podcast tied to March Madness.
Updated March 12, 2026 -
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OpinionCreators work, but measurement doesn’t — yet
While creators deliver impact across the funnel, most campaigns are still evaluated using outdated proxies, writes the IAB’s Zoe Soon.
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Courtesy of Tecovas
Why Tecovas made a short film about Texas instead of a traditional ad
The Western wear brand is following up a Super Bowl play with a 14-minute short by filmmaker Jeff Nichols that features actor Michael Shannon.
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Courtesy of Old Spice
Old Spice reworks Boyz II Men song for sequel to clingy moms campaign
Created with agency Wieden+Kennedy, “The End of Adolescents” is already running across major TV networks and digital platforms.
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Courtesy of Burger King
Burger King names 2 new agencies following viral Whopper bite moment
Mojo Supermarket, now the chain’s U.S. social AOR, claimed credit for a video swiping at McDonald’s CEO Chris Kempczinski’s awkward Big Arch review.
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Courtesy of Knorr
Knorr taps into viral social trends with latest dating-focused campaign
The Unilever brand is amplifying user-generated content via a TikTok Branded Mission as part of an effort that includes media tie-ups and events.
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Horizon Media pilots AI solution to detect cultural shifts mid-campaign
The tool developed by Sightly and Vurvey Labs helps brands quickly respond to news developments that could affect perceptions of campaign messaging.
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Anheuser-Busch boosts marketing efforts through extended MLB tie-up
The deal, which continues a nearly 50-year partnership, includes MLB.TV integrations, the collective use of athletes and player endorsements and more.
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Mario Tama via Getty Images
Netflix enriches ad-targeting prowess with Amazon, Yahoo audience data
Deeper integrations with the companies’ demand-side platforms and a new Conversion API tool land ahead of the key upfronts season.
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Courtesy of Unleashed Brands
Why Unleashed Brands tapped VaynerX to pump up social media marketing
CMO Pat O’Toole, formerly of Burger King, details his first campaign at the youth-enrichment company, in support of Urban Air Adventure Park.
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FG Trade Latin via Getty Images
Influencer pay lacks transparency: Here’s what the numbers say
Despite an increase in spending on creators, just 51% of marketers have full clarity into influencer compensation.
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Courtesy of McDonald's
McDonald’s reality TV-inspired campaign turns kiosks into confessionals
The social-heavy effort, made with agency Golin, comes as the chain faces social media and competitor blowback for a video featuring its CEO.
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Retrieved from Sensor Tower on March 06, 2026
Retail and grocery brands dominate ChatGPT ads
Since OpenAI began running ads four weeks ago, data tracked by Sensor Tower showed more than 100 individual brand promotions.
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Courtesy of Ford
How Ford is accelerating its global campaign amid return to Formula 1
The automaker will utilize Apple TV’s sequential ad capabilities to turn ad breaks into a narrative “micro-docuseries” focused on its engineering prowess.
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Courtesy of Domino's
Domino’s redefines celebrity meals in social-first campaign
Ahead of March Madness, the pizza brand is hoping influencers will drive sales.
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CMOs face risks locking brands into agency AI platforms: Gartner
The researcher predicts that half of agencies’ proprietary AI platforms will become obsolete by 2029 and emphasized the value of human talent.
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Courtesy of Brooks Brothers
How Brooks Brothers is refreshing the oldest apparel brand in the US
The “Make It Yours” campaign transforms the brand’s positioning and spans social, digital, online video and out-of-home channels.
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Courtesy of Graza
Graza olive oil enters new category with largest paid campaign to date
“Seriously Serious” uses absurdist humor to highlight the marketer’s quality-first approach and was created with agency Nice&frank.
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Justin Sullivan via Getty Images
Chili’s CMO promoted to translate winning playbook to Brinker’s other brand
George Felix will lead marketing for both Chili’s and Maggiano’s Little Italy, which has lagged behind its sister brand’s eye-popping run of sales growth.
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Courtesy of Papa Johns
Why Papa Johns is going back to basics in latest marketing shakeup
The pizza chain plans to support new product launches with a creative platform developed in partnership with Leo Chicago.
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Heineken looks to preserve Irish pub culture with documentary
“The Pub That Refused To Die” comes as more brands invest in entertainment to gain an edge in the fight for consumer attention.
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Courtesy of Merrell
Merrell’s first global brand platform looks to redefine the outdoors
Created with Uncommon Creative Studio, the “It Starts Outside” campaign will roll out globally across social, digital and connected TV.
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Courtesy of Amazon
Inside Mercedes-Benz’s custom Amazon Prime Video ads push around the NBA
CMO Melody Lee explains how short-form content helped the automaker integrate customer benefits without interrupting their viewing experience.
