The Latest

  • Dr Pepper's “It’s a Pepper Fling” microdrama
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    Retrieved from Dr Pepper on May 18, 2026
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    Dr Pepper gets into microdramas for return of dirty soda-inspired flavor

    The social-native series, designed to promote the return of its Creamy Coconut LTO, comes as Keurig Dr Pepper looks to increase marketing investment.

  • A soccer ball and bronze "2026" lettering in front of an American flag.
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    CrailsheimStudio via Getty Images
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    How brands are taking the marketing pitch for the World Cup

    Major marketers across alcohol, beverage, snacks and retail are rolling out campaigns that look to engage soccer fans during the tournament.

  • Building facade with large windows and a white panel displaying a golden lion logo next to the word “PUBLICIS” in thin capital letters.
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    Alamy
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    Publicis buys LiveRamp for $2.2B to improve AI agent sophistication

    Publicis CEO Arthur Sadoun says LiveRamp’s co-created data sets will provide a leg up over rivals that rely on stagnant, generic signals. 

  • A delivery bag in front of bottles of alcohol in a store.
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    Courtesy of DoorDash
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    DoorDash taps ex-Amazon exec as CMO

    Tim Castree will replace Kofi Amoo-Gottfried, who announced plans to depart the delivery platform in March.

  • A person watches TV.
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    Getty Images
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    9 national TV publishers join initiative to address industry fragmentation

    Industry giants, including Paramount and NBCUniversal, have teamed with OpenAP to introduce a standardized way to activate and measure campaigns.

  • Three people sit on a sofa, heads not visible. All three hold Miller Lite's, with the person in the center holding the matchball.
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    Courtesy of Mischief
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    Miller Lite puts 12-pack in soccer ball as part of World Cup campaign

    The effort includes ad spots, influencer partnerships, consumer promotions and the limited-edition Miller Time MVP Matchball.

  • TJ Palma for Garnier
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    Courtesy of Garnier
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    Garnier taps ‘Love Island’ star to pitch hair ‘moose’ to next generation

    The L'Oréal brand is using social chatter to tease a new campaign featuring TJ Palma, who misinterprets instructions around promoting hair mousse.

  • A person looking at analytics.
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    istockphoto.com/Sean Anthony Eddy

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    Social insights fail to reach decision-makers: Here’s what the numbers say

    Just 14% of social media professionals feel their organization is able to use social data properly.

  • TikTok app on an Apple iPhone on Aug 7., 2020 in Washington, DC
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    Drew Angerer via Getty Images
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    TikTok looks beyond brand discovery with travel booking and more

    At an ads showcase this week, driving intent and consumer action, including via the new TikTok Go travel offering, were in focus, as were AI capabilities.

  • Amy Reinhard at Netflix's upfront
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    Dimitrios Kambouris / Staff via Getty Images
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    Netflix flexes new capabilities as ad biz doubles geographic reach

    At its upfront presentation, the streamer unveiled new tools, capabilities and partnerships that span planning, buying and measuring ad campaigns.

  • Svedka campaign imagery introducing it's Svedphone flip phone.
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    Courtesy of Sazerac
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    Q&A

    Svedka’s senior brand director on the vodka’s future-forward marketing

    David Binder talks about the vodka maker’s controversial AI-generated Super Bowl debut and its future marketing plans under Sazerac.

  • Carmelo Anthony for CeraVe
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    Courtesy of CeraVe
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    CeraVe taps into basketball lore for latest social-first campaign

    The effort uses what Cha Spruce, executive creative director of earned media for North America at Ogilvy, calls a “little fires everywhere” approach.

  • Actor Randall Park kneels in a yard wearing a blue suit as part of Priceline's new ad campaign bringing back the Negotiator character
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    Permission granted by Priceline
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    Priceline brings back its Negotiator to combat soaring travel costs

    The brand is making a bigger appeal to Gen Z travelers with TikTok stunts and ads that see William Shatner pass the baton to Randall Park.

    Updated May 14, 2026
  • IGTV 2
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    Retrieved from Instagram on December 17, 2025
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    Sociable: Instagram eyes long-form content on CTV

    Instagram’s vice president of product told audiences at Scalable Summit that short-form videos may not “be enough to succeed on TV,” per ICYMI.

  • LeBron James plays basketball in a Nike ad
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    Courtesy of Nike
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    Deep Dive

    Where Nike’s marketing comeback is stumbling — and where it can still win

    A recent whiff around the Boston Marathon is indicative of the brand’s struggles to pull off aspirational messaging it once executed with rare finesse.

  • Two people in green vests watch a soccer match as they rake leaves,
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    Courtesy of Heineken
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    Heineken urges US workers to embrace volunteer benefits and watch the World Cup

    The brewer is offering soccer fans a way to find local volunteer opportunities that align with match days and is supporting the effort with a campaign.

  • A young cookout attendee in a sports jersey squirts Heinz yellow mustard on a hot dog
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    Permission granted by The Kraft Heinz Company
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    Kraft Heinz’s biggest portfolio campaign to date celebrates America250

    The CPG giant is uniting several of its top brands to capitalize on cookout season as it ramps up marketing spend to support its turnaround.

  • NBCUniversal's Mark Marshall
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    Courtesy of NBCUniversal
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    NBCUniversal leans into legacy media status, pushes performance at upfront

    The media company will roll out live contextual ads, a tool that retargets viewers of live events and its insights hub in Q4.

  • Basketball players for Foot Locker
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    Courtesy of Foot Locker
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    Foot Locker debuts year-round basketball brand platform under new CMO

    Brett O’Brien, previously chief sports officer at PepsiCo, was appointed by the retailer after it was acquired by Dick’s Sporting Goods in September.

  • Home Depot Men in Blazers bus
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    Courtesy of Home Depot
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    How Home Depot is crafting content on the road to the World Cup

    The retailer and soccer-focused media network Men in Blazers are teaming up on a traveling studio that will tap into the game’s culture across the U.S.

  • Two Heineken beer bottles are outside a six-pack carton.
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    Spencer Platt via Getty Images
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    Heineken focuses agency roster on fewer future-fit partners

    Dentsu retains global media duties, extending a decade-long relationship, while creative is being consolidated with Publicis, WPP and Stagwell.

  • Glowing AI chip with digital circuits and rising candlestick charts
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    peshkov via Getty Images
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    AI remains a top priority for CMOs, but spending lags: Gartner

    While 70% of CMOs say AI is a key focus for 2026, only 30% feel they have the infrastructure to achieve their goals.

  • Tecate campaign still
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    Courtesy of Tecate
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    Column

    Campaign Trail: Tecate empowers repatriated Mexicans

    Created with LePub Mexico City, “Welcome Back, Paisano” uses a sharp sense of humor to help the brand move from purpose to action.

  • Sam Altman speaks in a conference setting
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    Justin Sullivan via Getty Images
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    OpenAI solidifies ad platform ambitions with ChatGPT Ads Manager

    The generative AI platform is expanding its ads pilot to new territories in addition to introducing a new self-serve portal and cost-per-click bidding.

  • Papa Johns Toy Story collaboration
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    Courtesy of Papa Johns
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    Q&A

    Papa Johns’ CMO on driving cultural relevance with a ‘Toy Story’ tie-up

    Jenna Bromberg digs into recent moves around marketing co-ops and agency partners and how the chain is working with Google Cloud on AI.