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Top marketing conferences to attend in 2025
Here are some must-attend events for advertising professionals still to come.
Updated June 24, 2025 -
Courtesy of Kraft Heinz
Heinz and hip-hop producer Mustard drop new sauce at Buffalo Wild Wings
To support the effort, Heinz will share social videos featuring Mustard’s “yell” soundbite from inside the restaurant chain.
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Courtesy of Fabletics
Fabletics names Vans vet chief marketing officer
Carly Gomez has been promoted to the position, while Meera Bhatia’s chief operating officer role has been expanded to also include president.
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Courtesy of Olipop
Olipop turns fans into influencers for pennies with PR boxes on Amazon
The better-for-you soda brand is also inviting consumers to the Austin Motel, which has been transformed to include three nostalgic, Olipop-themed suites.
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Courtesy of Omnicom
Omnicom-IPG merger clears key regulatory hurdle focused on ad boycotts
The companies agreed to a consent order that they will not coordinate with other firms to direct spending away from publishers based on political views.
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Courtesy of Dr. Squatch
Unilever acquires Dr. Squatch, valuing brand’s viral marketing to Gen Z men
The DTC grooming upstart was praised by Unilever for its social-first approach, which has recently included racy ads with Sydney Sweeney.
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Courtesy of Liquid I.V.
How Liquid I.V.’s marketing supports its growth surge
As it looks to become a $1 billion business, the hydration line recently took over Times Square to establish 4 p.m. as “I.V. O’Clock.”
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IR_Stone via Getty Images
Luxury brands face global, generational challenges, report says
Shifting attitudes toward luxury have created an opening for newer, more agile and culturally relevant brands to make inroads.
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Adam Bettcher via Getty Images
How ditching Pride now could hurt brands later
Some retailers that once wholeheartedly celebrated and supported the LGBTQ+ community have pulled away. What if they want to rejoin the party?
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Joey Sirmons/Marketing Dive
How brands can make better use of loyalty data
Loyalty programs need to go beyond discounts if brands want to stay relevant amid increased competition.
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Permission granted by Southwest Airlines
Southwest argues seating policy changes are NBD in cheeky new ads
A new campaign uses tongue-in-cheek humor to emphasize that the carrier is not reinventing the wheel in ditching a decades-old open seating approach.
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vm via Getty Images
48% of creatives identify as neurodivergent: Here’s what the numbers say
Only 18% of neurodivergent creative industry professionals request accommodations at work, per research from Understood, Havas and the 4As.
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Courtesy of The Coca-Cola Company
How Coca-Cola’s marketing transformation led to new Smartwater campaign
The brand reteamed with Jennifer Aniston, riffing on how the pair “were never on a break” — a reference to an iconic moment on “Friends.”
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Courtesy of Uber
Uber Advertising brings Ride Offers to international markets
Molson Coors was among the first to see success from the solution, which allows brands to reward Uber passengers with offers on their next trip.
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Courtesy of E.l.f. Beauty
E.l.f. brings AI-powered color-matching for makeup to Pinterest
In other artificial intelligence-focused news from Pinterest, it is working with Macy’s to test auto-collages.
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Courtesy of Roku
Amazon, Roku address CTV advertising reach and efficiency in new deal
The companies, which together reach about 80% of the U.S. market, want to improve targeting and measurement in CTV advertising.
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Michael M. Santiago/Getty Images via Getty Images
Why Disney’s Compass seeks true north in data collaboration
A new integration with Amazon DSP demonstrates how platforms are working to bring together first-party data in clean room environments.
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Giuliano Benzin via Getty Images
Magna latest to downgrade global ad spending forecast, expects $979B
Traditional advertising outlets are expected to see a 3% drop in revenue, reflecting ongoing economic uncertainty, while digital ad sales will increase.
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Michael M. Santiago via Getty Images
How DoorDash is evolving its retail media arm as ad revenue grows
The ads division just acquired ad-tech startup Symbiosys for $175 million and is introducing new artificial intelligence tools for restaurant brands.
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Andy via Getty Images
Can Acxiom and Snowflake break the data black box where others failed?
The need for privacy-safe identity resolution is one of Acxiom parent IPG's “big bets,” even in the wake of Google's decision to keep third-party cookies.
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Dan Kitwood via Getty Images
TikTok brings expanded suite of generative AI ad tools to WPP, Adobe
TikTok Symphony features, including dynamic digital avatars, are coming to WPP Open to provide more “firepower” for agency creatives.
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Courtesy of General Mills
Why Cinnamon Toast Crunch is giving 2000s nostalgia a moody, deadly spin
The Martin Agency updated the brand’s cannibalistic cereal squares of past ads, amping up dark humor and true crime elements favored by Gen Z.
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Spencer Platt via Getty Images
PepsiCo taps VaynerMedia to evolve in-house agency model
A new integrated team weds PepsiCo beverage’s internal brand-building expertise with VaynerMedia’s ability to activate around social media.
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Retrieved from WhatsApp on June 17, 2025
ColumnSociable: WhatsApp launches ads in status updates, channel subscriptions
While privacy concerns have made monetizing the app a challenge, Meta is again betting on ads to address its revenue goals.
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blackCAT via Getty Images
Amazon delivers reporting for live shoppable streaming video
With interest in creator content high, the new capabilities help marketers better understand what is driving sales.
