The Latest
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Courtesy of MLS
Q&AVolkswagen’s CMO on driving emotional connection through partnerships
Rachael Zaluzec digs into the brand’s newly expanded work with U.S. Soccer and NBCUniversal.
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Permission granted by Rokt
Sponsored by RoktWhy the joy of checking out belongs in every holiday media plan
Turn the joy of checkout into an opportunity to reach new customers and drive holiday growth.
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Permission granted by Sarah Merians Photography for Advertising Week New York
Why Free People prioritizes cultural co-authorship in celeb tie-ups
At Advertising Week, CMO Jack Reynolds explained why the Urban Outfitters-owned retailer ceded control when working with musician Willow.
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Courtesy of Polymarket
ColumnCampaign Trail: Polymarket bets on celebs to build its own ad universe
Stagwell shop Today on the Moon helped find comedy in the betting platform’s fictional offices alongside the likes of LeBron James and Spike Lee.
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Permission granted by Sarah Merians Photography for Advertising Week New York
How Revlon used Amazon’s interactive video ads to drive outcomes
At Advertising Week, Revlon’s Chief Digital Marketing Officer Kelly Solomon detailed a campaign that used Amazon’s newest ad capabilities.
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Courtesy of Southwest
Southwest turns notifications into rewards in mobile-forward campaign
Spots narrated by Adam Scott ask travelers if they’ve reached their “booking point” in a tongue-in-cheek effort to address burnout.
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Courtesy of Omaha Steaks
Inside Omaha Steaks’ efforts to ditch marketing bull and attract Gen Z
The century-old meat delivery company emphasizes credibility for a “No Bull” campaign that spans TV, radio, paid social and influencer partnerships.
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Courtesy of Espolòn Tequila
Espolòn Tequila combats surge pricing with ride-hailing refund program
The Fare Share program is timed to Halloween and pushes back against a pricing model used by popular services like Uber and Lyft.
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Permission granted by Sarah Merians Photography for Advertising Week New York
How Liquid Death is building an AI-native marketing organization
Benoit Vatere, chief media and digital commerce officer at the brand, explained at Advertising Week how it is using the tech to move faster than competitors.
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Courtesy of Meta
Sociable: Meta introduces new AI-powered tools at Advertising Week
The company is testing importing and creative insight features, as well as improved conversational guidance for its artificial intelligence elements.
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Courtesy of NWSL
OpinionYour brand can do almost anything — and that’s the problem
Marketers are good at measuring attention, but struggle to understand what that attention means, writes Motto’s Sunny Bonnell and Ashleigh Hansberger.
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Getty Images
CMOs see their internal influence rising. Has it come at a cost?
Marketers at Advertising Week say growth mandates have given them a bigger seat at the table, but research points to downsides for external brand trust.
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Christopher Doering/Marketing Dive
Nutella heads to Super Bowl, part of Ferrero’s $50M marketing bet in 2027
The marketer of sweet snacks will air two commercials during next year’s game following a successful 2026 debut for its Kinder Bueno brand.
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Permission granted by Sarah Merians Photography for Advertising Week New York
How marketers can fuel social, discoverability with experiences
At Advertising Week, VaynerX’s Gary Vaynerchuk and marketers from Target and JPMorgan Chase discussed balancing content and activations.
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Permission granted by Sarah Merians Photography for Advertising Week New York
How brands’ deeper creator deals are unlocking cost efficiencies, results
Marketers at Chili’s, Disney and Alaska Airlines spoke about how far the creator canvas has broadened at Advertising Week.
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Getty Images
Top marketing conferences to attend in 2027
A list of all the must-attend events for advertising executives looking to network and refine their strategies across culture, technology and more.
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Permission granted by BFA, Deonté Lee
Q&AHow Poppi keeps its cultural marketing fizz without over-relying on data
Partnerships ranging from the Dallas Cowboys to New York Fashion Week designers are largely driven by gut instinct, Head of Culture Sophia Sesto says.
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Courtesy of Super League
Why Panda Express is embracing an ‘always-on’ gaming strategy
The brand is adopting a more permanent strategy when it comes to gaming, including the release of its Roblox game as a persistent virtual destination.
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Photo illustration by Ezra Acayan/Getty Images via Getty Images
TikTok broadens agentic AI play, brings global ad network to US
New products timed to Advertising Week see the video-sharing app boasting of its economic might ahead of the busy holiday season.
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Courtesy of Papa Johns
Papa Johns’ CMO on how the brand is reasserting itself as delivery evolves
Newly appointed Global CMO Chris Lyn-Sue digs into the chain’s Walmart Express Delivery partnership and his plans for the rest of the year.
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Permission granted by Shutterstock
Inside Advertising Week’s changes — and a bid for $100M in creator deals
The show, which starts Monday, is doubling down on topics like creators to differentiate in a crowded events calendar and court more decision-makers.
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Getty Images
CMOs in a ‘pressure cooker’ as tenure shrinks, demands multiply: study
Over a quarter of marketers hired this year have AI-ready skill sets versus 9% of CMOs who have been in the role for over four years.
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Getty Images
ColumnMidsize brewers shake up marketing strategies as Americans drink less
Nonalcoholic beer is on an upswing, while midsize and craft breweries are feeling the effects of a changing consumer landscape.
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Courtesy of The Hershey Company
Reese’s searches for ‘trick-or-treatiest street’ in multichannel effort
The Hershey brand is teaming with creators and celebrities for a social content series analyzing 150 of the best streets for Halloween festivities.
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Courtesy of Discord
Discord steps up play for mobile advertisers with rewarded video product
A new format and the chat platform’s first Ads Manager for running campaigns arrive as gaming becomes an increasingly important channel for marketers.
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Courtesy of Cava
Cava hires Dr. Squatch marketer as CMO to build on growth
John Ludeke, most recently chief brand officer at the Unilever brand, is tasked with deepening consumer connections to the fast-casual chain.
