The Latest
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Illustration: Emma Erickson
TrackerThe complete Super Bowl 60 ad tracker for 2026
Unilever’s Liquid I.V. and Sazerac’s Svedka Vodka will make their big game debut while WeatherTech will return for its 14th appearance.
Updated Dec. 3, 2025 -
Permission granted by Zeta Global
Sponsored by Zeta GlobalBreaking down the marketing silos: The real integration challenge
What really holds marketing teams back? It’s not shrinking budgets; it’s organizational silos.
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Courtesy of Skims
Skims ventures into live entertainment with shoppable TikTok livestream
The apparel brand co-founded by Kim Kardashian sought to draw inspiration from classic holiday variety shows for a 45-minute shopping experience.
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Courtesy of Mug Root Beer
PepsiCo’s Mug brand finds Gen Z sweet spot: Fragrance, dogs and TikTok
The quickly growing brand leans into its recent social media successes by launching Daddy’s Home cologne on TikTok Shop.
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Courtesy of American Eagle Outfitters
American Eagle’s celebrity-led marketing turns sales growth positive
While collaborations with names like Sydney Sweeney helped boost denim, sister brand Aerie delivered far stronger sales growth in Q3.
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Courtesy of Columbia Sportswear
Columbia challenges flat-earthers as part of bolder marketing revamp
In an open letter and social videos, CEO Tim Boyle tasks conspiracy theorists with proving their beliefs for a chance at winning the company’s assets.
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Permission granted by Mondelēz International
Q&AHow Oreo maker Mondelēz is rethinking snack marketing with AI
The CPG giant created a new generative artificial intelligence tool to help personalize advertising while boosting engagement for many of its top brands.
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Courtesy of Keurig
Why Keurig grounded its new brand platform in post-pandemic realities
The first major work from bespoke Publicis unit KDPOne looks to reset the coffee brand ahead of parent Keurig Dr Pepper’s split into two companies.
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Courtesy of Snap
Boss, Lancôme open virtual boutiques with Snapchat’s shoppable AR
Chopard and other luxury brands are featured in the Snapchat Winter Village, a digital activation meant to mimic the in-person shopping experience.
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Courtesy of Burger King
Burger King’s CMO on how a ‘SpongeBob’ collab cuts across generations
The partnership spans new ads, a special menu, toys, packaging, an app takeover, experiential activations and more.
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Courtesy of Omnicom
Omnicom outlines new agency structure as IPG deal sharpens AI, data focus
The newly combined network is built around six capability-based divisions and will retire legacy creative brands MullenLowe, FCB and DDB.
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Courtesy of Keurig Dr Pepper
Inside RC Cola’s comeback campaign
Keurig Dr Pepper wants to bring the brand back into the conversation as more soda drinkers gravitate toward nostalgic beverages and classic cola flavors.
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Courtesy of Mall of America
Winners and losers of Black Friday 2025
Online discounts were flat year over year. However, some retailers won with exclusive giveaways that enticed customers into stores.
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Getty Images
Wpromote acquires Giant Spoon, merging performance, creative proficiencies
By combining skill sets, the resulting agency model hopes to appeal to both CMOs and CFOs at a time of consolidation in the agency space.
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Courtesy of Omnicom
Omnicom-IPG deal closes as agencies chase scale to revive growth
The combined companies form the world’s largest agency as size becomes a key advantage in the race to win in areas like data-driven marketing.
Updated Nov. 26, 2025 -
Courtesy of Molson Coors
Molson Coors says ‘Just Bring the Beer’ in bid to millennials, Gen Z
The brewer highlights several of its brands for a holiday campaign inspired by the younger generations’ preference for experiences over traditional gifts.
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Courtesy of Maybelline
Maybelline taps into microdrama trend with holiday content series
The five-part “Maybe This Christmas” reunites the co-stars of Netflix’s “Hot Frosty” with a twisty story promoting Instant Eraser Concealer.
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Courtesy of Urban Outfitters
How Urban Outfitters connects with Gen Z through brand collaborations
The retailer has increased sales growth and brand affinity in part by teaming with brands like Dunkin’ and artists like Tinashe to meet consumer needs.
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Courtesy of Vaseline
Q&AInside Vaseline’s social-first, innovation-led marketing playbook
The brand is “pioneering the kind of desire at scale thinking” that Unilever wants to replicate across its portfolio, CEO Fernando Fernandez has said.
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Courtesy of American Eagle
Why American Eagle tapped Martha Stewart to extend beyond Gen Z
After making headlines with its fall campaign, the retailer is targeting gift givers and recipients alike for the next chapter of its “Give Great Jeans” holiday push.
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Courtesy of Kraft Heinz
Why Kraft Mac & Cheese went hypercontextual for ‘Best Thing Ever’ push
The brand will make its largest media investment to date with a campaign that seeks to reach consumers in unexpected and disruptive ways.
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Permission granted by Uber
Uber debuts first national holiday ad as focus on suburbs grows
“Close” packs an emotional punch, showing a traveler reflecting on a complicated relationship with her father on a ride home from the airport.
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Courtesy of Currency Group
3 ex-Cashmere execs seek to unlock culture’s enterprise value
Currency Advisory Group looks to operationalize culture as a strategic business function, not just a marketing layer.
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Courtesy of Gap
Gap ties viral marketing to retail results as Gen Z relevance rises
A recent campaign with girl group Katseye delivered 8 billion media impressions and contributed to double-digit gains in the adult denim category.
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Daphne Howland/Marketing Dive
Sephora reorganizes US marketing department
The mass beauty retailer shifted the team’s structure to improve efficiency, impacting 27 roles.
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Courtesy of McDonald's
McDonald’s lets the Grinch take over with holiday campaign
The seasonal effort was led by agency of record Wieden+Kennedy New York with creative by Agency 123, Alma and Translation.
