The Latest
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Courtesy of Sprite
How Sprite surpassed Pepsi by living and breathing pop culture
The brand recently launched Sprite Squad, a text-and-scan activation that gives consumers access to digital experiences tied to cultural passions.
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Courtesy of Tubi
Tubi pitches products, partnerships designed for specific ad verticals
Fox’s AVOD service positioned itself as purpose-built for streaming advertising and announced an expanded partnership with Amazon around retail media.
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Slaven Vlasic via Getty Images
Deep Dive5 years of media evolution provide few answers to brands’ chaotic 2025
Planning around tariff disruption echoes the pandemic, a moment the industry did not always meet with agility or savvy investment decisions.
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Courtesy of Little Spoon
Little Spoon bridges the generation gap with Barney integration
The subscription-based baby food brand is tapping into ‘90s nostalgia to appeal to new parents.
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Sean Gallup / Staff via Getty Images
Google adds retail media data to YouTube ads, beefing up pitch to brands
Costco, Intuit, Regal Cinemas and United Airline’s Kinective Media support a Display & Video 360 program that aims to wed shopper and brand campaigns.
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Blue Planet Studio via Getty Images
Brands’ appetite wanes for creative risk-taking, per Lions research
Weak customer insights and a lag in the reaction time to cultural moments are key reasons why marketers struggle to be boldly creative.
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Courtesy of QVC
Why QVC is targeting Gen X with a TikTok livestream shopping event
The event is part of the network’s efforts to meet the older generation where they already are, said Vice President of Brand Marketing Annette Dunleavy.
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Courtesy of Universal Ads
Inside Universal Ads’ plan to reach the next 100K buyers of TV ads
Launched in January, Comcast’s self-service platform powered by FreeWheel has grown its list of publisher and tech partners ahead of the upfronts.
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Courtesy of Georgia-Pacific
Brawny brings back the Brawny Man for brand refresh
A new campaign includes always-on social content, influencer partnerships and real-time engagement across TikTok, Instagram and Facebook.
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Retrieved from Del Real Foods on May 05, 2025
Del Real favors ‘Abuela Intelligence’ over AI in first brand campaign
Instead of artificial intelligence, the brand of ready-to-eat meals taps grandmothers to dish out advice on topics including relationships.
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Natalie Meepian via Getty Images
Circana hires Kroger retail media exec for newly created role
Cara Pratt will oversee retail and media strategies as the company’s president of global retail and media beginning later this month.
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Courtesy of Pantene
Pantene turns Alix Earle’s viral TikTok post into collection, campaign
The P&G brand tied up with a popular creator who raved about the effectiveness of an expired bottle of Pantene found in her family’s shower.
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hapabapa via Getty Images
Amazon’s booming ad business faces dynamic challenge from tariffs
While marketers tend to invest in performance marketing in a downturn, sellers on the company’s e-commerce marketplace may need to cut budgets.
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Permission granted by Seattle's Best Coffee
ColumnCampaign Trail: Seattle’s Best Coffee makes days smoother with humor
The Nestlé brand and agency Haymaker tapped Joel McHale and director Neal Brennan for its first national push in more than six years.
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Permission granted by Keebler
How Keebler’s ‘elf-vertising’ experiences bridge the physical-digital gap
The Ferrero-owned brand is bringing its iconic Hollow Tree to life in ads and experiences to promote the new E.L. Fudge Choco Vanilla Cookie.
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Courtesy of Heineken
Heineken promotes a world without social media with creators, Joe Jonas
“Social off Socials” is meant to inspire consumers to unplug and also includes tie-ups with creators like Dude with Sign, Lil Cherry and Paul Olima.
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sanjeri via Getty Images
Top marketing conferences to attend in 2025
From trade organization symposiums to gatherings around innovation and technology, here are some must-attend events for advertising professionals.
Updated May 2, 2025 -
Justin Sullivan via Getty Images
Meta’s ad biz stays strong but economic, regulatory uncertainty looms
Neither changes to ad spend caused by the trade war nor a pullback on fact-checking seriously affected earnings, but the future is less clear.
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Retrieved from X on January 11, 2024
Sociable: X offers new tips to help brands avoid common posting mistakes
The recommendations arrive amid ongoing concerns around alleged “shadowbans” and whether or not the platform is limiting certain content.
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Courtesy of Corona
Corona weathers the apocalypse with ‘The Last of Us’ integration
The collaboration, part of the “La Playa Awaits” campaign, extends across ads, retail displays and custom content.
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Courtesy of Stanley 1913
‘We’re not just a hot cup company’: What’s next for Stanley
Can the water bottle brand live past its virality? Global President Matt Navarro says it already has.
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Permission granted by 818 Tequila
Why 818 Tequila tapped a NASCAR driver to accelerate cultural marketing
CMO Kathleen Braine explains how partnering with trailblazing driver Toni Breidinger helps boost the reach of the Kendall Jenner-founded brand.
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Retrieved from YouTube on April 28, 2025
Sephora stakes its claim in skin care with multichannel campaign
Made with TBWA\Chiat\Day LA, “Skin Obsessed” riffs on the realities of complex self-care routines and spans CTV, online video and more.
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Courtesy of Publicis Groupe
Publicis acquires Adopt to strengthen connection to sports culture
The four-year-old upstart founded by Nike veterans has worked with brands and athletes including Lululemon and Anthony Edwards.
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Courtesy of Chipotle
Chipotle brings trading card mania to Roblox with new experience
Ingredient Quest capitalizes on renewed interest in brands like Pokémon and card-pull social media videos of fans uncovering rare finds.
