The Latest
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Permission granted by Priceline
Priceline brings back its Negotiator to combat soaring travel costs
The brand is making a bigger appeal to Gen Z travelers with TikTok stunts and ads that see William Shatner pass the baton to Randall Park.
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Permission granted by Adobe
Sponsored by AdobeAdobe Acrobat as a marketing tool? New AI features help you reach every stakeholder, every time
Marketers know better than anyone that how you present information is just as important as the information itself.
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Courtesy of Nike
Deep DiveWhere Nike’s marketing comeback is stumbling — and where it can still win
A recent whiff around the Boston Marathon is indicative of the brand’s struggles to pull off aspirational messaging it once executed with rare finesse.
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Courtesy of Heineken
Heineken urges US workers to embrace volunteer benefits and watch the World Cup
The brewer is offering soccer fans a way to find local volunteer opportunities that align with match days and is supporting the effort with a campaign.
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Permission granted by The Kraft Heinz Company
Kraft Heinz’s biggest portfolio campaign to date celebrates America250
The CPG giant is uniting several of its top brands to capitalize on cookout season as it ramps up marketing spend to support its turnaround.
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Courtesy of NBCUniversal
NBCUniversal leans into legacy media status, pushes performance at upfront
The media company will roll out live contextual ads, a tool that retargets viewers of live events and its insights hub in Q4.
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Courtesy of Foot Locker
Foot Locker debuts year-round basketball brand platform under new CMO
Brett O’Brien, previously chief sports officer at PepsiCo, was appointed by the retailer after it was acquired by Dick’s Sporting Goods in September.
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Courtesy of Home Depot
How Home Depot is crafting content on the road to the World Cup
The retailer and soccer-focused media network Men in Blazers are teaming up on a traveling studio that will tap into the game’s culture across the U.S.
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Spencer Platt via Getty Images
Heineken focuses agency roster on fewer future-fit partners
Dentsu retains global media duties, extending a decade-long relationship, while creative is being consolidated with Publicis, WPP and Stagwell.
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peshkov via Getty Images
AI remains a top priority for CMOs, but spending lags: Gartner
While 70% of CMOs say AI is a key focus for 2026, only 30% feel they have the infrastructure to achieve their goals.
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Courtesy of Tecate
ColumnCampaign Trail: Tecate empowers repatriated Mexicans
Created with LePub Mexico City, “Welcome Back, Paisano” uses a sharp sense of humor to help the brand move from purpose to action.
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Justin Sullivan via Getty Images
OpenAI solidifies ad platform ambitions with ChatGPT Ads Manager
The generative AI platform is expanding its ads pilot to new territories in addition to introducing a new self-serve portal and cost-per-click bidding.
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Courtesy of Papa Johns
Q&APapa Johns’ CMO on driving cultural relevance with a ‘Toy Story’ tie-up
Jenna Bromberg digs into recent moves around marketing co-ops and agency partners and how the chain is working with Google Cloud on AI.
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Courtesy of Luna Bar
Luna Bar strategizes new era with social ads starring Jessica Alba
The Mondelēz-owned snack bar brand’s “Easy to Love” campaign represents its first major creative push in nearly a decade.
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Justin Sullivan via Getty Images
Kraft Heinz hikes marketing spend 37% as turnaround takes shape
The CPG giant highlighted innovations like its new protein-packed Kraft Mac & Cheese and a five-year sponsorship deal with the NFL.
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Getty Images
Where Trade Desk sees advertising opportunity following bruising Q1
The ad-tech firm pointed to the budding market for ads in AI chatbots and with CMOs it believes will start to treat walled gardens as “leftovers.”
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Courtesy of E.l.f.
E.l.f. spotlights competitive dance with new sponsorship
As founding partner for the International Dance League’s 2026 season, the marketer gains access to an audience that aligns with its target demographic.
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Getty Images via Getty Images
Amazon, LinkedIn help advertisers reach professionals via CTV ads
As part of a new collaboration, marketers can run the networking platform’s CTV ad campaigns using Amazon DSP.
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Brandon Bell via Getty Images
Target’s digital chief breaks down the retailer’s creator overhaul
Sarah Travis details two new offerings designed for the social commerce boom and addresses frustration with the wind down of a prior affiliate program.
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Courtesy of Toyota
Toyota merges 4 distinct campaigns in EV push
With EV sales on the rise, the automaker worked with four separate agencies to create a diverse set of creatives that target key demographics.
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Retrieved from Vistar Media on May 05, 2026
Sociable: TikTok expands Out of Phone campaigns
A new partnership with Vistar Media will allow advertisers to bring their campaigns to more than a million placements beyond the app.
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Courtesy of Fox
Fox’s refreshed pitch to advertisers connects fandoms to outcomes
CMO Puja Vohra details how the slim portfolio of sports, news and entertainment supports a new “Turn Passion into Performance” tagline.
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Courtesy of Lay's
Lay’s World Cup marketing strategy focuses on ‘scaled intimacy’ with fans
Along with star-studded ads anchored on a real watch party, the brand is hosting a 4 million followers-strong WhatsApp group to drive connection.
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Courtesy of Disney Advertising
Why American Family Insurance made a reality competition series for Hulu
CMO Sherina Smith explains how “Designed To Last” taps into streaming TV behaviors and allows the brand to engage more deeply with consumers.
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Courtesy of DoorDash
DoorDash delivers memes, reality TV moms for Mother’s Day campaign
A hero spot and social content spotlight the mom group chat as part of an effort that includes deals with Ulta, Old Navy and more.
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Courtesy of Snapdragon
How Qualcomm is building an iconic consumer brand for the AI era
CMO Don McGuire details the tech giant’s work to develop consumer brand Snapdragon, which culminates in a new campaign by 72andSunny.
