The Latest
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Courtesy of Starbucks
Starbucks pilots TikTok program for boosting employee-generated content
With Gen Z frequently learning about new products from employee-generated content, Starbucks is leaning in with help from the social media platform.
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metamorworks via Getty Images
Sponsored by SnowflakeWhy we made Snowflake’s marketing team “Customer Zero” for AI
How Snowflake turned its 600-person marketing team into an AI-powered organization.
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Courtesy of Albertsons Companies
Albertsons integrates branded product placement into AI-search tool
The grocery company’s retail media arm now lets ads appear in conversational search product carousels.
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Permission granted by Peter Adams/Marketing Dive
LiveRamp CEO dishes on OpenAI partnership, looming Publicis acquisition
Scott Howe sat down with Marketing Dive in Cannes to discuss new collaborations, including one with Adobe, and why he’s committed to neutrality.
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Justin Sullivan via Getty Images
What defines ChatGPT ads? ‘Super intentional’ users, OpenAI tells Cannes
The startup is pitching the four-month-old offering as a contextually led middle-funnel disruptor where 20% of chat queries carry a direct commercial intent.
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Drew Angerer via Getty Images
Gap brings AI to owned marketing channels across brand portfolio
The retailer is leveraging partnerships with Google Cloud, Zeta Global and Publicis Sapient as part of a newly announced transformation effort.
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Courtesy of Lowe's
Q&AWhy Lowe’s wants content creators in its network to pitch product ideas
CMO Jen Wilson explains how the home improvement retailer’s program is evolving from content to curation to creation with partners like MrBeast.
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Courtesy of NBPA
How NBA players will deal directly with brands through a new union arm
Plyrs Untd looks to transform the cultural impact of the league’s players into products, partnerships and business opportunities.
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Getty Images
CMOs prioritize organizational influence over long-term brand growth
Marketers should focus on changing internal dynamics to help shift priorities back to enduring brand growth over short-term results, a Lippincott study said.
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Mario Tama via Getty Images
Target, DirecTV team to track premium video advertising’s sales impact
Danone plans to test a new solution that uses Roundel data and DirecTV audience insights to measure whether ads led to purchases at Target.
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Courtesy of MLS
How the World Cup fuels US soccer leagues and their brand partners
The CMOs at Major League Soccer and the National Women’s Soccer League explain how they’re marketing around the tournament.
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Chris Kelly/Marketing Dive
Warner Bros. Discovery revamps ad-tech stack around agentic AI, AWS
Embracing agent-led automation aims to bring linear TV and digital under one roof while preserving flexibility for advertisers.
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Courtesy of Uber
Uber Advertising expands beyond owned apps in play for more ad dollars
Miller Lite had a 45% higher click-through rate with Ride Offers on Journey compared to similar non-offer creatives.
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Retrieved from Albertsons on June 17, 2026
P&G’s latest branded microdrama is built on Albertsons retail media data
The CPG giant is the first to use a new branded entertainment offering from the grocer’s retail media network that puts shopper insights first.
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Courtesy of Bayer
Aleve tackles home improvement pain with social content and DIY stars
“Fixer to Fabulous” hosts Jenny and Dave Marrs star in a social media campaign from the Bayer pain relief brand.
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Courtesy of Hinge
Hinge’s chief marketer on why community is more than a marketing channel
Chief Marketing and Communications Officer Tamika Young explains why the dating app has donated millions to grassroots social groups.
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Retrieved from Reddit on June 18, 2026
Sociable: Reddit study highlights user purchase behavior
The research, created in partnership with WPP, examined how people on the platform gain insights into brands and make buying decisions.
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Courtesy of Coach
Coach unites celebrities, Gen Z storytelling under new brand platform
Developed with support from United Talent Agency’s Next Gen Practice and the creative agency Marcel, &Coach tries to break from luxury campaign narratives.
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Courtesy of KFC
KFC’s brand evolution looks to set the standard for fried chicken QSRs
Global CMO Valerie Kubizniak digs into plans that include a visual refresh as the chain works to reassert itself in a category it created.
Updated June 15, 2026 -
Courtesy of The Macallan
The Macallan latches on to Gen Z’s zeal for special occasion splurges
The campaign, which features actor James Marsden, comes as ultra-premium whiskey continues to outperform the struggling spirits industry overall.
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Getty Images
Fox acquires Roku for $22B to accelerate streaming advertising business
The deal would give the broadcaster access to the top connected TV operating system in the U.S. and a wealth of first-party data.
Updated June 15, 2026 -
Getty Images
OpinionWhy data accuracy matters more than data scale amid the rise of AI
In an automated world, bad data not only misleads marketing teams but also accelerates mistakes, writes Epsilon’s Gillian MacPherson.
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Getty Images
ANA and 4As offer guidelines to make agency pitches more bearable
The two trade groups recently shared 10 recommendations that prioritize trust and transparency for an often-frustrating process.
Updated June 16, 2026 -
Courtesy of Electronic Arts, Inc.
EA rolls out advertising platform with enhanced offerings for brands
The video game company is enabling brands, including initial partners Coach and Visa, to create, launch and measure campaigns across its library.
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Permission granted by Dentsu
Dentsu brings back 360i brand as social-first solution primed for AI
Now operating as an agile team rather than standalone agency, 360i looks to appeal to marketers investing more in creators and social.
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Courtesy of Geico
Geico Gecko steps into new role as AI-generated podcast guest
The mascot’s appearance on “Fudd Around and Find Out” is part of a larger push from the insurer to move past “one-way advertising.”
