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Why Lowe’s CMO Jen Wilson added digital commerce to her portfolio
The addition of Lowes.com and Marketplace to a purview that includes retail media, loyalty and personalization speaks to the evolution of the marketer role.
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via Shutterstock
Sponsored by BleeThe AI content tsunami: Creation is the easy part
AI made content creation effortless. Now companies are drowning in what they can't review fast enough.
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Courtesy of Carter's
How Carter’s is refreshing its brand to reach Gen Z, millennial parents
An identity overhaul, inclusive of a new logo and revamped social media strategy, is showcased in a campaign that is rooted in self-expression.
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Courtesy of Target
Target hires ex-Hilton CMO as chief marketing and guest experience officer
Mark Weinstein will be responsible for developing how consumers experience and connect with Target across channels, culture and community.
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Courtesy of Jersey Mike's
Jersey Mike’s kicks off NFL campaign as digital marketing spend surges
“Game Day Mike’s Way” is billed as the brand’s most integrated campaign to date and arrives following its debut as a public company in July.
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Courtesy of IHOP
IHOP bites into little treat trend with Katseye-soundtracked campaign
Lenna Yamamichi, vice president of brand creative at the chain, details the social listening-inspired return of stuffed French toast.
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Permission granted by Columbia Sportswear
Q&AHow Columbia’s marketing breaks through with fax machines, flat Earth
Matt Sutton, who’s led the outdoor brand’s marketing for two years, digs into an edgy “Engineered for Whatever” platform that is gaining industry notice.
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Courtesy of Outfront
How the New York Jets extends OOH marketing for better storytelling
The NFL team is helping brands stitch together a mix of OOH and experiential activations using an approach called IRL media by partner Outfront.
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istockphoto.com/Sean Anthony Eddy
Google upgrades Meridian with agentic AI, upper-funnel capabilities
Tweaks to the open-source marketing mix model aim to help marketers better audit data quality and more easily resolve errors.
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Permission granted by Old Navy
Old Navy’s MrBeast deal boosts engagement amid bigger bet on creators
A back-to-school campaign with the top YouTuber is showing early promise, including a traffic bump, as the Gap Inc. retailer rewires its marketing.
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Courtesy of Cheez-It
ColumnCampaign Trail: Cheez-It convenes Couch Committee for college football
The Mars-owned snack brand, in collaboration with BBDO New York, introduced a crew of armchair analysts to debate the sport’s hot topics.
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Courtesy of Hilton
Hilton CMO Mark Weinstein steps down
The global chief marketing officer is leaving the company after 16 years to pursue an opportunity outside of travel, per a spokesperson.
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Courtesy of Cadbury
Cadbury pairs crystal clutch with comedy series for major US campaign
“There’s Magic in More” is the largest U.S. campaign for the brand to date and includes a multichannel media buy and New York Fashion Week activation.
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Courtesy of Bonobos
Why Bonobos’ fall campaign centers on episodic content with Jack Quaid
CMO Joe Berean details how the social-first series, “The Weekday Warrior Show,” showcases the retailer’s “wry smile” brand positioning.
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Justin Sullivan via Getty Images
Amazon pilots ad services in ChatGPT: What marketers need to know
The managed service offering, which is in a U.S. pilot and available via Amazon DSP, comes as ChatGPT Ads recently hit a revenue milestone.
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Courtesy of Johnsonville
Johnsonville puts sausage on the ballot to cut through election ads
The privately owned sausage maker is putting affordability and ease at the center of the latest campaign under the “Keep It Juicy” brand platform.
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Courtesy of Caesars Sportsbook
Caesars gives NFL legend a ‘looksmaxxing’ makeover in sportsbook ads
“We’ve Had Some Work Done” was created in partnership with minority-owned, full-service creative agency Fellow Kids and produced by Hungry Man.
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Justin Sullivan/Staff via Getty Images
Snapchat promises advertisers faster conversions for the holidays
New ad products follow news that Chief Business Officer Ajit Mohan, who helped facilitate a revamp of Snap’s advertising business, has stepped down.
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Justin Sullivan via Getty Images
Boston Beer hires tech-savvy CMO to hone data-driven marketing
Allison Stransky will join the Samuel Adams owner from Samsung Electronics America, where she’s focused on applications of big data and AI.
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Retrieved from YouTube on December 12, 2024
ColumnSociable: YouTube expands Watch With to more creators
The livestreaming commentary feature allows for real-time reactions to broadcasts, with viewers able to see the combined videos from any device.
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Courtesy of 7 Brew
Q&AHow 7 Brew’s first CMO is marketing the fastest-growing brand in the US
Ex-KFC CMO Nick Chavez is building on existing brand love for the beverage chain with culture-hacking campaigns and a loyalty app that is social by design.
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Courtesy of Modelo
Modelo hikes marketing spend on college football for new platform
The brand has made significant investments into sports in recent years as it attempts to grow its footprint in the mainstream beer market.
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Scott Olson via Getty Images
Campbell’s heats up digital focus amid marketing reformulation
Channels including social, influencer and e-commerce will command 85% of working media budgets as the marketer tries to meet modern consumer tastes.
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(Tim Boyle/Getty Images) via Getty Images
OpinionWhy brand personality matters more than ever
Callaway Golf’s recent marketing stumble emphasizes the need for brands to establish clear personality guardrails, writes Gartner’s Julie Reeves.
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Permission granted by KFC
KFC names first global chief brand officer amid identity overhaul
The chain created the post as it refreshes iconic assets, including Colonel Sanders, and recenters its menu on offerings like boneless chicken.
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Spencer Platt via Getty Images
PepsiCo hands global media to Publicis amid transformation at CPG giant
Omnicom was the incumbent on the account, which is moving agencies as PepsiCo navigates changing consumer appetites and technology demands.
