The Latest
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Courtesy of Las Vegas Convention and Visitors Authority
Las Vegas spurs excessive celebration at Super Bowl with new campaign
Made with agency R&R partners, “Excessive Celebration Encouraged” sees Chad "Ochocinco" Johnson recreate infamous touchdown celebrations.
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Courtesy of Coca-Cola
12 holiday campaigns embodying the seasonal spirit of 2023
Brands are approaching advertising in a variety of ways during a period when economic uncertainty has replaced pandemic-era concerns.
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Courtesy of Honda
Honda’s interactive AR murals showcase EVs for holiday shoppers
OOH activations at two outdoor shopping centers use “sky segmentation” technology to integrate digital content with the sky.
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Courtesy of Secret Island Salmon
Secret Island Salmon swims upstream with ‘F-word’ campaign
Edgy messaging is helping the direct-to-consumer brand drive awareness as it prepares for a broader launch at retail.
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Courtesy of RTB House
RTB House turns to generative AI to improve programmatic precision
A new ContentGPT tool built on first-party publisher data aims to provide deeper reader insights than conventional context-based targeting.
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Courtesy of Solo Stove
Snoop Dogg gives up smoke for Solo Stove campaign
A viral pledge assumed to be about pot usage turns out to be a teaser for a new campaign developed by The Martin Agency.
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Courtesy of State Farm
State Farm conjures celebrities for biggest creative launch in 3 years
Jimmy Fallon and Ludacris are summoned, genie-like, as people react to situations that require insurance in ads from new agency Highdive.
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Courtesy of NBCUniversal
Google, NBCU’s custom ads offer peek behind Macy’s Thanksgiving Day Parade
A trio of spots following the Radio City Rockettes as they prepare to perform live show off AI-powered features on Google’s Pixel 8 smartphone.
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noLimit46 via Getty Images
Sociable: Will chaos at OpenAI benefit social media’s AI projects?
With the dust still yet to settle, many are now wondering what comes next for the AI field.
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Chainarong Prasertthai via Getty Images
Opinion3 steps to set your mobile app up for success
Investing in strategy, design and optimization has helped brands like Nike and Chipotle to create effective apps, according to Merkle strategists Celia Hoag and Kelly Watson.
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Courtesy of Pepsi
Pepsi brings back Shaq for fresh spin on Skee-Lo’s ‘90s hit ‘I Wish’
In a new commercial inspired by a 1994 collaboration, Shaquille O’Neal wishes he was “a little bit smaller” to promote Pepsi Mini Cans.
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Courtesy of Sam's Club
Deep DiveSleigh the season: Will caution stifle the holidays or can marketers win?
Consumer spending is expected to surpass pre-pandemic figures, but brands are proceeding carefully as uncertainty looms.
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Courtesy of Anheuser-Busch InBev
Michelob Ultra celebrates Formula 1 legends with Williams Racing
As the AB InBev brand leans further into sports, “Laps of Legends” will see current drivers compete against former stars in a real-versus-virtual race.
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Courtesy of Dove
Dove, animated influencer promote mental health ahead of Thanksgiving
Lennnie is an animated blob that promotes positivity on social media and has amassed more than 4 million followers.
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Courtesy of Ad Net Zero
Ad industry ‘not even close’ to realizing net-zero goals, report says
The lagging uptake of standards among agencies and production companies is having a ripple effect down the mar-com supply chain.
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Retrieved from Elon Musk/Twitter on July 24, 2023
Sociable: X’s long-term business is again threatened by Musk’s rule
The beleaguered platform cannot sustain a long-running advertiser boycott.
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Retrieved from Ally Financial on November 17, 2023
Ally’s generative AI experiment reduces marketing busywork
Ally.ai is helping with early stage marketing processes including summarizing content, drafting ad copy and improving SEO.
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Kar Tr via Getty Images
Teen TikTok usage plateaus — here’s what the numbers say
While usage has flattened, TikTok overtook YouTube for the first time as the top platform for teens, according to findings from Forrester.
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Courtesy of Anheuser-Busch InBev
AB InBev US CMO to resign as Bud Light woes continue
Benoit Garbe will exit at the end of the year, with marketing to be overseen by U.S. Chief Commercial Officer Kyle Norrington.
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Courtesy of Grand Marnier
Grand Marnier’s holiday (W)rapping Paper program celebrates hip-hop
The liquor brand teamed with Black-owned gifting company Unwrp and rap artist Teezo Touchdown to create gift-wrapping paper that nods to the genre.
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Kevin Frayer/Getty Images via Getty Images
Nike names new CMO as it chases next era of growth
After leaving to found a creative ad agency, company veteran Nicole Hubbard Graham will return to oversee all aspects of marketing starting in the new year.
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Retrieved from Burger King / McDonald's on November 15, 2023
Burger King, McDonald’s fling fast-food footwear with Fila, Crocs
Marketers continue to look to fashion and culture as a way to connect with younger consumers who are wary of ads — not brands.
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Courtesy of Verizon
Disney, Verizon help bring children’s wishes to life with AR experience
Arriving ahead of the debut of animated film “Wish,” the mobile effort enables consumers to support children by making a donation to Toys for Tots.
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Permission granted by Stanley
Deep DiveThe rise of the Stanley tumbler: How a 110-year-old brand achieved viral success
Historically marketed to workmen and outdoorsmen, the brand unlocked the power of women selling to women with the help of a group of influencers.
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Courtesy of GroupM
GroupM, Google launch post-cookie readiness program as deprecation nears
The industry-first initiative brings together clients of WPP’s media-buying arm to understand what Privacy Sandbox APIs mean for advertising’s future.
