The Latest
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Courtesy of Doritos
How Doritos gets global, year-round scale with Formula 1 partnership
Kyle Gore, vice president of global marketing for Doritos, compares the brand’s efforts to what’s required for the Super Bowl — but on a much larger scale.
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Retrieved from Meta on July 08, 2026
ColumnSociable: Meta adds updated disclosure tags for AI-generated ads
The updated tags will provide more info on which promotions include AI-generated elements, whether from Meta or via external AI tools.
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Courtesy of Marc Jacobs
Deep DiveBrands see content gold in microdramas. Will they muck up the moment?
Opinions are split on whether brands are serious about the saucy short-form genre, but experts shared ways to dip a toe in the water.
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Courtesy of Chipotle
Chipotle drives rewards program with ‘PGA Tour 2K25’ integration
The partnership is part of a larger golf strategy by the brand, which became an official sponsor of PGA Tour through a multiyear deal announced in January.
Updated July 8, 2026 -
Shaun Lucas/Marketing Dive
Marketing’s data breakdown: H1 by the numbers
Artificial intelligence continues to demand significant investments this year, but the payoff for marketers is still unclear.
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Courtesy of State Farm
State Farm enlists IShowSpeed to keep season five of gaming series fresh
Reality-competition series “Gamerhood” will integrate Flowcode technology that uses QR codes to connect the brand with consumers.
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Courtesy of Unilever
Why Febreze is taking on soccer stink via podcasts, experiences
The P&G brand’s “Can’t Wash This” campaign comes as World Cup fever gives way to the beginning of the MLS season.
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Getty Images
How fandoms are different and why Havas is doubling down on them
Creating and tapping into fandom fueled Havas’ recent acquisition of a majority stake in Archrival, a youth-culture and experiential activation agency.
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Courtesy of Conair
Why Conair is moving fast to adopt AI-driven video ads
An A/B test of Amazon’s AI video tool reduced production time by months for a Cuisinart video, but humans were still needed to complete the project.
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Getty Images
Dove Men+Care takes to Strava and social media to promote reformulation
The fitness challenge coincides with parent company Unilever's increased emphasis on sports and influencer marketing.
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Courtesy of Mike's Hot Honey
Mike’s Hot Honey spurs experimentation with soccer-infused campaign
The multichannel marketing push is an extension of the “Drizzle The Mike’s” platform, which seeks to place the brand at culturally relevant moments.
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Courtesy of Bero
Q&AHow Tom Holland’s nonalcoholic Bero breaks through with brand partners
Co-founded by the Spider-Man star, the beer brand has used partnerships with Chase and fitness chain Barry’s to charge its marketing efforts.
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Courtesy of John Deere
How John Deere steeps its brand story in its American heritage
Founded in 1837, the agriculture machinery company has partnered with MLB and been active on TikTok to connect with new generations of consumers.
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Courtesy of Stellantis
Deep DiveHow brands are celebrating 250 years of America amid political polarization
Major marketers looking to engage U.S. consumers around the milestone must prove their bona fides or risk looking like bandwagoners.
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Photo illustration by Ezra Acayan/Getty Images via Getty Images
Q&AHow TikTok Shop is changing innovation for food and beverage brands
Marketers like PepsiCo and Mars are using the app’s e-commerce feature to drive sales and inform new products, according to the platform’s head of food.
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Retrieved from Reddit on June 30, 2026
ColumnSociable: Reddit launches ‘People are the Best’ campaign
The platform’s new promotional message highlights the real conversations happening in-app each day and takes subtle aim at artificial intelligence.
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Getty Images
How brands can improve chances of showing up in AI search overviews
How a query is worded greatly impacts if a brand will show up in AI search results, with category searches being the most favorable to brands.
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Courtesy of Ulta Beauty
Q&AUlta’s CMO on blending brand building and omnichannel marketing
Kelly Mahoney digs into how the beauty retailer is driving growth with a playbook that spans cultural partnerships, TikTok Shop, retail media and more.
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Getty Images
OpinionPatriotism is no longer a campaign — it’s a branding strategy
Consumers define patriotic brands through a wider lens than marketers, writes Robert Passikoff, founder and president of Brand Keys.
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Permission granted by Peter Adams/Marketing Dive
A cure for Cannes Lions FOMO: What marketers might have missed
From OpenAI laying out its ads plan to Expedia’s creator-driven strategy, Marketing Dive has packaged together noteworthy coverage from the festival.
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Permission granted by Instacart
How Instacart is cultivating full-funnel marketing with video, AI
Ali Miller, general manager of advertising, breaks down a new short-form vertical video feed and how Instacart plans to bring ads into its AI assistant.
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Courtesy of Vizio
What Walmart’s Vibe.co deal means for CTV, retail media convergence
The acquisition of the platform designed for small- and mid-sized businesses, reportedly for $1.2 billion, speaks to the evolution of streaming TV advertising.
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Courtesy of E.l.f.
E.l.f. taps into soccer fandom with NWSL, World Cup activations
The marketer will have a presence at FootballCo’s House of Goal, a cultural soccer fan fest in New York, helping it engage with the sport’s broad fandom.
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Courtesy of Blue Chip agency
How challenger brands can stand out with fewer marketing swings
Dan Eisenberg, CMO at Chicago-based agency Blue Chip, discusses how brands such as Emerald Nuts compete against corporate giants.
Updated June 29, 2026 -
Permission granted by Peter Adams/Marketing Dive
5 Cannes Lions takeaways as marketers wrestle with an industry in flux
Marketing Dive caught up with attendees to ask them about their biggest surprises and frustrations, plus what they want to see more of at the festival.
