The Latest
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Jeff Wells/Marketing Dive
What Kroger’s predictive scoring work means for e-commerce marketers
The grocer, in partnership with Vidmob and MMA Global, was able to forecast e-commerce conversion of ad creative with 81% accuracy.
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Getty Images
CMOs must rethink entry-level talent as AI alters marketing needs: Gartner
Many marketers will be able to eliminate bottom-rung roles by 2030, but the researcher recommends handing new hires greater responsibility instead.
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Courtesy of Amazon
How Amazon is streamlining ad buys across multiple formats with AI
Amazon Ads executive Kelly MacLean walks through advances announced today that promise to simplify how marketers work with the platform.
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Courtesy of Subway
Q&ASubway’s CMO on finding room to grow between competitors in QSR
“The challenges are real, which is why we're taking such a big swing now,” Jeff Klein said of the chain’s new brand platform from Martin.
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NHL taps Adobe as creative, marketing and AI partner
The partnership follows a surge in cultural relevancy for the league in the wake of the Winter Olympics and popular shows such as “Heated Rivalry.”
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Courtesy of Twisted Tea
Twisted Tea dons camo for collab campaign as brand faces headwinds
The fall-focused effort, which arrives as a new CMO prepares to join parent company Boston Beer, will feature social content and creator activations.
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Brandon Bell / Staff via Getty Images
Dave & Buster’s shakes up agencies amid bid to rebuild brand relevance
Gut and Mediaplus are joining the chain’s roster to develop more distinctive marketing and better connect national scale to local activities.
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Courtesy of E.l.f. Cosmetics
E.l.f. jams to second music album under entertainment marketing arm
“Mirror Mix” features seven rising artists and will be promoted through a partnership with lyrics platform Genius around its Open Mic content series.
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Permission granted by DoorDash
DoorDash doubles down on WPP, naming agency global media partner
WPP continues to succeed in deepening relationships with existing clients following a similar win with Estée Lauder and scoring Wendy’s U.S. media.
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Courtesy of Jeep
How Jeep is charting a new course for its marketing
Created by Highdive, “This Is Jeep Country” celebrates the brand’s American heritage, while multicultural extensions speak to a fragmented landscape.
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Courtesy of Brooklinen
ColumnCampaign Trail: Brooklinen goes in-house for first celebrity-led effort
Laura Jacobs, CMO at the DTC bedding brand, details a “Best. Sheets. Ever” campaign that taps cultural figures spanning comedy, music and sports.
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Mario Tama via Getty Images
Inside McDonald’s new marketing model as it enters media network fray
At its first investor day since 2023, the fast-food giant announced it is piloting a media network with the goal of building a $1 billion ad business.
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Courtesy of Wayfair
Wayfair ups investment in sports for values-focused brand platform
The retailer is amplifying its latest effort by increasing advertising investment across the networks airing football games to five times its previous spend.
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Retrieved from M&M's on September 24, 2026
M&M’s candy mascots hop genres in ads tapping into film, TV tropes
BBDO Chicago is behind “Screentime,” a campaign that gives crime thrillers, telenovelas and “Survivor” a humorous spin.
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Courtesy of Chili's Grill & Bar
How Chili’s marketing works — and why Mexican QSRs are its next target
Since 2024, the chain has rolled out advertising efforts that turned social media chatter about the high cost of fast food into gains in new categories.
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Courtesy of Tecovas
How Tecovas uses music for its Western-focused marketing
The clothing brand hopes to communicate an authentic message by linking with rising artists including country band Chaparelle for its fall denim campaign.
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Courtesy of Target
Target’s new campaign puts design legacy at center of marketing
The effort will extend to creator partnerships and experiential activations and arrives as the retailer’s turnaround efforts begin to show results.
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Courtesy of Gap
Gap rolls out Fashiontainment strategy with boy band collaboration
The pact with Just Your Type is positioned as bigger than a one-off campaign, spanning experiences, clothing and social content.
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Courtesy of Beats
Beats taps multiple Kendall Jenners to promote customizable headphones
CMO Chris Thorne explains why Jenner is the right partner for the launch, which includes a campaign spot from Uncommon Creative Studio.
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Andreas Rentz/Getty Images via Getty Images
Deep DiveTwo-thirds of Americans are gamers. Why hasn’t ad spending caught up?
At IAB PlayFronts, marketers and developers discussed what’s next in gaming as the space continues to find its footing.
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Getty Images
Accenture Song signals US media ambitions with exec appointment
Melissa Fein, who previously served as the firm’s media lead in Australia and New Zealand, is tasked with helping scale its operations in the U.S.
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Permission granted by Subway
Subway skewers modern dining landscape with Will Arnett-led creative
Martin’s first campaign for the brand sees the actor serve as the subconcious of consumers seeking better meals than fast-food burgers and protein bars.
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Courtesy of Campari
Why Campari updated a classic ad with Alan Cumming to serve Negronis
Head of marketing Allison Varone details an effort that riffs on creative from the 1970s that maintained “9 out of every 10,000 Americans prefer a Campari.”
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Courtesy of Instacart
Instacart enlists icons like Shrek, Scooby-Doo to market AI assistant
Scenes from nostalgic movies and TV shows provide meal ideas that come to life with the help of Clementine AI, which debuted earlier this month.
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Permission granted by Staples
Staples’ CMO on introducing a Hard Button amid bigger B2B push
A full-funnel campaign focuses on a dark alter ego for the Easy Button that leads to workplace conundrums like misprinted store signs.
