Papa Johns’ CMO on driving cultural relevance with a ‘Toy Story’ tie-up

The Latest

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  Toyota merges four distinct campaigns in EV push

  With EV sales on the rise, the automaker worked with four separate agencies to create a diverse set of creatives that target key demographics.

  Brand Strategy

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  Sponsored by Elev8

  Elev8 broker: Brand launch with sky-high ambitions

  Where firms play it safe with marketing, one brokerage breaks through.

  Brand Strategy

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  Sociable: TikTok expands Out of Phone campaigns

  A new partnership with Vistar Media will allow advertisers to bring their campaigns to more than a million placements beyond the app.

  Mobile

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  Fox’s refreshed pitch to advertisers connects fandoms to outcomes

  CMO Puja Vohra details how the slim portfolio of sports, news and entertainment supports a new “Turn Passion into Performance” tagline.

  Brand Strategy

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  Lay’s World Cup marketing strategy focuses on ‘scaled intimacy’ with fans

  Along with star-studded ads anchored on a real watch party, the brand is hosting a 4 million followers-strong WhatsApp group to drive connection. 

  Brand Strategy

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  Why American Family Insurance made a reality competition series for Hulu

  CMO Sherina Smith explains how “Designed To Last” taps into streaming TV behaviors and allows the brand to engage more deeply with consumers.

  Brand Strategy

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  DoorDash delivers memes, reality TV moms for Mother’s Day campaign

  A hero spot and social content spotlight the mom group chat as part of an effort that includes deals with Ulta, Old Navy and more.

  Brand Strategy

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  How Qualcomm is building an iconic consumer brand for the AI era

  CMO Don McGuire details the tech giant’s work to develop consumer brand Snapdragon, which culminates in a new campaign by 72andSunny.

  Brand Strategy

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  Dollar General bridges onsite, offsite retail media with new solution

  Brands will be able to activate and optimize offsite and onsite inventory within The Trade Desk for the first time through an integration supported by Kevel.

  Data/Analytics

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  Ford CMO on bringing American values to life for nation’s 250th birthday

  Global CMO Lisa Materazzo explains how the automaker is looking to shift the tone of the marketing world from big and loud to action oriented.

  Brand Strategy

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  Omnicom credits Q1 wins to core operations, reaffirms ongoing cost cuts

  The company also touted the success of its AI-powered Omni marketing platform, which has now been scaled across the entire organization.

  Agencies

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  Inside Opal’s attempt to reduce AI’s ‘alignment tax’ for marketers

  The planning platform's new AI copilot, Gem, is designed to align campaign data with overall strategy and help teams understand results faster.

  Agencies

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  Column

  Go Figure: 3 big marketing numbers from April

  From Modelo’s seven-figure pro soccer investment to Amazon’s projected ad revenue, here are some important numbers marketers may have missed.

  Data/Analytics

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  Meta and Google ad revenues soar thanks to AI, but big picture is blurry

  Google and Meta both posted impressive advertising growth in Q1, but their paths are diverging on the critical technology front.

  Social Media

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  How Nestlé turns creator content into brand-suitable ads at scale

  The CPG giant is deploying a new tool from CreatorIQ and CreativeX that identifies and scores creator posts that can work as paid media.

  Brand Strategy

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  Q&A

  Carter’s CMO on evolving marketing by pairing heritage with progress

  The first creative under Global CMO Sarah Crockett captures a universal truth of youth sports: Parents around the world will eventually shout “Wrong goal!”

  Brand Strategy

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  Claire’s marks next chapter with Gen Alpha-focused ASMR campaign

  “A Girl SMR at Claire's” includes ASMR set-ups, a Summer Sensory Shop, creator tie-ups and a presence on teen-focused social platform Coverstar.

  Updated April 30, 2026

  Brand Strategy

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  Sociable: Life stage matters more than age for in-app brand promotions

  A Meta study found that behaviors such as “digital pebbling” are prevalent across every generation, and expert knowledge matters more than fame.

  Mobile

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  Grubhub centers value in monthlong loyalty push with Anomaly

  The delivery platform has made special offers a central theme of its marketing efforts as it continues to struggle with market share.

  Mobile

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  Expedia bets on creator-led marketing with IShowSpeed partnership

  The platform is becoming the official travel partner of the livestreamer known for his globe-trotting endeavors and rabid Gen Z fandom. 

  Brand Strategy

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  Coors Light elongates name to celebrate World Cup goals

  The campaign, which includes a national ad spot by Droga5, is also timed to the brand’s release of its first nonalcoholic beer next month.

  Brand Strategy

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  Snowflake helps unlock data collaborations with consent signals from OneTrust

  AI exacerbates challenges around data privacy because the only remedy for having unconsented data in AI models is rolling them back. 

  Agencies

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  Deep Dive

  How ‘Devil Wears Prada 2’ designed a ‘fashion collection’ of brand partners

  Diet Coke, L’Oréal, Grey Goose, Starbucks and others use a variety of marketing tactics to deepen partnerships with the highly anticipated sequel.

  Brand Strategy

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  Fossil sees 57% brand recall lift with InMobi’s full-funnel ad solution

  Using the Ad Experiences solution, the watchmaker achieved 20.5 million total impressions and a unique reach of 7.1 million for its spring campaign.

  Video

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  CMOs built up CEO trust. Now they must prove they can drive growth.

  While CEOs are increasingly confident in the CMO’s understanding of their company’s finances, overall CEO faith in the CMO role has declined to 43%.

  Data/Analytics

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  Chipotle appoints Fernando Machado as chief brand officer

  The former CMO at companies including Burger King and Activision Blizzard takes a role last held by longtime brand marketer Chris Brandt.

  Brand Strategy

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