The Latest
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Courtesy of Amazon
ColumnGo Figure: 3 big marketing numbers from April
From Modelo’s seven-figure pro soccer investment to Amazon’s projected ad revenue, here are some important numbers marketers may have missed.
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Permission granted by Elev8
Sponsored by Elev8Elev8 broker: Brand launch with sky-high ambitions
Where firms play it safe with marketing, one brokerage breaks through.
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lixu via Getty Images
Meta and Google ad revenues soar thanks to AI, but big picture is blurry
Google and Meta both posted impressive advertising growth in Q1, but their paths are diverging on the critical technology front.
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Tim Boyle via Getty Images
How Nestlé turns creator content into brand-suitable ads at scale
The CPG giant is deploying a new tool from CreatorIQ and CreativeX that identifies and scores creator posts that can work as paid media.
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Courtesy of Carter's
Q&ACarter’s CMO on evolving marketing by pairing heritage with progress
The first creative under Global CMO Sarah Crockett captures a universal truth of youth sports: Parents around the world will eventually shout “Wrong goal!”
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Courtesy of Claire's
Claire’s marks next chapter with Gen Alpha-focused ASMR campaign
“A Girl SMR at Claire's” includes ASMR set-ups, a Summer Sensory Shop, creator tie-ups and a presence on teen-focused social platform Coverstar.
Updated April 30, 2026 -
Retrieved from Meta on April 29, 2026
Sociable: Life stage matters more than age for in-app brand promotions
A Meta study found that behaviors such as “digital pebbling” are prevalent across every generation, and expert knowledge matters more than fame.
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Courtesy of Grubhub
Grubhub centers value in monthlong loyalty push with Anomaly
The delivery platform has made special offers a central theme of its marketing efforts as it continues to struggle with market share.
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Courtesy of Expedia
Expedia bets on creator-led marketing with IShowSpeed partnership
The platform is becoming the official travel partner of the livestreamer known for his globe-trotting endeavors and rabid Gen Z fandom.
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Courtesy of Coors Light
Coors Light elongates name to celebrate World Cup goals
The campaign, which includes a national ad spot by Droga5, is also timed to the brand’s release of its first nonalcoholic beer next month.
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Snowflake helps unlock data collaborations with consent signals from OneTrust
AI exacerbates challenges around data privacy because the only remedy for having unconsented data in AI models is rolling them back.
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Courtesy of Coca-Cola
Deep DiveHow ‘Devil Wears Prada 2’ designed a ‘fashion collection’ of brand partners
Diet Coke, L’Oréal, Grey Goose, Starbucks and others use a variety of marketing tactics to deepen partnerships with the highly anticipated sequel.
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Courtesy of InMobi
Fossil sees 57% brand recall lift with InMobi’s full-funnel ad solution
Using the Ad Experiences solution, the watchmaker achieved 20.5 million total impressions and a unique reach of 7.1 million for its spring campaign.
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CMOs built up CEO trust. Now they must prove they can drive growth.
While CEOs are increasingly confident in the CMO’s understanding of their company’s finances, overall CEO faith in the CMO role has declined to 43%.
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Spencer Platt via Getty Images
Chipotle appoints Fernando Machado as chief brand officer
The former CMO at companies including Burger King and Activision Blizzard takes a role last held by longtime brand marketer Chris Brandt.
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Courtesy of WPP
WPP says turnaround is making early progress, but there’s a long road ahead
A key revenue metric declined 6.7% in Q1 as the group contended with drags from prior account losses, Middle East conflict and polarized client spending.
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Permission granted by VaynerX
VaynerX’s new agency wants to help brands master the attention economy
The Tamara Group seeks to flip the typical agency split between strategy and production work as CMOs wrestle with volume, CEO Ryan Harwood explains.
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Courtesy of Diageo
Buchanan’s celebrates Latino community, culture ahead of World Cup
The campaign includes a collaboration with musician Rauw Alejandro, on-site activations and a limited-edition bottle collection.
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Sean Gallup / Staff via Getty Images
Albertsons injects fresh retail media data into YouTube advertising
Display & Video 360 struck a similar pact with Kroger, an Albertsons rival, in March as more brands chase high-intent CTV audiences over raw scale.
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Courtesy of Celsius
Celsius unites sports, music and culture ahead of soccer-centric summer
Soccer stars, DJ Diplo and creator Marlon Garcia feature in a new ad that reimagines the brand’s “Live. Fit. Go.” slogan as “Live. Fit. Goal.”
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IAS touts ‘linear-like’ transparency with CTV ad measurement solutions
Total TV offers advertisers show, genre, rating, language and program-level data across platforms including Disney, Paramount and Amazon Prime Video.
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Courtesy of Garage Beer
Deep DiveWhat marketers need to know as branded films return to screens
E.l.f., Garage Beer and Texas Pete executives dig into the concerns and opportunities around a resurgent trend in long-form content.
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Getty Images
The pros and cons of adding AI to first-party experiences
Major brands are introducing AI into their experiences, but are consumers interested in using these options over more traditional channels?
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Courtesy of Aerie
Aerie ups commitment to authenticity with enhanced creator program
The Realmakers Community program offers creators commissions and a chance to be featured across Aerie social channels and platforms.
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Courtesy of Marc Jacobs
Marc Jacobs puts luxury spin on microdrama content with ‘The Scene’
The social-first effort, written by and starring actor Rachel Sennott, is part of a larger evolution in the brand’s approach to visual storytelling.
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Courtesy of 1664
ColumnCampaign Trail: 1664 taps multiple Robert Pattinsons to examine good taste
The beer brand formerly known as Kronenbourg 1664 worked with agency Fold7 and director Brady Corbet to answer “A Question of Good Taste.”
