The Latest

  • IShowSpeed for Expedia
    Image attribution tooltip
    Courtesy of Expedia
    Image attribution tooltip
    Deep Dive

    The best brand campaigns of H1 2026 sold honesty. Are consumers buying?

    As fake news, fake feeds and fake AI proliferate, Coca-Cola, Dove, Anthropic and other brands tried to leave a real mark in the first half.

  • A ref, whose head is out-of-frame, reaches into his shirt pocket to pull out a red Heinz Penalty Packet.
    Image attribution tooltip
    Courtesy of Heinz
    Image attribution tooltip

    Heinz calls foul on small condiment packets in social World Cup effort

    Limited-edition Penalty Packets tap into interest in soccer’s iconic red and yellow cards ahead of the quarter finals.

  • Artist Don Rimx poses in front of mural art in Vitaminwater's new content series.
    Image attribution tooltip
    Permission granted by Vitaminwater
    Image attribution tooltip

    Vitaminwater doubles down on content series celebrating local art

    Neighborhue is developed in partnership with My Code, a multicultural media and marketing agency that owns properties including Remezcla Media Group.

  • Will Ferrell, wearing colorful attire, strides up a golf course in Netflix's new show "The Hawk."
    Image attribution tooltip
    Retrieved from Colleen E Hayes/Netflix © 2026 on July 09, 2026
    Image attribution tooltip

    Mike’s Hard, Genesis take creative swings with custom Netflix campaigns

    A pair of efforts for the upcoming Will Ferrell vehicle “The Hawk” show how the streamer is focusing on more bespoke brand partnerships.

  • A yellow loupe icon seen on top of a smart phone and data code seen on a monitor behind it.
    Image attribution tooltip
    Getty Images
    Image attribution tooltip
    Opinion

    Why unpaid media is now essential to AI visibility

    Earned media and community discussion generate the authority signals that determine whether a brand gets recommended by AI, writes Abigail Niziankiewicz of Mediassociates.

  • Doritos F1
    Image attribution tooltip
    Courtesy of Doritos
    Image attribution tooltip

    How Doritos gets global, year-round scale with Formula 1 partnership

    The PepsiCo brand’s focus on home-based viewers comes to life in “The Crunch Prix,” a campaign created by Goodby Silverstein & Partners.

  • Meta AI ad labeling
    Image attribution tooltip
    Retrieved from Meta on July 08, 2026
    Image attribution tooltip
    Column

    Sociable: Meta adds updated disclosure tags for AI-generated ads

    The updated tags will provide more info on which promotions include AI-generated elements, whether from Meta or via external AI tools. 

  • Rachel Sennott for Marc Jacobs
    Image attribution tooltip
    Courtesy of Marc Jacobs
    Image attribution tooltip
    Deep Dive

    Brands see content gold in microdramas. Will they muck up the moment?

    Opinions are split on whether brands are serious about the saucy short-form genre, but experts shared ways to dip a toe in the water.

  • An in-game avatar plays golf while wearing foil pants, a bucket hat and polo.
    Image attribution tooltip
    Courtesy of Chipotle
    Image attribution tooltip

    Chipotle drives rewards program with ‘PGA Tour 2K25’ integration

    The partnership is part of a larger golf strategy by the brand, which became an official sponsor of PGA Tour through a multiyear deal announced in January.

    Updated July 8, 2026
  • Blank paste-up posters on a wall.
    Image attribution tooltip
    Shaun Lucas/Marketing Dive
    Image attribution tooltip

    Marketing’s data breakdown: H1 by the numbers

    Artificial intelligence continues to demand significant investments this year, but the payoff for marketers is still unclear.

  • IShowSpeed for State Farm
    Image attribution tooltip
    Courtesy of State Farm
    Image attribution tooltip

    State Farm enlists IShowSpeed to keep season five of gaming series fresh

    Reality-competition series “Gamerhood” will integrate Flowcode technology that uses QR codes to connect the brand with consumers.

  • Trevor Noah for Febreze
    Image attribution tooltip
    Courtesy of Unilever
    Image attribution tooltip

    Why Febreze is taking on soccer stink via podcasts, experiences

    The P&G brand’s “Can’t Wash This” campaign comes as World Cup fever gives way to the beginning of the MLS season.

  • Soccer fans holding country flags
    Image attribution tooltip
    Getty Images
    Image attribution tooltip

    How fandoms are different and why Havas is doubling down on them

    Creating and tapping into fandom fueled Havas’ recent acquisition of a majority stake in Archrival, a youth-culture and experiential activation agency.

  • A Cuisinart food processor sits on a counter with copy overlay that reads "East peasy lemon squeezy."
    Image attribution tooltip
    Courtesy of Conair
    Image attribution tooltip

    Why Conair is moving fast to adopt AI-driven video ads

    An A/B test of Amazon’s AI video tool reduced production time by months for a Cuisinart video, but humans were still needed to complete the project.

  • Person running in long sleeve blue shirt and black shorts
    Image attribution tooltip
    Getty Images
    Image attribution tooltip

    Dove Men+Care takes to Strava and social media to promote reformulation

    The fitness challenge coincides with parent company Unilever's increased emphasis on sports and influencer marketing.

  • Mike's Hot Honey is drizzled onto a pepperoni pizza from a bottle with a white label by someone wearing a stripped brown polo shirt and white apron.
    Image attribution tooltip
    Courtesy of Mike's Hot Honey
    Image attribution tooltip

    Mike’s Hot Honey spurs experimentation with soccer-infused campaign

    The multichannel marketing push is an extension of the “Drizzle The Mike’s” platform, which seeks to place the brand at culturally relevant moments.

  • Several people hold Bero's shandy cans
    Image attribution tooltip
    Courtesy of Bero
    Image attribution tooltip
    Q&A

    How Tom Holland’s nonalcoholic Bero breaks through with brand partners

    Co-founded by the Spider-Man star, the beer brand has used partnerships with Chase and fitness chain Barry’s to charge its marketing efforts.

  • John Deere equipment on a field
    Image attribution tooltip
    Courtesy of John Deere
    Image attribution tooltip

    How John Deere steeps its brand story in its American heritage

    Founded in 1837, the agriculture machinery company has partnered with MLB and been active on TikTok to connect with new generations of consumers.

  • U.S. military veteran Capt. Gary Neuger appears in a Jeep ad
    Image attribution tooltip
    Courtesy of Stellantis
    Image attribution tooltip
    Deep Dive

    How brands are celebrating 250 years of America amid political polarization

    Major marketers looking to engage U.S. consumers around the milestone must prove their bona fides or risk looking like bandwagoners.

  • A phone with Tik Tok Shop pulled up.
    Image attribution tooltip
    Photo illustration by Ezra Acayan/Getty Images via Getty Images
    Image attribution tooltip
    Q&A

    How TikTok Shop is changing innovation for food and beverage brands

    Marketers like PepsiCo and Mars are using the app’s e-commerce feature to drive sales and inform new products, according to the platform’s head of food.

  • Reddit People are the Best campaign
    Image attribution tooltip
    Retrieved from Reddit on June 30, 2026
    Image attribution tooltip
    Column

    Sociable: Reddit launches ‘People are the Best’ campaign

    The platform’s new promotional message highlights the real conversations happening in-app each day and takes subtle aim at artificial intelligence.

  • software development flowchart, concept for computer programming, machine learning, visual representation of code flow (3d render)
    Image attribution tooltip
    Getty Images
    Image attribution tooltip

    How brands can improve chances of showing up in AI search overviews

    How a query is worded greatly impacts if a brand will show up in AI search results, with category searches being the most favorable to brands.

  • Ulta Beauty partners with Supergirl
    Image attribution tooltip
    Courtesy of Ulta Beauty
    Image attribution tooltip
    Q&A

    Ulta’s CMO on blending brand building and omnichannel marketing

    Kelly Mahoney digs into how the beauty retailer is driving growth with a playbook that spans cultural partnerships, TikTok Shop, retail media and more.

  • Fireworks
    Image attribution tooltip
    Getty Images
    Image attribution tooltip
    Opinion

    Patriotism is no longer a campaign — it’s a branding strategy

    Consumers define patriotic brands through a wider lens than marketers, writes Robert Passikoff, founder and president of Brand Keys.

  • Cannes Lions signage sits on a concrete promenade on a sunny day in Cannes, France
    Image attribution tooltip
    Permission granted by Peter Adams/Marketing Dive
    Image attribution tooltip

    A cure for Cannes Lions FOMO: What marketers might have missed

    From OpenAI laying out its ads plan to Expedia’s creator-driven strategy, Marketing Dive has packaged together noteworthy coverage from the festival.