The Latest

  • New York Jets and Outfront promotional image
    Image attribution tooltip
    Courtesy of Outfront
    Image attribution tooltip

    How the New York Jets extends OOH marketing for better storytelling

    The NFL team is helping brands stitch together a mix of OOH and experiential activations using an approach called IRL media by partner Outfront.  

  • Black man in glasses holds a smartphone at a desk as hands offer phones, a tablet, calendar, and paperwork against an orange backdrop.
    Image attribution tooltip

    via Shutterstock

    Image attribution tooltip
    Sponsored by Blee

    The AI content tsunami: Creation is the easy part

    AI made content creation effortless. Now companies are drowning in what they can't review fast enough.

  • A person looking at analytics.
    Image attribution tooltip

    istockphoto.com/Sean Anthony Eddy

    Image attribution tooltip

    Googles upgrades Meridian with agentic AI, upper-funnel capabilities

    Tweaks to the open-source marketing mix model aim to help marketers better audit data quality and more easily resolve errors.

  • Three people hold up an oversized check for school lunches in a gymnasium
    Image attribution tooltip
    Permission granted by Old Navy
    Image attribution tooltip

    Old Navy’s MrBeast deal boosts engagement amid bigger bet on creators

    A back-to-school campaign with the top YouTuber is showing early promise, including a traffic bump, as the Gap Inc. retailer rewires its marketing.

  • Cheez-It Couch Committee
    Image attribution tooltip
    Courtesy of Cheez-It
    Image attribution tooltip
    Column

    Campaign Trail: Cheez-It convenes Couch Committee for college football

    The Mars-owned snack brand, in collaboration with BBDO New York, introduced a crew of armchair analysts to debate the sport’s hot topics.

  • A headshot of Mark Weinstein.
    Image attribution tooltip
    Courtesy of Hilton
    Image attribution tooltip

    Hilton CMO Mark Weinstein steps down

    The global chief marketing officer is leaving the company after 16 years to pursue an opportunity outside of travel, per a spokesperson.

  • Three people sit in wood booths. In each booth they are testing Cadbury chocolate. The booths are in a room with purple walls and a white and purple checked floor.
    Image attribution tooltip
    Courtesy of Cadbury
    Image attribution tooltip

    Cadbury pairs crystal clutch with comedy series for major US campaign

    “There’s Magic in More” is the largest U.S. campaign for the brand to date and includes a multichannel media buy and New York Fashion Week activation.

  • Jack Quaid for Bonobos
    Image attribution tooltip
    Courtesy of Bonobos
    Image attribution tooltip

    Why Bonobos’ fall campaign centers on episodic content with Jack Quaid

    CMO Joe Berean details how the social-first series, “The Weekday Warrior Show,” showcases the retailer’s “wry smile” brand positioning.

  • OpenAI, ChatGPT
    Image attribution tooltip
    Justin Sullivan via Getty Images
    Image attribution tooltip

    Amazon pilots ad services in ChatGPT: What marketers need to know

    The managed service offering, which is in a U.S. pilot and available via Amazon DSP, comes as ChatGPT Ads recently hit a revenue milestone.

  • A row of red and blue political-like ad with "Sausage for Dinner" in bold white type.
    Image attribution tooltip
    Courtesy of Johnsonville
    Image attribution tooltip

    Johnsonville puts sausage on the ballot to cut through election ads

    The privately owned sausage maker is putting affordability and ease at the center of the latest campaign under the “Keep It Juicy” brand platform.

  • Clay Matthews looksmaxxing for Caesars Sportsbook
    Image attribution tooltip
    Courtesy of Caesars Sportsbook
    Image attribution tooltip

    Caesars gives NFL legend a ‘looksmaxxing’ makeover in sportsbook ads

    “We’ve Had Some Work Done” was created in partnership with minority-owned, full-service creative agency Fellow Kids and produced by Hungry Man.

  • The Snapchat logo is displayed on a cell phone screen.
    Image attribution tooltip
    Justin Sullivan/Staff via Getty Images
    Image attribution tooltip

    Snapchat promises advertisers faster conversions for the holidays

    New ad products follow news that Chief Business Officer Ajit Mohan, who helped facilitate a revamp of Snap’s advertising business, has stepped down.

  • Bottles of Samuel Adams beer are displayed on a shelf at grocery store.
    Image attribution tooltip
    Justin Sullivan via Getty Images
    Image attribution tooltip

    Boston Beer hires tech-savvy CMO to hone data-driven marketing

    Allison Stransky will join the Samuel Adams owner from Samsung Electronics America, where she’s focused on applications of big data and AI.

  • YouTube CTV update
    Image attribution tooltip
    Retrieved from YouTube on December 12, 2024
    Image attribution tooltip
    Column

    Sociable: YouTube expands Watch With to more creators

    The livestreaming commentary feature allows for real-time reactions to broadcasts, with viewers able to see the combined videos from any device.

  • Three 7 Brew drinks on a table
    Image attribution tooltip
    Courtesy of 7 Brew
    Image attribution tooltip
    Q&A

    How 7 Brew’s first CMO is marketing the fastest-growing brand in the US

    Ex-KFC CMO Nick Chavez is building on existing brand love for the beverage chain with culture-hacking campaigns and a loyalty app that is social by design.

  • Two friends sit at a bar enjoying bottles of Modelo.
    Image attribution tooltip
    Courtesy of Modelo
    Image attribution tooltip

    Modelo hikes marketing spend on college football for new platform

    The brand has made significant investments into sports in recent years as it attempts to grow its footprint in the mainstream beer market.

  • A closeup of three cans of Campbell's soup.
    Image attribution tooltip
    Scott Olson via Getty Images
    Image attribution tooltip

    Campbell’s heats up digital focus amid marketing reformulation

    Channels including social, influencer and e-commerce will command 85% of working media budgets as the marketer tries to meet modern consumer tastes.

  • A Callaway Golf bag stands in the foreground and rows of clubs are the background.
    Image attribution tooltip
    (Tim Boyle/Getty Images) via Getty Images
    Image attribution tooltip
    Opinion

    Why brand personality matters more than ever

    Callaway Golf’s recent marketing stumble emphasizes the need for brands to establish clear personality guardrails, writes Gartner’s Julie Reeves.

  • A close up shot of various packages from KFC
    Image attribution tooltip
    Permission granted by KFC
    Image attribution tooltip

    KFC names first global chief brand officer amid identity overhaul

    The chain created the post as it refreshes iconic assets, including Colonel Sanders, and recenters its menu on offerings like boneless chicken.

  • Bottles of Pepsi soda are displayed in a store on March 17, 2025 in New York City.
    Image attribution tooltip
    Spencer Platt via Getty Images
    Image attribution tooltip

    PepsiCo hands global media to Publicis amid transformation at CPG giant

    Omnicom was the incumbent on the account, which is moving agencies as PepsiCo navigates changing consumer appetites and technology demands.

  • Children shopping for school glue supplies at Walmart.
    Image attribution tooltip
    Courtesy of Walmart
    Image attribution tooltip
    Column

    Back-to-school marketing is a mash up of AI tech and value messaging

    The 2026 back-to-school shopper turned to digital tools like AI to save money, but those who use the tech can end up spending more than those who don’t.

  • Graza campaign imagery for "The Hot Lap Test"
    Image attribution tooltip
    Courtesy of Graza
    Image attribution tooltip

    How Graza hopes to lap the competition with some help from NASCAR

    The tie-up follows the olive oil brand’s extension into mayonnaise and is key to efforts to grow its footprint, explains Vice President of Marketing Alex Edelstein.

  • Campaign imagery depicting Strava's "Run Your City" challenge.
    Image attribution tooltip
    Courtesy of Hoka
    Image attribution tooltip

    Hoka builds Strava running stats into digital OOH campaign

    The marketer is pitting New York’s five boroughs against one another for a “Run Your City” challenge and will leverage the results for campaign creative. 

  • Apple iPhone screen with AI icons for ChatGPT, DeepSeek, Gemini, Copilot, Grok and Claude pictured.
    Image attribution tooltip
    Getty Images
    Image attribution tooltip

    How marketers can navigate machine bias as AI takes over media

    As 80% of U.S. ad spending is expected to flow through AI-powered platforms by 2028, marketers must work harder to preserve their autonomy.

  • A teenager sporting spiked blond hair and dual popped collar polos stands on a doorstep in an Axe ad.
    Image attribution tooltip
    Permission granted by Axe
    Image attribution tooltip

    Axe vies for more mature brand positioning while nodding to Y2K roots

    New ads for the Unilever brand show men briefly turning back into their teen selves, popped collars and all, as Axe states, “You got better. So did we.”

  • Katseye for Hershey's
    Image attribution tooltip
    Courtesy of Hershey's
    Image attribution tooltip

    How Hershey’s Katseye campaign takes on Gen Z’s desire for indulgence

    As the confectionery maker invests in brands to build on recent growth, its flagship label teamed with a chart-topping pop group to support a new product.