The Latest

  • Amazon fulfillment center
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    Ethan Miller/Getty Images via Getty Images
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    Amazon’s ad revenue growth decelerates due to Prime Day tweaks

    Pushing the sales event to June and a lack of NBA content led to slower ad revenue growth in Q3, but AI agents aren’t disrupting the segment just yet.

  • Two businessmen meet in a conference room.
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    Getty Images
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    The changing CMO role in 3 numbers

    Over a quarter of CMOs hired this year have AI skills, compared to just 9% of those hired four years ago, per Findem and CMO Huddles data.

  • The Google "G" logo is displayed in front of a building.
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    Justin Sullivan via Getty Images
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    Google’s AI overhaul of search hits snags as ad revenue growth cools

    The rate of ad revenue growth decelerated in Q3 for Google’s core business despite a jump in query volume driven by AI features. 

  • A woman in a white top and jeans sets up a ring light in the middle of a field.
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    Getty Images
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    Deep Dive

    What influencer fatigue says about creator-driven marketing’s next phase

    Over 80% of marketers plan on increasing their influencer investments over the next year. But are consumers done with creator content?

  • Urban Outfitters at the University of Wisconsin-Madison
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    Courtesy of Urban Outfitters
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    How Urban Outfitters finds the right campus fit with college marketing

    The UO Game Day tour, wrapping up at Rutgers University this weekend, builds on a back-to-campus ad that doubled as the brand’s first CTV spot.

  • Disney Store's Mickey Mouse Icon Wreath Holiday Loungefly Mini Backpack
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    Courtesy of The Walt Disney Company
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    Disney plans TikTok Shop holiday experience with over 20 brands

    A Super Brand Day event in November will feature products from the Disney Store and brands including Old Navy, Crocs, ColourPop and more.

  • Four phones side-by-side showing the Cat in the Hat minigame.
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    Courtesy of Amazon
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    Warner Bros. chases ‘Cat in the Hat’ across Amazon’s ad ecosystem

    “Open to Fun” features a mobile minigame, an Alexa integration and placement across Twitch, Prime Video and IMDb.

  • Liquid I.V. takes over Times Square
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    Courtesy of Liquid I.V.
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    Liquid I.V. enlists former Poppi CMO to drive cultural impact

    The Unilever-owned hydration brand wants to push the boundaries of its marketing, which has recently focused on sport, music and movie partnerships.

  • Two people in business attire shake hands, with a gavel in the foreground.
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    Getty Images
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    Opinion

    What marketers should know about the legal risks of algorithmic pricing

    Emerging state and federal laws are raising fresh concerns around the strategy, writes Simpson Thacher & Bartlett LLP partner Laura Brett.

  • Meta ad ranking system
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    Retrieved from Meta on October 29, 2026
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    Column

    Sociable: Meta says its expanded processing capacity is driving ad results

    New insights from the company point to how its artificial intelligence enhancements are powering clicks and conversions.

  • P.F. Chang's
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    Courtesy of P.F. Chang's
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    Q&A

    P.F. Chang’s CMO is cooking up a plan to recapture chain’s old magic

    The casual Asian dining chain is a year into a turnaround and has moved from 22nd place to third in same-store sales growth among its competitive set.

  • McDonald's for FIFA World Cup
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    Courtesy of McDonald's
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    What McDonald’s dropping its FIFA sponsorship means for sports marketing

    The fast-food giant's marketing model is evolving, which could have downstream implications for QSR competitors’ marketing efforts.

  • Actor Seth Rogen, wearing a taupe overshirt, shows a pimple patch stuck to his left pointer finger while standing in a Sephora store.
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    Retrieved from Sephora on October 27, 2026
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    Sephora casts Seth Rogen for holiday ads targeted at gift-givers

    “The Studio” star plays a clueless shopper in a campaign made with Gut New York that is aimed at consumers who aren’t in-the-know about beauty.

    Updated Oct. 28, 2026
  • Actor Walton Goggins portrays Ebeneezer Scrooge in a dark scene where he is haunted by the ghosts of Muppets Statler and Waldorf.
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    Permission granted by Walmart
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    Walmart CMO breaks down retailer’s Muppet-fueled holiday campaign

    For a unified push during the holidays, the retailer is recreating the world of “The Muppet Christmas Carol” and extending its “Who Knew?” brand platform.

  • Signs for Patrón's Day of The Dead comedy show in New York.
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    Courtesy of Patrón
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    Patrón embraces Día de Muertos for one-night-only comedy show

    The Bacardi brand is promoting the event, which includes guest experiences and custom cocktails, across paid social and OOH channels.

  • Clorox CMO
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    Permission granted by ANA
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    Why Clorox shifted from creating brand campaigns to systems of relevance

    CMO Eric Schwartz dug into how brands including Pine-Sol and Brita built social-first, high-volume content models.

  • Coca-Cola Global CMO Manolo Arroyo at ANA Masters of Marketing
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    Permission granted by ANA
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    Inside Coca-Cola’s marketing transformation amid agency roster shake-up

    The beverage giant’s selection of Omnicom as its North American media agency is its latest move to reorganize marketing to better drive growth.

  • A sign is posted in front of a Pinterest office on February 06, 2023 in San Francisco, California.
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    Justin Sullivan / Staff via Getty Images
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    Pinterest strengthens bid to media buyers with programmatic solution

    Magnite is the supply-side partner for Programmatic Deals and Amazon Ads DVA+, Google Display & Video 360 and Yahoo DSP are demand-side partners.

  • Building facade with large windows and a white panel displaying a golden lion logo next to the word “PUBLICIS” in thin capital letters.
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    Alamy
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    Publicis installs leadership atop Marcel as agentic drives growth plans

    The group wants to build out the internal AI tool’s capabilities in areas including creator marketing, sports and culture. 

  • John Wren, Chairman & CEO of Omnicom, and Philippe Krakowsky, Interpublic’s CEO
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    Courtesy of Omnicom
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    Omnicom-IPG deal ‘substantially completed’ as group wins Coke’s NA media

    The company is on track to realize $900 million in cost savings and is seeing momentum in integrated media, which grew over 10% in Q3.

  • AB InBev Global CMO Marcel Marcondes
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    Permission granted by ANA
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    How AB InBev built a culture of creative effectiveness that drives growth

    At ANA Masters of Marketing, Global CMO Marcel Marcondes explains how the company is working to shift from an advertiser to a provider of experiences.

  • E.l.f. Magical Sisters campaign
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    Courtesy of E.l.f.
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    Column

    Campaign Trail: E.l.f. casts spell to deliver Y2K nostalgia to Gen Z

    Created by the beauty marketer’s in-house entertainment arm, “The e.l.f.ing Magical Sisters” evokes memories of “Charmed” ahead of Halloween.

  • The Cat in the Hat waves in a Roblox game.
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    Retrieved from Warner Bros. on October 22, 2026
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    Warner Bros. stirs up ‘The Cat in the Hat’ mayhem on Roblox ahead of film

    Players will be able to interact with items inspired by the film and unlock limited avatar items.

  • Graza campaign imagery for "The Hot Lap Test"
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    Courtesy of Graza
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    How CPG challenger brands are setting category marketing trends

    From Liquid Death’s use of AI to Graza’s packaging, upstarts are finding ways to take market share from legacy rivals with larger media budgets. 

  • Banana Republic cover art for its "The Agency" social media content series.
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    Courtesy of Banana Republic
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    Banana Republic debuts TikTok content series in bid for younger shoppers

    The effort spotlights various styles and arrives as parent Gap Inc. continues to emphasize entertainment marketing.