Oatly challenges Big Dairy over climate impact with free advertising offer

Two-page ads in several major newspapers touted the brand’s carbon footprint on one page with the other left “reserved” for willing participants.

Inside Chipotle’s record-breaking Twitter promotion

A National Burrito Day giveaway earned the brand its second highest digital sales day of all time and its highest one-day volume on social media.

Microsoft rolls out new chat ads API as part of AI blitz

Part of Microsoft’s vision for a new “monetization engine for the web,” the tool allows publishers and apps to serve relevant ads in native chat experiences.

Alcohol purchasing trends are changing — here’s what the numbers say

As consumers increasingly opt for at-home drinking, many are leaning toward experimentation and more sophisticated nonalcoholic options.

How Taco Bell feeds hungry musicians and helps them ‘Live Más’

In partnership with entertainment marketing agency The Syndicate, Feed The Beat connects the culture-focused brand with diverse artists and their fans.

AB InBev showcases strong Q1 results, resilience in face of recent controversy

A 13.2% revenue increase beat expectations for the first quarter, which ended before the controversy over Bud Light’s partnership with Dylan Mulvaney.

TikTok expands overture to publishers with contextual ad program

Pulse Premiere partners include embattled organizations like Buzzfeed and Vox, which will receive a cut of ad revenue. 

Microsoft details plans to enrich AI-powered Bing as availability broadens

A media preview event demonstrated new capabilities around image-based search and teased third-party plugins from platforms like OpenTable.

Snap tests My AI sponsored links amid expansion of ad formats

The company also said Warner Bros. is an early partner for the new First Story takeover format that reserves the first video ad between Friend Stories.

Molson Coors’ bigger bets on marketing pay off as sales grow

A successful Super Bowl campaign was named as one driver of the company’s Q1 success, including sales increase for Coors Light and Miller Lite.

CMOs face even shorter tenures but some move on to bigger roles

The only positions with shorter tenure than CMOs are chief sustainability officers, chief operating officers and chief inclusion and diversity officers.

Chick-fil-A’s geofencing pilot reduced wait times

The chain found that 100 restaurants trimmed average wait times by one to two minutes using this technology. 

Papa Johns taps fast casual veteran as CMO

Mark Shambura joins the brand after a stint at the fast-growing chain Mod Pizza and was praised for his digital- and analytics-led approach.

A strong small business digital ad market must remain free of overregulation

While increased government scrutiny of advertising practices is often geared at big business, smaller counterparts could bear the brunt of the impact.

Amazon brings greater precision, interactivity to football streaming ads

“Thursday Night Football” stood as the crown jewel of the company’s NewFronts presentation, which also featured announcements around measurement partners and Freevee.

Resy ‘drops’ exclusive reservations in new campaign

“Reservationships” offers exclusive experiences with limited availability at in-demand eateries across several major cities.

Nielsen miscounted Super Bowl LVII viewership

On the heels of regaining MRC accreditation, the platform acknowledged measurement issues around the most-watched Super Bowl in history.

YouTube embellishes Shorts ads as monetization struggles endure

New tools will allow advertisers to optimize reach through artificial intelligence and position ads to appear first in users’ Shorts feeds.

Jim Beam encourages togetherness in ad set to ‘Sweet Caroline’

The new global brand campaign “People Are Good For You” attempts to address an increase in loneliness and accompanies a brand refresh.

Popeyes celebrates New Orleans in first campaign by new AOR McKinney

Creative highlights how the fast-food brand is in line with a “big city built below sea level [that] throws logic out the window and beads to strangers.”

IPG revenue slides on weakness in tech sector, digital specialists

Agency resilience is being tested as macro headwinds push clients to prioritize short-term efficiency over effectiveness, executives indicated.

Campaign Trail: DoorDash proves McDonald’s food is iconic — even in motion

No Fixed Address reduced the Big Mac and McMuffin to their essential elements for a print and out-of-home effort that ran in Canada.

Tubi targets upfronts attendees with satirical short films

Timed to media-buying season, Tubi prepped a campaign for and about marketers as the platform becomes a central part of Fox's digital efforts.

WPP CEO praises AI, GroupM success in positive Q1 results

The holding company saw year-over-year organic revenue growth of 2.9% and reaffirmed its guidance of 3-5% growth for the year.

Amazon advertising bucks Q1 digital slowdown with help from automation

CEO Andy Jassy said machine learning investments are helping deliver “unusually strong” results for brands as ad revenue jumped 23% in Q1.