Inside Rocket’s new NFL campaign as in-house creative team embraces AI

“Room to Dream” continues the fintech brand’s focus on the idea of home ownership as the American dream, a platform that debuted at the Super Bowl.

Listerine turns mouthwashing sounds into music with Twitch creators

A series of livestreams timed to the new year will culminate in Twitch partners collaborating on a song that will soundtrack an audio campaign.

How generative AI upends the brand crisis playbook

A recent Campbell’s controversy demonstrates how brands must respond to negative narratives in the age of AI, writes Terakeet’s Shannon Reedy.