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Prada plans monthly product, NFT drops

Along with launching a Discord server, the brand will host online events where shoppers can buy limited-edition items and receive accompanying NFTs.

Sprite taps international musicians for first global brand platform

Rising artists will interpret music by James Blake in support of "Heat Happens," the first output from the bespoke team created by WPP for Coca-Cola.

Why the media network craze is just getting started

Marriott’s push to sell more digital advertising marked a first for the hospitality industry, but marketers shouldn’t be surprised if verticals from airlines to financial services follow suit. 

Updated May 31, 2022

NYX hosts metaverse Pride parade to celebrate all shades of LGBTQ community

A virtual celebration in The Sandbox is complemented by real-world activations, including a public drag show and mural painting in Los Angeles.

Gucci opens persistent digital space on Roblox

With Gucci Town, the luxury brand is demonstrating its commitment to the metaverse with a hub that will evolve over time.

Why many brands failed on their antiracist promises — and it didn't matter

Two years after George Floyd was murdered, the brands that have created new playbooks for building better antiracist businesses matter most.

American Girl unveils podcast network rooted in the brand's characters

The network is the latest example of how the doll line is extending its reach into buzzy digital media as brands vie for young fans.

Unilever, Mondelēz, PepsiCo sign up for Instacart's new shoppable ad units

Commerce-enabled video and display offerings speak to how retail media formats are getting more sophisticated as platforms chase larger budgets.

Carl's Jr. and Hardee's head to 'Jurassic World' as $500M brand transformation looms

Chief Brand Officer Chad Crawford details how the brands are leveraging digital content across Uber and Lyft vehicles, Snapchat, TikTok and Waze.

Chevrolet's WhatsApp game drives awareness of texting and driving dangers

Players can dodge obstacles by responding to chat commands, but will inevitably lose as the automaker tries to send a clear message. 

TikTok takes page from Twitch as battle for creators intensifies

A Live Subscription feature promises predictable monthly income, which could appeal to a creator base that’s felt the double-edged sword of overnight virality.

Cryptocurrency ad spend plummets as market crashes

Marketing spend for the top four crypto sites fell dramatically in March after peaking during the Super Bowl.

Pepsi steps away from Super Bowl Halftime Show amid strategic pivot

While it’s not re-upping ownership over the event, PepsiCo is extending a larger deal with the NFL to launch a new Gatorade product later in 2022.

How Miller Lite and Bud Light's epic clash shook the marketing world

It’s a feud as old as light beer itself, filled with lawsuits and smear campaigns. However, waning interest in beer has heightened the stakes for both brands.

Google reimagines search beyond '10 blue links'

At its Marketing Live event, the tech giant expressed a desire to steer digital advertising toward more interactive features, including AR shopping ads in search results.

Minute Maid offers heat relief with Aguas Frescas waterslide delivery

The Coca-Cola brand's “Refreshing AF” tagline and summer push play on the drink's "AF" initials and cheekily tie into the phrase that’s popular online.

Glenlivet fills the internet with diverse whisky drinkers

In an effort to break stereotypes about whisky drinkers, the distiller is working to change the Google algorithm to be more reflective of diversity.

CMOs 'sanguine' in face of inflation, global turmoil as budgets recover

Gartner’s latest survey of marketing chiefs identified a shift away from a square focus on digital, with offline media now commanding 44% of budgets.

Omnicom's new supply chain tool adjusts media spend based on inventory

The offering helps marketers adjust media investment to better reflect product inventories that have been affected by an enduring supply chain crisis.

Albertsons' head of retail media on the company's 'late mover' advantage and what's next in digital advertising

Kristi Argyilan, who previously headed Target Roundel, says the company is able to build digital ad services and tech aimed at the current market. But it needs to move fast.

Miller Lite fires up the grill with beer-infused charcoal

Timed to the unofficial start of summer, “Beercoal” is the latest in the brewery’s attempt to emphasize the taste of its light beer.

Gucci seeks next generation of esports talent with gaming academy

A program developed with Faceit provides a direct pipeline to up-and-comers as the luxury marketer tries to shore up a stake in the booming category.

Chipotle bends reality in new ad during NHL game

A unique video this week built on prior campaigns that integrate the QSR brand into virtual- or mixed-reality content.

Candle Media extends content deal-making run with Attn: acquisition

The reportedly $150 million deal will invest in Attn:’s marketing services, including a dedicated TikTok studio launched last year.

Campaign Trail: C4 Energy taps into Kevin Hart's versatility

The multihyphenate star's ability to multitask is central to a campaign that fully aligns a celebrity ambassador, brand proposition and creative approach.