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Subway serves up real plant sounds in original song for Earth Day

A tongue-in-cheek grime track about the benefits of veganism targets Gen Z through TikTok videos debuting on World Earth Day.

Vans names Dollar Shave Club veteran as CMO

Kristin Harrer's appointment comes as brands seek to engage consumers through digital and direct-to-consumer marketing channels.

Courtyard by Marriott selects Clubhouse for NFL draft chat

In partnership with broadcaster Rich Eisen, the hotel brand becomes the latest company to hop on a buzzy app that is quickly inspiring imitators.

Dos Equis' new brand direction offers a dose of post-pandemic optimism

The Heineken-owned brew delivers a fresh spot that shows people gussying up for their first nights out in a long time while introducing a new look and tagline.

Dove urges parents to have the 'selfie talk' about harmful effects of social media

The Unilever brand enlisted singer Lizzo to help educate young girls about how image manipulation creates unrealistic beauty standards.

P&G plans to quickly scale e-commerce capabilities as digital sales grow 50%

A windfall for the channel, where P&G's market share is close to on par with brick-and-mortar retail, is starting to affect factors like packaging design.

Facebook broadens audio ambitions as Clubhouse, podcasts command spotlight

A slew of updates includes Live Audio Rooms, where public figures can host discussions in a manner akin to Clubhouse, and an in-app Spotify integration.

Extreme Reach expands ad platform with Adstream acquisition

Merging the companies will give brand marketers software tools to manage creative assets and distribute video ads on connected and linear TV.

How brands are fumbling sustainability — and how they can get it right

Some brands lean too heavily on marketing to drive sustainability, while newer green brands can have more fun with messaging because of their more holistic approach.

Michelob Ultra's sustainably brewed beer samples the sun in new song

To promote a solar power milestone, the AB InBev brand taps Colombian star Maluma for an original song and music video.

Simmons taps D'Amelio sisters for TikTok fans' bedroom makeovers

The 151-year-old mattress brand is teaming with two TikTok stars to reach Gen Zers who spend more time in bed working from home or viewing digital content.

Omnicom's Credera boosts digital marketing consulting with Areteans acquisition

Areteans brings expertise in real-time interaction management and CRM as well as clients like Unilever, Macquarie and QBE.

Budweiser pours free beer for vaccinated consumers

Continuing the brand's efforts that began ahead of the Super Bowl, the first 10,000 people who respond to its giveaway will get $5 for a drink.

Opinion

What advertisers stepping into the gaming arena should know

The sub-segments within the gaming audience and the opportunities to reach them will continue to evolve, writes Merkle's Kimberly Dutcher.

How PepsiCo leverages startup expertise to keep pace with digital tech trends

Recent partnerships through the PepsiCo Labs venture focus on virtual experiences and new methods of product integration, speaking to a need to think beyond traditional ads.

Avocados From Mexico dishes up personalized recipes for Cinco de Mayo

The multichannel campaign includes an in-store partnership with Bud Light and the Guac Style Analyzer, a personality test to match people to recipes.

KFC's US marketing chief, who helped modernize brand with off-the-wall creative, departs

The news marks the second CMO exit from a Yum Brands chain after George Felix left Pizza Hut for Tinder earlier this month.

5G promises to unlock wider adoption of AR in marketing

Sixty-one percent of 5G mobile users said augmented reality ads grab their attention more than traditional formats, Ericsson Emodo found in a survey.

Brands could lose fickle Gen Zers over poor digital experiences

Eighty percent of younger consumers said they're more willing to try new brands online since the pandemic began, a survey by Sitecore found.

Triller parent makes 2 acquisitions, names new CEO as content ambitions grow

Buying live sports and entertainment platform FITE TV follows several successful boxing matches on the Triller app.

Silk urges people to overcome climate worries on Earth Day

With 67% of U.S. consumers anxious about climate change, the Danone-owned brand of plant-based foods will offer virtual discussions with a counselor.

Dollar Tree sets up retail media network amid boom for discount category

Chesapeake Media Group is supported by new technology partnerships with Swiftly Systems and Aki Technologies.

UPDATED: April 16, 2021 at 10:44 a.m.

PepsiCo's Lifewtr pushes for diversity in the arts with Issa Rae team-up

Along with a chance of mentorship from the "Insecure" boss, Life Unseen features a 20-person collective that will get their art featured on water bottles.

Verizon Media debuts ad-targeting solution without identifiers

The company's Next-Gen Solutions relies on contextual and real-time info to serve ads, even in the absence of third-party cookies or device IDs.

Gartner: 63% of marketers struggle with personalization tech

Only 17% of marketers are using artificial intelligence and machine learning, even as 84% say the tech helps the ability to deliver personalized experiences.