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KFC previews new marketing approach with year-long Jack Harlow partnership

Reflecting the celebrity collaboration craze, the work with multicultural shop Nimbus arrives as KFC is expected to switch up agencies.

Forever 21's metaverse venture lets Roblox users customize virtual fashion stores

Players and fashion influencers can design, own and manage stores as they try to become the "top shop."

Social commerce to drive influencer marketing evolution in 2022

Previously geared toward building awareness, social influencers may begin to play a bigger role in brands' e-commerce strategies as new tools crop up.

UTA buys MediaLink as marketing, entertainment convergence persists

By acquiring a strategic advisory firm whose focus includes marketing transformation, the talent agency also beefs up its own entertainment marketing consultancy.

General Mills names chief brand and disruptive growth officer after sunsetting CMO role

A change in marketing leadership speaks to a desire to more closely wed brand-building with innovation as the pandemic resets expectations.

Campaign Trail: Tinder embraces users' quirks in first work from new AOR

Avoiding the typical lovey-dovey predictability of online dating ads, "You're Not for Everyone" wraps up a year of change for Tinder.

Jif, Gap highlighted in TikTok's review of 2021

The year-end review can help marketers understand what resonates with users and potentially attract more activity on the app as they prepare 2022 plans.

Peloton pulls buzzy 'He's Alive' ad following sexual assault allegations against star

The ad, which responded to a twist on the "Sex and the City" revival, disappeared online after a Hollywood Reporter article detailed allegations against Mr. Big actor Chris Noth.

Updated Dec. 16, 2021

White Castle cooks up 'Sliderverse' NFT collection celebrating chain's centennial

A move into the crypto format follows rivals like McDonald's, but also comes as risks related to the technology are made more clear.

Nike, Etsy's mobile apps were 'climbers' this holiday season: report

More than half of mobile shoppers downloaded at least one new shopping app ahead of the holiday season, Digital Turbine found.

Saucony drives results for CTV campaign by looping in YouTube

Marketers continue to experiment with a quickly growing channel that offers the data benefits of digital marketing and the creative opportunities of linear TV.

LinkedIn spices up out-of-office messages with Cameo carolers

The activation is informed by LinkedIn research that found some workers feel anxious about turning on their out-of-office message over the holidays.

Old Spice, Netflix immerse 'The Witcher' fans in stink of show's dark fantasy universe

A partnership for season two features deliberately bad-smelling deodorants and the CPG category's first custom promoted Reddit chatbot.

Target co-creates pitch competition for Black-owned startups with Revolt

"Bet on Black" showcases 12 Black entrepreneurs and will premiere on the multimedia platform founded by Sean "Diddy" Combs.

Heinz, Activision help gamers take a snack break

Working with Gut Agency, Heinz mapped out hidden spots where gamers can take a break to eat and drink while playing multiplayer games like Call of Duty.

E.l.f. goes long-form for meme-heavy holiday 'movie' native to TikTok

Breaking with the app's snackable focus, "Big Mood, Big e.l.f.ing City" nods to 2021 trends like the Couch Guy and a viral salmon bowl recipe.

L'Oréal calls out lack of female representation in NFT space

With women representing just 16% of NFT artists, the growing digital collectibles space may be poised to repeat past mistakes in gender parity.

These 10 DTC darlings helped pave the way for digitally native brands. Where are they now?

While several brands have experienced success through acquisitions, public listings or investments from larger retailers, others haven't been as fortunate.

Pepsi boosts hip-hop artists with music academy, virtual summit

Three musicians will win an opportunity to attend a three-day session where they'll each create an original track with hip-hop star Pi'erre Bourne.

Nike acquires studio known for digital sneaker drops in latest metaverse bet

A collection RTFKT produced earlier this year appeared to take inspiration from the Air Force One and sold out within seven minutes.

How FuboTV is working to solve advertiser identity issues

The CTV platform has shored up its offering through a partnership with Dentsu and by acquiring an AI company.

Criteo's $380M deal for Iponweb adds powerful partner in cookie replacement race

Founded in 2001, Iponweb operates a trading marketplace, DSP and SSP that could firm up Criteo's budding commerce media strategy.

Walmart teams with TalkShopLive as social commerce ramp up continues

Following efforts on Twitter and TikTok, the partnership is the retailer's latest move to bridge content with commerce.

5 campaigns that leveled up mobile tech in 2021

With interest in the metaverse growing, brands from Reebok to Reese's Puffs ventured into virtual worlds.

Bombay Sapphire holiday windows bolster downtown NY

To drive foot traffic to local businesses, the brand worked with creatives on window displays, packaging and cocktails celebrating the area.