Kraft Real Mayo seeks to make ‘moist’ Word of the Year via search hacking

A Twitch “Search-A-Thon” livestream is part of the brand’s efforts to convince Merriam-Webster that the maligned term is the word of the moment.

Jameson campaign dubs all easy-going adventurers part of the family

Ogilvy’s first global work for the brand, “Must be a Jameson,” is narrated by actor Cillian Murphy and depicts folks who aren’t easily fazed by life’s hiccups. 

Amazon embraces the joy of friendship for global holiday campaign

“Joy is shared” will span over a dozen countries and is anchored by a 60-second hero spot soundtracked by a rendition of The Beatles’ “In My Life.”

How Bomb Pop connects with tweens to boost sales

By tuning into TikTok, Snapchat and Roblox, the brand is able to build awareness with its target tween audience while also driving sales. 

What brands must understand about the weight of social media

In an era marked by culture wars, the impact of a single post on a brand’s reputation cannot be underestimated, says Media.Monks’ Amy Luca.

Diageo brand Buchanan’s blends old and new traditions in holiday campaign

The blended scotch whisky is celebrating Hispanic-Americans with a continuation of its “We are the Spirit of the 200%” campaign.

Foot Locker hypes up holidays with major brands, NBA stars

The campaign features Nike, Puma and Adidas alongside basketball’s biggest names and arrives as the retailer launches a sneaker-focused brand platform.

Sam’s Club prioritizes emotions over sales in holiday ads

The move marks a strategic pivot by agency Arnold Worldwide away from traditional holiday marketing themes as economic uncertainties persist.

Amazon allegedly welcomed ‘defect’ ads. What does it mean for retail media?

The prevalence of junk ads on the platform eventually led Amazon to implement a “cost of defect” into its ad auction, the FTC’s antitrust complaint alleges.

Coke boosts Santa-heavy holiday campaign with AI, digital experiences

The generative AI-fueled “Create Real Magic” platform will allow consumers to design digital holiday cards featuring Santa Claus and the brand’s polar bears.

Updated Nov. 17, 2023

Stagwell acquires social-first creative agency Movers+Shakers

Stagwell’s fourth acquisition this year comes as it reports a 7% year-over-year revenue decline in Q3.

Walmart reunites ‘Mean Girls’ to boost Black Friday push

Lindsay Lohan and company recreate scenes from the iconic teen comedy in the first of a series of ads created by a collective of Publicis agencies.

MLB revitalized sponsorships and the sport — here’s what the numbers say

Despite new rules and shorter games, team sponsorship revenue grew 23%, even as beer’s share of deals dropped 10%.

Doritos devises AI-powered ‘crunch-cancellation’ tech for gamers

Built on an analysis of thousands of crunches, the Doritos Silent tool claims to be able to filter out snacking sounds that can disrupt online play.

Home Depot, Vizio create shoppable content for the holidays

“Merry & Bright” stars Jordin Sparks and features QR codes that take consumers to a Shop the Look page on the retailer’s website.

AI will boost Google but cause a Super Bowl ad fumble in 2024: Forrester

TikTok and in-game ads will also surge, but deepfake political ads could cause headaches, per the researcher’s latest media and advertising predictions.

Cutwater comes to the aid of holiday hosts with cocktail helpline

A holiday concierge from the AB InBev ready-to-drink cocktail brand is available by dialing 1-833-DRINK-CW and via its Instagram.

How Coca-Cola celebrated the 25-year legacy of its NASCAR racing family

Legends Kyle Petty, Dale Jarrett, Jeff Burton and Bobby Labonte convened for a social content series about their careers and the brand's heritage.

Target lights up digital in holiday push that balances sentiment, value

The return of experiential activations after several years and a 20% increase in digital investments aim to drive home a message around affordability.

Cracker Barrel ushers in Dolly Parton’s ‘Rockstar’ era to promote rewards

A partnership touting a loyalty offering that launched in September anticipates the “Jolene” singer’s first rock record and includes custom rocking chairs.

Kim Kardashian’s Skims teams with NBA, WNBA after launching men’s line

Skims will handle creative for any marketing around the partnership, but the brand is also holding discussions with third-party agencies.

Do CEOs understand modern marketing? 66% of CMOs say ‘no.’

As the role of the marketer continues to evolve, CEOs must work to clarify responsibilities and create a framework for measurement, per McKinsey.

How Meta, TikTok ad-free tiers could impact advertiser budgets

Talks by the industry giants around introducing ad-free subscription tiers arrive as marketers cast a sense of bullishness around their social media plans.

How corporate communicators can stay ahead in the age of AI

AI has the power to paint the picture and tell the story, tasking communicators to level up their strategy, according to Robert Gibbs and Jeff Nussbaum.

Omnicom boosts retail media offer with Flywheel Digital acquisition

The $835 million deal speaks to the agency category’s ongoing focus on performance media as a growth driver with cookies on the wane.