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  • three lines of binary code begin on the left, blue on top, magenta in middle and yellow below. The lines expand then intersect as lines then jumble 1s and 0s in rectangles on the right.
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    NicoElNino via Getty Images
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    Forrester: 91% of US ad agencies are currently using, exploring generative AI

    More than half of agency decision-makers expect the tech to have a significant or very significant impact on key aspects of their agency’s ecosystem.

  • People walking past a department store entrance
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    Daphne Howland/Marketing Dive
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    Macy’s kicks off summer with first campaign under new CMO

    Developed with agency Mono, the effort is the retailer’s first big campaign since Sharon Otterman joined as chief marketer six months ago.

  • A person sits behind a privacy shield bearing the U.S. flag and the word "vote."
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    Brandon Bell / Staff via Getty Images
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    Opinion

    How brands can navigate pre-election chaos on social media

    As the 2024 election looms, brands must be extra mindful of all areas of their social media operations, according to Scott Parker, CEO of Social Factor.

  • People at a cookout in a Johnsonville ad
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    Courtesy of Johnsonville
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    Johnsonville looks to juice social media algorithms with positive content

    The sausage company is collaborating with influencers and other brands to push social media algorithms to serve “more outreach and less outrage.”

  • A jet pilot crashes into a restaurant as part of a Carl's Jr campaign
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    Courtesy of Carl's Jr
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    How Carl’s Jr. is driving in-store visits with AI-fueled CTV advertising

    The QSR paired contextual targeting data with IRIS.TV’s private marketplace to engage young men with shared interests like anime and gaming.

  • The Amazon Prime app is seen on a mobile phone.
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    Getty Images via Getty Images
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    Amazon unveils cookieless ad-targeting solution at Cannes Lions

    Ad Relevance uses artificial intelligence to analyze billions of browsing, shopping and streaming signals and improved addressability in testing.

  • Christian Pulisic for Michelob Ultra and Puma
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    Courtesy of Michelob Ultra
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    Michelob Ultra goes for Copa América gold with biggest summer program ever

    The AB InBev brand’s “Summer of Team USA” push includes a new TV commercial, on-site activations and a merch partnership with Puma. 

  • Jameela Jamil poses as an anthropologist for E.l.f. Cosmetics' "Peculiar Behavior" campaign promoting its new Bronzing Drops.
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    Courtesy of E.l.f. Beauty
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    Why E.l.f. stepped into the wild for its latest entertainment play

    Chief Brand Officer Laurie Lam explains the social-listening inspiration behind the beauty marketer’s documentary-style “Peculiar Behavior” campaign.

  • Gopuff ad
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    Courtesy of Gopuff
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    Gopuff’s brand-building drive gets celebrity boost from Tom Brady

    The NFL icon, already an investor, will aid with content creation and is curating a new health and wellness category on the delivery platform. 

  • Meta's setup at the Cannes International Festival of Creativity 2024.
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    Permission granted by Sean Ebsworth Barnes
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    Meta unveils AI-powered Messenger chatbot, Threads API at Cannes Lions

    Meta talked up a number of new messaging and advertising tools to marketers and agencies in France last week.

  • People mill around an Apple store at location in Maryland.
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    Chip Somodevilla via Getty Images
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    Apple to drop its BNPL option in US

    The tech giant said it will discontinue its buy now, pay later service and shift to offering consumers alternative payment options.

  • A starbucks cup next to a suitcase.
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    Courtesy of Marriott International
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    Marriott teams up with Starbucks in latest loyalty play

    Marriott Bonvoy and Starbucks Rewards members can link accounts to earn points redeemable toward both room nights and free coffee.

  • NBCUniversal's cover art for its "Paris Collective" group, which includes a number of popular social media creators, also shown on the graphic, who will be creating content at the 2024 Paris Olympics.
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    Courtesy of NBCUniversal
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    NBCU unveils Paris Creator Collective for Olympics coverage

    The program includes partnerships with platforms like TikTok and YouTube and will allow advertiser partners to create sponsored posts with select creators.

  • Side by side pictures of two displays with mannequins.
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    Daphne Howland/Marketing Dive
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    A year after marketing turmoil, a more subdued Pride Month

    Quietest of all is Target, which took the brunt of protests in 2023, though the retailer says it stands behind the LGBTQ+ community in other ways.

  • Oscar Mayer bacon ad
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    Courtesy of Oscar Mayer
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    Oscar Mayer hacks fake ads to show off its bacon-smoking process

    Ads that feature sizzling bacon cut to seemingly unrelated lip gloss and men’s razor commercials before finally revealing the bacon is still being smoked.

  • A YouTube Shopping advertisement shows Clorox wipes set out on a wood table.
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    Permission granted by Instacart
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    Instacart plugs retail media data into YouTube Shopping ads to fuel offsite growth

    Clorox is among the first brands piloting the integration that is part of the growing push by retail media networks into offsite marketing channels.

  • Young woman relaxing with smartphone on sofa
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    Marco_Piunti via Getty Images
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    ANA bows new cross-media measurement unit, Aquila

    The entity will support a broad range of use cases and is expected to eliminate $50 billion in wasted spending over a three-year period.

  • A Topgolf ad appears on a living room TV screen as a viewer holds a remote up in the foreground
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    Permission granted by Disney Advertising
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    Disney deepens CTV strategy with new shoppable formats, ‘advergaming’

    New offerings developed with Kerv and BrightLine represent a bid at bringing more interactivity and commerce to the fast-growing video channel.

  • A person smiles at smart phone being held up on a tripod.
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    Courtesy of Walmart
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    Walmart signs as partner for Forbes’ inaugural Creator Upfronts

    The event will connect marketers with top creators and represents a continued push by Walmart to build muscle around digital marketing services. 

  • An out-of-home ad featuring a Ben & Jerry's campaign
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    Courtesy of Ben & Jerry's
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    Ben & Jerry’s first ad campaign in years is a call for more activists

    Created with DCX Growth Accelerator, the effort calls out a variety of change-making causes even as other brands pull back on purpose-driven marketing.

  • A diverse group of people hanging out, against a white background.
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    Courtesy of Walmart
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    Walmart targets Gen Z with apparel brand relaunch

    Launching via the retailer’s Roblox experience, the overhaul of the “No Boundaries” private label is its latest attempt to gain traction in fashion.

  • Albertsons
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    Courtesy of Albertsons
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    Albertsons aims to remove silos as retail media, connected TV converge

    The grocer’s new Collective TV unit wants to help advertisers launch and measure the impact of ad campaigns across streaming and digital video.

    Updated June 13, 2024
  • Uber app tracking a driver
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    Leon Neal via Getty Images
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    Uber expands Journey Ads to programmatic buyers across Rides app

    The expansion allows programmatic clients to purchase display and video ads on the app and target consumers across three distinct phases of their trip.

  • Oracle co-founder and Chairman Larry Ellison delivers a keynote address during the Oracle OpenWorld on October 22, 2018 in San Francisco, California.
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    Justin Sullivan / Staff via Getty Images
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    Oracle exits advertising business following revenue falloff

    The segment, subject to a series of privacy challenges, drew in $300 million in fiscal 2024, a precipitous decline from just two years ago.

  • Apple WWDC 2024 attendees sit in chairs in front of a dias and two screens showing the words "Apple Intelligence."
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    Courtesy of Apple
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    Apple unveils Apple Intelligence, OpenAI partnership at WWDC

    The company’s new generative AI offering is billed as a personal intelligence system and will be integrated into a number of its features alongside ChatGPT.