Apple takes measured approach to AI updates at developers conference

New visual intelligence features allow iPhone users to search apps like Google and Etsy to find items similar to what they’re looking at on their screen.

Hyundai pitches hybrids as ‘Best of Both Worlds’ in Paris, Texas

A separate effort aimed at an African-American audience keys in on how fuel savings can lead to perks like valet parking and “egg money.”

Amazon widens access to video generator as AI ad tools gain traction

Agency BTR Media described using the feature to cater videos to different product searches and said it has been a “game-changer” for clients.

Walmart challenges consumer perceptions with ‘Who Knew?’ campaign

In a 60-second spot set to The Who’s “Who Are You,” “White Lotus” star Walton Goggins dishes on the retailer’s perks following a January brand refresh.

WPP CEO Mark Read to retire at challenging juncture for agency giant

The news, dropping a week out from Cannes Lions, follows recent moves such as rebranding GroupM to WPP Media and acquiring InfoSum. 

CMOs increase AI investments: Here’s what the numbers say

Compared to a year ago, more marketers plan to invest at least $10 million in generative artificial intelligence, per Boston Consulting Group’s research.

Lipton Hard Iced Tea unites millennials, boomers over party culture

The social-forward campaign puts a heavy emphasis on content designed to appeal across age groups.

EY merges design, creative, CX and AI services into EY Studio+

The practice will leverage EY’s capabilities and experience to help clients meet the changing needs of consumers and “shape markets at scale.”

McDonald’s goes behind the scenes to hype fan-favorite Snack Wrap return

Led by Wieden+Kennedy New York, the campaign will include a new spot, a Snapchat activation and a web portal that features behind-the-scenes content.

Chipotle’s brand chief on turning up the heat where brand meets culture

The chain plans to meaningfully ramp up marketing spend as it seeks to bounce back from its first same-store sales decrease since the pandemic.

Airbnb names new CMO on tails of major platform overhaul

Former Meta and Apple executive Rebecca Van Dyck is taking the reins as the company pushes further into travel services and experiences.

WPP Media launches AI-driven tool to push beyond ID-based targeting

Open Intelligence combines artificial intelligence with customized media models to predict audience behavior by leveraging data from 75 markets.

Venmo taps ‘White Lotus’ stars for push beyond peer-to-peer payments

Aimee Lou Wood and Patrick Schwarzenegger promote the Venmo Debit Card in a spot set to a remixed version of Black Sheep’s “The Choice Is Yours.”

Equinox names new CMO to grow luxury fitness chain’s brand awareness

The brand is looking to boost membership acquisition and loyalty amid stiffer competition and plans to open dozens of new locations.

How Dove’s first creator-led campaign paves way forward for Unilever

Executives discuss how an effort developed with Edelman fits into Unilever’s plans to shift 50% of ad spend to social media, particularly influencers.

TikTok leans on AI, search in bid to advertisers at annual summit

The platform announced a slew of new features including branding solutions, automation tools and an artificial intelligence-powered Search Center.

Lego rebuilds Run-DMC’s ‘It’s Like That’ as girls’ empowerment anthem

A campaign responding to persistent gender stereotypes around who gets to be a “builder” comes as inclusion initiatives are under fire. 

Progressive comes to the rescue when Superman can’t in movie tie-up

A partnership with the DC franchise reboot shows mascots, including Flo, stepping up to address more everyday problems in Metropolis. 

Instacart embraces ‘90s nostalgia with throwback ads and prices

Childhood staples from the era like Bagel Bites are seeing prices slashed this summer as the grocery delivery platform leans into value. 

Value, not social issues, are top priorities amid tariff turmoil: Kearney

Only 39% of consumers report boycotting a brand in the last 12 months and 80% believe shopping according to their values is more expensive.

PepsiCo looks for global audiences with Formula 1 deal

Sting Energy, Gatorade and Doritos will be featured in a deal with a sport that generated more than $2 billion in total sponsorship revenue last year.

Sociable: Meta reportedly expects to offer fully automated AI ads by 2026

Meta’s next-level artificial intelligence tools could create and target campaigns for marketers by next year, according to a Wall Street Journal report.

RXBar scrubs corporate jargon from social feeds in battle against B.S.

Wannabe thought leadership posts shared on platforms like LinkedIn land in the crosshairs of the Kellanova brand’s Chrome web extension.

Old Navy shows off activewear with Lindsay Lohan in ‘80s-inspired spot

The Gap brand, which reported a ninth consecutive quarter of market share gains, is now the No. 5 player in the active category.

Celsius targets active lifestyles in brand’s largest campaign to date

The energy drink is marketing around a wider definition of fitness that moves beyond athletes and gym-goers.