Why IHOP flipped a fantasy football punishment into bottomless pancakes

President Lawrence Kim explains why the breakfast chain tapped into fantasy football culture as part of its latest value-focused play.

Jim Beam consoles tense football fans as sports focus intensifies

The bourbon brand enlisted “Saturday Night Live” star Kenan Thompson for a playful spot that builds on efforts to expand its consumer base. 

PubMatic debuts agentic platform to address programmatic’s AI headaches

AgenticOS is intended to cut down time spent on campaign setup and troubleshooting while freeing up focus for more high-level strategy. 

Lexus takes generative AI for a spin in new holiday marketing content

Developed with AKQA, “Built for Every Kind of Wonder” depicts surreal scenes like a floating ski slope as more brands test the limits of the technology.

Starbucks links with MrBeast to fuel Prime Video competition series

The coffee chain will appear in season two of “Beast Games” and offer a limited-edition drink in a bid to the popular creator’s younger fan base.

How the best marketing campaigns of 2025 navigated uncertain times

The savviest marketers cut through chaos with strategies and tactics that portend where advertising could head next year.

Inside Rocket’s new NFL campaign as in-house creative team embraces AI

“Room to Dream” continues the fintech brand’s focus on the idea of home ownership as the American dream, a platform that debuted at the Super Bowl.

Listerine turns mouthwashing sounds into music with Twitch creators

A series of livestreams timed to the new year will culminate in Twitch partners collaborating on a song that will soundtrack an audio campaign.

How generative AI upends the brand crisis playbook

A recent Campbell’s controversy demonstrates how brands must respond to negative narratives in the age of AI, writes Terakeet’s Shannon Reedy.