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  • A person holds a remote up while sitting on a living room couch watching TV
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    Getty Images
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    NBCU points to premium video’s broad value as social marketing rises

    The broadcaster and partner Gain Theory detailed how premium video can boost the middle funnel — and what’s lost in its absence.

  • a storefront bearing Walmart signage in blue and yellow
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    Brandon Bell via Getty Images
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    Walmart Connect expands offsite advertising ambitions with Yahoo, Magnite

    The move, which will eventually include additional partners, allows advertisers using Yahoo’s demand-side platform to access Vizio inventory through Magnite.

  • Café Bustelo Game Face campaign out-of-home ads
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    Courtesy of The J.M. Smucker Co.
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    Café Bustelo turns Latin culture into temporary tattoos ahead of World Cup

    The J.M. Smucker brand’s “Game Face” campaign taps into the iconography of tournament heavyweights Argentina, Brazil, Colombia and Mexico.

  • Sydney Sweeney poses for American Eagle's 2026 summer campaign.
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    Courtesy of American Eagle
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    American Eagle rebalances marketing toward performance as sales slide

    The retailer indicated it will invest more in areas like digital and influencers as it tries to drive conversions entering the critical back-to-school window.

  • Stella Spitzer for Hyundai
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    Courtesy of Hyundai Motor America
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    Hyundai’s CMO on how to make the most of an official World Cup sponsorship

    The automaker’s U.S. marketing campaign around the tournament, “Next Starts Now,” spans TV ads, social media, experiential activations and more.

  • M&M's Love Island Play Along Pack
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    Courtesy of Mars, Inc.
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    M&M’s gamifies ‘Love Island USA’ viewing experience as series partner

    The collaboration includes limited-edition Play Along Packs, inclusive of M&M’s emblazoned with phrases from the show, and exclusive social content.

  • In an aerial view, the Netflix logo is displayed above Netflix corporate offices.
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    Mario Tama via Getty Images
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    Column

    Go Figure: 3 big marketing numbers from May

    Kraft Heinz’s marketing payoff, Netflix’s expanded advertising slate and the state of AI readiness are a few important numbers marketers may have missed.

  • A copy of "Yesteryear" by Caro Claire Burke surrounded by cans of Une Femme wine on a woven tan background.
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    Courtesy of Une Femme
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    Une Femme pairs wine with literature for co-branded social promotion

    The wine maker is tapping into book club hype through a series of giveaways in partnership with Knopf Doubleday Publishing Group.

  • Chipotle's Summer of Extras
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    Courtesy of Chipotle Mexican Grill
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    How Chipotle’s rewards relaunch extends reach of its marketing flywheel

    Curt Garner, chief strategy and technology officer at the chain, explains how a “Summer of Extras” effort builds on and gamifies its rewards program.

  • David Beckham for Pepsi
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    Courtesy of PepsiCo
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    Pepsi extends food-focused push for summer of soccer with ads, activations

    Created in partnership with BBDO, Copa90 and The PepsiCo Studio, “Soccer Deserves Pepsi” features stars including David Beckham and Memo Ochoa.

  • A pair of Wrangler jeans lay on a wooden table next to a glass bottle of Coors Banquet beer
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    Permission granted by Coors Banquet
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    Coors Banquet, Wrangler up bid to Gen Z country fans with beer-infused jeans

    Jeans featuring musical chords printed with beer-infused ink promote the release of “Connie Lou,” a song that mentions both brands.

  • YouTube AI labels
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    Retrieved from YouTube on May 28, 2026
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    Sociable: YouTube introduces more prominent AI labels

    The platform moved its disclosure placement to a more visible position and improved its detection features.

  • Mockup of Unilever brands in a retail setting
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    Courtesy of Unilever
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    Unilever’s creator marketing strategy takes center stage at World Cup

    The CPG’s largest sports partnership activation to date will see over 35 of its brands collaborate with creators and influencers around the globe.