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  • A billboard in Times Square for Oatly's new sustainability campaign challenging Big Dairy to reveal its carbon footprint.
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    Permission granted by Oatly
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    Oatly challenges Big Dairy over climate impact with free advertising offer

    Two-page ads in several major newspapers touted the brand’s carbon footprint on one page with the other left “reserved” for willing participants.

  • A photograph of a standalone Chipotle around dusk.
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    Courtesy of Chipotle
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    Inside Chipotle’s record-breaking Twitter promotion

    A National Burrito Day giveaway earned the brand its second highest digital sales day of all time and its highest one-day volume on social media.

  • A signage of Microsoft is seen on March 13, 2020 in New York City.
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    Jeenah Moon via Getty Images
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    Microsoft rolls out new chat ads API as part of AI blitz

    Part of Microsoft’s vision for a new “monetization engine for the web,” the tool allows publishers and apps to serve relevant ads in native chat experiences.

  • Refrigerated wine room in a grocery store.
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    Catherine Douglas Moran/Marketing Dive
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    Alcohol purchasing trends are changing — here’s what the numbers say

    As consumers increasingly opt for at-home drinking, many are leaning toward experimentation and more sophisticated nonalcoholic options.

  • A person eats Taco Bell in a garbage band's practice space
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    Courtesy of Taco Bell
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    How Taco Bell feeds hungry musicians and helps them ‘Live Más’

    In partnership with entertainment marketing agency The Syndicate, Feed The Beat connects the culture-focused brand with diverse artists and their fans.

  • Budweiser and Bud Light cans
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    Thai Phi Le/Marketing Dive
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    AB InBev showcases strong Q1 results, resilience in face of recent controversy

    A 13.2% revenue increase beat expectations for the first quarter, which ended before the controversy over Bud Light’s partnership with Dylan Mulvaney.

  • A phone with the App Store download page for TikTok open.
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    Drew Angerer via Getty Images
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    TikTok expands overture to publishers with contextual ad program

    Pulse Premiere partners include embattled organizations like Buzzfeed and Vox, which will receive a cut of ad revenue. 

  • Street shot of Microsoft logo outside of a building at 2015 Microsoft Build Conference on April 29, 2015 at Moscone Center in San Francisco, California.
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    Stephen Lam via Getty Images
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    Microsoft details plans to enrich AI-powered Bing as availability broadens

    A media preview event demonstrated new capabilities around image-based search and teased third-party plugins from platforms like OpenTable.

  • An image depicting Snapchat's new First Story ad placement for advertisers.
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    Permission granted by Snap Inc.
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    Snap tests My AI sponsored links amid expansion of ad formats

    The company also said Warner Bros. is an early partner for the new First Story takeover format that reserves the first video ad between Friend Stories.

  • Two white Miller Lite draft handles with the JETS team logo on display at a tailgate party.
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    Theo Wargo/Getty Images for NYCWFF via Getty Images
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    Molson Coors’ bigger bets on marketing pay off as sales grow

    A successful Super Bowl campaign was named as one driver of the company’s Q1 success, including sales increase for Coors Light and Miller Lite.

  • outside firms
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    Fizkes via Getty Images
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    CMOs face even shorter tenures but some move on to bigger roles

    The only positions with shorter tenure than CMOs are chief sustainability officers, chief operating officers and chief inclusion and diversity officers.

  • An image of a Chick-fil-A customer scanning her rewards program at the drive-thru
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    Retrieved from Chick-fil-A on March 17, 2023
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    Chick-fil-A’s geofencing pilot reduced wait times

    The chain found that 100 restaurants trimmed average wait times by one to two minutes using this technology. 

  • A Papa John's sign.
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    Joe Raedle / Staff via Getty Images
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    Papa Johns taps fast casual veteran as CMO

    Mark Shambura joins the brand after a stint at the fast-growing chain Mod Pizza and was praised for his digital- and analytics-led approach.

  • A diverse group of people working with paperwork on a board room table at a business presentation or seminar.
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    courtneyk via Getty Images
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    Opinion

    A strong small business digital ad market must remain free of overregulation

    While increased government scrutiny of advertising practices is often geared at big business, smaller counterparts could bear the brunt of the impact.

  • A panel of five "Thursday Night Football" presenters host a show on the field in the snow.
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    Retrieved from Amazon Ads on May 02, 2023
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    Amazon brings greater precision, interactivity to football streaming ads

    “Thursday Night Football” stood as the crown jewel of the company’s NewFronts presentation, which also featured announcements around measurement partners and Freevee.

  • Promotional image for Resy as part of its reservationship campaign.
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    Courtesy of Resy
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    Resy ‘drops’ exclusive reservations in new campaign

    “Reservationships” offers exclusive experiences with limited availability at in-demand eateries across several major cities.

  • An illustration of a group of football players holding up a tv with a QR code ad on the screen.
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    Illustration: Madeline McMahon for Industry Dive

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    Nielsen miscounted Super Bowl LVII viewership

    On the heels of regaining MRC accreditation, the platform acknowledged measurement issues around the most-watched Super Bowl in history.

  • BERLIN, GERMANY - OCTOBER 05: A Billboard advertisements for YouTube hang on a wall on October 5, 2018 in Berlin, Germany.
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    Sean Gallup / Staff via Getty Images
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    YouTube embellishes Shorts ads as monetization struggles endure

    New tools will allow advertisers to optimize reach through artificial intelligence and position ads to appear first in users’ Shorts feeds.

  • Illustrations of Jim Beam's new packaging.
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    Courtesy of Jim Beam
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    Jim Beam encourages togetherness in ad set to ‘Sweet Caroline’

    The new global brand campaign “People Are Good For You” attempts to address an increase in loneliness and accompanies a brand refresh.

  • A women dances in front of a jazz band in the street.
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    Courtesy of Popeye's
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    Popeyes celebrates New Orleans in first campaign by new AOR McKinney

    Creative highlights how the fast-food brand is in line with a “big city built below sea level [that] throws logic out the window and beads to strangers.”

  • Empty boardroom meeting space in office
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    jamenpercy via Getty Images
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    IPG revenue slides on weakness in tech sector, digital specialists

    Agency resilience is being tested as macro headwinds push clients to prioritize short-term efficiency over effectiveness, executives indicated.

  • An OOH ad for a DoorDash x McDonald's campaign
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    Courtesy of DoorDash
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    Column

    Campaign Trail: DoorDash proves McDonald’s food is iconic — even in motion

    No Fixed Address reduced the Big Mac and McMuffin to their essential elements for a print and out-of-home effort that ran in Canada.

  • Images from Tubi's "The Call to Action: A Film Series for Marketers" campaign
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    Courtesy of Tubi
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    Tubi targets upfronts attendees with satirical short films

    Timed to media-buying season, Tubi prepped a campaign for and about marketers as the platform becomes a central part of Fox's digital efforts.

  • WPP logo
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    Courtesy of WPP
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    WPP CEO praises AI, GroupM success in positive Q1 results

    The holding company saw year-over-year organic revenue growth of 2.9% and reaffirmed its guidance of 3-5% growth for the year.

  • An Amazon sign is seen with a building in the background
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    Michael M. Santiago via Getty Images
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    Amazon advertising bucks Q1 digital slowdown with help from automation

    CEO Andy Jassy said machine learning investments are helping deliver “unusually strong” results for brands as ad revenue jumped 23% in Q1.