Archer’s first national ad campaign pledges to ‘Stick to Real’

The meat snack maker founded in 2011 is building off an extensive brand refresh and 90% surge in sales with ads that challenge modern absurdity. 

Updated Aug. 28, 2025

TikTok spotlights its influence on music culture for global campaign

“See Where Music Takes You” includes a spot set to “Love Me Not,” the hit song by Ravyn Lenae, whose success on TikTok helped launch her career.

How Celsius is building on brand campaign success with college football

CMO Kyle Watson explains how the energy drink is stepping up NIL efforts as part of a “Live. Fit. Go” effort that kicked off in June.

Jersey Mike’s pits Eli Manning against Danny DeVito in NFL activation

The well-known personalities clash in the first major creative push from the chain since becoming an official NFL sponsor in early 2025.

BetMGM’s CMO on how its brand repositioning unites gaming, entertainment

To separate from the pack, the sports-betting platform is launching a Las Vegas-inspired brand refresh with ads starring Jon Hamm.

H&R Block doubles down on social marketing amid modernization push

The tax-preparation firm is uniting its social creative and media duties under VaynerMedia, a move it says will enable more agility and performance.

Little Caesars dials up NFL marketing with deals, co-branded campaign

The pizza chain is also flexing partnerships with football stars like Saquon Barkley for its fourth year as the Official Pizza Sponsor of the league.

White Castle sponsors NIL-focused podcast to engage football fans

The series hosted by sibling football standouts Caleb and Josh Downs will unpack viral trends and the intricacies of brand building.

CarMax ditches longtime tagline, repositions brand around omnichannel

The “pivotal” brand shift includes ads featuring a comedic house band singing about how CarMax lets customers shop the way they “wanna.”  

Applebee’s appoints marketing, operating chiefs

Following a strong Q2, Dine Brands will bring on Michelle Chin as CMO and Jerrold Wong as COO to extend the chain’s recent successes.

Macy’s partners with Amazon for retail ads ahead of holiday season

The retailer will pilot Amazon Retail Ads Service, which allows the tech giant to serve as a third-party provider of ad-serving capabilities.

Circana acquires Nielsen MMM to grow measurement capabilities

The move enables the data analytics company to address everything from media planning and targeting to optimization and post-campaign analysis.

RXBar, Hidden Valley see marketing opportunity in summer travel chaos

The packaged foods brands are running separate promotions that help cover the costs of flying and canceled trips amid a busy season. 

Walmart’s booming ad business provides ‘flexibility’ amid tariff impact

Continued momentum for retail media offerings like Connect is helping drive profits and will remain “obviously key,” executives said.

Marketing to American soccer fans: Here’s what the numbers say

Approximately 75% of Americans are interested in soccer, with 45% saying their interest is increasing, according to data from The Harris Poll.

How experiences turn in‑store retail media into real results

Retail media needs to bridge the gap between physical and digital to create a cohesive media ecosystem, writes Sam’s Club’s Harvey Ma.

DoorDash boosts college football marketing with seasonal rewards, events

A digital spot from in-house studio Superette promotes DoorDash Streaks, a program that rewards app users who order on Saturdays.

Downy tells ‘Almost Scandalously Soft Stories’ for Spotify campaign

The P&G brand is tapping into the growing popularity around audiobook romances with four stories that position freshness as a sensorial escape.

Ace Hardware launches retail media network

RedVest Media gives participating brand partners a targeted approach to advertising through onsite premium ads, in-store signage and more.

Gap dances with Katseye to ‘Milkshake’ for denim-focused fall campaign

“Better in Denim” nods to the early aughts and return of low-rise denim and will span social media, in-store, influencer partnerships and more. 

Updated Aug. 19, 2025

Accenture Song acquires Superdigital as marketing shifts social-first

The deal responds to the increasingly central role for social media and influencers in CMO strategies, as well as the impact of AI on marketing.

Bulleit partners with First We Feast for content series about risk takers

“One More Round” will feature “Hot Ones” host Sean Evans and is part of a brand platform that launched in June.

WPP Media notches ‘landmark’ win with Mastercard as AI fuels interest

Sister WPP agency Ogilvy is also being enlisted by the global payments firm to help “build, foster, and engage online communities.”

Fiverr showcases AI-produced videos for tapping into viral trends

Garry, an AI-generated character, shows how brands can use the buzzy tech to quickly respond to viral moments.

Why 818 Tequila is using fashion to tap into Gen Z’s ‘little treat’ craze

CMO Kathleen Braine explains how the Kendall Jenner-founded brand is channeling Labubus and lip gloss keychains to launch its new 818 minis.