Denny’s names Mindshare, Finn Partners new AORs

Mindshare will handle audience and media strategy while Finn Partners will tackle public relations, with both appointments already in effect.

Mars recycles old ads for M&Ms, Twix to promote net-zero progress

The campaign reanimates popular spots with new messages about climate action and will run across Meta, YouTube and OOH channels.

Toyota stresses shared moments, utility in ads across Uber Eats, ride apps

The 2024 Toyota Grand Highlander has a branded storefront on Uber Eats while a playable ad in Uber’s ride app lets users fill up the car’s trunk.

Pop-Tarts unveils edible mascot for inaugural bowl game

The brand also launched an interactive “Prop-Tarts” experience to dole out free Pop-Tarts to consumers who correctly predict elements of the game.

Updated Dec. 6, 2023

Brand value grows just 5.7%, suggesting continued economic woes, per Interbrand

A lack of growth mindset, conservative leadership and uncertainty may be behind the slowed growth in brand value.

Winners and losers of Black Friday 2023

Data shows consumers turned to mobile to shop, while some analysts lowered their forecast for the season.

Las Vegas spurs excessive celebration at Super Bowl with new campaign

Made with agency R&R partners, “Excessive Celebration Encouraged” sees Chad "Ochocinco" Johnson recreate infamous touchdown celebrations.

12 holiday campaigns embodying the seasonal spirit of 2023

Brands are approaching advertising in a variety of ways during a period when economic uncertainty has replaced pandemic-era concerns.

Honda’s interactive AR murals showcase EVs for holiday shoppers

OOH activations at two outdoor shopping centers use “sky segmentation” technology to integrate digital content with the sky.

Secret Island Salmon swims upstream with ‘F-word’ campaign

Edgy messaging is helping the direct-to-consumer brand drive awareness as it prepares for a broader launch at retail.

RTB House turns to generative AI to improve programmatic precision

A new ContentGPT tool built on first-party publisher data aims to provide deeper reader insights than conventional context-based targeting.

Snoop Dogg gives up smoke for Solo Stove campaign

A viral pledge assumed to be about pot usage turns out to be a teaser for a new campaign developed by The Martin Agency.

State Farm conjures celebrities for biggest creative launch in 3 years

Jimmy Fallon and Ludacris are summoned, genie-like, as people react to situations that require insurance in ads from new agency Highdive.

Google, NBCU’s custom ads offer peek behind Macy’s Thanksgiving Day Parade

A trio of spots following the Radio City Rockettes as they prepare to perform live show off AI-powered features on Google’s Pixel 8 smartphone.

Sociable: Will chaos at OpenAI benefit social media’s AI projects?

With the dust still yet to settle, many are now wondering what comes next for the AI field.

3 steps to set your mobile app up for success

Investing in strategy, design and optimization has helped brands like Nike and Chipotle to create effective apps, according to Merkle strategists Celia Hoag and Kelly Watson.

Pepsi brings back Shaq for fresh spin on Skee-Lo’s ‘90s hit ‘I Wish’

In a new commercial inspired by a 1994 collaboration, Shaquille O’Neal wishes he was “a little bit smaller” to promote Pepsi Mini Cans.

Sleigh the season: Will caution stifle the holidays or can marketers win?

Consumer spending is expected to surpass pre-pandemic figures, but brands are proceeding carefully as uncertainty looms.

Michelob Ultra celebrates Formula 1 legends with Williams Racing

As the AB InBev brand leans further into sports, “Laps of Legends” will see current drivers compete against former stars in a real-versus-virtual race.

Dove, animated influencer promote mental health ahead of Thanksgiving

Lennnie is an animated blob that promotes positivity on social media and has amassed more than 4 million followers. 

Ad industry ‘not even close’ to realizing net-zero goals, report says

The lagging uptake of standards among agencies and production companies is having a ripple effect down the mar-com supply chain.

Sociable: X’s long-term business is again threatened by Musk’s rule

The beleaguered platform cannot sustain a long-running advertiser boycott.

Ally’s generative AI experiment reduces marketing busywork

Ally.ai is helping with early stage marketing processes including summarizing content, drafting ad copy and improving SEO. 

Teen TikTok usage plateaus — here’s what the numbers say

While usage has flattened, TikTok overtook YouTube for the first time as the top platform for teens, according to findings from Forrester.

AB InBev US CMO to resign as Bud Light woes continue

Benoit Garbe will exit at the end of the year, with marketing to be overseen by U.S. Chief Commercial Officer Kyle Norrington.