Page 2


  • Lil Nas X sits in a gold room wearing a black suit.
    Image attribution tooltip
    Courtesy of Riot Games

    League of Legends enlists Lil Nas X for championship anthem

    The artist will release the song “Star Walkin’” ahead of the championship event and will also create an in-game cosmetic skin.

  • A diverse group of people working with paperwork on a board room table at a business presentation or seminar.
    Image attribution tooltip
    courtneyk via Getty Images

    60% of CMOs to cut marketing analytics teams by 2023, Gartner predicts

    A survey calls out inefficiencies in data-driving marketing, which has seen rising importance but effectiveness hampered by cognitive bias and cherry-picking.

  • OOH campaigns promoting NYT's Spelling Bee mobile game
    Image attribution tooltip
    Courtesy of New York Times

    NYT subway ads unlock Spelling Bee in purpose-driven campaign

    As commuters return to the rails, the company is promoting its games offering with QR code-enabled placements and donations to a charitable cause. 

  • ESPN webpages collaged together
    Image attribution tooltip
    Courtesy of ESPN

    ESPN launches creator network to attract Gen Z

    While creators will not be compensated, they will be provided with travel, tickets, access, equipment and a series of learning courses.

  • A hand holds a TV remote control
    Image attribution tooltip
    Courtesy of Roku

    Roku enlists agencies to help small businesses with streaming ads

    Camelot Strategic Marketing & Media is the first agency to join Roku’s new OneView certified partner program.

  • Two Apple iPhone 14 models
    Image attribution tooltip
    Courtesy of Apple

    Apple tees up bigger search ads push ahead of holidays

    New media placements in the App Store follow a report indicating the iPhone maker’s privacy changes have boosted adoption of its search ad products.

  • A blue Amazon Prime truck bearing the company's logo is parked outside one of its warehouse centers.
    Image attribution tooltip
    Dan Kitwood/Getty Images via Getty Images

    Amazon expands email marketing tools for brands seeking new customers

    Brands can email message directly to shoppers who don’t follow them by using the free Tailored Audiences tool, which is currently in beta.

  • Lionel Messi, Neymar Jr. and Raheem Sterling stand together with a crowd of people behind them in the players tunnel.
    Image attribution tooltip
    Courtesy of Anheuser-Busch InBev

    Budweiser focuses on positive change in global World Cup campaign

    Soccer stars Lionel Messi, Neymar Jr. and Raheem Sterling run with fans of different ages, nationalities, ethnicities and abilities in a hero ad.

  • Business coworkers working together at office
    Image attribution tooltip
    filadendron via Getty Images

    Dentsu adds Web3 features to advertising tool kit

    Web3 club will help the holding company’s clients navigate the next stage of the internet. 

  • A TV remote points up at a blurred-out screen.
    Image attribution tooltip
    simpson33 via Getty Images

    Fox taps Comscore as local TV currency

    Comscore is also running currency trials with Discovery, Warner Media and NBCU as media companies look to evolve their measurement systems.

  • Molson Coors, beer, Coors Light, packaging
    Image attribution tooltip
    Courtesy of Molson Coors
    Deep Dive

    Cold beer, hot planet: How two very different beer brands respond to climate change

    Coors Light and Corona have become more environmentally friendly in ways that remain true to each brand's positioning.

  • TikTok app
    Image attribution tooltip
    Drew Angerer / Staff via Getty Images

    TikTok brand loyalty soars as Instagram, Facebook lose ground

    As consumer preferences change due to economic uncertainty and the retreat of pandemic restrictions, loyalty is shifting, according to a Brand Keys survey.

  • A sign is posted in front of a Walmart store on November 16, 2021 in American Canyon, California.
    Image attribution tooltip
    Justin Sullivan via Getty Images

    Walmart vies for bigger holiday ad budgets with self-service expansion

    A format that boosts products to the top of search results is becoming widely available, while Walmart is trying to “reduce the guesswork” for brands.

  • A football stadium with lights on the field.
    Image attribution tooltip
    FotografieLink via Getty Images

    DraftKings, Little Caesars join as sponsors for Amazon’s ‘Thursday Night Football’

    The brands will offer fans exclusive content, perks and prizes during pre-game and in-game activations when programming debuts on Sept. 15.

  • Five people hold glasses of SodaStream sparkling water
    Image attribution tooltip
    Courtesy of SodaStream Canada

    SodaStream shakes up brand to better recognize interests like mixology

    Creative and design agency Pearl Fisher assisted on the revamp that includes a new S-shaped logo, color palette and premium product line.

  • Chipotle Garlic Guajillo Steak metaverse
    Image attribution tooltip
    Courtesy of Chipotle

    Chipotle launches its Garlic Guajillo Steak in the metaverse

    The chain says the menu item, which will debut in the Chipotle Grill Simulator on Roblox, is the first from a restaurant brand to launch in the metaverse.

  • A promotional image for Starbucks NFT marketplace, Starbucks Odyssey.
    Image attribution tooltip
    Courtesy of Starbucks

    Starbucks is launching an NFT marketplace

    Starbucks Odyssey will let users buy tokens and accrue loyalty rewards to unlock access to real-life and digital events, like virtual cocktail classes.

  • NBCUnified logo
    Image attribution tooltip
    Courtesy of NBCUniversal

    GM is first brand to integrate with NBCU’s data platform

    Forged through GM’s media agency Carat, the partnership weds consumer automotive profiles with NBCUnified's data on media consumption preferences.

  • A hand holds a can of Harpoon Rec. League beer while a person plays golf in the background
    Image attribution tooltip
    Courtesy of Copper Giants

    Why Liberty Mutual’s in-house agency takes external clients

    Internal shop Copper Giants demonstrates how projects from outside the company, like one for Harpoon Brewery, give creative talent a way to stretch.

  • A dram of Jameson whiskey sits on a table in a branded cup.
    Image attribution tooltip
    Anna Webber/Getty Images for Vulture Festival via Getty Images

    Jameson serves comradery on the rocks in new global campaign

    In its largest U.S. campaign in over a decade, the distiller focuses on spontaneity and personal relationships as Irish whiskey sales grow. 

  • Close up of businessmen came to an agreement in the office
    Image attribution tooltip
    skynesher via Getty Images
    Opinion

    Why partnerships are the biggest investment brands should make this year

    The spirit of collaboration shines through post pandemic, with 82% of B2B business leaders looking to add new partners this year, per a Channel/Partner Marketing Benchmark Survey.

  • Gucci opens persistent digital space on Roblox
    Image attribution tooltip
    Courtesy of Gucci

    Roblox’s ad expansion plans include 3D portals to branded experiences

    An Immersive Ads format teased during the company’s developer conference helps brands promote their custom worlds to users more seamlessly. 

  • A person holds a smartphone showing the Starbucks app
    Image attribution tooltip
    Courtesy of Starbucks

    What Starbucks’ bet on NFTs says about the future of loyalty

    The chain's renowned rewards program adds a buzzy new value-grab, potentially laying a course for other marketers to follow.

  • Burger King gets a fresh look
    Image attribution tooltip
    Courtesy of Burger King

    RBI announces $400M marketing and remodel overhaul for Burger King

    Burger King will support menu shifts with $120 million in advertising spend, a 30% increase in its media buying capacity.

  • Pinterest "Don't Don't Yourself" campaign image
    Image attribution tooltip
    Courtesy of Pinterest

    Pinterest takes up social media negatives like doomscrolling in campaign

    “Don’t Don’t Yourself” arrives on the heels of research showing 33% of Americans rank fear of failure as their main roadblock to trying new things.