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Opinion
How marketers can score Gen Z loyalty during festival season
Music fests like Coachella provide an opportunity for brands to reach Gen Z both on and off the festival grounds, says Movers+Shakers’ AJ Pulvirenti.
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Applebee’s taps NFL star as undercover server to promote new burger
To promote the menu item, the chain partnered with Team Whistle on an episode of “Undercover Athlete” that features wide receiver Brandon Aiyuk.
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Oreo reimagines ubiquitous internet menu icon to dole out discounts
A commerce activation exclusively with Kroger offers deals to those who reimagine what is often dubbed the “hamburger menu” as “The Oreo Menu.”
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L’Oréal Paris celebrates setbacks with celebrity resumes on LinkedIn
Eva Longoria, Helen Mirren, Jane Fonda and others created “Worth It Resumes” that highlight both their setbacks and greatest achievements.
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Wow Bao links restaurant rewards to Roblox in platform-first integration
Metaverse hype may have dissipated, but brands remain interested in leveraging games like Roblox to connect with Gen Z and Gen Alpha.
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Hennessy refreshes brand with a focus on versatility
Accompanying a fresh visual identity is “Made for More,” a campaign by Wieden+Kennedy Amsterdam featuring actors Teyana Taylor and Damson Idris.
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Quaker illustrates the power of mornings with interactive photo series
“100 Reasons to Rise” portrays how mornings can unite people, with the stories of 100 “humble heroes” detailed via an interactive digital experience.
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How Christian Dior made virtual try-ons a luxury experience
A virtual activation made with Perfect Corp. and Teads led to a 17% rise in consumers who recognize Christian Dior as a premium brand.
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Puma rallies around sport performance for largest marketing investment yet
The global campaign spearheaded by Matte Projects also marks the first time the sportswear brand has run a unified message across its portfolio.
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Deep Dive
Meet the 4 firms setting the agenda for measuring TV ads amid rapid change
Battles around big data and panels continue as currency certification efforts pick up and the possibility of consolidation looms.
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Choice Hotels targets millennial and Gen Z travelers with first TikTok marketing campaign
The campaign, featuring influencer Jimmy Darts, aims to expand brand awareness for Choice’s Comfort and Cambria properties.
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Dove pledges to not use AI models in lieu of real women in its advertising
Indie agency Soko developed the global marketing effort, with Media.Monks handling social, digital out-of-home and other aspects.
Updated April 9, 2024 -
Miracle-Gro shares Martha Stewart’s gardening secrets in new campaign
“Gro Like Martha” intends to shift the perception of gardening as complex and will span video, paid social, linear, CTV, in-app integrations and more.
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Pedigree adopts AI to give ‘glow ups’ to shelter dog ads
Adoptable combines proprietary artificial intelligence with the brand’s global media reach to create more engaging ads that aim to shorten adoption times.
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Coca-Cola heads to Marvel universe for new spot, packaging campaign
Scannable Coca-Cola and Coca-Cola Zero Sugar packaging will feature more than 30 Marvel characters who come to life via augmented reality.
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Chipotle levels up gaming efforts with Tekken 8 in-game perks, menu item
As an official partner of the fighting game, Chipotle will also make Tekken 8 the title game for the return of its Challenger Series esports competition.
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Snap expands perks for ‘leaned in’ agency partners with new program
VaynerMedia, Horizon Media and Gale were among the shops that piloted the features, while Snap is seeking large global agencies to sign on.
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Corona, Tripadvisor team for beer-fueled digital travel hub
The Corona Global Hub offers Corona-curated itineraries, traveler insights and discounts, and also includes regional partnerships with travel influencers.
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Solo Stove puts the ‘deep’ in deep dish with subterranean pizza-making class
A livestreamed event from Alabama’s Majestic Caverns builds on a more aggressive marketing strategy for the outdoor lifestyle brand.
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On-site search data comes to CTV planning via Captify, Magnite deal
Captify will analyze search terms from millions of publisher websites and categorize them into profiles, interests and moments.
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Privacy tools fall short: Here’s what the numbers say
An increase in violations, lawsuits and fines highlights how important it is for marketers to stay up to date on regulatory developments.
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Chipotle dishes out $1M in free burritos with Burrito Vault mobile game
Timed to National Burrito Day, the interactive web game tasked consumers to correctly guess two exact order combinations to score a promotional code.
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Sherwin-Williams subverts color of the year trend by picking ‘loneliest’ hue
“The Loneliest Color” campaign showcases the overlooked Kingdom Gold with creative and apparel designed by Harlem courtier Dapper Dan.
Updated April 4, 2024 -
How marketers can navigate the legal pitfalls of generative AI
Panelists at the IAB Public Policy and Legal Summit outlined some of the issues marketers must contend with while using the technology.
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Kraft cooks up brand refresh, creative platform for unified sauce line
Handled by Wieden+Kennedy, the creative platform debuts on Instagram, TikTok and YouTube with content poking fun at “serious chef culture.”
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