Wpromote acquires Giant Spoon, merging performance, creative proficiencies

By combining skill sets, the resulting agency model hopes to appeal to both CMOs and CFOs at a time of consolidation in the agency space.

Omnicom-IPG deal closes as agencies chase scale to revive growth

The combined companies form the world’s largest agency as size becomes a key advantage in the race to win in areas like data-driven marketing. 

Molson Coors says ‘Just Bring the Beer’ in bid to millennials, Gen Z

The brewer highlights several of its brands for a holiday campaign inspired by the younger generations’ preference for experiences over traditional gifts.

Maybelline taps into microdrama trend with holiday content series

The five-part “Maybe This Christmas” reunites the co-stars of Netflix’s “Hot Frosty” with a twisty story promoting Instant Eraser Concealer.

How Urban Outfitters connects with Gen Z through brand collaborations

The retailer has increased sales growth and brand affinity in part by teaming with brands like Dunkin’ and artists like Tinashe to meet consumer needs.

Inside Vaseline’s social-first, innovation-led marketing playbook

The brand is “pioneering the kind of desire at scale thinking” that Unilever wants to replicate across its portfolio, CEO Fernando Fernandez has said.