The Latest
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Retrieved from TikTok on March 18, 2023
MLS strikes TikTok partnership as threat of US ban looms
A multi-year agreement follows growing traction for soccer in the U.S. but also arrives as lawmakers pressure ByteDance to divest the video app.
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Rainer Puster via Getty Images
Sponsored by StiristaAs budgets shift to CTV ads, brands navigate a new era of streaming service options
The glut of streaming services has pushed CTV into the top-tier of solutions in the digital media market.
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Courtesy of NBA
NBA scores by personalizing emails with blend of timely content
Conversion and click-through rates got a boost when fan interests were reflected in dynamic content like animations, countdown timers and GIFs.
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Courtesy of Smartwater
ColumnCampaign Trail: Smartwater elevates hydration with athletes — and Pete Davidson
The Coca-Cola brand teamed with VMLY&R to show how its latest innovation helps consumers elevate their lives in a variety of ways.
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Courtesy of Bushmills Irish Whiskey
Bushmills unleashes sheep on NY bar for St. Patrick’s Day campaign
In a humorous new ad, the Irish whiskey brand urges bar goers to avoid herd mentality and ditch its competitors.
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Mario Tama via Getty Images
Tide inserts Kumail Nanjiani into messy viral videos for bigger pods push
The actor pops up in viral posts, like one where a baby is covered in peanut butter, to promote overhauled Tide Power Pods with more detergent.
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Kelly Sullivan via Getty Images
Meta’s ‘year of efficiency’ brings lofty AI ambitions — and more mass layoffs
The company detailed a restructuring plan that will see 10,000 more layoffs and a focus on AI, speaking to the impacts the tech could have on social media.
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Courtesy of Twisted Tea
Twisted Tea drops vasectomy underwear for March Madness
The hard iced tea brand's novelty merch is timed to an increase in vasectomies that occur during the NCAA basketball tournament.
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Justin Sullivan via Getty Images
How Silicon Valley Bank’s collapse could compound a marketing slowdown
Funding prospects for martech and ad-tech startups could dry up, along with media spend that’s already been on a steady downward trajectory.
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Justin Sullivan / Staff via Getty Images
Northwestern Mutual, Pinterest team to give free financial advice to Gen Z
“From Pinning to Planning” includes an online quiz that users can take to reveal their Pinterest Persona and receive custom financial advice.
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Courtesy of Heinz
Heinz highlights soil degradation with Fortnite island
The ketchup maker is looking to raise awareness about sustainable farming, tasking Fortnite players with keeping a shrinking farm up and running.
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Sompong Lekhawattana via Getty Images
Top trade bodies to revise terms and conditions of internet advertising
Last updated in 2018, the shared framework will be “significantly overhauled” following transformation driven by the pandemic and privacy mandates.
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Courtesy of Denny's
Denny’s serves up AR experience with new menu overhaul
Guests can take a virtual tour of Denny’s new menu and get exclusive deals, as part of a brand update that includes new kitchen equipment and food offerings.
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Cara Salpini/Marketing Dive
Sephora, TikTok launch content creator program
The partnership will pair social media content creators with up-and-coming brands from the beauty retailer's accelerator program.
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Courtesy of Molson Coors
Coors Light helps calm anxious basketball fans with beer-flavored ice pops
The brewer is taking its “Made to Chill” tagline a step further with limited-edition frozen treats timed to March Madness.
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Gonzalo Marroquin via Getty Images
Asos enlists Criteo to scale retail media network, support ad sales
A three-year agreement introduces new ad formats to Asos properties and will help the struggling e-tailer crack into off-site channels like CTV.
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Courtesy of Axe
Axe enlists Lil Baby to redefine premium through national push
“The Fine Fragrance G.O.A.T.” markets the brand’s affordable line of premium products and looks to appeal to Gen Z with themes like gaming.
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Bill Pugliano via Getty Images
General Motors CMO Deborah Wahl to retire
Along with helping GM navigate the challenges of the coronavirus pandemic, Wahl has helped lead the automaker’s move toward an all-electric future.
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Retrieved from NotCo via Business Wire on March 13, 2023
Star CMO Machado jumps from Activision Blizzard to food tech startup
The well-decorated exec is joining AI-focused NotCo as the firm deepens relationships with major CPG marketers including Kraft Heinz.
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Courtesy of Amazon
Amazon Prime embraces mustaches in global campaign with Olivia Wilde
The “Don’t Worry Darling” director helmed a spot that stars a young woman learning to love her facial hair with the help of icons like Freddie Mercury.
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Courtesy of Aeropostale
Aéropostale’s expansive metaverse strategy kicks off with Tesla giveaway
An upcoming drop of 30,000 NFTs that unlock exclusive perks and entry to digital realm AeroWorld is the first step of a four-phase metaverse activation.
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chaofann via Getty Images
100 days of frenzied hype around generative AI
Despite seemingly daily developments around artificial intelligence in the tech world, the ramifications for marketers are not yet clear.
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Christopher Doering/Marketing Dive
Inside Nestlé‘s long road to improve the sustainability of its packaging footprint
From Nespresso pods made of paper to Stouffer’s trays made with 30% recycled plastic, the CPG giant is finding novel ways to improve some of the millions of pounds of packaging material it uses annually.
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mikkelwilliam via Getty Images
As video games become cultural juggernauts, marketers still struggle with buy-in
Even with massive hits like “The Last of Us,” marketers face obstacles around convincing leadership and moving beyond “opportunistic” strategies.
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Scott Olson via Getty Images
Roku, Best Buy promise greater CTV precision through retail media pact
A new partnership will allow Roku advertisers to target, measure and optimize campaigns based on first-party shopper insights from the retailer.
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EvgeniyShkolenko via Getty Images
Brands scrutinize video ad budgets as upfronts approach
Advertisers are more cautious about committing spend far in advance but are interested in CTV and alternative currencies, new research finds.
