The Latest

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  Dick’s recreates iconic holiday film moments with NFL’s Watt brothers

  In a new spot, former NFL player J.J. Watt is trapped in a Dick’s store after closing, leading to a series of silly antics.

  Creative

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  Burger King doles out holiday deals with immersive mobile app experience

  Available to Royal Perks loyalty members, BK Village promotes the fast food chain’s inaugural advent calendar and 31 Days of Deals promotion.

  Brand Strategy

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  SoundCloud powers programmatic display, video ads with PubMatic

  The tie-up will allow advertisers globally to access video and display inventory across the audio streaming platform’s desktop and mobile app. 

  Mobile

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  Q&A

  Cracker Barrel’s new CMO on reconnecting a heritage brand to culture

  Sarah Moore discussed changing Cracker Barrel’s approach to partnerships and prioritizing apps like TikTok to keep a finger on the consumer pulse.

  Brand Strategy

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  Yum Brands says AI-powered marketing is helping drive transactions

  Discussing Q3 earnings, CFO Chris Turner also said the technology is helping to reduce churn and should be easily scalable across brands.

  Brand Strategy

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  Amazon’s holiday campaign spotlights classic song, acts of kindness

  “What the World Needs Now Is Love” features heavily in the effort that extends Amazon's focus on music around the holidays.

  Brand Strategy

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  Nike shakes up senior leadership

  Ann Miller will lead global sports marketing, and Chief Supply Chain Officer Venkatesh Alagirisamy will be elevated to the team. 

  Brand Strategy

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  Deep Dive

  Brands lean into fractious election with messages of unity and humor

  With tensions running high, some consumer brands are trying to make an emotional connection and avoid landing in hot water.

  Brand Strategy

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  SharkNinja and David Beckham help consumers ‘Ninja the Holidays’

  The global holiday campaign positions Ninja’s kitchen appliances as the means to help consumers complete their seasonal meals in record time.

  Brand Strategy

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  Etsy focuses on gifts with a personal touch in sprawling holiday campaign

  Waldo, of “Where’s Waldo?” fame, travels the world but only feels seen upon returning home and receiving a thoughtful gift in the platform’s campaign.

  Brand Strategy

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  How Oreo’s new DTC platform fits into Mondelēz’s evolving data strategy

  The cookie brand’s work with digital commerce agency Goodness is at the core of its marketing transformation agenda.

  Brand Strategy

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  Peloton targets millennial men with first part of multiphase campaign

  The friendly rivalry between football-playing brothers T.J. and J.J. Watt is the focus of the first work from creative agency Special London.

  Brand Strategy

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  Nielsen gets shot in the arm from MRC’s livestream accreditation

  Advertisers increasingly rely on multiple sources for insight into viewing habits, but Nielsen remains the leading TV currency despite recent setbacks.

  Video

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  Why Rao’s picked Macy’s Thanksgiving Day Parade for a marketing breakthrough

  The tomato sauce brand will also debut a campaign highlighting its heritage as it builds on sales growth and a recent acquisition by Campbell Soup.

  Brand Strategy

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  McKinsey: CMOs feel unprepared as duties pile up

  Marketers are handling a wider range of functions, including generative AI, but encountering barriers in relation to budgetary and structural support.

  Brand Strategy

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  Column

  Campaign Trail: Taco Bell takes on ‘Big Chicken’ through family debates

  Fans of the chain’s Cantina Chicken menu are pitted against “trachickenalists” in ads that pitch the QSR as a chicken destination like KFC and Chick-fil-A.

  Campaign Trail

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  Amazon trumpets new AI-powered tools for marketers as costs soar

  Image, audio and video generators for making ads are part of an AI strategy that drove capital expenditures up 81% year over year in Q3. 

  Video

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  Meta’s generative AI tools find purchase with users and advertisers

  More than 1 million advertisers used its AI products in the past month, while features like Image Generator are helping drive conversions.

  Mobile

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  Inside Disney’s increasingly global approach to selling holiday ads

  The media giant is helping brands take advantage of an audience that consumed more than 10 billion hours of content during the 2023 holidays.

  Brand Strategy

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  Uber Eats, Princess Cruises debut in-stadium AR experiences with LA Rams

  The marketers leveraged Stagwell’s ARound augmented reality platform to engage sports fans with branded experiences during live sports broadcasts.

  Brand Strategy

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  Snap doubles number of advertisers in Q3 as AI, AR bets persist

  The platform’s hot streak endures as it reports 10% year-over-year ad revenue growth and the addition of 37 million daily active users during the period.

  Mobile

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  Netflix taps new VP of advertising as ad biz prepares for crucial 2025

  Nicolle Pangis, formerly CEO of Ampersand, will bring a data-driven approach to the streamer as it continues to scale its advertising business.

  Video

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  Build-A-Bear appoints chief brand officer

  Kim Utlaut will guide the company’s brand and communications strategy and spent over 20 years in leadership roles at Coca-Cola.

  CMO Corner

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  Google ads performance robust despite existential threats

  The company’s search segment saw healthy revenue growth during a Q3 period where the business was also ruled to be part of an illegal monopoly.

  Mobile

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  GroupM doubles advertiser spend on women’s sports within months

  Over 20 brands in the agency’s portfolio leveraged its dedicated marketplace to prioritize and monetize women’s sports advertising.

  Agencies

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