Deep Dive: Page 11
Industry insights from our journalists
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Cody Boteler/Marketing Dive
Will location-based marketing change in the era of GDPR?
Despite some disruption and confusion thanks, in part, to GDPR's arrival, the benefits could outweigh the negatives for marketers.
Dianna Christe • May 22, 2018 -
Where do marketers draw the line on data targeting as privacy concerns grow?
In a more closed environment for consumer information, brands may need to double down on first-party data.
Shane Schick • May 16, 2018 -
Why social commerce isn't #trending yet
The channel has plenty of potential with young consumers, but disposable income in that demographic is low and retailers have yet to tackle issues of convenience and logistics.
Cara Salpini • April 24, 2018 -
Time is ripe for Congress to act on data protection legislation, say privacy advocates
The onus now likely falls on federal legislators to spearhead consumer protection laws following Facebook's Cambridge Analytica mishap, experts said during a panel discussion in Washington, D.C.
Natalie Black (Koltun) • April 18, 2018 -
5 must-have considerations when working with influencers, according to P&G's legal counsel
Potential legal pitfalls can stem from a lack of control over content, disclosure, murky product ownership and balancing marketers' needs against influencer independence.
Natalie Black (Koltun) • April 16, 2018 -
8 mobile marketing winners and losers from Q1
Nike was a three-time victor on mobile in the first few months of the year while McDonald's and Mercedes-Benz struggled to get on the scoreboard.
Shane Schick • April 11, 2018 -
Why marketers should take a second look at gender representation
Breaking with traditional roles isn't just about carrying the progressive torch, but a reality for many consumers and easier to do than ever for marketers thanks to technology.
Peter Adams • April 11, 2018 -
Breaking down the marketing winners and losers from Q1 2018
From Cambridge Analytica to Crystal Ball Frappuccinos, scandals and successes from the first leg of the year carry important lessons for marketers.
Kayla Matthews • April 9, 2018 -
Retrieved from Amazon on April 02, 2018
After Amazon Go's launch, retailers renew focus on how mobile shapes in-store shopping
Walmart and Nike are ramping up their mobile strategies, but will the Go model become the new gold standard for retail?
Natalie Black (Koltun) • April 3, 2018 -
How Mars Wrigley turns social sentiment into real-time opportunities for Goodnessknows
The company, known for candies like Snickers, targeted ads and coupons based on comments by health-conscious Twitter users to drive a 147% engagement rate.
Dianna Christe • March 28, 2018 -
Why Lowe's is doubling down on AR for mobile
The company partnered with Google Tuesday to launch an augmented reality-enabled feature showcasing the spring collection on its mobile app.
Corinne Ruff • March 20, 2018 -
How Jordan Brand reimagined its namesake's iconic dunk to drive m-commerce
A unique combination of technologies and platforms broke new ground and was the focus of a SXSW session.
Chantal Tode • March 19, 2018 -
Purpose takes center stage for PepsiCo, Stella Artois at SXSW
Both companies are thinking about values-based marketing in less piecemeal terms as young consumers demand their brands stand for something, with successful results.
Peter Adams • March 19, 2018 -
Monotype's Nadine Chahine on the impact of language evolution for mobile brands
In an interview at SXSW, a typography expert highlights how the emergence of hashtags and emojis affects marketing amid the rise of mobile.
Natalie Black (Koltun) • March 15, 2018 -
Why Hershey is testing a VR shopping app with digital convenience retailer goPuff
The chocolate maker is focused on exploring how digital technology can support the snacking habits of millennials and Gen Z.
Chantal Tode • March 11, 2018 -
Courtesy of The Home Depot
For L'Oreal and Home Depot, AI quickly becomes table stakes
Speaking at SXSW, the two brands detailed how, in just a few years, the technology has changed everything from creative strategies to organizational structures, with no signs of slowing down.
Peter Adams • March 11, 2018 -
Will the iPhone X mark the spot where mobile marketing changes?
The upcoming launch of Apple's AirPower wireless chargers is one of several opportunities to create unique value-driven experiences as banner blindness persists.
Shane Schick • March 8, 2018 -
Walmart's A-list Oscar night was all about 'the Box'
For its second year of short films during the Academy Awards, "the Box" became a star, and a true symbol of its war with Amazon.
Daphne Howland • March 6, 2018 -
How Indochino custom fits landing pages to drive foot traffic
The made-to-measure suit brand invests in paid social to drive awareness, but the challenge was to talk about its quickly growing array of showrooms on a local level.
Dianna Christe • March 5, 2018 -
Campaign Trail: Lacoste makes room for endangered species; a beauty brand flips the script on objectifying women
Two marketers take different approaches to cause marketing: one through limited-edition apparel, the other via a social media campaign that looks to put more women in office.
Chantal Tode and Natalie Black (Koltun) • March 2, 2018 -
Is activist advertising the new frontier?
Increasingly, retail marketers are taking a stance on social and political issues — and scoring customers in the meantime. Here's who's doing it best.
Cara Salpini • March 1, 2018 -
How Intel evolved from an invisible 'ingredient brand' to win over more millennials
At the IAB's Annual Leadership Meeting, CMO Steven Fund discussed how Intel sees success by integrating its technology into destination live events and working with celebs like Jim Parsons.
Peter Adams • Feb. 28, 2018 -
How Crayola drew up a winning UGC strategy with AR
A snowflake filter accessible through the brand's homepage and on social media helped users personalize their holiday video messages.
Kayla Matthews • Feb. 27, 2018 -
At CAGNY, Big Food execs prioritizing e-commerce for future growth
General Mills, Mondelez, Coca-Cola and other major brands discussed increased online investments as consumer demand for hyper-efficiency grows.
Emma Liem Beckett and Christopher Doering • Feb. 21, 2018 -
Marketers animate their GIF strategies, but length becomes a conundrum
Brands from Coca-Cola to Microsoft are experimenting with animated videos nearing the one-minute mark, while Nissan and others remain committed to pithy four-second loops.
Shane Schick • Feb. 20, 2018
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