Deep Dive: Page 10
Industry insights from our journalists
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NFL blitz: the many players disrupting football advertising in 2018
A ratings recovery so far this year probably won't stem change driven by sports betting, politics, cord-cutting and even liquor ads.
Peter Adams • Nov. 5, 2018 -
Retrieved from Amazon on June 08, 2018
Why advertisers can't take their eyes off the connected TV opportunity
Despite challenges around measurement, frequency and complexity, marketers suggest connected TV should be more than an extension of linear TV marketing budgets.
Shane Schick • Oct. 29, 2018 -
What Gen Z wants for Christmas
It's a long list — and one that includes not just online and mobile shopping, but also in-store experiences and the ability to engage meaningfully with retailers on social.
Cara Salpini • Oct. 26, 2018 -
How to create memorable experiential campaigns during the holidays
Activations can now be amplified by social media, but brands should think carefully about AR, VR and other trends.
Shane Schick • Oct. 22, 2018 -
Why it's no longer 'Facebook or nothing' for holiday mobile ads
As mobile shopping grows, savvy marketers can't simply stick with what worked last year if they want to connect with smartphone users during the crucial holiday season.
Kayla Matthews and Chantal Tode • Oct. 22, 2018 -
4 takeaways on video from Advertising Week
The challenges and opportunities spurred by a changing landscape were top of mind for executives that descended on New York earlier this month.
Natalie Black (Koltun) and Chris Kelly • Oct. 10, 2018 -
What true brand bravery looks like, according to marketers who took the leap
A bolder voice for leadership, a willingness to do things off the cuff and an ear toward cultural conversations were among the strategies dispensed at Advertising Week this year.
Peter Adams • Oct. 10, 2018 -
How to make the most of influencer marketing this holiday season
By adding influencer content into the mix, brands may be able to grab consumers' attention at a time when many are bombarded with product promotions, seasonal ads and deals.
Natalie Black (Koltun) • Oct. 8, 2018 -
A 2018 holiday marketing guide to data-driven campaigns
Digital ad experts offer ways to improve traditional retargeting with personalization based on AI and other technologies.
Shane Schick • Oct. 8, 2018 -
Will AR bring joy to holiday marketing?
The immersive tech is likely to play a more prominent role this holiday season across advertising, mobile shopping and even in stores.
Dianna Christe • Oct. 1, 2018 -
Blockchain's ascendance in marketing hits hurdles — but the delay could be temporary
Big names, including Unilever and AB InBev, are dabbling with the distributed ledger technology. But the year has been in some ways quieter than many might have expected following an early explosion of interest.
Peter Adams • Sept. 10, 2018 -
Can Katzenberg's NewTV crack the code for mobile video where others have failed?
Verizon's Go90 and Vivendi's Studio+ are the latest in a long line of failed mobile streaming platforms. Now, NewTV aims to master short-form, mobile content with a Hollywood approach.
Chris Kelly • Sept. 10, 2018 -
Retrieved from Nike on July 12, 2018
How Nike and REI made experiential retail a strategy
The two retailers have drastically different approaches to experiences, but both prompt the industry to invest in loyal customers and push boundaries in stores.
Cara Salpini • Sept. 4, 2018 -
How in-car tech will give new meaning to 'mobile commerce'
U.S. drivers are responsible for $212 billion of spending during their commutes, but carmakers have to overcome skepticism from consumers and advertisers about connected cars.
Robert Williams • Aug. 27, 2018 -
Goodbye, Marlboro Man: How marketers are breaking with traditional notions of masculinity
From Bonobos to Axe, brands both new and old are broadening the net of how they market to men to stay involved in a quickly evolving — and important — cultural conversation.
Peter Adams • Aug. 20, 2018 -
Retrieved from Coca-Cola on July 15, 2018
The price is right: Why food, drink brands spend big money for celebrity endorsers
While stars have long pitched consumers to buy a product, shoppers now expect them to bring authenticity and believability along with their famous names.
Pamela DeLoatch • Aug. 16, 2018 -
Taylor McKnight/Marketing Dive
Privacy is dead, long live privacy
After GDPR, experts and companies are trying to understand how data should be treated, while injecting more privacy along the way. One solution is to treat data as currency.
Naomi Eide • Aug. 9, 2018 -
How Poshmark made $1B off the 'social mall'
The mobile marketplace is performing well in apparel, but could the temptation to expand make it just another Etsy?
Cara Salpini • Aug. 6, 2018 -
How Big Food drives impulse buys online
Whether it's via Instagram, a manufacturer's direct-to-consumer site or a click-and-collect grocery platform, legacy snack and candy brands are fighting to spark last-minute purchases.
Emma Liem Beckett • July 30, 2018 -
What media agency woes say about marketers' shifting priorities
Analysts speculate 2018 could mirror the notorious "Mediapalooza" that rattled the ad world several years ago and put an estimated $26 billion in spending up for grabs. But there could be key differences this time.
Peter Adams • July 30, 2018 -
Courtesy of Casper
Has Casper put traditional mattress sellers to sleep?
The 2010s ushered in an influx of bed-in-a-box mattress players that changed the way we think about the sector. But how much really changed, and where are the mattress startups headed?
Cara Salpini • July 24, 2018 -
How Coke amplifies in-stadium experiences via digital tech
The beverage giant is better engaging sports fans by working with partner MVP Interactive on activations that leverage AR/VR, facial recognition and more.
Peter Adams • July 18, 2018 -
Retrieved from Amazon on April 02, 2018
Why virtual reality won't revolutionize retail, but scan-and-go will
From robots to digital pickup towers, technology is deeply intertwined with retail. But which innovations are taking off and which are spewing smoke?
Cara Salpini • July 3, 2018 -
11 marketing campaigns that made a splash in Q2 2018
From flying pizzas cross-country to producing 30,000 videos in a day, there was no shortage of campaign wins — and fails — this spring.
Natalie Black (Koltun) and Sean Gibbons • July 2, 2018 -
Chantal Tode/Marketing Dive
In Cannes, data's uneasy merger with creativity was on display
At the world's largest celebration of advertising creativity, data's growing role had a mixed reception.
Chantal Tode • June 25, 2018
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