Deep Dive: Page 9
Industry insights from our journalists
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What's behind the rise in retailer loyalty program revamps?
Companies from Nordstrom to J. Crew have invested in loyalty programs. Some removed barriers, others added them, but the changes all say something about the strategy.
Cara Salpini • Feb. 26, 2019 -
As an era of self-regulation ends, marketers fear uncharted, risky waters for data privacy
"For many companies, if you get this wrong, you could very well be out of business," the ANA's Dan Jaffe told Marketing Dive about the upcoming California Consumer Privacy Act.
Peter Adams • Feb. 25, 2019 -
By the numbers: Super Bowl 2019
The big game's ads, broken down by sentiment, social engagement and more.
Marketing Dive Team • Feb. 4, 2019 -
Risk-averse advertisers fumble in historically boring Super Bowl
There were a few dominant players and wowing moments this year, like a gruesome "Game of Thrones" tie-up for Bud Light, but a lack of edge made the commercial breaks feel almost as bland as the sluggish on-field action.
Peter Adams, Natalie Black (Koltun) and Chris Kelly • Feb. 4, 2019 -
'Hey Alexa, what's the future of voice ordering for groceries?'
Analysts say voice shopping will begin to mature in five to 10 years but still has too much friction for convenience-seeking customers.
Krishna Thakker • Jan. 29, 2019 -
The hype cools on 5G — but the revolution is still coming
Presentations on the wireless upgrade underwhelmed many at CES, but it remains an essential consideration when developing strategies around the next generation of consumer technology.
Peter Adams • Jan. 29, 2019 -
5 trends that will define retail marketing in 2019
From loyalty programs to bolder ad campaigns, here's what's in store for the coming year and what it means for retail marketers.
Cara Salpini • Jan. 10, 2019 -
6 trends that will shape mobile marketing in 2019
As the impact of innovations and disruptions of years' past come into focus, leading players will battle for dominance in several key areas.
Natalie Black (Koltun) and Chris Kelly • Jan. 7, 2019 -
7 trends set to shape marketing in 2019
The next 12 months will see major pieces fall into place, with heavier investments in data and e-commerce and marketers turning to in-house teams for purposeful creative that packs a punch.
Peter Adams, Chantal Tode, Natalie Black (Koltun) and Chris Kelly • Jan. 7, 2019 -
How 'brick-and-mobile' is transforming in-store shopping
As retailers explore adding life to their brands through mobile experiences, will stores become overly tech-ridden and lose their human touch?
Natalie Black (Koltun) • Dec. 10, 2018 -
The winners and losers of Black Friday 2018
Some retailers delighted their customers with promotions and free shipping while others crashed and burned.
Kaarin Moore • Nov. 26, 2018 -
Relive the year's 6 biggest brand fails — they carry important lessons for marketers
From Cambridge Analytica to Papa John's founder fallout, corporate missteps captured public attention and heaps of criticism in a year when the lines between brand and politics continued to blur.
Peter Adams • Nov. 26, 2018 -
Will brands make Gen Z's naughty or nice list?
Gen Z defies easy categorization, but that's unlikely to deter marketers from trying to engage these influential consumers during the crucial shopping season.
Jacqueline Renfrow • Nov. 19, 2018 -
How restaurant CMOs are adapting to emerging tech, media channels
To stay competitive in an age of hyper-convenience, savvy customers and social media dominance, these executives marry marketing with IT.
Alicia Kelso • Nov. 12, 2018 -
NFL blitz: the many players disrupting football advertising in 2018
A ratings recovery so far this year probably won't stem change driven by sports betting, politics, cord-cutting and even liquor ads.
Peter Adams • Nov. 5, 2018 -
Why advertisers can't take their eyes off the connected TV opportunity
Despite challenges around measurement, frequency and complexity, marketers suggest connected TV should be more than an extension of linear TV marketing budgets.
Shane Schick • Oct. 29, 2018 -
What Gen Z wants for Christmas
It's a long list — and one that includes not just online and mobile shopping, but also in-store experiences and the ability to engage meaningfully with retailers on social.
Cara Salpini • Oct. 26, 2018 -
How to create memorable experiential campaigns during the holidays
Activations can now be amplified by social media, but brands should think carefully about AR, VR and other trends.
Shane Schick • Oct. 22, 2018 -
Why it's no longer 'Facebook or nothing' for holiday mobile ads
As mobile shopping grows, savvy marketers can't simply stick with what worked last year if they want to connect with smartphone users during the crucial holiday season.
Kayla Matthews and Chantal Tode • Oct. 22, 2018 -
4 takeaways on video from Advertising Week
The challenges and opportunities spurred by a changing landscape were top of mind for executives that descended on New York earlier this month.
Natalie Black (Koltun) and Chris Kelly • Oct. 10, 2018 -
What true brand bravery looks like, according to marketers who took the leap
A bolder voice for leadership, a willingness to do things off the cuff and an ear toward cultural conversations were among the strategies dispensed at Advertising Week this year.
Peter Adams • Oct. 10, 2018 -
How to make the most of influencer marketing this holiday season
By adding influencer content into the mix, brands may be able to grab consumers' attention at a time when many are bombarded with product promotions, seasonal ads and deals.
Natalie Black (Koltun) • Oct. 8, 2018 -
A 2018 holiday marketing guide to data-driven campaigns
Digital ad experts offer ways to improve traditional retargeting with personalization based on AI and other technologies.
Shane Schick • Oct. 8, 2018 -
Will AR bring joy to holiday marketing?
The immersive tech is likely to play a more prominent role this holiday season across advertising, mobile shopping and even in stores.
Dianna Christe • Oct. 1, 2018 -
Blockchain's ascendance in marketing hits hurdles — but the delay could be temporary
Big names, including Unilever and AB InBev, are dabbling with the distributed ledger technology. But the year has been in some ways quieter than many might have expected following an early explosion of interest.
Peter Adams • Sept. 10, 2018
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