Location, location, location
Location-based marketing is set to grow 14% to $24.4 billion in ad spending this year.
BIA Advisory Services
The percentage of marketers that reported sales lifts after using location data to boost their ad campaigns.
Voice and virtual assistants
Bank of America's Erica chatbot serves 150,000 customers each week. Here's the breakdown:
20% Gen X
16% Baby boomers
15% Gen Z
Bank of America
1 in 5
Consumers have shopped via voice assistant.
Social platforms continue to sizzle
The average revenue per Snapchat user rose from $1.21 in 2018 to $1.68 in 2019.
Dunkin' saw a 20% lower cost-per-video view in its trial of Instagram Stories poll stickers.
TikTok's worldwide in-app sales surged 500% in May from a year earlier.
How social and AR impacted commerce
Social accounted for 9.1% of e-commerce in Q1.
Almost half of social media users said Pinterest is the top platform for product discovery and shopping, more than three times higher than those who cited Facebook or Instagram.
Cowen and Co.
More than half of weekly Pinterest users use the app while shopping in stores.
Despite its popularity, majority of advertisers struggle to implement AR tech.
Mobile and wearable devices surge
Global shipments of wearable devices jumped to 49.6 million units in Q1, with ear-worn devices showing the fastest growth.
Brands on social for FIFA Women's World Cup
Nike led social media mentions ahead of the tournament with 16,300 posts referring to the sportswear brand.
Top brands mentioned on Twitter in the month before tournament kickoff:
Mobile campaigns that stood out this year
The chain dished out $1 million worth of burritos to basketball fans.
Chipotle's "lid-flipping" challenge with influencer David Dobrik generated 110,00 video submissions on TikTok and 104 million video starts in its first six days.
Its True Professional line saw a 60% jump in sales from a UGC campaign on TikTok. Fans made humorous "before and after" videos of themselves acting as if they were starring in a commercial.
#DreamBigVolumeChallenge with TikTok
Marc Anthony Hair Care on YouTube
The mobile campaign for summer offers the chance to win more than 150,000 prizes.
Sentiment: 21% 😀, 5% 😠, 74% 😒
#3 most "WTF" Super Bowl spot
2 Chainz X Adam Scott | Expensify This - Cannes Lions Winner 2019
Expensify on YouTube