Hennessy beefs up mobile database via online widget, in-venue
Cognac maker Hennessy integrated various mobile initiatives into its Hennessey Artistry music campaign to engage consumers and build a loyal community of fans.
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Coca-Cola's vitaminwater app sees 250K downloads in two weeks
Coca-Cola Co.?s vitaminwater-branded Sound Lab application featuring hip-hop superstar 50 Cent was downloaded more than 250,000 times in the first two weeks after its induction into the App Store.
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Liquor giant Diageo adapts to consumer mobility with new site
Diageo, a premium drinks company, is extending its reach with the launch of a mobile version of its Web site.
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Leon?s restaurant serves up app, SMS alerts to reach consumers
Leon?s on the Restless Ribbon, a Tulsa, OK-based restaurant, is using SMS alerts and an iPhone application to reach its on-the-go consumers.
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Coca-Cola outlines selection process for mobile marketing partners
LOS ANGELES ? How do the various brands of Coca-Cola Co. select their mobile marketing agency and service provider partners? An executive shared the formula for the first time for working with the beverage giant.
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