Mobile social media services provider ShoZu Inc. debuted Share-It, a new picture messaging and MMS service for media-enabled handsets that is capable of integrating with 30 social media sites.

Share-It users who want to send the latest snapshot from a camera phone to a Flickr album, Facebook page, personal blog or best friend's email can do so simultaneously without creating multiple messages for every photo or video clip.

"The Share-It service is now downloadable to hundreds of different handset models, and will be shipping out of the box with pre-install deals on Motorola and Samsung handsets, but consumers without those handsets have been left out until now," said Mark Bole, CEO of ShoZu, San Francisco.

"This new MMS service allows multiple images for one upload to virtually every media-enabled phone," he said.

Nearly half of all social networkers regularly use more than one site, while one in six use three or more, according to research by Parks Associates, Dallas, TX. That does not include other social media properties such as photo communities.

More than one-third of the users of Shozu's other services publish images to multiple sites and email addresses.

To use the service, users need to set up a list of preferred sites, blogs and email addresses at www.shozu.com. Therafter, any photo or video clip sent to is delivered directly to ShoZu's servers and then forwarded automatically to all of the destinations specified.

The service requires no software installation and is free other than the data or messaging charges from the wireless carrier.

Destination options include photo community and social networking sites such as Facebook, YouTube, Flickr, Google Picasa, Faces, Buzznet, Kodak EasyShare Gallery, Webshots, Windows Live Spaces, Moblog.uk, Dada.net, Pikeo, Faces.com and blip.tv.

Other choices include personal blogging and citizen-contributed photojournalism sites such as Google Blogger, LiveJournal, Textamerica, TypePad, Vox, WordPress, MetaWeblog, and Scoopt as well as media services such as CNN and the BBC. Users can also add multiple email and FTP addresses from the ShoZu portal.