Dive Summary:

BlueGlass offers advice on how to get bloggers to listen and avoid the following the bad pitches:

• Presumptuous pitches that ignore the writer and assumes they will want to share you content.
• Desperate pitches without a clear focus.
• Overly-excited pitches that sound too excited using repetitive words and cliché phrases.
• Obvious templates that lack awareness of the blog being pitched to.
   

From the article:

Our blogger outreach team sends hundreds of personalized emails a month. While we have a great response rate, not every pitch is a success. Knowing the elements of an effective pitch is important, but it’s just as important to pinpoint why a pitch was ineffective.

When a pitch is ignored or rejected, we spend time examining why it didn’t work. Many times we even ask the recipient for feedback (bloggers are often happy to give their advice).

Needless to say, we’re familiar with the telltale signs of an under-par pitch. Below are a few imaginary pitches. ...