The best marketing professionals never stop learning. One of the cool things the Internet has provided us with is another avenue for sharing information — the podcast. These handily packaged, online radio broadcasts can be chock full of useful information for B2B marketers. Try listening to one on your commute or while you do some paperwork in the office.
Because podcasts are fairly easy to produce, there are quite a few to choose from and it can be difficult to find those that will really offer you value as a B2B marketer. To help narrow down the selection, here are seven podcasts B2B marketers should check out today.
HOST: Sharon Drew Morgen
New York Times best-selling author and accomplished blogger Sharon Drew Morgen’s pulled together a series of podcasts called Strategy Driven. The series features 11 podcasts centered on change management. Morgen, the creator of the Buying Facilitation model, discusses change from a buyer perspective and other B2B marketing topics. A full list of her podcasts can be found on her site.
HOST: Greg Elwell
On The B2B Inbound Marketing Expert Interviews Podcast, B2B Inbound founder Greg Elwell sits down with authors, innovators, thought leaders, and subject experts. The in-depth interviews cover a wide variety of B2B topics, like inbound marketing, content marketing, social business, and technology. According to the iTunes description, the podcast’s objective is to “inspire and intrigue listeners to make positive changes in both their work and lives.”
HOST: Brian Burns
The Brutal Truth About Sales and Selling is a “no BS allowed” approach to B2B sales and marketing. Host Brian Burns focuses on The Maverick Sales Method — the method he developed and explained in the book of the same name. Burns covers topics such as cold calling, LinkedIn, strategic selling, and sales leadership, offering real-life examples and advice.
Marketing Smarts is a podcast from MarketingProfs, a company that provides marketers with valuable marketing information in the form of articles, newsletters, conferences, and seminars. The weekly 30-minute podcast brings in marketing experts from various parts of the industry, including B2B marketers, to discuss topics like content marketing, networking, and marketing measurement.
HOSTS: John Wall and Christopher Penn
Marketing Over Coffee is a podcast that is a lot like it sounds. Every Thursday morning, hosts John Wall and Christopher Penn publish a podcast that consists of them discussing marketing topics in a coffee shop. It’s the kind of in-depth conversations about social media, old-school marketing, email, and other topics that you would like to have over coffee yourself. Sometimes, expert guests also join the conversation.
6. THE BEANCAST
HOST: Bob Knorpp
The BeanCast is a weekly podcast covering the top news stories in the marketing world. It’s conducted in a roundtable format where various CMOs, journalists, advertisers, thought leaders, bloggers, and more sit down to have a lively discussion on the industry’s hot topics.
HOST: Mitch Joel
Mitch Joel, president of digital marketing agency Twist Image, publishes the Six Pixels of Separation podcast every Sunday. The focus is on new, online, and digital marketing. Joel sometimes has expert guests drop in to chat about topics like viral marketing, new technology, and content marketing.
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