- Startup Written.com has secured $1 million in seed funding LiveOak Venture Partners, Floodgate and various angel investors.
- Written.com is striving to change how content marketing works by connecting marketers directly with content that is already performing successfully with their target audiences.
- Once fitting content is identified, Written.com offers several content licensing options that allow the advertiser to either re-brand the existing page, moving content to the advertiser's website, or repost on the advertiser's blog.
It certainly makes sense to identify content that audiences are already responding to as part of your overall content marketing strategy. If this idea takes off, there could be a bit of a chicken or egg situation where bloggers and content creators start to tailor their creations to appeal to advertisers, but the shift will likely be mild or short-lived. It is in everyone's best interest if content appeals to the audience first. More likely is that content marketers begin using a service like Written.com as part of their overall strategy, but continue to create content on their own as well.