- At the Adobe Summit this week, Adobe made several announcements about its marketing cloud.
- The company introduced a long list of features that will expand its products into the markets of the Internet of Things, wearables, and ad tech.
- Adobe described its updated marketing cloud as the “one-stop shop for all your targeting, data and billing needs within one platform, [which is] an incredibly valuable step toward true programmatic.”
Adobe has made it clear it wants its marketing cloud to be the best. However, it has some serious competition from Salesforce, Oracle, and other competitors.