- Target, Adobe's testing platform, received major upgrades, resulting in some serious perks for marketers.
- Marketers can now easily launch tests targeted at specific audience segments across their digital properties, including websites, email, mobile sites and mobile apps; the platform provides a step-by-step walkthrough to set up and run tests on variables including offers, images, color, text and design changes on a web page.
- Adobe Target is now integrated into the Adobe Marketing Cloud allowing users to store and share real-time test results and reports with coworkers and shareholders across the cloud.
From the article:
"The release is expected to be available by the end of September. Adobe is also instituting a new flat-fee pricing model for Adobe Target."