Dive Brief:

• ADT has named Jerri DeVard —​ a veteran of Nokia, Verizon, and Citi —​ as its new chief marketing officer.
• DeVard will be replacing Tony Wells, who held the position for two years. 
• The new CMO will be tasked with the oversight of ADT's marketing across residential, business, and health units. 

Dive Insight: 

Leading the marketing efforts of an A-list brand can be exciting, but also brings certain challenges. DeVard has a great brand to work with, but also the pressure of keeping ADT top-of-mind. Her experience at major companies and in consulting will serve her well in  the position.