- Last week, advertisers met with the White House senior counsel John Podesta and his staff to discuss big data and privacy as it relates to their field.
- The 20 advertisers left the meeting feeling positive, reporting that the administration seems to truly be looking for a balance between consumer privacy and preserving the innovation stimulated by a data-driven economy.
- John Podesta has been appointed senior counsel by President Obama to conduct a comprehensive review of big data and privacy.
It seems to be quite rare these days that anyone leaves a government meeting with anything positive to say about any issue. The struggle between consumer privacy and preserving the ad economy is a difficult one. It's promising news that the White House has put together a comprehensive review, and that they seem to be receptive and understanding of advertisers' concerns.