- Advertising Age, advertising's largest trade publication, announced Monday that it will begin publishing every other week.
- In 2014, Ad Age will be publish 25 print issues, down from the 46 printed in 2013.
- The issues will be less frequent, but each release will contain about 50% more pages.
Ad Age's decision to scale back from its weekly print model is reflective of the publishing industry as a whole. The shift to digital has lead a lot of publications to adjust their print model. Many ad industry professionals are likely now consuming Ad Age in its digital format, similar to the shift in consumer publications.