Dive summary:
- Ahalogy, formerly Pinage, has developed "Content Network," a pin-based platform that helps brands curate enough content for Pinterest.
- The network is comprised of 100 content creators, like The Motherhood and StyleCaster Media Group, that have opted into the network in exchange for free access to Ahalogy's set of Pinterest tools; paying clients of Ahalogy are then allowed to pin and re-pin the Content Networks content onto their own Pinterest accounts.
- When Pinterest users click on any pin from Ahalogy's Content Network on a brand account, the pin will "sponsored by" interstitial landing page that allows the user to then follow that brand on Pinterest; the idea of this feature being to convert more followers.
From the article:
"Additionally, the network tracks re-pins and click data for brands. In terms of cost to marketers, the Ahalogy exec said, 'It's all on a paid-for-performance model. There's no up-front costs, and there's zero work the brand needs to do.'"