Dive Brief: 

• Coca-Cola executive Jonathan Mildenhall is set to become the new CMO of travel lodging startup Airbnb. 
• Mildenhall will replace Amy Curtis-McIntyre​, who is leaving to travel and write. 
• Airbnb is looking to ramp up marketing, as well as its global footprint —​ a task where Mildenhall's global background with Coca-Cola will serve him well. 

Dive Insight: 

For over six years, Mildenhall served the Coke brand in a global market. Coke is one of the most recognizable brand in the world today, and that kind of experience will certainly help Airbnb make a bigger impact.