- Yahoo is reportedly working on launching a self-serve version of its automated premium ad-buying tool Yahoo Ad Manager Plus in September.
- The platform is going to make it easier for advertisers to purchase higher dollar premium ads from Yahoo before they are available on other automated ad exchanges, such as Google.
- To access YAM Plus advertisers must spend at least $10,000 per campaign.
The rollout of YAM Plus was originally supposed to happen in January, so hopefully Yahoo has smoothed out any kinks for the launch in September. Making access easier to high-dollar, premium ads does make sense to boost overall ad revenue, though Yahoo may have a bigger problem if it turns out that it's not the access, but rather the actually inventory, that doesn't really interest big ad spenders.