- Marketers can now run promotions directly on their Facebook page thanks to a new update; the Page Terms previously required all promotions and contests be run through a third-party app.
- Those running the promotions are now allowed to collect likes as votes and collect entries via comments and messages.
- A lot of promoters will likely choose to stick with apps that offer more branding control and user data, but many will enjoy the freedom to run promotions directly from the page.
From the article:
"The following practices, once banned per Facebook’s Page Terms, are now permitted:
Collect entries by having users post on the Page or comment/like a Page post
Collect entries by having users message the Page
Utilize likes as a voting mechanism"