- Bidtellect, a native advertising tech firm, has released what it claims is the world's first demand-side platform focused on allowing advertisers easy access to inventory and the ability to scale native ads.
- The new product — simply dubbed Native Marketing Platform — offers publishers a supply-side platform with unlimited access to demand-side inventory.
- The platform uses algorithms to identify optimal ad choices based on context, behavior, time of day, day of week, device, and other variables.
Bidtellect is working to solve one of the biggest problems with native ads: their difficulty to scale. If its algorithms are as effective as Bidtellect claims, Native Marketing Platform could be a great tool for companies looking for a more automated or streamlined approach to native advertising.