- The 18th annual Brand Keys Customer Loyalty Engagement Index (CLEI) shows social networks scoring the lowest loyalty scores.
- Of all the brand winners in the study, the winners in the social media category were the only brands to score below 80% satisfaction rate.
- Twitter and Facebook tied for first place with a 77% satisfaction rate, compared to Amazon's 93% and Google's 80%.
Clearly, people have a bone to pick with social media brands. With so brands in other categories scoring so high on the satisfaction rate among the 555 respondents, it makes you wonder what the major issues with social media branding is. It would be interesting to see a breakdown of particular parts of the brand that people have issues with.