Dive summary:
- In a recent example of Tumblr enforcing its copyright policies, popular blogger Bohemea's account was shut down, causing her to lose five years of work and over 100,000 posts.
- Bohemea's story should serve as a warning to brands on Tumblr; her account was shut down after five copyright complaints, and rather than asking her to take down those posts, Tumblr deleted her entire account.
- Bohemea's example brings to light some bigger issues, like the fact that social media users—brands included—rarely read the service agreements, and the sites are unpredictable in their enforcement; to protect your brand's digital inventory, the terms need to be understood and followed.
From the article:
"An even larger issue is that so much of what we do online, whether as individuals or as corporate brand builders, involves putting time and energy and resources into platforms that we don’t control, and that can be pulled out from under us on a whim.
Think how much time, effort and money your brand has invested in Facebook, for example. Whether you’re talking about Tumblr, Twitter, Facebook, Google+, or any other social platform, the fact is we are all building castles on sand."