- Brands aren't wasting anytime on jumping into the social conversation around the winter storms hitting northeastern U.S. —hashtags #Blizzardof2015 and #Snowmageddon2015 are trending nationally.
- Some brands, like Toyota and GoToMyPC, wasted no time in buying Promoted Tweets surrounding the buzz while others—like DiGornio, RedVines, and Banana Republic are chiming in real time.
- Industry experts are warning brands to be careful when chiming in on a natural disaster that could potentially be devastating to the affected areas.
So this means staying in bed + watching netflix, right? #blizzardof2015— Banana Republic (@BananaRepublic) January 26, 2015
The industry experts' warnings should be heeded by brands. If people lose property, suffer, or even die from the storm, making light of the situation could certainly backfire, a misstep many brands committed during Hurricane Sandy. Offering safety tips could be the best plan of action to be included in the conversation without seeming insensitive. On a side note: Netflix may be getting the most action during the storm without even trying from other brands, which may be the real success of #Blizzardof2015