- The coming year may hold some major shifts for business magazines, as Bloomberg Businessweek is being assessed as part of a company-wide review, Forbes is up for sale and Fortune is separating its website from CNNMoney.com.
- The biggest determinant of business magazines' futures will be their digital platforms, where the publications face bigger competition for ad dollars from other business-oriented sites.
- One answer to the competition is to scale big to gain a wider audience, which Forbes has done by adding a network of freelance bloggers and embracing native ads.
Clearly, business magazines have some challenges to face in 2014. Even though Forbes has been able to scale big enough to increase its monthly unique viewers to 16 million — up 21% from last year — the publication is still in talks to be bought out. Business magazines need to evaluate where their value lies and work to develop their strengths so they are more attractive to advertisers.