Dive Brief:
- Updates to the Google My Business product will offer marketers more control over their company's image.
- Google says the updates will allow businesses to now be able to choose logo, profile, and cover images that will appear in search results.
- The Photos section offers business through six categories of images: Identity photos, interior photos, exterior photos, photos at work, team photos, and additional photos.
Dive Insight:
Photos have increasingly become the center of interaction in the digital world, so Google's new addition is really playing catch up to other platforms. Imagery will help potential customers get a much better feel for a business, which will hopefully inspire more searchers and more advertisers to invest in Google My Business. The updates represent yet another avenue for marketers to make photos the main component of a company's branding.