- Updates to the Google My Business product will offer marketers more control over their company's image.
- Google says the updates will allow businesses to now be able to choose logo, profile, and cover images that will appear in search results.
- The Photos section offers business through six categories of images: Identity photos, interior photos, exterior photos, photos at work, team photos, and additional photos.
Photos have increasingly become the center of interaction in the digital world, so Google's new addition is really playing catch up to other platforms. Imagery will help potential customers get a much better feel for a business, which will hopefully inspire more searchers and more advertisers to invest in Google My Business. The updates represent yet another avenue for marketers to make photos the main component of a company's branding.