- A source close to BuzzFeed has revealed that the publishing startup expects to generate $120 million in revenue in 2014 — double the $60 million made in 2013.
- Rather than relying on banner and display adds, BuzzFeed creates branded articles for advertisers — one example being an article listing New York City winter attractions and highlighting the state's lottery scratch-off tickets.
- BuzzFeed has been able to attract big name advertisers like GE and Toyota with its sponsored content, and as of September, the startup expected to do a total of 600 to 700 branded articles for advertisers in 2013.
Love it or hate it, BuzzFeed has sort of become the shining example of how branded content can really work. There's no arguing that the site has figured out a way to be profitable and successful without running display ads — a feat few publications have achieved. It's not hard to believe the revenue will continue to increase in 2014, but time will tell if estimates are overshooting reality.