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Campaign Trail: Rebooted Cheerios spot points to influencers' marketing power

After more than 20 years, the sentimental video of a grandma and baby has reemerged thanks to a viral TikTok clip by Cori Spruiell, who has over 200,000 followers on the app.

Cheerios released a video as part of a holiday campaign. The image was retrieved from its video on Dec. 17, 2020.