Natalie is an editor of Marketing Dive who grew up in suburban Minneapolis. She moved east eight years ago to get a B.A. in journalism at the University of Maryland and a Master's in corporate communications from Georgetown. She now covers mobile advertising trends, brand marketing, and creative campaigns. Natalie can be found in Washington, DC, obsessing over cats, volunteering at Children's National hospital, or enjoying time outside with friends.
284 articles by Natalie Koltun
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Campaign Trail: RXBAR embodies 'no BS' philosophy in return to fitness roots
Feb. 26, 2021 -
Campaign Trail: Jimmy John's bets on 'strong DNA' in rebrand designed for digital
Feb. 12, 2021 -
Super Bowl LV ads highlight marketers' disconnect with reality
Feb. 8, 2021 -
Bud Light reunites brand 'legends' in Super Bowl return
Feb. 2, 2021 -
Chobani perks up coffee creamer push with flavor creation contest
Feb. 1, 2021 -
Campaign Trail: Discover looks toward brighter days in ad showcasing financial tools
Jan. 29, 2021 -
Chobani dips into TikTok with first hashtag challenge for Opposite Day
Jan. 25, 2021 -
Capital One deepens bet on Twitch to reach ad-averse gamers
Jan. 21, 2021 -
Campaign Trail: Volkswagen's ode to the wheel tracks mobility's evolution
Jan. 15, 2021 -
Lexus crowdsources gamer-ready car design on Twitch
Jan. 14, 2021 -
8 marketing trends to watch for in 2021 as aftereffects of a volatile year linger
Jan. 4, 2021 -
Campaign Trail: Rebooted Cheerios spot points to influencers' marketing power
Dec. 18, 2020 -
Campaign of the Year: Procter & Gamble's 'The Choice'
Dec. 9, 2020 -
Campaign Trail: Pringles accentuates distinct design in celebratory holiday spots
Dec. 4, 2020 -
Campaign Trail: Brooklinen builds dollhouse scenes to cast holiday magic at home
Nov. 20, 2020 -
OOH ads could sway shoppers on Black Friday and Cyber Monday, study says
Nov. 16, 2020 -
Ikea helps families reduce holiday pressures in new campaign
Nov. 16, 2020 -
Campaign Trail: Squarespace turns ideas into rockets to inspire entrepreneurs
Nov. 6, 2020 -
Booking.com plugs eclectic towns to honor America's 'cultural mosaic'
Oct. 27, 2020 -
Campaign Trail: The North Face's call for outdoor equity elevates diversity pledge
Oct. 23, 2020 -
Gap wraps up 2020 with hopeful holiday campaign
Oct. 20, 2020 -
Uber plans OOH ad network expansion to Chicago, LA in Q4
Oct. 16, 2020 -
Bud Light dials up seltzer sampling with at-home trials
Oct. 14, 2020 -
Campaign Trail: Dickies spotlights DIY spirit and its power to inspire during pandemic
Oct. 9, 2020 -
P&G's pledge for social change embraces 'progress, not perfection'
Oct. 7, 2020