Natalie is an associate editor of Marketing Dive who moved east to study journalism at the University of Maryland. She grew up in suburban Minneapolis drinking three glasses of milk a day and learning to sharpen pencils with a knife. Now, she covers all things mobile, marketing tech and advertising and is getting her master’s degree in corporate communications from Georgetown. She can be found obsessing over cats, working as a candy striper at Children’s National hospital or enjoying time outside with friends. You can reach her at [email protected]
96 ARTICLES BY Natalie Koltun
- Aug. 17, 2018 Campaign Trail: Old Spice's boardroom agenda; eBay sets up shop; Trojan answers intimate questions
- Aug. 14, 2018 Nectar Sleep stays refreshed with big data and Trump-Putin 'grumpy brain' ads
- Aug. 6, 2018 Athleta bucks 'girls in sports' stereotypes with back-to-school push
- Aug. 3, 2018 Campaign Trail: SunnyD shakes things up; Van Heusen grapples with UFC; funeral ads get banned
- Aug. 2, 2018 Hearst's head of influencers on finding the right fit and why women dominate the industry
- July 20, 2018 Campaign Trail: Purple fights 'Sunday Scaries'; LG rewards Netflix bingers; lobster-themed live streams
- July 18, 2018 KFC channels kittens, robot Colonel in 4-hour Facebook live stream
- July 13, 2018 Campaign Trail: Dollar Shave Club grows up; Kit Kat proposes; Dunkin's 'Fry-Day' song
- July 2, 2018 11 marketing campaigns that made a splash in Q2 2018
- June 29, 2018 Campaign Trail: 7-Eleven Norway's chlamydia ads; LG calls on Ryans; Tiffany Haddish returns to Groupon
- June 22, 2018 Campaign Trail: Burger King Russia's World Cup disaster; Snickers' apology tour; McDonald's debuts the 'Frylus'
- June 21, 2018 HBO calls on Alexa for 'Westworld' voice game
- June 15, 2018 Campaign Trail: Schwinn's 'Stranger Things' success; KFC's Bucket Björn; Tic Tac gamifies gum
- June 14, 2018 Heineken says 'cheers' to spontaneity in new US campaign
- June 7, 2018 Heineken emphasizes global focus with new CEO, CMO
- June 6, 2018 How data and a luxe experience boosted Tea Forte's ROI 20x
- June 1, 2018 Campaign Trail: Pedigree plays virtual fetch; Tums delivers 'TummerTime' relief; A1's meat-scented candles
- May 25, 2018 Campaign Trail: Cintas maps bathroom stops; Ikea lulls people to sleep; Vitamin disruptor delivers
- May 21, 2018 3M explores the daily 'Wonder' of science
- May 18, 2018 Campaign Trail: 3 ways marketers are celebrating the royal wedding of Prince Harry and Meghan Markle
- May 11, 2018 Campaign Trail: SpikedSeltzer, JetBlue nurture niche audiences with food and drink
- April 27, 2018 Campaign Trail: Facebook's mea culpa; Realtor.com makes odd pairing; a viral self-parody
- April 20, 2018 Campaign Trail: 'Handmaid's Tale'-inspired lingerie; Baskin-Robbins twerks; a powerful message on LBGT rights
- April 18, 2018 Time is ripe for Congress to act on data protection legislation, say privacy advocates
- April 16, 2018 5 must-have considerations when working with influencers, according to P&G's legal counsel