Natalie is an associate editor of Marketing Dive who moved east to study journalism at the University of Maryland. She grew up in suburban Minneapolis drinking three glasses of milk a day and learning to sharpen pencils with a knife. Now, she covers all things mobile, marketing tech and advertising and is getting her master’s degree in corporate communications from Georgetown. She can be found obsessing over cats, working as a candy striper at Children’s National hospital or enjoying time outside with friends. You can reach her at [email protected]
133 articles by Natalie Koltun
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Campaign Trail: Vita Coco dares the internet's harshest critics to hate its new drink
May 24, 2019 -
Waze zooms in on local pain points with first TV ads for Carpool
May 17, 2019 -
Campaign Trail: Coca-Cola brings new meaning to audio marketing with refreshing print ads
May 10, 2019 -
L'Oréal extends personalization push with DTC at-home hair color brand
May 8, 2019 -
Advanced TV coalition OpenAP becomes transactional with centralized marketplace
April 26, 2019 -
Campaign Trail: Adobe's influencer parody raises the bar for nonbranded creative work
April 26, 2019 -
Land Rover steers toward women with urban-focused campaign
April 17, 2019 -
Campaign Trail: How Mike's Hard Lemonade squeezes out 'brighter times' for millennial men
April 12, 2019 -
Verizon reveals the challenges and opportunities of in-house agencies
April 9, 2019 -
Campaign Trail: How Reebok's artsy 'Storm the Court' may have missed its shot
April 3, 2019 -
Campaign Trail: NFL celebrates 100 years; Del Taco's fry soap; Dua Lipa does 'shoppertainment'
March 15, 2019 -
L'Oréal deepens personalized skincare focus with uBiome partnership
March 12, 2019 -
Marketers at SXSW discuss building brands via social awareness
March 11, 2019 -
Campaign Trail: Farmers' Dr. Seuss tie-in; Natural Light preps for summer; 'Sesame Street' gets designer digs
March 1, 2019 -
Amazon reportedly rethinks NYC HQ2 after backlash
Feb. 8, 2019 -
Risk-averse advertisers fumble in historically boring Super Bowl
Feb. 4, 2019 -
Natural Light and Cash App kick off Super Bowl contest to offset student debt
Jan. 16, 2019 -
7 trends set to shape marketing in 2019
Jan. 7, 2019 -
Campaign Trail: Burger King's royal gift; Krispy Kreme takes a stand; nutty holiday sweaters
Dec. 21, 2018 -
Coty infuses stores with VR tech for personalized scent shopping
Dec. 21, 2018 -
Kimpton's Room 301 influencer campaign boosts Instagram engagement 4x
Dec. 10, 2018 -
Campaign Trail: Budweiser rallies competitors; Chipotle cooks up holiday displays; Maker's Mark toasts tradition
Dec. 7, 2018 -
Campaign of the Year: Amazon's 'Jurassic World' delivery
Dec. 3, 2018 -
Campaign Trail: Spotify shoots for holiday 3-peat; Stonyfield nods to 'Parks & Rec'; 'Viva La Vulva'
Nov. 30, 2018 -
Campaign Trail: Michelob's turkey trot; PETA grills Butterball; Yellow Tail hops on UGC trend
Nov. 21, 2018