Natalie is an editor of Marketing Dive who grew up in suburban Minneapolis. She moved east eight years ago to get a B.A. in journalism at the University of Maryland and a Master's in corporate communications from Georgetown. She now covers mobile advertising trends, brand marketing, and creative campaigns. Natalie can be found in Washington, DC, obsessing over cats, volunteering at Children's National hospital, or enjoying time outside with friends.
197 articles by Natalie Koltun
-
Belvedere's new brand platform ties ingredient simplicity to nature
Sept. 14, 2020 -
Campaign Trail: Gap leans on brand heritage in unity-focused campaign
Sept. 11, 2020 -
Lowe's unites NFL fans with 'Home Team' player tie-up
Sept. 9, 2020 -
Vita Coco sends coconut greetings in snail-mail stunt
Sept. 3, 2020 -
Knix tells women to 'stop trashing their periods' in new OOH, digital ad
Aug. 31, 2020 -
Campaign Trail: How McDonald's molds people's possessions into minimalist food ads
Aug. 28, 2020 -
Olay extends STEM-focused mission in Women's Equality Day campaign
Aug. 26, 2020 -
Campaign Trail: Adobe illustrates how constraints can foster creativity with virtual film festival
Aug. 14, 2020 -
Campaign Trail: Klarna's oddball ads spotlight Swedish roots, outlandish quirk
July 31, 2020 -
Campaign Trail: Audible responds to canceled summer trips with dreamy airline ads
July 17, 2020 -
Campaign Trail: Visual refresh positions TBS as a genre-fluid network
June 19, 2020 -
Heinz unifies core products with 1st master brand refresh
June 18, 2020 -
Campaign Trail: Polaroid tries to capture human chemistry in emotive new ad
June 5, 2020 -
Nike's 'For Once, Don't Do It' ad seen as empowering, exploitative: study
June 3, 2020 -
Record digital ad revenue preceded slowest quarter in a decade, IAB finds
May 29, 2020 -
Campaign Trail: Muscle Milk flexes mental resilience under PepsiCo banner
May 22, 2020 -
Chex Mix reboots branded video game from the '90s
May 19, 2020 -
Campaign Trail: Rothy's weaves sustainability into luxury's evolving definition
May 11, 2020 -
Patrón goes virtual for the 'Super Bowl of tequila'
May 4, 2020 -
Campaign Trail: Why Hyundai revived a recession-era program for today's crisis
April 24, 2020 -
NBA teams with Microsoft on gamified streaming service
April 20, 2020 -
Campaign Trail: Trade Coffee's remotely produced ad embodies creativity in crisis
April 9, 2020 -
Brands recalibrate to community-building during quarantine
April 6, 2020 -
Olympics postponement brings confusion to an already nervous ad industry
March 24, 2020 -
Toyota, Hyundai pivot to ads sharing optimistic message
March 23, 2020