Natalie is an associate editor of Marketing Dive who moved east to study journalism at the University of Maryland. She grew up in suburban Minneapolis drinking three glasses of milk a day and learning to sharpen pencils with a knife. Now, she covers all things mobile, marketing tech and advertising and is getting her master’s degree in corporate communications from Georgetown. She can be found obsessing over cats, working as a candy striper at Children’s National hospital or enjoying time outside with friends. You can reach her at [email protected]
174 articles by Natalie Koltun
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Olympics postponement brings confusion to an already nervous ad industry
March 24, 2020 -
Toyota, Hyundai pivot to ads sharing optimistic message
March 23, 2020 -
Campaign Trail: Fanta satirizes cinematic sports clips in 'idiot influencer' ads
March 20, 2020 -
HTC pivots to host annual conference in VR
March 20, 2020 -
Campaign Trail: Kind taps limited-edition packaging as purposeful creative
March 6, 2020 -
Buffalo Wild Wings nixes experiential sleepover for March Madness
March 5, 2020 -
Hefty taps world's strongest man for 1st sustainability-focused campaign
March 3, 2020 -
Nonprofits and consumer brands borrow from each other's playbook to engage millennials
March 3, 2020 -
Ruby Love's 'Period Pal' aims to tackle taboo in debut campaign
Feb. 25, 2020 -
Campaign Trail: McDonald's type-only ads illustrate the power of visual identity
Feb. 21, 2020 -
Tech titans' growing vulnerabilities will help brands level the playing field, Forrester says
Feb. 13, 2020 -
Campaign Trail: How Kimpton uses traveling art pop-ups to 'stay human'
Feb. 7, 2020 -
Chobani leans on master brand in new campaign for oat milk
Feb. 3, 2020 -
Campaign Trail: The US Census Bureau urges America to take action with 1,000 ads
Jan. 24, 2020 -
Campaign Trail: Equinox finds purpose by subverting Narcissus myth
Jan. 10, 2020 -
7 trends that show 2020 will be a make-or-break year for marketers
Jan. 6, 2020 -
Campaign Trail: LVMH label Loewe defies Christmas cliches in quirky holiday spot
Dec. 20, 2019 -
Campaign Trail: Lagunitas keeps it weird with TV shopping network parody
Dec. 6, 2019 -
Campaign Trail: Philadelphia mockumentary reveals Thanksgiving cheesecake cover-up
Nov. 22, 2019 -
Will DTC Friday be the 'front page of cool retail' for independent brands?
Nov. 15, 2019 -
Campaign Trail: Is clear a color? Why Xerox is igniting the debate
Nov. 8, 2019 -
Campaign Trail: Samsung's space selfie contest launches UGC to new heights
Oct. 25, 2019 -
Campaign Trail: Nectar cuts through snoozy mattress marketing with 'motivational sleeper'
Oct. 11, 2019 -
As the CMO role evolves, do female marketers stand to benefit?
Oct. 2, 2019 -
Virtual ambassadors cloud already murky legal picture for influencer marketing
Oct. 1, 2019