Natalie is an editor of Marketing Dive who grew up in suburban Minneapolis. She moved east eight years ago to get a B.A. in journalism at the University of Maryland and a Master's in corporate communications from Georgetown. She now covers mobile advertising trends, brand marketing, and creative campaigns. Natalie can be found in Washington, DC, obsessing over cats, volunteering at Children's National hospital, or enjoying time outside with friends.
336 articles by Natalie Koltun
-
Clif Bar exchanges movement for snippets of new Mike Posner song
Oct. 14, 2021 -
The North Face marks 55 years with crowdsourced archive of exploration
Oct. 13, 2021 -
Campaign Trail: Shutterfly preserves life's chaotic moments in biggest effort to date
Oct. 8, 2021 -
Twitter prioritizes owned media in $1.05B MoPub sale to AppLovin
Oct. 7, 2021 -
Facebook invests $50M for 'responsible' metaverse development
Sept. 30, 2021 -
Campaign Trail: AmEx eyes small-business owners in whimsical new push
Sept. 24, 2021 -
DirecTV's digital comic morphs Serena Williams into Wonder Woman
Sept. 23, 2021 -
Neutrogena debunks skincare myths in first TikTok campaign
Sept. 16, 2021 -
Campaign Trail: Samsung virtually embeds Charli XCX in fantastical worlds
Sept. 10, 2021 -
Lulus airs original song designed to spur TikTok dance challenge
Sept. 9, 2021 -
Facebook deepens its gaming bet with new Fantasy Games
Sept. 2, 2021 -
Campaign Trail: Sonos explores sonic ties to nature in smart speaker ad
Aug. 27, 2021 -
Liftoff, Vungle merge to form broad mobile app growth platform
Aug. 26, 2021 -
McDonald's taps new global, US CMOs in executive shuffle
Aug. 25, 2021 -
American Eagle homes in on Twitch with new creator partnership
Aug. 19, 2021 -
Campaign Trail: Dropbox injects humanity into file storage with revamped brand platform
Aug. 13, 2021 -
Campaign Trail: GapKids meets anticipated back-to-school season with ad on individualism
July 30, 2021 -
Facebook tightens ad targeting to protect privacy of young users
July 29, 2021 -
TikTok cuts out the middleman with Spark Ads sponsorship tool
July 22, 2021 -
Campaign Trail: I Can't Believe It's Not Butter slathers on the satire in 'perfume' ad
July 16, 2021 -
Arby's serves up AI app to identify French fry variety
July 15, 2021 -
Marketing in a recovery: H1 2021 by the numbers
July 13, 2021 -
NYX pilots new social commerce tech with TrillerTV makeup challenge
July 8, 2021 -
Campaign Trail: Burt's Bees zooms in on human connection through lips
July 2, 2021 -
Tripadvisor's refreshed app, ads aim to instill wanderlust
July 1, 2021