Natalie is an associate editor of Marketing Dive who moved east to study journalism at the University of Maryland. She grew up in suburban Minneapolis drinking three glasses of milk a day and learning to sharpen pencils with a knife. Now, she covers all things mobile, marketing tech and advertising and is getting her master’s degree in corporate communications from Georgetown. She can be found obsessing over cats, working as a candy striper at Children’s National hospital or enjoying time outside with friends. You can reach her at [email protected]
187 articles by Natalie Koltun
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Campaign Trail: Visual refresh positions TBS as a genre-fluid network
June 19, 2020 -
Heinz unifies core products with 1st master brand refresh
June 18, 2020 -
Campaign Trail: Polaroid tries to capture human chemistry in emotive new ad
June 5, 2020 -
Nike's 'For Once, Don't Do It' ad seen as empowering, exploitative: study
June 3, 2020 -
Record digital ad revenue preceded slowest quarter in a decade, IAB finds
May 29, 2020 -
Campaign Trail: Muscle Milk flexes mental resilience under PepsiCo banner
May 22, 2020 -
Chex Mix reboots branded video game from the '90s
May 19, 2020 -
Campaign Trail: Rothy's weaves sustainability into luxury's evolving definition
May 11, 2020 -
Patrón goes virtual for the 'Super Bowl of tequila'
May 4, 2020 -
Campaign Trail: Why Hyundai revived a recession-era program for today's crisis
April 24, 2020 -
NBA teams with Microsoft on gamified streaming service
April 20, 2020 -
Campaign Trail: Trade Coffee's remotely produced ad embodies creativity in crisis
April 9, 2020 -
Brands recalibrate to community-building during quarantine
April 6, 2020 -
Olympics postponement brings confusion to an already nervous ad industry
March 24, 2020 -
Toyota, Hyundai pivot to ads sharing optimistic message
March 23, 2020 -
Campaign Trail: Fanta satirizes cinematic sports clips in 'idiot influencer' ads
March 20, 2020 -
HTC pivots to host annual conference in VR
March 20, 2020 -
Campaign Trail: Kind taps limited-edition packaging as purposeful creative
March 6, 2020 -
Buffalo Wild Wings nixes experiential sleepover for March Madness
March 5, 2020 -
Hefty taps world's strongest man for 1st sustainability-focused campaign
March 3, 2020 -
Nonprofits and consumer brands borrow from each other's playbook to engage millennials
March 3, 2020 -
Ruby Love's 'Period Pal' aims to tackle taboo in debut campaign
Feb. 25, 2020 -
Campaign Trail: McDonald's type-only ads illustrate the power of visual identity
Feb. 21, 2020 -
Tech titans' growing vulnerabilities will help brands level the playing field, Forrester says
Feb. 13, 2020 -
Campaign Trail: How Kimpton uses traveling art pop-ups to 'stay human'
Feb. 7, 2020