Natalie is an associate editor of Marketing Dive who moved east to study journalism at the University of Maryland. She grew up in suburban Minneapolis drinking three glasses of milk a day and learning to sharpen pencils with a knife. Now, she covers all things mobile, marketing tech and advertising and is getting her master’s degree in corporate communications from Georgetown. She can be found obsessing over cats, working as a candy striper at Children’s National hospital or enjoying time outside with friends. You can reach her at [email protected]
160 articles by Natalie Koltun
-
Campaign Trail: Equinox finds purpose by subverting Narcissus myth
Jan. 10, 2020 -
7 trends that show 2020 will be a make-or-break year for marketers
Jan. 6, 2020 -
Campaign Trail: LVMH label Loewe defies Christmas cliches in quirky holiday spot
Dec. 20, 2019 -
Campaign Trail: Lagunitas keeps it weird with TV shopping network parody
Dec. 6, 2019 -
Campaign Trail: Philadelphia mockumentary reveals Thanksgiving cheesecake cover-up
Nov. 22, 2019 -
Will DTC Friday be the 'front page of cool retail' for independent brands?
Nov. 15, 2019 -
Campaign Trail: Is clear a color? Why Xerox is igniting the debate
Nov. 8, 2019 -
Campaign Trail: Samsung's space selfie contest launches UGC to new heights
Oct. 25, 2019 -
Campaign Trail: Nectar cuts through snoozy mattress marketing with 'motivational sleeper'
Oct. 11, 2019 -
As the CMO role evolves, do female marketers stand to benefit?
Oct. 2, 2019 -
Virtual ambassadors cloud already murky legal picture for influencer marketing
Oct. 1, 2019 -
Twitch pushes Grubhub beyond Instagram's 'digital mood board of food porn'
Sept. 27, 2019 -
Gen Z sways household buying decisions after seeing Snapchat ads, study finds
Sept. 26, 2019 -
Behind the rebrand: Marriott and Dunkin' on pinpointing essence
Sept. 25, 2019 -
How mobile helps Hershey manage impulse purchases
Sept. 24, 2019 -
Campaign Trail: Bombay Sapphire brings new meaning to UGC with crowdsourced creative
Sept. 13, 2019 -
Jaja flips Instagram photo into reality with tequila truck tour
Sept. 5, 2019 -
Campaign Trail: Why Dum Dums dropped the hard sell in favor of smile-inducing memories
Aug. 30, 2019 -
Mercedes-Benz revs up AR, voice tech with immersive game at US Open
Aug. 22, 2019 -
Campaign Trail: Why Brita used Photoshop to trash idyllic locations
Aug. 16, 2019 -
Campaign Trail: Bumble illustrates how digital brands are powering an OOH renaissance
Aug. 2, 2019 -
Campaign Trail: How Gatorade elevates UGC with an app for teen athletes
July 19, 2019 -
9 buzzworthy campaigns that set brands apart in 2019's first half
July 8, 2019 -
Marketing 2019: Key stats at the half
July 8, 2019 -
Campaign Trail: Why Uber built a virtual city to promote a product that doesn't exist yet
June 21, 2019