Natalie is an editor of Marketing Dive who grew up in suburban Minneapolis. She moved east eight years ago to get a B.A. in journalism at the University of Maryland and a Master's in corporate communications from Georgetown. She now covers mobile advertising trends, brand marketing, and creative campaigns. Natalie can be found in Washington, DC, obsessing over cats, volunteering at Children's National hospital, or enjoying time outside with friends.
296 articles by Natalie Koltun
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Campaign Trail: SoulCycle ads spotlight mind-body wellness as studios start to reopen
May 7, 2021 -
P&G's SK-II ties new physical retail format to mobile and Olympics creative
May 6, 2021 -
E.l.f. Cosmetics courts gamers with TikTok talent series
April 29, 2021 -
Cadillac paves the way for its electric future at the Oscars
April 27, 2021 -
Campaign Trail: Excedrin brings mindfulness to Twitch in gamer-tailored push
April 23, 2021 -
Dos Equis' new brand direction offers a dose of post-pandemic optimism
April 21, 2021 -
Bed Bath & Beyond keys into homes' evolving role with new positioning
April 13, 2021 -
Campaign Trail: Lacoste calls on Polaroid's rainbow aesthetic in spring collab
April 9, 2021 -
Campaign Trail: Intuit's Mint defies money taboos to celebrate small wins
March 26, 2021 -
How Ocean Spray, NFL embed nostalgia in TikToks to tap 'culture-defining' moments
March 18, 2021 -
Campaign Trail: Billie extends its disruptive ethos to challenge tired ideas of womanhood
March 12, 2021 -
CMOs reflect on how COVID has reshaped marketing 1 year in — and what they would've done differently
March 8, 2021 -
Campaign Trail: RXBAR embodies 'no BS' philosophy in return to fitness roots
Feb. 26, 2021 -
Campaign Trail: Jimmy John's bets on 'strong DNA' in rebrand designed for digital
Feb. 12, 2021 -
Super Bowl LV ads highlight marketers' disconnect with reality
Feb. 8, 2021 -
Bud Light reunites brand 'legends' in Super Bowl return
Feb. 2, 2021 -
Chobani perks up coffee creamer push with flavor creation contest
Feb. 1, 2021 -
Campaign Trail: Discover looks toward brighter days in ad showcasing financial tools
Jan. 29, 2021 -
Chobani dips into TikTok with first hashtag challenge for Opposite Day
Jan. 25, 2021 -
Capital One deepens bet on Twitch to reach ad-averse gamers
Jan. 21, 2021 -
Campaign Trail: Volkswagen's ode to the wheel tracks mobility's evolution
Jan. 15, 2021 -
Lexus crowdsources gamer-ready car design on Twitch
Jan. 14, 2021 -
8 marketing trends to watch for in 2021 as aftereffects of a volatile year linger
Jan. 4, 2021 -
Campaign Trail: Rebooted Cheerios spot points to influencers' marketing power
Dec. 18, 2020 -
Campaign of the Year: Procter & Gamble's 'The Choice'
Dec. 9, 2020