Natalie Koltun
Editor | @natalie_koltunNatalie is an editor of Marketing Dive who grew up in suburban Minneapolis. She moved east eight years ago to get a B.A. in journalism at the University of Maryland and a Master's in corporate communications from Georgetown. She now covers mobile advertising trends, brand marketing, and creative campaigns. Natalie can be found in Washington, DC, obsessing over cats, volunteering at Children's National hospital, or enjoying time outside with friends.
358 articles by Natalie Koltun
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Campaign Trail: Dole fuels nutrition mission with meme-inspired 'Hold My Fruit Bowl'
Jan. 14, 2022 -
Mobile ad spend leapt 23% in 2021, on track to hit $350B this year
Jan. 13, 2022 -
Looking ahead: 9 trends that will steer marketing in 2022
Jan. 11, 2022 -
Yahoo builds out shoppable ad tech with MikMak deal
Jan. 6, 2022 -
TikTok dethrones Google as most-visited website
Dec. 23, 2021 -
Campaign Trail: Tinder embraces users' quirks in first work from new AOR
Dec. 17, 2021 -
Jif, Gap highlighted in TikTok's review of 2021
Dec. 16, 2021 -
Facebook debuts suite of fresh tools to woo creators
Dec. 9, 2021 -
9 campaigns that struck a chord in 2021
Dec. 7, 2021 -
Campaign Trail: Laura Geller turns tables on classic holiday ads to address ageism
Dec. 3, 2021 -
Walmart and Yahoo tailor holiday content for social, AR shopping
Dec. 2, 2021 -
Campaign Trail: Expedia Group advocates for getaways over gadgets this Black Friday
Nov. 19, 2021 -
Snap streamlines ad buying with new Multi-Format delivery tool
Nov. 18, 2021 -
Instacart cooks up mealtime family bonding in first brand campaign
Nov. 15, 2021 -
Hasbro touts holiday toys in first livestream shopping event
Nov. 11, 2021 -
Campaign Trail: Ikea's buff teddy bears safeguard holiday celebrations
Nov. 5, 2021 -
State Farm kicks off first NFT with virtual football treasure hunt
Nov. 4, 2021 -
Facebook readies bigger VR future with Meta rebrand
Oct. 29, 2021 -
Lexus takes personalization to new level with 'emotionally intelligent' ad
Oct. 28, 2021 -
Gap pays tribute to love, kindness and The Beatles in holiday push
Oct. 25, 2021 -
Campaign Trail: Honey Bunches of Oats emphasizes self-care to fuel mornings
Oct. 22, 2021 -
How product shortages and an extended shopping season are upending holiday marketing
Oct. 19, 2021 -
Clif Bar exchanges movement for snippets of new Mike Posner song
Oct. 14, 2021 -
The North Face marks 55 years with crowdsourced archive of exploration
Oct. 13, 2021 -
Campaign Trail: Shutterfly preserves life's chaotic moments in biggest effort to date
Oct. 8, 2021