site logo

Campaign Trail: Lacoste calls on Polaroid's rainbow aesthetic in spring collab

A stop-motion video elicits the feel of instant film and aims to stir energy and optimism in viewers through rekindling the spirit of the '60s and '70s.

Lacoste and Polaroid released a video as part of the campaign that features dancers. The image was retrieved from this video on April 8, 2021.